Course overview
Extension staff must turn agronomic evidence, market signals and farmer experience into advice that households can use within their land, labour, cash and risk constraints. Weak services often rely on one-way messages, generic demonstrations and activity counts; they miss seasonal decisions, exclude women or remote producers, and cannot show whether practices changed. The result is low trust, uneven adoption and poor use of field staff time.
This course builds the operational skills required to plan and deliver agricultural extension services through public agencies, NGOs, producer organisations and commercial advisory teams. Participants map an Agricultural Knowledge and Innovation System (AKIS), diagnose needs with Participatory Rural Appraisal, facilitate adult learning, run Farmer Field School sessions and create farm-specific technical and business advice. They also address demonstration management, gender and safeguarding, digital channels, market links, monitoring, referral procedures and field work planning. Cases cover smallholder crop and livestock systems, input and output markets, climate risks and donor-funded service targets.
Teaching combines focused instructor briefings with cases, facilitated group work, advisory simulations and planning clinics. Participants test communication choices, interpret farm and service data, and receive feedback on their decisions. Each participant leaves with a practical extension service design pack: stakeholder map, needs-assessment tools, session plan, demonstration protocol, monitoring framework and 90-day workplan. The five-day instructor-led format is available in classrooms in more than 50 cities or live online; training runs 08:30–16:30 and provides about 6.5 contact hours daily. Participants receive a certificate of completion.