Course overview
Business results are often delayed or weakened by unclear requests, poorly structured reports, unproductive meetings and presentations that do not secure a decision. Professionals must communicate differently with senior leaders, technical specialists, customers and delivery teams while maintaining accuracy, appropriate tone and clear accountability. This course addresses the practical work of turning ideas, analysis and decisions into messages that people can understand, act on and revisit.
Participants learn to analyse audiences, define communication purposes and select suitable channels. They structure emails, meeting papers, reports and presentations using the 7 Cs, SCQA, the Pyramid Principle, MECE grouping and bottom-line-up-front writing. The course also develops active listening, questioning, assertiveness, feedback, meeting facilitation, visual slide design and confident delivery. Participants practise handling questions, objections and difficult conversations without becoming defensive or losing the central message.
Teaching combines short instructor briefings with individual writing tasks, group case work, meeting simulations, presentation practice and peer feedback. Cases can reflect public-sector programmes, banking operations, NGO projects, corporate change initiatives or client-facing work. Participants receive structured feedback on message clarity, spoken delivery, audience focus and action orientation. They leave with a personal communication improvement plan, reusable message and presentation templates, and practical checklists for everyday communication.
The course suits professionals who already communicate regularly at work and need greater influence, precision and confidence. It is particularly useful for people who write for decision makers, coordinate cross-functional work, lead meetings, present recommendations or manage sensitive stakeholder relationships.