Course overview
Most organisations still earn revenue from one-way product sales while paying for volatile raw materials, waste handling and compliance. A circular model can retain product value through repair, reuse, refurbishment, remanufacturing and material recovery, but it changes pricing, contracts, reverse logistics, data and accountability. Leaders need to decide where circularity produces a credible commercial case rather than adding an unfunded environmental initiative. Decisions also affect asset ownership, customer acceptance, product liability, secondary-market quality, data access and supplier relationships. Without clear assumptions and measures, circular claims can outpace operational reality.
The course moves from circular economy principles and material-flow mapping to customer propositions, product design, circular business model patterns and reverse supply chains. Participants build the financial logic for product-as-a-service, rental, repair, refurbishment, remanufacturing and take-back offers. They use lifecycle assessment boundaries, Circular Transition Indicators, Material Circularity Indicator measures, whole-life costing, scenario analysis and procurement criteria to assess value, risk and environmental effects. The final modules address supplier agreements, governance, pilot selection, performance reporting and implementation roadmaps.
Delivered over five instructor-led days, the programme combines concise technical briefings with sector cases, group analysis, contract and operating-model simulations, and structured application planning. Cases can be drawn from manufacturing, consumer goods, construction, healthcare equipment, retail and public procurement. Participants leave with a circular business model canvas, material-flow map, unit-economics model, circularity measurement plan, pilot charter and 90-day implementation plan. Classroom delivery is available in more than 50 cities, with a live online option; successful participants receive a certificate of completion.