Commercial and Financial Analysis Training Course

Duration 10 days 20 modules · 65 contact hours
Level Intermediate Certificate on completion
Who attends Finance Business Partners, Commercial Managers and others
Fee from USD 2,200 KSh 190,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-FM-105

Before you join: Participants should be comfortable reading an income statement, balance sheet and cash flow statement, and should understand basic percentage calculations, gross margin and budgeting.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Commercial and financial analysis sits between operational data, market judgement and investment decisions. Managers are expected to explain why performance changed, identify the real economic drivers, test commercial proposals and recommend actions that improve profit, cash flow and enterprise value. This requires more than reading financial statements: it requires linking customer demand, pricing, cost structure, working capital, capital investment and risk into a decision-ready analysis.

This course develops the methods used to assess business performance and evaluate commercial choices. Participants build value-driver trees, profit bridges, market and competitor assessments, customer profitability analyses, rolling cash forecasts, integrated financial models, investment appraisals and business cases. They learn to challenge assumptions, distinguish accounting profit from cash generation, test downside scenarios and communicate recommendations to senior decision-makers.

Teaching combines focused briefings with financial cases, group analysis, model-building sessions, decision simulations and structured review. Participants apply tools to realistic situations such as a bank product launch, a manufacturer facing margin pressure, an NGO funding proposal and a multinational capital investment decision. They leave with a completed commercial and financial analysis pack, including an integrated model, investment case, risk assessment and executive recommendation.

The course suits finance professionals and commercially accountable managers who already work with budgets, reports or business proposals and need stronger analytical judgement. It is particularly relevant where decisions must be supported by quantified assumptions, clear financial logic and credible commercial evidence.

What you will be able to do

  • Construct value-driver trees and profit bridges from operational and financial data
  • Interpret financial statements using ratio, trend, common-size and cash flow analysis
  • Assess market attractiveness using PESTLE, Porter's Five Forces and competitor benchmarking
  • Evaluate customer, product and channel profitability using contribution and activity-based costing
  • Build integrated revenue, cost, working capital, cash flow and funding models
  • Appraise investments using NPV, IRR, payback, sensitivity analysis and scenario analysis
  • Prepare decision-ready business cases with quantified benefits, risks and assumptions
  • Present commercial recommendations supported by financial evidence and management insights

Benefits of attending

For you

  • Produce financially credible recommendations for commercial and investment decisions
  • Challenge revenue, cost and cash assumptions with structured analytical evidence
  • Build reusable models for forecasts, profitability reviews and investment proposals
  • Communicate financial implications clearly to operational and senior stakeholders
  • Strengthen readiness for finance business partnering and commercial leadership roles

For your organisation

  • Better capital allocation through consistent NPV, scenario and sensitivity analysis
  • Earlier identification of margin erosion, working capital pressure and cash risks
  • More disciplined pricing, customer profitability and product portfolio decisions
  • Business cases with transparent assumptions, quantified benefits and accountable owners
  • Stronger alignment between commercial plans, financial forecasts and operational actions

Course modules

20 modules over 10 days

Participants can map the operational and financial drivers that determine business value.

  • Value-driver trees linking volume, price, mix, cost and capital
  • Profit bridge analysis separating price, volume, mix and cost effects
  • Economic profit compared with accounting profit and reported earnings
  • Revenue quality assessed through recurrence, concentration, churn and contract terms
  • Fixed and variable cost behaviour within operating leverage analysis
  • Management questions that convert financial variance into commercial investigation

Participants can extract commercial insights from published and management financial statements.

  • Income statement structure, margin layers and non-recurring item identification
  • Balance sheet analysis of operating assets, liabilities and capital employed
  • Cash flow statement reconciliation between profit, working capital and cash
  • Common-size statements revealing structural changes across reporting periods
  • Trend analysis using indexed values, growth rates and compound growth
  • IFRS revenue recognition effects on reported sales, margins and receivables

Participants can diagnose financial performance using relevant ratios and peer benchmarks.

  • Profitability ratios including gross margin, EBIT margin, ROCE and ROE
  • Liquidity measures covering current ratio, quick ratio and operating cash flow
  • Working capital ratios for receivables, inventory, payables and cash conversion
  • Solvency analysis using debt ratios, interest cover and covenant headroom
  • DuPont analysis decomposing return on equity into operating drivers
  • Peer benchmarking adjusted for business model, accounting policy and scale

Participants can assess external commercial conditions and their financial implications.

  • PESTLE analysis identifying macro factors with measurable revenue and cost effects
  • Porter's Five Forces assessing industry profitability and bargaining power
  • Market sizing through top-down, bottom-up and demand-based estimation methods
  • Competitor benchmarking of share, growth, pricing, margins and investment
  • Strategic group mapping based on customer segments, channels and price positions
  • Commercial implications translated into forecast assumptions and risk ranges

Participants can identify which customers, products and channels create economic value.

  • Contribution analysis by customer, product, service line and channel
  • Activity-based costing for service complexity, transaction volumes and support demands
  • Customer lifetime value using acquisition, retention, margin and servicing assumptions
  • Cost-to-serve analysis revealing unpriced service commitments and operational burdens
  • Product portfolio matrices combining growth, margin, cash generation and risk
  • Profitability waterfalls reconciling list price, discounts, rebates and net revenue

Participants can evaluate pricing choices and protect margin under changing conditions.

  • Price elasticity estimates interpreted alongside customer value and competitor responses
  • Cost-plus, value-based and market-based pricing methods compared
  • Target costing and target margin calculations for new offerings
  • Price-volume-mix analysis for sales plans and margin variances
  • Discount governance using approval thresholds, floors and deal profitability
  • Breakeven analysis under alternative prices, volumes and fixed-cost structures

Participants can build assumption-led forecasts for revenue, costs and operating capacity.

  • Driver-based revenue forecasts using units, conversion, price and retention
  • Sales pipeline weighting based on stage probabilities and historical conversion
  • Seasonality indices applied to monthly revenue and demand forecasts
  • Headcount planning linked to productivity, salary rates and recruitment timing
  • Operating cost forecasts separated into fixed, variable and stepped components
  • Forecast assumptions documented with sources, owners, timing and confidence ranges

Participants can quantify working capital requirements and improve cash conversion.

  • Cash conversion cycle calculated from receivables, inventory and payables days
  • Receivables ageing analysis identifying collection risk and disputed balances
  • Inventory segmentation using ABC analysis, demand variability and lead times
  • Payables strategies balanced against supplier resilience, discounts and contractual terms
  • 13-week rolling cash forecast built from receipts, payroll and supplier data
  • Working capital initiatives quantified through timing, ownership and cash release

Participants can structure transparent financial models that connect commercial assumptions to statements.

  • Model architecture separating inputs, calculations, outputs, checks and documentation
  • Revenue schedules linked to operating drivers and commercial assumptions
  • Integrated profit and loss, balance sheet and cash flow statements
  • Circularity management for interest, debt balances and cash sweep calculations
  • Control checks testing balance, cash reconciliation and formula consistency
  • Model documentation recording assumptions, data sources, versions and limitations

Participants can test forecast resilience under alternative commercial and financial conditions.

  • Base, upside and downside cases built from coherent driver assumptions
  • Sensitivity analysis measuring outcomes from isolated assumption changes
  • Two-way data tables testing price-volume and cost-demand interactions
  • Tornado charts ranking assumptions by impact on profit and cash
  • Forecast versus actual variance analysis using bridges and root-cause categories
  • Management forecast review focused on bias, evidence, uncertainty and actions

Participants can evaluate capital investments using cash flow-based appraisal methods.

  • Relevant cash flows distinguished from sunk costs and accounting allocations
  • Net present value calculated using timing, discount rates and terminal values
  • Internal rate of return interpreted alongside reinvestment and scale limitations
  • Payback period assessed against liquidity requirements and project risk
  • Equivalent annual cost used to compare assets with different useful lives
  • Post-investment review criteria established before capital approval decisions

Participants can estimate discount rates and value businesses using appropriate methods.

  • Weighted average cost of capital derived from debt, equity and tax inputs
  • Capital asset pricing model applied to cost of equity estimates
  • Discounted cash flow valuation using forecast free cash flow
  • Terminal value calculated through perpetuity growth and exit multiple methods
  • Enterprise value reconciled with equity value, debt and non-operating assets
  • Valuation ranges communicated with assumptions, sensitivities and methodological limits

Participants can assess funding choices, debt capacity and financing risk.

  • Debt capacity assessed through cash flow, leverage ratios and covenants
  • Term loans, revolving facilities, leases and trade finance compared
  • Interest rate exposure analysed using fixed, floating and hedged debt
  • Covenant headroom forecast under base and downside operating cases
  • Dividend policy considered against investment needs, debt service and liquidity
  • Financing recommendations aligned with asset life, cash generation and risk appetite

Participants can identify material risks and incorporate them into financial recommendations.

  • Risk registers linking causes, events, consequences, owners and controls
  • Probability-impact matrices prioritising commercial, financial and execution risks
  • Expected monetary value calculated for uncertain costs and opportunities
  • Monte Carlo simulation concepts for distributions of project outcomes
  • Decision trees comparing staged investments, options and contingent outcomes
  • Mitigation costs evaluated against residual exposure and decision thresholds

Participants can prepare a disciplined business case for approval and implementation.

  • Strategic case defining the problem, opportunity, objectives and alternatives
  • Economic case comparing options through costs, benefits, risks and value
  • Commercial case assessing procurement route, supplier market and contract strategy
  • Financial case setting affordability, funding sources, cash profile and approvals
  • Management case assigning governance, milestones, benefits owners and controls
  • Assumption logs connecting evidence, uncertainty, decisions and model inputs

Participants can assess the financial logic and commercial risks of strategic transactions.

  • Transaction rationale tested against market position, capabilities and value drivers
  • Synergy estimates separated into revenue, cost, tax and capital effects
  • Acquisition premium assessed against standalone value and achievable synergies
  • Due diligence questions covering financial quality, customers, contracts and liabilities
  • Earn-outs and contingent consideration linked to measurable post-deal performance
  • Integration plans tracking synergy delivery, costs, timing and accountable owners

Participants can design performance measures that connect strategy, operations and financial outcomes.

  • Balanced Scorecard measures linking financial, customer, process and capability objectives
  • Leading and lagging indicators distinguished for timely management intervention
  • KPI trees connecting executive metrics to operational drivers and owners
  • Target setting based on baselines, benchmarks, capacity and strategic priorities
  • Management dashboards designed for exceptions, trends, forecasts and decisions
  • Performance review routines linking variances, actions, deadlines and accountability

Participants can present commercial analysis clearly for senior management decisions.

  • Executive summaries stating recommendation, rationale, financial impact and decision required
  • Pyramid principle structuring messages from conclusion to supporting evidence
  • Waterfall charts explaining movements in revenue, cost, profit and cash
  • Sensitivity charts communicating uncertainty without obscuring management choices
  • Board papers separating facts, assumptions, judgement, risks and requested approvals
  • Challenge questions anticipated through evidence trails and alternative interpretations

Participants can quantify negotiation positions and evaluate proposed deal terms.

  • Negotiation preparation quantifying reservation price, target value and walk-away conditions
  • Deal economics modelled through price, volume, payment terms and service levels
  • Trade-offs assessed between discounts, commitments, exclusivity and contract duration
  • Contract clauses tested for revenue recognition, cash timing and risk allocation
  • Supplier proposals compared using total cost, quality, resilience and switching costs
  • Negotiation concessions sequenced according to value, reciprocity and approval limits

Participants can build, review and present a complete commercial and financial recommendation for a strategic decision.

  • Decision brief defining commercial objective, stakeholders, constraints and approval criteria
  • Market evidence translated into demand, pricing, share and competitor assumptions
  • Integrated model connecting revenue, costs, working capital, funding and returns
  • Investment appraisal tested through NPV, IRR, scenarios and sensitivities
  • Risk assessment specifying material exposures, mitigations, owners and residual impacts
  • Executive presentation defending recommendation, assumptions, trade-offs and implementation actions

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Commercial value-driver tree template
  2. Integrated financial model template
  3. 13-week cash forecast model
  4. Investment appraisal and sensitivity workbook
  5. Five-case business case template
  6. Executive commercial analysis presentation pack

Who should attend

  • Finance Business Partners — translate financial evidence into commercial recommendations
  • Commercial Managers — test pricing, growth and investment decisions before approval
  • Financial Analysts — strengthen modelling, valuation and performance-analysis methods
  • Business Unit Managers — understand the financial consequences of operating decisions
  • Strategy and Planning Managers — quantify strategic options and challenge assumptions
  • Project and Programme Managers — prepare credible investment cases and benefit forecasts

Skills and tools covered

Commercial performance analysisFinancial model buildingInvestment appraisalProfitability analysisCash flow forecastingBusiness case development

Tools and standards

IFRS, Porter's Five Forces, Balanced Scorecard, Discounted cash flow

How the course runs

Training methodology

The course uses short instructor briefings followed by worked financial cases, group analysis, spreadsheet model-building and decision simulations. Participants interpret reports, diagnose performance gaps, test commercial assumptions and compare alternative courses of action. Cases reflect capital investment, pricing, customer profitability, market entry and cash-management decisions. Instructors provide structured templates and review points, while participants adapt the methods to their own reporting responsibilities and approval processes. Time is also reserved for peer challenge and application planning.

Requirements and prerequisites

Participants should be comfortable reading an income statement, balance sheet and cash flow statement, and should understand basic percentage calculations, gross margin and budgeting. Experience using spreadsheets for routine analysis is expected, including formulas, sorting and charts. The course assumes participants have worked with business reports, plans, budgets or commercial proposals. Prior experience of financial modelling, valuation, accounting qualification study or investment banking is not required. Advanced spreadsheet functions, programming, econometrics and prior knowledge of IFRS are not required.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

You should be able to read basic financial statements and work with routine spreadsheet formulas. You do not need prior valuation, financial modelling or accounting qualification experience.

Bring a laptop with spreadsheet software if attending in person, plus a current business challenge or proposal where possible. Course templates and case materials are supplied by the instructor.

It suits finance professionals, commercial managers, planners and project leaders who influence revenue, cost, investment or resource-allocation decisions. It is designed for people who need to turn data into recommendations.

Financial accounting courses focus on recording and reporting transactions, while budgeting courses focus mainly on planning expenditure and targets. This course examines commercial drivers, profitability, valuation, investment choices, risk and decision-making.

Participants use the same structures for margin reviews, customer analysis, rolling cash forecasts, capital proposals and management papers. The templates can be adapted to existing reporting packs and approval processes.

Each day runs from 08:30 to 16:30 and provides about 6.5 contact hours. The first week builds core commercial, financial and modelling methods; the second week applies them to investment, risk, business cases, executive communication and the final capstone.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.