Course overview
Senior leaders and subject-matter experts are often asked to explain high-stakes decisions, secure approval, influence stakeholders, address public audiences or represent their organisation under scrutiny. Technical knowledge alone is insufficient when messages are unclear, evidence is poorly prioritised, delivery lacks authority or difficult questions expose gaps in preparation. This course addresses the practical discipline of turning complex material into focused, credible and persuasive spoken communication.
Participants learn to diagnose an audience, define a speaking objective and construct messages that move from evidence to decision. They apply SCQA, Monroe's Motivated Sequence, Aristotle's rhetorical triangle and Toulmin argumentation to executive briefings, formal presentations, keynote speeches, board updates, investor communications and public addresses. The course develops vocal control, physical presence, slide discipline, storytelling, facilitation of discussion, handling of challenge and concise responses under pressure.
Teaching combines instructor briefings, analysis of recorded speeches, case work, structured peer feedback, timed speaking simulations and repeated delivery practice. Participants work with presentations and speaking situations relevant to their roles, receiving coached feedback on content, structure, delivery and audience impact. They leave with a prepared executive presentation, a personal speaking improvement plan, reusable planning templates and practical checklists for rehearsal, room preparation and question handling.
The course suits experienced managers, directors, technical specialists, programme leaders and external-facing professionals whose communication must influence decisions or sustain confidence. It is particularly useful for people who already present regularly but need greater control over senior audiences, formal speaking occasions and unpredictable discussion.