Executive Presentation and Public Speaking Training Course

Duration 5 days 10 modules · 33 contact hours
Level Advanced Certificate on completion
Who attends Senior Managers, Directors and Heads of Function and others
Fee from USD 1,100 KSh 95,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 9 Nov 2026 Course code SD-CS-098

Before you join: Participants should have experience presenting at meetings, briefings, workshops or formal events and should be comfortable discussing their own work aloud.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Senior leaders and subject-matter experts are often asked to explain high-stakes decisions, secure approval, influence stakeholders, address public audiences or represent their organisation under scrutiny. Technical knowledge alone is insufficient when messages are unclear, evidence is poorly prioritised, delivery lacks authority or difficult questions expose gaps in preparation. This course addresses the practical discipline of turning complex material into focused, credible and persuasive spoken communication.

Participants learn to diagnose an audience, define a speaking objective and construct messages that move from evidence to decision. They apply SCQA, Monroe's Motivated Sequence, Aristotle's rhetorical triangle and Toulmin argumentation to executive briefings, formal presentations, keynote speeches, board updates, investor communications and public addresses. The course develops vocal control, physical presence, slide discipline, storytelling, facilitation of discussion, handling of challenge and concise responses under pressure.

Teaching combines instructor briefings, analysis of recorded speeches, case work, structured peer feedback, timed speaking simulations and repeated delivery practice. Participants work with presentations and speaking situations relevant to their roles, receiving coached feedback on content, structure, delivery and audience impact. They leave with a prepared executive presentation, a personal speaking improvement plan, reusable planning templates and practical checklists for rehearsal, room preparation and question handling.

The course suits experienced managers, directors, technical specialists, programme leaders and external-facing professionals whose communication must influence decisions or sustain confidence. It is particularly useful for people who already present regularly but need greater control over senior audiences, formal speaking occasions and unpredictable discussion.

What you will be able to do

  • Design audience-specific presentation strategies using stakeholder analysis and clear speaking objectives
  • Structure executive messages using SCQA, Monroe's Motivated Sequence and message hierarchy
  • Build evidence-based arguments using Toulmin reasoning, credible data and disciplined claims
  • Deliver presentations with controlled voice, pace, posture, gesture and purposeful pauses
  • Use narrative techniques to explain complex decisions, risks and recommendations memorably
  • Facilitate challenging discussions and respond to hostile, ambiguous or technical questions
  • Prepare executive slide decks using assertion-evidence principles and visual hierarchy
  • Produce a personal rehearsal plan and speaking development action plan

Benefits of attending

For you

  • Greater authority during board, executive and client presentations
  • A repeatable method for converting complex material into persuasive messages
  • More controlled responses to interruption, challenge and difficult questioning
  • Clearer vocal delivery, physical presence and audience connection
  • A targeted plan for continued improvement after the course

For your organisation

  • More decision-ready briefings for executives, boards and governance groups
  • Clearer communication of technical, financial and operational recommendations
  • Better prepared representatives for clients, regulators, partners and public audiences
  • Reduced meeting time through focused messages and disciplined question handling
  • Consistent presentation standards across senior and external-facing teams

Course modules

10 modules over 5 days

Participants can define a speaking strategy matched to audience needs, decision context and intended action.

  • Audience mapping through power, interest, knowledge and attitude analysis
  • Speaking objectives defined as audience decisions, actions or changed beliefs
  • Stakeholder concerns ranked using influence-impact and support-resistance matrices
  • Message discipline established through purpose, audience, proposition and proof
  • Context scanning identifies political, operational and reputational communication constraints
  • Opening expectations managed through agenda, relevance and speaker credibility

Participants can structure concise executive presentations around a clear proposition and decision path.

  • SCQA structure frames situation, complication, question and answer
  • Pyramid Principle builds top-down messages for time-constrained decision-makers
  • Core propositions tested for clarity, relevance, specificity and defensibility
  • Signposting guides audiences through claims, evidence, implications and decisions
  • Executive summaries distinguish recommendation, rationale, risk and required action
  • Transitions connect sections without repeating material or losing momentum

Participants can develop credible arguments that balance evidence, logic, values and stakeholder concerns.

  • Aristotle's ethos, pathos and logos balance credibility, emotion and reason
  • Toulmin model separates claim, grounds, warrant, backing and rebuttal
  • Evidence selection distinguishes facts, assumptions, estimates, examples and opinions
  • Data claims calibrated with source, timeframe, uncertainty and materiality
  • Counterarguments anticipated before opponents define the discussion
  • Calls to action specify owner, decision, timing and consequence

Participants can use narrative structures to make complex decisions and risks understandable and memorable.

  • Narrative arc moves from tension through choice to consequence
  • Strategic anecdotes establish relevance without displacing evidence or precision
  • Before-and-after framing clarifies the cost of inaction
  • Case stories anonymised appropriately for confidential or sensitive subject matter
  • Metaphors tested for accuracy, cultural fit and unintended implications
  • Human impact connected to operational, financial or policy outcomes

Participants can deliver messages with vocal control and physical behaviours that support credibility.

  • Breath management supports sustained volume, calmness and vocal endurance
  • Pace variation gives key ideas space and prevents information overload
  • Purposeful pausing increases emphasis, audience processing and speaker control
  • Vocal emphasis marks contrast, priority, certainty and strategic questions
  • Posture and stance project stability without rigidity or theatricality
  • Gesture, eye contact and movement reinforce meaning and audience inclusion

Participants can create presentation visuals that clarify decisions rather than compete with spoken messages.

  • Assertion-evidence slide design pairs a conclusion with supporting proof
  • Slide titles state the message instead of naming the topic
  • Visual hierarchy directs attention through size, position, contrast and whitespace
  • Charts simplified using direct labels, highlighted comparisons and relevant scales
  • Tables converted into decision-relevant summaries, exceptions and implications
  • Speaker notes separate audience visuals from detailed supporting material

Participants can respond calmly and credibly to difficult questions, interruptions and objections.

  • Bridging returns discussion from challenge to the central message
  • Flagging signals a priority point before explanation or evidence
  • The PREP method structures point, reason, example and point responses
  • Clarifying questions expose assumptions, ambiguity and hidden concerns
  • Hostile interventions managed through acknowledgement, boundaries and factual correction
  • Unknown answers handled with honesty, ownership and follow-up commitments

Participants can guide group discussion while maintaining focus, participation and decision momentum.

  • Meeting contracts establish purpose, roles, timing and decision rules
  • Open and closed questions used for exploration, confirmation and commitment
  • Active listening paraphrases concerns before proposing a response
  • Participation balanced through directed invitations and respectful interruption management
  • Parking-lot technique separates important issues from immediate agenda decisions
  • Consensus testing distinguishes agreement, acceptance, dissent and unresolved risk

Participants can adapt their approach for formal briefings, public addresses, panels and media-style encounters.

  • Board briefings foreground recommendation, assurance, exposure and decision requirements
  • Town-hall speeches combine strategic direction, evidence and employee relevance
  • Panel contributions use concise positioning, listening and constructive disagreement
  • Public statements distinguish verified facts, commitments and matters under review
  • Crisis communication applies holding statements, empathy and message discipline
  • Media-style interviews prepare headline messages, bridges and quotable responses

Participants can rehearse systematically, use feedback productively and plan continued speaking development.

  • Rehearsal sequence tests content, timing, delivery, technology and contingencies
  • Timed run-throughs identify compression points and unnecessary detail
  • Feedback criteria assess message, structure, evidence, delivery and audience response
  • Video review identifies recurring vocal, verbal and physical habits
  • Room-readiness checklist covers layout, sightlines, acoustics and equipment
  • Personal action plan schedules targeted practice before future speaking engagements

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Executive presentation planning template
  2. Audience and stakeholder analysis worksheet
  3. SCQA and Pyramid Principle message map
  4. Toulmin argument-building canvas
  5. Question-handling response guide
  6. Personal speaking development action plan

Who should attend

  • Senior Managers — communicate recommendations clearly to executives, boards and major stakeholders
  • Directors and Heads of Function — lead high-stakes briefings and represent strategic decisions credibly
  • Technical Specialists — translate complex evidence into decision-ready presentations for non-specialists
  • Programme and Project Leaders — secure alignment, report progress and manage challenge during reviews
  • Business Development Leaders — present proposals and pitches with greater authority and persuasion
  • Public Affairs and Communications Professionals — speak confidently in formal public and stakeholder forums

Skills and tools covered

Executive message designPersuasive speakingVocal presenceArgument constructionQuestion handlingSlide communication

Tools and standards

SCQA framework, Pyramid Principle, Toulmin model, Monroe's Motivated Sequence

How the course runs

Training methodology

The course uses short instructor briefings to introduce message design, rhetoric, delivery and audience-management methods. Participants analyse realistic executive, public-sector, financial and technical communication cases, then apply the methods to their own material. Small-group exercises build structure and argument discipline; simulations develop delivery, challenge management and impromptu responses. Recorded practice and structured peer feedback support visible improvement. Each participant finishes with an application plan linked to forthcoming presentations, briefings or speaking engagements.

Requirements and prerequisites

Participants should have experience presenting at meetings, briefings, workshops or formal events and should be comfortable discussing their own work aloud. They should bring awareness of the audiences, decisions and communication pressures relevant to their role. This is an advanced course, so it assumes familiarity with basic presentation preparation and standard slide software. Participants do not need theatre training, a polished speaking style, video-editing skills or prior knowledge of rhetorical theory. Those with severe speaking anxiety may benefit from introductory confidence-building support before attending.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

Participants should already have some experience presenting or speaking in professional settings. The course assumes familiarity with basic preparation and focuses on improving performance in higher-stakes situations.

Bring a current or upcoming presentation, briefing, proposal or speaking scenario where possible. A laptop is useful for reviewing slides and adapting materials, but it is not essential for every activity.

It is designed for experienced managers, leaders, specialists and external-facing professionals. It is most valuable for people who need to influence senior stakeholders, explain complex issues or handle challenge in formal settings.

Basic courses usually focus on confidence, simple structure and introductory delivery habits. This course addresses executive message design, evidence-based persuasion, difficult questions, high-stakes audiences and formal speaking contexts.

Participants apply the methods to their own briefing, presentation or speaking requirement during the course. They leave with planning tools and a focused action plan for upcoming workplace communication.

Each training day runs from 08:30 to 16:30 and provides about 6.5 contact hours. Time is divided across message design, argument, storytelling, delivery, visuals, discussion management, high-stakes scenarios and rehearsal.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.