Course overview
International assignments, cross-border partnerships and official engagements can fail through preventable cultural errors: an unsuitable form of address, unclear decision authority, a poorly structured negotiation, mishandled hospitality or an agenda that ignores local expectations. Public-sector officials and business leaders must build trust while protecting institutional standards, legal duties and reputation. This requires more than country etiquette; it requires disciplined cultural analysis, practical communication methods and reliable protocol controls.
This course develops the judgement and methods needed to work effectively with international counterparts. Participants use Hofstede cultural dimensions, Erin Meyer’s Culture Map, the Lewis Model, stakeholder mapping, PESTLE analysis and interest-based negotiation. They learn to prepare country engagement dossiers, communicate through interpreters, chair culturally mixed meetings, manage face-sensitive disagreement, apply diplomatic precedence and plan official visits. The course also addresses ethical boundaries around gifts, hospitality, conflicts of interest, sanctions, confidentiality and public communications.
Teaching combines concise instructor briefings, public-sector and corporate cases, group analysis, meeting and negotiation simulations, protocol planning and structured peer review. Participants progressively build a country engagement dossier and convert it into a practical engagement strategy for a selected international counterpart. By the final module, they present an integrated package containing cultural analysis, stakeholder plans, protocol arrangements, correspondence, negotiation preparation and risk controls. Participants receive a certificate of completion after the 10-day instructor-led programme, available in classrooms in more than 50 cities or live online.
The course is particularly relevant for officials, managers and advisers whose work depends on credible relationships with foreign governments, regulators, international organisations, overseas clients, suppliers, investors or community representatives.


