Strategic Business Acumen Training Course

Duration 10 days 22 modules · 65 contact hours
Level Advanced Certificate on completion
Who attends Business Unit Managers, Senior Managers and others
Fee from USD 2,200 KSh 190,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 9 Nov 2026 Course code SD-EM-075

Before you join: Participants should have several years of management, specialist or project leadership experience and responsibility for budgets, plans, performance measures or major decisions.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Senior managers are expected to make choices that improve financial performance, protect cash, respond to market shifts and deliver strategic priorities. Many can explain their functional plans but cannot yet connect them to enterprise value, capital allocation, customer economics, operating constraints and risk. This creates weak business cases, poorly prioritised initiatives and decisions that optimise one function while damaging overall results.

This ten-day Strategic Business Acumen Training Course develops the strategic awareness and commercial judgement needed to assess a business as an integrated economic system. Participants interpret financial statements, identify value drivers, analyse markets and competitors, assess customer profitability, test strategic options, manage risk and convert strategy into measurable execution plans. They use PESTLE, Porter's Five Forces, value-driver trees, scenario planning, Balanced Scorecard measures and investment appraisal methods to support decisions with credible evidence.

Instructor-led sessions combine short briefings, financial and strategic cases, facilitated group analysis, decision simulations and structured application planning. Training runs from 08:30 to 16:30, providing approximately 6.5 contact hours each day, either in a classroom in 50+ cities or live online. Participants progressively develop a strategic business case for a current organisational issue, such as improving service profitability, entering a new market, funding a digital initiative or responding to a competitor. They leave with a reviewed strategic business case, financial rationale, risk assessment, stakeholder plan and performance scorecard ready for refinement with their sponsor.

The course suits experienced managers, senior specialists and leaders moving into enterprise-level roles. It is particularly relevant where participants must influence investment decisions, lead cross-functional programmes, explain priorities to executives or take responsibility for business-unit performance.

What you will be able to do

  • Diagnose enterprise value drivers using growth, margin, asset efficiency and risk analysis
  • Interpret income statements, balance sheets and cash flow statements for management decisions
  • Construct value-driver trees, financial forecasts and investment appraisals for strategic proposals
  • Assess market attractiveness and competitive position using PESTLE and Porter's Five Forces
  • Evaluate customer, product and segment profitability using contribution and cost-to-serve analysis
  • Prioritise strategic initiatives using scenario analysis, risk assessment and capital allocation criteria
  • Design execution scorecards linking strategic objectives, operating measures and accountability
  • Present a board-ready strategic business case with financial, risk and implementation evidence

Benefits of attending

For you

  • Speak credibly with finance, strategy and executive stakeholders
  • Build stronger business cases for investment and change proposals
  • Identify the financial consequences of operational decisions earlier
  • Challenge assumptions behind growth, savings and benefit claims
  • Prepare for business-unit, director and enterprise leadership responsibilities

For your organisation

  • Better prioritisation of initiatives against value, cash and risk
  • More credible investment proposals with explicit financial assumptions
  • Stronger cross-functional decisions on customers, costs and capacity
  • Earlier identification of strategic risks and execution dependencies
  • Clearer links between corporate strategy, operational plans and measures

Course modules

22 modules over 10 days

Participants can define a strategic business issue in terms of value creation, stakeholders and decision boundaries.

  • Enterprise value drivers: growth, margin, asset efficiency and risk
  • Economic profit distinguished from accounting profit and revenue growth
  • Map a current business issue using a strategic issue charter
  • Stakeholder value expectations across owners, customers, employees and regulators
  • Corporate, business-unit and functional strategy roles clarified
  • Decision rights mapped through RACI for cross-functional strategic choices

Participants can interpret core financial statements and identify implications for strategic choices.

  • Income statement structure: revenue, gross margin, operating profit and tax
  • Balance sheet relationships between assets, liabilities and shareholder equity
  • Cash flow statement analysed through operating, investing and financing activities
  • Trace a management decision across profit, balance sheet and cash
  • Accrual accounting effects separated from actual cash movements
  • Annual report notes used to investigate material financial assumptions

Participants can analyse profitability and select operating levers consistent with strategic intent.

  • Contribution margin calculated from price, volume and variable costs
  • Fixed, variable, stepped and semi-variable costs classified accurately
  • Break-even analysis tested against alternative volume and pricing assumptions
  • Activity-based costing applied to indirect cost allocation decisions
  • Operating leverage assessed through fixed-cost exposure and demand volatility
  • Margin bridges explain planned changes in price, volume and mix

Participants can assess cash implications and working-capital requirements of strategic plans.

  • 13-week rolling cash forecast built from receipts, payroll and supplier data
  • Working capital cycle measured using receivables, inventory and payables days
  • Cash conversion cycle linked to operating policies and customer terms
  • Liquidity risks identified from covenant headroom and funding maturity
  • Test growth plans against inventory, credit and capacity cash demands
  • Cash preservation actions compared against customer service consequences

Participants can build a transparent value-driver model for a strategic proposal.

  • Driver trees connect market demand to revenue, cost and cash
  • Build base-case forecasts from explicit operational and commercial assumptions
  • Sensitivity analysis isolates variables with highest value impact
  • Assumption registers record source, owner, confidence and review dates
  • Forecast bias detected through historical variance and challenge questions
  • Three-statement forecasts reconcile profit, capital needs and cash generation

Participants can assess external conditions that may alter strategic assumptions and performance.

  • PESTLE analysis identifies political, economic, social, technological, legal and environmental forces
  • Inflation, interest rates and exchange rates translated into business effects
  • Industry cycles assessed through demand indicators, capacity and pricing behaviour
  • Regulatory change screened for compliance costs, constraints and opportunities
  • Leading indicators distinguished from lagging indicators in management reporting
  • External assumptions incorporated into the strategic issue charter

Participants can evaluate market attractiveness and their organisation's relative competitive position.

  • Porter's Five Forces applied to a contested market
  • Market segmentation based on needs, behaviour, value and accessibility
  • Competitor profiles compare capabilities, economics, positioning and likely responses
  • Strategic group mapping reveals mobility barriers and competitive clusters
  • Market share interpreted alongside growth, profitability and customer retention
  • Define strategic implications from market evidence and competitor actions

Participants can assess customer and segment economics to improve commercial decisions.

  • Customer lifetime value estimated from margin, retention and acquisition costs
  • Cost-to-serve analysis exposes unprofitable channels, contracts and service patterns
  • Price waterfall identifies discounts, rebates, claims and realised revenue
  • Segment profitability combines revenue, contribution, service costs and capital use
  • Value propositions tested against customer jobs, pains and gains
  • Commercial actions prioritised using customer value and economic return

Participants can identify operating-model changes needed to deliver a strategic choice.

  • Operating model elements: processes, people, technology, governance and partners
  • Capability heat maps compare strategic importance against current maturity
  • Value chain analysis identifies sources of cost, differentiation and delay
  • Make-buy decisions assessed through total cost, control and capability criteria
  • Capacity planning tests demand scenarios against workforce and asset constraints
  • Dependencies mapped between strategic outcomes, capabilities and enabling projects

Participants can generate, compare and select strategic options using explicit criteria.

  • Strategic options framed as choices about markets, customers and capabilities
  • Decision criteria weight value, feasibility, risk, timing and strategic fit
  • Options matrices make trade-offs visible to decision makers
  • Real-options thinking values staged commitments under material uncertainty
  • Pre-mortem analysis identifies failure modes before committing resources
  • Recommend a preferred option with clear assumptions and reservations

Participants can appraise strategic investments and explain capital-allocation trade-offs.

  • Net present value calculated from incremental cash flows and discount rates
  • Internal rate of return interpreted alongside reinvestment and scale limitations
  • Payback period used appropriately for liquidity and exposure decisions
  • Relevant cash flows separated from sunk costs and accounting allocations
  • Capital rationing ranks competing proposals against strategic constraints
  • Investment cases state benefits, disbenefits, owners and benefit timing

Participants can integrate risk analysis and response planning into strategic decisions.

  • ISO 31000 principles applied to strategic risk identification
  • Risk registers capture cause, event, consequence, owner and treatment
  • Inherent and residual risk assessed using agreed scoring criteria
  • Scenario planning tests plans against plausible disruptive futures
  • Risk appetite statements distinguish acceptable exposure from escalation triggers
  • Contingency actions assigned to early-warning indicators and decision thresholds

Participants can plan stakeholder engagement around interests, influence and decision authority.

  • Stakeholder mapping assesses influence, interest, position and information needs
  • Power-interest grids guide engagement priorities and communication effort
  • Political risks identified through incentives, resource control and informal networks
  • Coalition building sequences sponsors, challengers, experts and affected groups
  • Decision forums matched to authority, evidence requirements and escalation paths
  • Stakeholder plans align messages, commitments, timing and feedback channels

Participants can design measures that connect strategic outcomes to operational accountability.

  • Balanced Scorecard perspectives connect financial, customer, process and capability outcomes
  • Strategy maps show cause-and-effect hypotheses behind strategic objectives
  • Leading measures selected for critical drivers before financial results emerge
  • KPI definitions specify formula, source, owner, frequency and thresholds
  • Targets set using baselines, benchmarks, capacity and strategic ambition
  • Performance reviews separate learning conversations from accountability decisions

Participants can translate a strategic choice into an accountable delivery and benefits plan.

  • Benefits maps connect interventions, outputs, outcomes and financial value
  • Milestone plans sequence decisions, dependencies, resources and delivery dates
  • Critical path analysis identifies schedule constraints and management priorities
  • Benefit owners validate baselines, measurement methods and realisation dates
  • Implementation risks integrated with programme controls and escalation routes
  • Execution cadence combines weekly delivery reviews and monthly value reviews

Participants can apply governance and ethical tests to major strategic decisions.

  • Governance structures define oversight, challenge, approval and accountability
  • Board papers distinguish recommendation, evidence, decision required and next steps
  • Conflicts of interest identified before procurement, investment and partnership decisions
  • Ethical decision tests examine duties, consequences, rights and fairness
  • Environmental and social impacts included within material strategic assumptions
  • Audit trails preserve assumptions, approvals, changes and decision rationale

Participants can assess innovation and digital proposals through strategic and economic criteria.

  • Business model canvas tests customers, channels, revenues, costs and partners
  • Digital investment cases distinguish automation, augmentation and transformation benefits
  • Pilot design specifies hypotheses, minimum evidence and stop-go thresholds
  • Technology debt assessed as future cost, risk and delivery constraint
  • Adoption curves inform benefit timing, training needs and support capacity
  • Innovation portfolios balance core improvements, adjacent bets and exploratory initiatives

Participants can develop adaptable plans for uncertain market, regulatory and operating conditions.

  • Scenario axes built from high-impact, high-uncertainty external drivers
  • Four plausible futures describe distinct operating and competitive conditions
  • Wind-tunnelling tests strategic options against each future scenario
  • No-regrets actions identified across all plausible future conditions
  • Signposts define observable evidence that a scenario is emerging
  • Trigger-based plans assign decisions before uncertainty becomes urgent

Participants can structure high-stakes decisions despite incomplete information and time constraints.

  • Decision framing separates the real choice from symptoms and preferences
  • OODA loops structure observation, orientation, decision and timely action
  • Cognitive biases tested through red-team challenge and disconfirming evidence
  • Decision logs record assumptions, alternatives, rationale and review triggers
  • Escalation thresholds distinguish operational management from executive intervention
  • Crisis choices balance safety, continuity, reputation, cash and stakeholder trust

Participants can communicate a strategic recommendation clearly to senior decision makers.

  • Pyramid Principle structures recommendations from answer to supporting evidence
  • Executive summaries state decision, value, risks, asks and timing
  • Financial charts selected for trend, variance, sensitivity and comparison
  • Narrative flow connects strategic context, choice, evidence and action
  • Challenge questions anticipated from finance, operations, risk and board members
  • Presentation delivery adapts detail, pace and emphasis to executive audiences

Participants can assemble a coherent strategic business case from their analyses and plans.

  • Business case structure aligns problem, options, recommendation and implementation
  • Value-driver model reconciled with market evidence and operating assumptions
  • Investment appraisal checked against cash forecasts and benefit plans
  • Risk assessment connected to scenarios, mitigations and escalation thresholds
  • Scorecard measures linked to milestones, owners and governance forums
  • Peer review tests clarity, evidence quality, feasibility and decision readiness

Participants can build, review and present a complete strategic business case with financial, market, risk and execution evidence.

  • Define the decision required, strategic context and value opportunity
  • Present market, customer, competitor and external-force evidence concisely
  • Demonstrate value-driver forecasts, investment appraisal and cash implications
  • Compare options using explicit criteria, scenarios and risk exposure
  • Specify implementation milestones, governance, stakeholder actions and performance measures
  • Defend recommendations through executive review, challenge and revision

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Strategic issue charter template
  2. Value-driver forecast model
  3. Investment appraisal worksheet
  4. Strategic risk and scenario register
  5. Balanced Scorecard and KPI dictionary
  6. Board-ready strategic business case

Who should attend

  • Business Unit Managers — need to connect operational choices to profit, cash and strategic priorities
  • Senior Managers — need stronger evidence for enterprise decisions and executive discussions
  • Functional Heads — need to defend investment requests and align plans with business value
  • Programme Directors — need to assess benefits, dependencies, risks and delivery trade-offs
  • Finance Business Partners — need to translate financial evidence into strategic management insight
  • High-Potential Leaders — need enterprise-wide judgement before taking broader leadership roles

Skills and tools covered

Strategic financial analysisValue driver modellingMarket positioningInvestment appraisalRisk-based decision makingStrategy execution

Tools and standards

PESTLE analysis, Porter's Five Forces, Balanced Scorecard, ISO 31000

How the course runs

Training methodology

The course uses short instructor briefings to establish concepts, followed by financial cases, market assessments, group analysis and decision simulations. Participants work with realistic management information: accounts, forecasts, customer data, competitor signals, investment assumptions and risk registers. Facilitated discussions test competing interpretations and expose trade-offs between growth, cash, service, capability and risk. Each participant applies the methods to a current work issue, receiving structured peer and instructor review before presenting a final strategic business case.

Requirements and prerequisites

Participants should have several years of management, specialist or project leadership experience and responsibility for budgets, plans, performance measures or major decisions. They should be comfortable reading basic business documents and working with percentages, ratios and simple spreadsheet calculations. Prior formal finance training is not required; financial concepts are developed from management decisions rather than accounting rules alone. An MBA, economics degree, advanced Excel capability or previous strategy qualification is not required. Participants gain most value by bringing a current business issue, proposal or performance challenge.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

You need management, specialist or project leadership experience and basic comfort with business figures. The course develops finance from management decisions, so prior accounting or MBA study is not required.

Bring a current business issue, investment idea, performance concern or change proposal if confidentiality permits. You may use it to build your strategic business case, supported by the course templates.

It is designed for managers, functional heads, programme leaders, finance business partners and high-potential leaders. It is most useful for people who must influence decisions beyond their immediate function.

A finance course usually concentrates on accounting, reporting and financial control, while a strategy course may focus mainly on strategic analysis. This course joins financial analysis, market position, risk, investment choices and execution into management decisions.

You will use the methods to assess proposals, challenge forecasts, prioritise initiatives and explain trade-offs to senior stakeholders. The final business case can be refined with local data and used as a decision paper or planning document.

The first week establishes financial, commercial and strategic analysis while participants begin their own business case. The second week focuses on options, investment, risk, execution, communication and the final capstone presentation.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.