Agricultural Policy and Advocacy Training Course

Duration 10 days 16 modules · 65 contact hours
Level Intermediate Certificate on completion
Who attends NGO Advocacy Managers, Programme Managers and others
Fee from USD 2,200 KSh 190,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-AA-086

Before you join: Participants should have practical familiarity with agriculture, food security, rural development, climate adaptation or related development programmes.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Agricultural policy determines who receives public support, how markets are regulated, whose land and water rights are protected, and whether small-scale producers can influence decisions affecting their livelihoods. NGOs, producer organisations and development programmes often hold strong field evidence but struggle to translate it into policy proposals, credible messages and sustained engagement with decision-makers. This course addresses that gap through a structured approach to agricultural policy analysis and advocacy.

Participants examine agricultural policy systems, political economy, public expenditure, trade, land, climate adaptation, food security and market regulation. They learn to define policy problems, analyse stakeholders and power, assess evidence quality, develop feasible policy options and prepare advocacy strategies. The course covers Theory of Change, PESTLE analysis, power-interest grids, policy briefs, coalition management, consultation processes, media engagement and monitoring of policy influence.

Teaching combines short instructor briefings with sector cases, facilitated group work, simulations and structured application to participants’ own policy priorities. Cases reflect issues such as fertiliser subsidy reform, land tenure, climate-resilient agriculture, public procurement, extension services and farmer representation. Participants progressively develop a complete agricultural policy advocacy package, including a policy analysis, stakeholder map, Theory of Change, engagement plan, policy brief and monitoring framework.

The course is suited to professionals who need to influence agricultural decisions while maintaining technical credibility, representing affected groups responsibly and managing the political realities of public policy change.

What you will be able to do

  • Analyse agricultural policy systems, institutions, incentives and decision-making processes
  • Conduct political economy analysis for contested agricultural policy issues
  • Frame evidence-based policy problems using problem trees and causal analysis
  • Develop feasible policy options using criteria-based option appraisal
  • Produce policy briefs with clear recommendations, evidence and implementation implications
  • Design advocacy strategies using Theory of Change and stakeholder power analysis
  • Plan decision-maker engagement, coalition management and public communication activities
  • Monitor policy influence using outcome harvesting, indicators and adaptive action plans

Benefits of attending

For you

  • Produce policy positions that connect field evidence with feasible government action
  • Assess political incentives before committing resources to advocacy activities
  • Write policy briefs suitable for ministries, parliamentary committees and donors
  • Lead stakeholder engagement with clearer roles, messages and escalation routes
  • Demonstrate policy influence through credible evidence and documented outcomes

For your organisation

  • Stronger agricultural policy positions grounded in field evidence and political feasibility
  • Better targeting of advocacy resources toward influential actors and decision windows
  • More consistent messages across programme, communications and leadership teams
  • Improved coalition governance and reduced reputational risk during public campaigns
  • Clearer evidence of contribution to policy, budget or implementation change

Course modules

16 modules over 10 days

Participants can map the agricultural policy system and identify legitimate entry points for NGO influence.

  • Policy cycle stages from agenda setting through implementation and review
  • Mandates of agriculture ministries, parliamentary committees and decentralised authorities
  • Public expenditure channels for subsidies, extension, irrigation and market regulation
  • Trade, land, climate and food-security policy interactions mapped
  • Formal and informal rules shaping agricultural policy decisions
  • NGO roles in evidence, representation, accountability and policy influence

Participants can assess political incentives, interests and constraints affecting a proposed agricultural reform.

  • Political economy analysis using interests, incentives, institutions and ideas
  • Actor incentives behind fertilizer policy, procurement and price controls
  • Distributional effects identified among farmers, traders, consumers and government
  • Rent-seeking risks assessed in input subsidy and procurement systems
  • Windows of opportunity linked to elections, shocks and budget cycles
  • Country context assumptions tested before selecting advocacy tactics

Participants can formulate a policy problem statement supported by causal analysis and affected-group perspectives.

  • Problem statements distinguish symptoms, causes, consequences and affected groups
  • Problem tree analysis applied to agricultural service delivery failures
  • Causal pathways tested against farmer, trader and extension-worker evidence
  • Gendered constraints identified within land, labour, finance and market systems
  • Policy failure distinguished from implementation, capacity and accountability failures
  • Priority problems selected using scale, severity, feasibility and mandate

Participants can map stakeholders, assess power relationships and prioritise engagement approaches.

  • Power-interest grids classify decision-makers, allies, opponents and affected groups
  • Stakeholder roles mapped across agenda setting, approval and implementation
  • Influence networks traced between ministries, parliament, business and media
  • Gatekeepers and informal advisers identified through structured stakeholder interviews
  • Farmer representation assessed for legitimacy, inclusion and accountability
  • Engagement priorities set using influence, alignment, access and risk

Participants can integrate rights, gender, inclusion and accountability considerations into advocacy design.

  • Rights-based analysis links duty bearers, rights holders and accountability mechanisms
  • Gender analysis examines access, control, decision-making and unpaid care work
  • Youth, pastoralist and indigenous perspectives incorporated into policy positions
  • Do-no-harm principles applied to public advocacy and stakeholder engagement
  • Safeguarding risks considered when collecting testimony from vulnerable groups
  • Feedback loops connect community priorities with organisational advocacy decisions

Participants can compare policy options and recommend actions that are technically credible and politically feasible.

  • Policy instruments include regulation, taxation, subsidies, services and information
  • Option appraisal compares effectiveness, equity, cost, feasibility and risk
  • Cost implications separated between capital expenditure and recurrent expenditure
  • Implementation capacity assessed across national, district and community institutions
  • Unintended consequences examined through scenario analysis and distributional assessment
  • Recommendations matched to authority mandates, budget cycles and legal powers

Participants can assess, synthesise and communicate evidence suitable for policy advocacy.

  • Evidence hierarchy distinguishes administrative data, surveys, evaluations and testimony
  • Research questions aligned with policy decisions and intended advocacy claims
  • Farm-level evidence triangulated with market, budget and administrative data
  • Data quality assessed through source, method, bias, relevance and timeliness
  • Evidence gaps documented without overstating certainty or causal attribution
  • Key findings translated into claims, supporting facts and policy implications

Participants can develop an advocacy Theory of Change linking actions to plausible policy outcomes.

  • Theory of Change links activities, actors, assumptions and policy outcomes
  • Long-term outcomes defined as policy, budget, implementation or accountability changes
  • Backcasting identifies interim shifts in knowledge, commitment and behaviour
  • Assumptions tested against political economy findings and stakeholder incentives
  • Influence pathways distinguish insider engagement, public mobilisation and litigation
  • Contribution logic documented without claiming sole responsibility for change

Participants can develop an advocacy strategy with targeted objectives, messages and tactics.

  • SMART advocacy objectives specify decision, decision-maker, timeframe and change
  • Audience segmentation differentiates primary targets, influencers and public constituencies
  • Message boxes connect problem, evidence, solution, benefit and call-to-action
  • Framing choices tested for farmer livelihoods, fiscal responsibility and food security
  • Tactics matched to stakeholder access, policy stage and organisational credibility
  • Strategy documents assign objectives, audiences, messages, tactics and responsibilities

Participants can structure coalitions that maintain legitimacy, coordination and shared policy positions.

  • Coalition mapping identifies complementary mandates, constituencies, resources and risks
  • Shared policy platforms define common demands and acceptable compromise boundaries
  • Governance arrangements clarify membership, decision rights, funding and spokesperson roles
  • Conflict protocols address disagreements over tactics, visibility and political affiliation
  • Representative participation supports meaningful input from marginalised producer groups
  • Coalition communications coordinate public statements, meetings and response procedures

Participants can plan constructive engagement with public institutions and formal consultation mechanisms.

  • Meeting objectives define requested decisions, evidence and follow-up commitments
  • Briefing packs prepare decision-makers for meetings, hearings and budget discussions
  • Parliamentary committee submissions follow procedural requirements and evidence standards
  • Public consultations analysed for timing, submission rules and participation barriers
  • Negotiation preparation identifies interests, concessions, red lines and alternatives
  • Follow-up trackers record commitments, owners, deadlines and escalation actions

Participants can select public communication methods that support rather than dilute policy objectives.

  • Media mapping identifies specialist journalists, editors, broadcasters and rural outlets
  • Press releases present newsworthy evidence, human impact and policy recommendations
  • Spokesperson preparation handles hostile questions, uncertainty and political sensitivity
  • Digital content calendars align messages with policy milestones and audience behaviour
  • Social listening tracks misinformation, opposition narratives and emerging public concerns
  • Communications approvals protect accuracy, safeguarding and coalition message discipline

Participants can prepare concise written and oral materials for policy decision-makers.

  • Policy brief structure presents issue, evidence, options, recommendation and references
  • Executive summaries state requested action within the opening paragraph
  • Tables and charts communicate agricultural data without misleading simplification
  • Consultation submissions respond directly to questions, criteria and statutory mandates
  • Oral briefings use issue, evidence, ask and anticipated objection structure
  • Citation practices distinguish published research, administrative data and stakeholder testimony

Participants can plan advocacy campaigns with realistic resources, safeguards and risk controls.

  • Campaign workplans sequence research, engagement, communications and review milestones
  • RACI matrices assign responsible, accountable, consulted and informed roles
  • Risk registers assess political, legal, security, reputational and safeguarding threats
  • Scenario planning prepares responses to backlash, misinformation and policy reversals
  • Budget assumptions cover staff time, travel, research, media and coalition costs
  • Ethical advocacy protocols protect consent, confidentiality and community representation

Participants can monitor advocacy progress and adapt actions using credible influence evidence.

  • Influence indicators track access, discourse, commitments, policy text and implementation
  • Outcome harvesting captures unexpected changes and tests contribution claims
  • Process tracing assesses causal contribution within complex policy decisions
  • Monitoring plans specify baselines, sources, collection frequency and responsibilities
  • Learning reviews compare assumptions, results, risks and tactical adjustments
  • Donor reporting distinguishes outputs, outcomes, contribution and attribution limits

Participants can build, review and present a complete agricultural policy advocacy package for a defined policy issue.

  • Policy issue selected with defined decision, geography, affected groups and timeframe
  • Political economy findings inform stakeholder priorities and feasible advocacy pathways
  • Evidence summary substantiates the problem statement and proposed policy action
  • Theory of Change connects activities with interim and long-term outcomes
  • Advocacy strategy integrates objectives, messages, tactics, coalition and engagement plans
  • Policy brief, monitoring framework and risk register completed for presentation

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Agricultural policy system map
  2. Political economy analysis template
  3. Stakeholder power-interest grid
  4. Advocacy Theory of Change model
  5. Policy brief template
  6. Policy influence monitoring framework

Who should attend

  • NGO Advocacy Managers — lead agricultural policy influence and public engagement work
  • Programme Managers — connect field programmes with national and local policy change
  • Agriculture Policy Officers — develop evidence-based positions and policy recommendations
  • Farmer Organisation Leaders — represent producer priorities in formal policy processes
  • Food Security Specialists — address policy constraints affecting access, production and markets
  • Government Relations Officers — manage constructive engagement with public institutions

Skills and tools covered

Policy analysisPolitical economy analysisAdvocacy strategy designStakeholder mappingPolicy brief writingInfluence monitoring

Tools and standards

Theory of Change, PESTLE analysis, Power-interest grid, Outcome Harvesting

How the course runs

Training methodology

The course uses short technical briefings, agricultural policy cases, facilitated group exercises, stakeholder simulations and structured application planning. Participants work with realistic issues including subsidy reform, land rights, climate adaptation, farmer services and public procurement. Each module adds a practical component to an individual or team advocacy package. Trainers provide feedback on problem framing, evidence use, policy recommendations, messages and engagement plans. The final capstone brings these elements together for peer review and presentation.

Requirements and prerequisites

Participants should have practical familiarity with agriculture, food security, rural development, climate adaptation or related development programmes. They should understand the operating context of at least one country or subnational agricultural system and be able to discuss a current policy issue relevant to their work. Experience preparing reports, programme proposals or stakeholder communications is useful. The course does not require prior formal training in economics, public policy, statistics, lobbying or communications. Participants do not need to arrive with an approved advocacy campaign, although a live policy issue will strengthen application.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

Participants need practical familiarity with agriculture, food security, rural development or a related programme area. Prior policy, economics or advocacy training is not required.

Participants should bring a current or planned agricultural policy issue from their country, programme or organisation. Relevant reports, policy documents, budget notes or stakeholder information are useful but not essential.

The course is designed for NGO, producer organisation, development programme and public-interest professionals involved in agricultural policy influence. It is particularly relevant to staff who must connect community evidence with government decisions.

This course focuses on agriculture-specific policy choices such as subsidies, land, extension, procurement, trade and climate adaptation. It also concentrates on the advocacy role of NGOs and representative organisations rather than government policy formulation alone.

Participants leave with practical components of an advocacy package built around a live policy issue. These can be refined with colleagues and used to guide meetings, coalition work, submissions and monitoring.

The first week establishes policy analysis, evidence, stakeholder and strategy tools while participants begin their own advocacy work. The second week develops engagement, communications, risk management and monitoring, ending with a capstone presentation.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.