Course overview
Business teams are often asked to create innovative solutions when the actual issue has not been defined, evidence is thin, and stakeholders disagree about success. A delayed loan approval process, rising customer complaints, failed digital adoption, or a costly manual control may reflect several interacting causes. Selecting the first plausible fix wastes budget and can create new operational, regulatory, or customer risks. This course provides a disciplined route from an ambiguous challenge to a tested solution concept.
Participants learn to frame problems from the customer, operational, and commercial perspectives; gather and interpret evidence; identify root causes and system constraints; and generate options beyond familiar responses. They use Design Thinking, Jobs to Be Done, systems mapping, SCAMPER, Business Model Canvas, prototyping, experimentation, and decision analysis to develop solutions that are desirable, feasible, viable, and suitable for implementation. The course also addresses stakeholder alignment, investment reasoning, pilot design, change impacts, and decision communication.
Teaching combines concise instructor briefings with realistic case work, facilitated group analysis, problem-solving simulations, and structured application planning. Participants work through the full problem-solving cycle using tools that can be transferred to live assignments. They leave with a business problem solution dossier containing a framed challenge, stakeholder analysis, root-cause map, solution concepts, selection criteria, experiment plan, value case, and pilot roadmap.
The course is suited to managers and specialists who must improve services, processes, products, customer experiences, controls, or operating models. It is particularly relevant where a problem crosses departmental boundaries and requires evidence-based decisions rather than a single technical answer.

