Certificate Course in Management Development

Duration 10 days 20 modules · 65 contact hours
Level Intermediate Certificate on completion
Who attends New Managers, Middle Managers and others
Fee from USD 2,200 KSh 190,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-EPMM-009

Before you join: Participants should have at least one year of professional work experience and regular exposure to team, project, client, operational or stakeholder responsibilities.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Management development is not only about supervising people. Managers must translate strategy into priorities, make sound decisions with incomplete information, improve processes, handle performance issues, control delivery risks and communicate credibly with senior stakeholders. Many capable technical specialists and new managers have not been given a practical management system for doing this work consistently.

This flagship Certificate Course in Management Development builds that system. Participants examine the manager’s role, personal effectiveness, communication, problem solving, strategic analysis, finance, operations, projects, people management, coaching, team leadership, change, governance, customer value and execution control. They use recognised methods including PESTLE, Porter’s Five Forces, SWOT and the Balanced Scorecard to turn an important workplace issue into a structured management action plan.

Teaching combines concise instructor briefings with cases from public services, banking, NGOs, regulated industries and commercial operations. Participants work in groups, analyse realistic management situations, practise management conversations, make decisions in simulations and apply each method to their own work context. By the end of the programme, each participant presents a complete management improvement proposal containing a strategic case, stakeholder analysis, performance measures, delivery plan, risk controls and implementation priorities. Participants receive a certificate of completion after the 10-day instructor-led programme.

The course is suited to managers who need broader responsibility across people, budgets, projects and service delivery, as well as experienced specialists preparing for their first formal management role.

What you will be able to do

  • Assess a management issue using PESTLE, Porter’s Five Forces and SWOT analysis
  • Set measurable priorities using SMART outcomes, decision logs and review cycles
  • Interpret financial statements, budgets and variance reports for management decisions
  • Design operational improvements using process mapping, root-cause analysis and performance measures
  • Conduct performance, feedback and coaching conversations using structured management techniques
  • Develop stakeholder engagement, communication and change implementation plans
  • Build a Balanced Scorecard linking strategic objectives, measures, targets and initiatives
  • Present a complete management improvement proposal with delivery, risk and governance controls

Benefits of attending

For you

  • A structured method for moving from workplace issues to funded management actions
  • Greater confidence leading meetings, setting priorities and making accountable decisions
  • Practical language for feedback, delegation, coaching and performance conversations
  • Ability to read budgets, variances and operational measures before management reviews
  • A portfolio-ready management improvement proposal based on a real workplace challenge

For your organisation

  • Managers who connect strategic priorities with measurable team and operational actions
  • Improved quality of delegation, performance follow-up and management communication
  • More disciplined use of budgets, variance analysis, risk registers and delivery plans
  • Stronger cross-functional coordination through stakeholder mapping and decision clarity
  • Workplace improvement proposals ready for management review and local implementation

Course modules

20 modules over 10 days

Participants can define their management accountabilities and establish a practical system for managing priorities, decisions and follow-up.

  • Management roles distinguished through Mintzberg’s interpersonal, informational and decisional categories
  • Accountability mapped between manager, specialist, sponsor and governance owner
  • Authority boundaries clarified using delegated decisions and escalation thresholds
  • Managerial time allocated using urgency, importance and planned review cycles
  • Personal leadership purpose articulated through values, strengths and operating principles
  • First-week workplace issue selected for continuing programme application

Participants can organise management work, delegate clearly and maintain reliable follow-through.

  • SMART outcomes translated into weekly commitments, measures and review dates
  • Priority matrices used to distinguish important work from immediate interruptions
  • Calendar blocks assigned to deep work, meetings, follow-up and recovery
  • Delegation briefs specify outcome, authority, constraints, support and checkpoints
  • Decision logs capture assumptions, owners, dates and reversal criteria
  • After-action reviews convert results, surprises and lessons into adjustments

Participants can communicate decisions, recommendations and expectations clearly to different management audiences.

  • Audience analysis identifies information needs, concerns, authority and likely objections
  • Pyramid Principle structures recommendations from conclusion to supporting evidence
  • Management briefs distinguish facts, assumptions, risks, options and decisions requested
  • Meeting agendas define purpose, required attendees, inputs and decision points
  • Action minutes record commitments, owners, due dates and escalation items
  • Executive presentations use concise headlines, evidence and decision-oriented visuals

Participants can diagnose management problems and select decisions using evidence, criteria and risk awareness.

  • Problem statements separate symptoms, consequences, causes and desired outcomes
  • Five Whys traces recurring failures beyond immediate operational explanations
  • Fishbone diagrams organise possible causes across people, process and technology
  • Decision criteria weight cost, quality, risk, speed and stakeholder impact
  • Scenario analysis tests choices against plausible operational and financial conditions
  • Pre-mortems identify failure modes before approving significant management actions

Participants can identify key stakeholders and plan engagement around influence, interests and decision rights.

  • Stakeholder maps classify influence, interest, expectations and potential resistance
  • Power-interest grids prioritise engagement effort for critical stakeholder groups
  • Interest-based conversations distinguish stated positions from underlying needs
  • Communication channels matched to urgency, sensitivity, complexity and decision authority
  • Escalation paths defined for unresolved conflicts and cross-functional dependencies
  • Stakeholder commitments recorded with owners, dates, evidence and follow-up actions

Participants can assess a strategic issue and define a focused management response.

  • PESTLE identifies political, economic, social, technological, legal and environmental forces
  • Porter’s Five Forces assesses industry pressure, competitors and bargaining power
  • SWOT converts internal capabilities and external conditions into strategic priorities
  • Strategic issues framed as choices between competing objectives and resource demands
  • Vision statements describe a credible future state with measurable direction
  • Strategic priorities translated into outcomes, initiatives, owners and review dates

Participants can use financial information to evaluate performance, spending choices and management proposals.

  • Income statements distinguish revenue, direct costs, overheads and operating surplus
  • Balance sheets explain assets, liabilities, working capital and financial position
  • Cash flow timing examined through receipts, payments and liquidity requirements
  • Budget variances separated into price, volume, timing and efficiency drivers
  • Break-even analysis estimates required volume under fixed and variable costs
  • Business cases compare costs, benefits, assumptions, risks and payback periods

Participants can analyse a process and propose operational improvements with measurable controls.

  • SIPOC diagrams define suppliers, inputs, process steps, outputs and customers
  • Process maps expose handoffs, rework loops, bottlenecks and approval delays
  • Value-added analysis distinguishes necessary work from avoidable process waste
  • Root-cause evidence gathered from data, observation, interviews and service records
  • Standard work documents sequence, ownership, quality criteria and exception handling
  • Operational dashboards track volume, timeliness, quality, cost and backlog

Participants can plan and control a project or workstream using practical delivery disciplines.

  • Project charters define objectives, scope, benefits, sponsors and delivery constraints
  • Work breakdown structures divide deliverables into manageable packages and activities
  • Milestone plans identify dependencies, critical dates, owners and acceptance criteria
  • RACI matrices clarify responsible, accountable, consulted and informed roles
  • Risk registers document threats, triggers, responses, owners and review frequency
  • Status reports communicate progress, issues, decisions and forecast completion dates

Participants can set performance expectations and conduct fair, evidence-based review discussions.

  • Performance objectives link role responsibilities to measurable team priorities
  • Key performance indicators distinguish activity, output, outcome and quality measures
  • Performance evidence combines results, observed behaviours, feedback and documented commitments
  • Review meetings address achievements, gaps, support needs and next actions
  • Corrective actions specify expected change, deadlines, monitoring and consequences
  • Recognition practices reinforce contribution, learning, reliability and collaborative behaviours

Participants can hold structured conversations that address performance, development and working relationships.

  • SBI feedback describes situation, observed behaviour and resulting impact
  • Coaching questions encourage reflection, options, ownership and specific commitments
  • GROW conversations structure goals, current reality, options and way forward
  • Difficult messages prepared through facts, purpose, empathy and clear boundaries
  • Active listening tests understanding through paraphrasing, probing and summarising
  • Conversation records capture agreements, support offered, deadlines and review points

Participants can establish team norms, coordinate work and address common collaboration failures.

  • Team charters define purpose, roles, working norms and decision rules
  • Psychological safety supported through inquiry, candour and constructive response patterns
  • Task interdependencies mapped between functions, suppliers, reviewers and decision-makers
  • Conflict styles assessed using competing, collaborating, compromising, avoiding and accommodating responses
  • Team meetings balance information sharing, problem solving, decisions and accountability
  • Remote collaboration routines establish channels, response times, records and check-ins

Participants can plan a change initiative that addresses readiness, resistance, communication and adoption.

  • Change cases explain why action is necessary, urgent and worthwhile
  • Readiness assessments identify affected groups, capability gaps and implementation constraints
  • Resistance analysis distinguishes loss concerns, uncertainty, workload and mistrust
  • Change messages connect organisational intent with local role-specific implications
  • Sponsor actions demonstrate visible commitment, resource decisions and issue resolution
  • Adoption measures track participation, capability, behaviour change and sustained results

Participants can apply governance and ethical reasoning when making and documenting management decisions.

  • Governance structures define oversight, delegated authority, reporting and assurance responsibilities
  • Ethical dilemmas assessed through consequences, duties, fairness and stakeholder impact
  • Conflicts of interest declared, documented and managed through formal controls
  • Risk appetite distinguishes acceptable exposure from matters requiring escalation
  • Control activities include approvals, reconciliations, segregation and evidence retention
  • Incident reporting records facts, immediate actions, lessons and accountability requirements

Participants can specify useful management information and assess digital improvement opportunities responsibly.

  • Management information requirements start with decisions, users, timing and evidence
  • Data quality checks test completeness, accuracy, consistency, timeliness and validity
  • Dashboards prioritise exceptions, trends, thresholds and decisions requiring attention
  • Digital process opportunities assessed through volume, repetition, rules and error rates
  • Privacy controls consider access rights, purpose limitation and retention periods
  • Automation proposals specify process ownership, controls, benefits and implementation risks

Participants can improve service performance by linking customer needs with operational standards and recovery actions.

  • Customer journeys map touchpoints, expectations, emotions, failures and recovery moments
  • Service standards define response times, accuracy, accessibility and escalation rules
  • Voice-of-customer evidence combines complaints, surveys, interviews and service observations
  • Complaint analysis identifies recurring failure patterns and responsible process owners
  • Service recovery plans specify acknowledgement, resolution, communication and preventive action
  • Customer measures track satisfaction, effort, timeliness, repeat demand and resolution quality

Participants can convert strategy into measurable objectives, initiatives and management review routines.

  • Balanced Scorecards connect financial, customer, process and capability objectives
  • Strategy maps show cause-and-effect links between initiatives and intended outcomes
  • Targets set expected performance levels, timeframes, baselines and ownership
  • Initiative portfolios prioritise actions by value, feasibility, dependency and risk
  • Management review cycles examine results, decisions, obstacles and corrective actions
  • Traffic-light reporting highlights exceptions requiring intervention rather than routine updates

Participants can build support for management proposals and negotiate workable commitments with stakeholders.

  • Influence strategies match evidence, authority, relationships and stakeholder motivations
  • Negotiation preparation defines interests, alternatives, concessions and walk-away points
  • BATNA analysis strengthens choices when proposed terms are unacceptable
  • Senior briefings lead with recommendation, rationale, implications and decision required
  • Objection handling acknowledges concerns, tests assumptions and offers credible responses
  • Commitment conversations confirm resources, authority, timing and accountability arrangements

Participants can integrate course methods into a credible proposal for a defined workplace improvement.

  • Workplace issue refined into a bounded management problem statement
  • Strategic analysis selects relevant external pressures, capabilities and priority choices
  • Stakeholder assessment identifies sponsors, affected groups, allies and likely blockers
  • Financial and operational evidence quantifies baseline performance and improvement opportunity
  • Implementation plan sequences actions, resources, risks, controls and review milestones
  • Balanced Scorecard measures define expected outcomes and management reporting cadence

Participants can build, review and present a complete management improvement proposal for senior decision-makers.

  • Complete proposal integrates strategic case, stakeholder plan, financial and operational evidence
  • Executive summary states recommendation, expected benefits, costs, risks and decisions
  • Peer review tests logic, evidence quality, feasibility and governance controls
  • Presentation structure communicates problem, analysis, options, recommendation and implementation plan
  • Challenge questions address assumptions, resourcing, resistance, measures and accountability
  • Final action commitments establish first steps, sponsors, review dates and success criteria

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Management action plan template
  2. Stakeholder mapping and engagement plan
  3. Budget variance analysis worksheet
  4. Operational process improvement charter
  5. Balanced Scorecard and strategy map
  6. Management improvement proposal

Who should attend

  • New Managers — need a practical management system for wider accountability
  • Middle Managers — must align teams, budgets, projects and service delivery
  • Technical Specialists — are preparing for first-line or functional management roles
  • Project Managers — need stronger people, finance and operational management capability
  • Programme Officers — manage delivery partners, stakeholders and performance commitments
  • Team Leaders — need consistent methods for performance, delegation and difficult conversations

Skills and tools covered

Strategic analysisFinancial decision-makingPeople managementOperational improvementStakeholder engagementExecution planning

Tools and standards

PESTLE, Porter’s Five Forces, SWOT, Balanced Scorecard

How the course runs

Training methodology

The programme uses short instructor briefings to introduce management methods, followed by case analysis, group tasks, management simulations and structured application planning. Cases address issues such as delayed public programmes, bank service failures, project overruns, staff performance concerns and customer complaints. Participants test ideas against their own management context throughout both weeks. Facilitators provide feedback on analysis, decision quality, communication and implementation plans, while peer review strengthens the final management improvement proposal.

Requirements and prerequisites

Participants should have at least one year of professional work experience and regular exposure to team, project, client, operational or stakeholder responsibilities. Some experience supervising others is useful but not essential. Participants should be comfortable reading short business documents, discussing workplace decisions and using basic spreadsheets or presentation software. No prior management qualification, finance qualification, MBA study or formal leadership training is required. The course introduces financial and strategic tools from first principles, then applies them to realistic management decisions.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

You should have at least one year of professional work experience and familiarity with workplace responsibilities. Prior management experience is useful but not required, and no MBA or finance qualification is needed.

Bring a current workplace issue, improvement opportunity or management challenge that you can analyse during the programme. A laptop is useful for preparing your management improvement proposal, although course materials will be provided.

It suits new and middle managers, technical specialists moving into management, team leaders, project managers and programme officers. It is particularly useful for people whose role now includes people, budgets, delivery or stakeholder accountability.

Leadership courses often concentrate on personal leadership style and influence, while this programme covers the wider management system of strategy, finance, operations, people and execution. An MBA is a longer academic qualification; this course concentrates on immediately usable management methods over 10 instructor-led days.

Participants apply methods to a real workplace issue from the first week and develop it throughout the programme. The final proposal can be adapted for discussion with a line manager, sponsor or senior management team.

Each training day runs from 08:30 to 16:30 and provides about 6.5 contact hours. The first week establishes core management tools, while the second week deepens people, change, governance and execution capability before the final capstone presentation.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.