Data Analysis and Information Management Training Course

Duration 10 days 20 modules · 65 contact hours
Level Intermediate Certificate on completion
Who attends Business Analysts, Data Analysts and others
Fee from USD 2,200 KSh 190,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 9 Nov 2026 Course code SD-DA-051

Before you join: Participants should be comfortable using spreadsheets, reading business reports and working with tables containing rows, columns and basic formulas.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Organisations hold customer records, transactions, operational logs, documents and performance data, yet decision-makers often receive inconsistent reports, unclear metrics and analyses that cannot be reproduced. Analysts must turn business questions into defined measures, prepare data without distorting meaning, test findings, and communicate results that managers can act upon. They must also manage information responsibly, including ownership, quality, access, retention and privacy requirements.

This course develops practical data analysis and information management skills for professionals who work with operational, financial, customer, programme or service data. Participants define analytical questions, map data sources, assess quality, clean and transform datasets, write SQL queries, analyse patterns, create meaningful measures, and build decision-focused reports and dashboards. The course also covers data governance, metadata, master data, information lifecycle controls, records retention and data protection responsibilities.

Teaching combines short instructor briefings with guided case work, group analysis, report critiques, data-quality investigations and structured application planning. Participants work with realistic datasets modelled on banking, public service, NGO programme delivery and corporate operations. Across the course, each participant develops an analysis workflow, data-quality assessment, metric definition set and reporting design. The final capstone brings these elements together into a complete analytical product for a defined business audience.

The course suits professionals who already use spreadsheets, reports or business systems and now need a disciplined method for producing reliable analysis and managing information assets. It is particularly relevant where reporting must withstand management challenge, audit review, regulatory scrutiny or funding-partner assurance.

What you will be able to do

  • Define analytical questions, hypotheses and decision criteria from business requirements
  • Profile datasets using completeness, validity, consistency, uniqueness and timeliness measures
  • Clean and transform structured data using documented business rules
  • Write SQL queries using joins, aggregations, filters and common table expressions
  • Build metric definitions and KPI specifications using controlled calculation logic
  • Apply descriptive statistics, trend analysis and hypothesis testing to business data
  • Design decision-focused dashboards using appropriate visual encodings and narrative structure
  • Produce a governed analysis pack containing findings, limitations, controls and recommendations

Benefits of attending

For you

  • Produce analyses that can be traced from source data to recommendation
  • Challenge unreliable reports using measurable data-quality evidence
  • Write SQL queries without relying entirely on technical teams
  • Create KPI definitions that prevent conflicting management reporting
  • Present findings with documented assumptions, limitations and decision implications

For your organisation

  • Fewer conflicting figures in management packs and operational reports
  • Faster investigation of performance issues through repeatable analysis methods
  • Clearer ownership for critical data elements, reports and business rules
  • Improved auditability of calculations, transformations and reporting assumptions
  • Better protection and retention of information throughout its lifecycle

Course modules

20 modules over 10 days

Participants can translate a business issue into an analytical question, scope and decision statement.

  • Decision statements separating business action, evidence need and analytical scope
  • SMART analytical questions linked to accountable decisions and measurable outcomes
  • Hypothesis trees structuring drivers, assumptions and competing explanations
  • Stakeholder mapping for decision owners, data owners and report users
  • Problem statements distinguishing symptoms, root causes and information gaps
  • Analytical scope boundaries covering population, period, geography and exclusions

Participants can identify relevant sources and interpret common structured data relationships.

  • Source inventory covering systems, spreadsheets, files, reports and external datasets
  • Entity relationship diagrams showing tables, keys, cardinality and business meaning
  • Primary keys, foreign keys and surrogate keys in transactional datasets
  • Fact and dimension tables within star-schema reporting models
  • Data lineage tracing report values back through transformations and sources
  • Source selection criteria covering authority, granularity, freshness and accessibility

Participants can assess dataset fitness using measurable data-quality dimensions and evidence.

  • Column profiling for data types, ranges, formats and null values
  • Completeness rates calculated by record, field, segment and reporting period
  • Validity checks against permitted values, patterns and business constraints
  • Consistency tests comparing repeated attributes across systems and reports
  • Duplicate detection using exact matching, fuzzy matching and survivorship rules
  • Timeliness measures comparing event dates, load dates and publication dates

Participants can prepare analysis-ready data while documenting each transformation and exception.

  • Standardising dates, currencies, text values and categorical labels consistently
  • Missing-value treatment using deletion, imputation, flags and exception codes
  • Outlier identification using interquartile range, z-scores and business thresholds
  • Parsing compound fields into atomic attributes for reliable analysis
  • Transformation logs recording source fields, rules, outputs and approvals
  • Reconciliation checks comparing transformed totals against controlled source totals

Participants can create controlled spreadsheet models for repeatable analytical work.

  • Structured tables supporting stable references, filters and calculated columns
  • Lookup functions matching codes, reference data and classification values
  • Pivot tables summarising measures by segment, period and category
  • Named ranges and formula auditing for transparent model logic
  • Error checks identifying broken references, duplicate records and invalid formulas
  • Version control conventions for files, assumptions, changes and approvals

Participants can retrieve defined records and measures from relational database tables.

  • SELECT statements retrieving required fields from named database tables
  • WHERE clauses filtering records with logical operators and predicates
  • ORDER BY sorting outputs for review, ranking and presentation
  • DISTINCT queries identifying unique values and possible classification issues
  • CASE expressions creating documented categories and conditional measures
  • NULL handling using IS NULL, COALESCE and explicit data rules

Participants can combine tables and calculate grouped measures without double-counting.

  • INNER JOIN queries matching related records through defined keys
  • LEFT JOIN analysis retaining unmatched records for exception investigation
  • GROUP BY aggregations calculating counts, sums, averages and percentages
  • HAVING clauses filtering aggregated results against business thresholds
  • Join validation using row counts, key checks and reconciliation totals
  • Common table expressions structuring multi-step queries for review

Participants can summarise central tendency, variation and distribution patterns appropriately.

  • Mean, median and mode selected for appropriate data distributions
  • Range, variance and standard deviation measuring operational variation
  • Percentiles and quartiles identifying service thresholds and customer segments
  • Frequency distributions revealing concentration, gaps and unusual patterns
  • Cross-tabulations comparing categories, cohorts and performance groups
  • Skewness interpretation distinguishing typical results from extreme-value effects

Participants can identify meaningful changes over time and between defined groups.

  • Time-series charts separating trend, seasonality, cycles and anomalies
  • Month-on-month and year-on-year calculations using comparable periods
  • Index numbers normalising performance against a selected baseline period
  • Cohort analysis tracking groups from entry through subsequent outcomes
  • Variance analysis separating actual, budget, forecast and prior-period results
  • Segmentation criteria grouping customers, cases, locations or service channels

Participants can assess whether observed differences warrant management attention or further investigation.

  • Sampling frames defining populations, inclusion criteria and selection methods
  • Confidence intervals expressing uncertainty around estimated population values
  • Null and alternative hypotheses framed from business questions
  • T-tests comparing average outcomes between two defined groups
  • Chi-square tests assessing associations between categorical variables
  • Correlation analysis distinguishing relationship strength from causal explanation

Participants can define controlled metrics that support consistent reporting and accountability.

  • KPI trees linking strategic objectives, drivers, measures and operational actions
  • Metric specifications documenting formula, unit, owner and reporting frequency
  • Numerator and denominator definitions preventing misleading performance ratios
  • Target-setting methods using baselines, benchmarks, tolerance bands and thresholds
  • Leading and lagging indicators matched to management intervention points
  • Metric change control governing revisions to logic and historical comparability

Participants can design dashboards that reveal priorities, exceptions and decision-relevant patterns.

  • Chart selection matching comparison, composition, distribution and relationship questions
  • Visual hierarchy directing attention toward decisions, exceptions and required actions
  • Pre-attentive attributes using position, colour, size and shape purposefully
  • Dashboard wireframes arranging KPIs, trends, filters and supporting detail
  • Axis, scale and label choices preventing visual distortion
  • Annotation techniques explaining events, thresholds, assumptions and significant changes

Participants can present findings with clear evidence, limitations and recommended actions.

  • Pyramid Principle structuring conclusions, supporting evidence and detailed analysis
  • Executive summaries stating decision, finding, implication and recommended action
  • Analytical narratives distinguishing observation, interpretation, assumption and recommendation
  • Uncertainty statements describing confidence, limitations and unresolved questions
  • Evidence packs linking charts, calculations, sources and audit trails
  • Challenge preparation anticipating management questions, objections and alternative explanations

Participants can establish practical accountability for information assets and critical data elements.

  • DAMA-DMBOK governance concepts applied to operational information responsibilities
  • Data owner, steward and custodian roles defined through RACI matrices
  • Critical data elements prioritised by risk, usage and decision impact
  • Business glossaries defining approved terms, measures and classifications
  • Data policies covering ownership, quality, access and permitted use
  • Governance forums managing issues, standards, approvals and escalation routes

Participants can control definitions and shared codes needed for consistent analysis and reporting.

  • Metadata registers documenting fields, definitions, formats, sources and owners
  • Business metadata distinguishing terms, rules, measures and report interpretations
  • Technical metadata recording table structures, transformations and system lineage
  • Master data domains covering customers, suppliers, products, locations and employees
  • Reference data controls managing code lists, hierarchies and valid values
  • Golden record rules resolving duplicate entities across connected systems

Participants can apply lifecycle controls to information from creation through disposal.

  • Information lifecycle stages covering creation, use, storage, archive and disposal
  • Retention schedules assigning periods, triggers, legal holds and disposal actions
  • Records classification schemes organising information by function and activity
  • Disposition controls documenting approval, destruction, transfer and audit evidence
  • Version and document controls preserving authoritative information records
  • Archiving criteria balancing retrieval needs, storage costs and retention obligations

Participants can identify information risks and specify proportionate access and handling controls.

  • Personal data identification across direct identifiers, quasi-identifiers and sensitive fields
  • Data minimisation limiting collection, analysis and retention to stated purposes
  • Role-based access control assigning permissions through defined job responsibilities
  • Least privilege reviews removing unnecessary access to confidential information
  • Data classification labels distinguishing public, internal, confidential and restricted information
  • Privacy impact assessment inputs documenting purpose, risks, controls and residual exposure

Participants can prioritise, resolve and monitor recurring data-quality issues.

  • Data-quality scorecards tracking defects, trends, thresholds and accountable owners
  • Root cause analysis using five whys, fishbone diagrams and process mapping
  • Issue logs recording defect evidence, impact, owner, action and due date
  • Remediation plans separating correction, containment, prevention and monitoring actions
  • Control points embedded within data capture, validation and approval processes
  • Quality service levels defining acceptable defect rates and response times

Participants can plan repeatable analytical outputs with ownership, controls and review cycles.

  • Analytical workflow maps covering inputs, transformations, outputs and review stages
  • Refresh schedules aligned with decision cycles, source availability and control checks
  • Report operating procedures defining production, review, approval and distribution
  • Acceptance criteria testing accuracy, usability, timeliness and traceability
  • Change requests assessing metric impact, data impact and stakeholder approval
  • Implementation plans assigning milestones, owners, dependencies and escalation points

Participants can build, review and present a complete governed analysis pack for a defined management decision.

  • Business case framing with decision question, stakeholders and success criteria
  • Source assessment documenting lineage, access constraints and data-quality findings
  • SQL extraction and transformation rules producing an analysis-ready dataset
  • Metric specification defining calculations, exclusions, targets and accountable owners
  • Evidence-based analysis using trends, segments, tests and documented limitations
  • Dashboard and briefing pack presenting findings, risks and recommended actions
  • Peer review against traceability, accuracy, governance and communication criteria

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Analytical question and hypothesis template
  2. Data-quality profiling and scorecard template
  3. SQL query pattern library
  4. KPI specification and business glossary template
  5. Dashboard wireframe and chart-selection checklist
  6. Governed analysis pack and management briefing

Who should attend

  • Business Analysts — need reliable methods for translating requirements into measurable analysis
  • Data Analysts — need stronger controls for preparing, analysing and documenting operational data
  • Reporting Analysts — need consistent metrics, SQL skills and decision-ready dashboard designs
  • Programme Managers — need credible evidence from service, beneficiary and delivery data
  • Risk and Compliance Officers — need to assess data quality, ownership and information controls
  • Operations Managers — need to improve decisions using performance, process and customer data

Skills and tools covered

Data quality assessmentSQL queryingKPI definitionStatistical analysisDashboard designInformation governance

Tools and standards

Microsoft Excel, SQL, Power BI, DAMA-DMBOK

How the course runs

Training methodology

The instructor uses short briefings to introduce methods, followed by case-based analysis using realistic business datasets. Participants profile data, define rules, write queries, assess evidence and critique reports in small groups. Simulations address reporting disputes, poor-quality data and information-control decisions. Facilitated reviews connect technical work to management questions, risk and accountability. Participants also create an application plan for a current reporting, data-quality or information-management issue from their own workplace.

Requirements and prerequisites

Participants should be comfortable using spreadsheets, reading business reports and working with tables containing rows, columns and basic formulas. Experience with operational, financial, customer, programme or service data is useful. Participants should understand their own organisation's reporting processes or information sources, even if they do not administer them. No prior SQL, statistics, database administration, programming or dashboard-development experience is required. This is not an introductory computer skills course; participants need confidence using a laptop, files and standard office software.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

You should be comfortable using spreadsheets and reading business reports. Prior SQL, programming, database administration and formal statistics training are not required.

Bring a laptop with spreadsheet software and, where permitted, examples of reports or data issues from your work. Do not bring confidential personal data, customer records or restricted operational files.

It is designed for analysts, reporting professionals, managers, programme staff, risk personnel and operational specialists who work with business data. It is most useful for people moving beyond ad hoc spreadsheets and untested reports.

This course focuses on reliable business analysis, governed information and decision-ready reporting. It does not teach machine learning, advanced programming or enterprise platform administration.

Participants can use the templates to investigate a reporting problem, define a KPI, assess data quality or improve an existing dashboard. The capstone structure can also be reused for management analysis packs.

The first part establishes data preparation, SQL, analysis and reporting methods. The later modules deepen governance, lifecycle, privacy and quality controls before participants complete and present the capstone analysis.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.