Digital Culture and Organisational Change Training Course

Duration 10 days 21 modules · 65 contact hours
Level Intermediate Certificate on completion
Who attends Digital Transformation Managers, Change Managers and others
Fee from USD 2,200 KSh 190,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 9 Nov 2026 Course code SD-DT-035

Before you join: Participants should have experience contributing to a business, technology, process or organisational change initiative.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Digital transformation programmes often stall because operating models, technology roadmaps and process designs change faster than habits, decision rights and management routines. Leaders may announce agile delivery, data-led decisions or new customer journeys, yet employees continue to follow old approval routes, protect functional priorities and rely on informal workarounds. The result is low adoption, duplicated effort, change fatigue and weak returns from digital investment.

This course examines the behavioural and cultural conditions that determine whether digital change takes hold. Participants assess the current culture, identify the beliefs and routines that affect adoption, define target behaviours and connect culture work to product delivery, data governance, customer service and operating-model change. They use Schein’s culture model, the Competing Values Framework, ADKAR, Kotter’s change approach, stakeholder mapping, change-impact assessment and behavioural measurement methods.

Instructor-led sessions combine concise briefings with cases from banking, public services, telecommunications, manufacturing and international development. Participants analyse realistic transformation situations, compare interventions, conduct structured group work and develop their own organisational change case throughout the programme. They leave with a practical Digital Culture and Change Action Plan containing a culture diagnosis, stakeholder strategy, behaviour-change design, communication plan, adoption measures and governance arrangements.

The course is suited to managers and specialists responsible for digital programmes where technology delivery depends on changed ways of working. It is particularly useful where teams must move from project-based implementation towards product management, cross-functional collaboration, evidence-based decisions and continuous improvement.

What you will be able to do

  • Diagnose organisational culture using Schein’s three-level model and the Competing Values Framework
  • Assess digital change impacts across roles, processes, decision rights and employee groups
  • Map stakeholders using power-interest analysis and targeted engagement strategies
  • Define observable target behaviours linked to digital operating-model outcomes
  • Design adoption interventions using the ADKAR change-management framework
  • Create communication and manager-cascade plans for complex digital programmes
  • Measure culture and adoption using pulse surveys, behavioural indicators and leading metrics
  • Present a Digital Culture and Change Action Plan for a live transformation case

Benefits of attending

For you

  • Produce a credible culture diagnosis for a current digital initiative
  • Lead conversations about behaviour change with senior sponsors and managers
  • Translate abstract values into observable team and leadership practices
  • Identify adoption risks before they become delivery or benefits-realisation failures
  • Build a reusable change plan for future technology and operating-model programmes

For your organisation

  • Higher employee adoption of digital tools, processes and service models
  • Earlier identification of cultural barriers affecting programme delivery
  • Clearer manager accountability for local communication and reinforcement
  • Better alignment between technology releases, workforce readiness and process ownership
  • Measurable evidence for culture-change investment and transformation governance

Course modules

21 modules over 10 days

Participants can distinguish technology implementation from the organisational changes required for sustained digital adoption.

  • Digital transformation outcomes: customer value, operating efficiency and organisational learning
  • Technology deployment compared with adoption, behaviour change and benefits realisation
  • Digital maturity dimensions across strategy, people, processes, data and technology
  • Operating-model shifts from functional handoffs to cross-functional product teams
  • Common failure patterns: tool implementation without changed routines or incentives
  • Transformation case framing through problem statements, outcomes and affected groups

Participants can explain how culture shapes decisions, collaboration and digital transformation results.

  • Culture as shared assumptions shaping decisions, priorities and everyday behaviour
  • Schein’s three levels: artefacts, espoused values and basic assumptions
  • Observable behaviours distinguished from attitudes, personality traits and stated intentions
  • Formal systems and informal norms influencing employee choices
  • Psychological safety as a condition for learning, challenge and experimentation
  • Cultural signals transmitted through leadership attention, rewards and promotions

Participants can conduct a structured diagnosis of cultural enablers and barriers to digital change.

  • Competing Values Framework profiles: clan, adhocracy, market and hierarchy
  • Culture evidence gathered through interviews, observations, documents and survey data
  • Semi-structured interview guides for identifying assumptions behind recurring behaviours
  • Artefact analysis covering meetings, approval flows, dashboards and workspace design
  • Triangulating stated values against actual decisions, incentives and resource allocation
  • Culture diagnosis findings written as evidence-based behaviour statements

Participants can define a target culture and priority behaviours for a digital transformation.

  • Target culture linked directly to transformation objectives and operating-model choices
  • Behavioural anchors describing what employees do differently in specific situations
  • From value statements to observable routines, decisions and team interactions
  • Prioritising behaviours through impact, feasibility and leadership visibility criteria
  • Digital mindsets: customer focus, experimentation, data use and collaboration
  • Behaviour dictionaries for leaders, managers, specialists and frontline employees

Participants can assess the scale and nature of change affecting different stakeholder groups.

  • Change-impact assessment across processes, roles, systems, skills and controls
  • Stakeholder segments defined by exposure, influence, readiness and support needs
  • Readiness assessment covering sponsorship, capacity, capability and change history
  • Heat maps showing cumulative change burden across business units
  • Role-impact matrices linking new processes to changed accountabilities and behaviours
  • Assumption logs separating validated evidence from untested change hypotheses

Participants can identify stakeholder priorities and build an effective sponsorship structure.

  • Power-interest grids for prioritising stakeholder engagement and communication effort
  • Sponsor mapping across executive, operational, technical and employee representative groups
  • Stakeholder personas based on needs, concerns, motivations and information preferences
  • Influence networks identifying trusted peers, informal leaders and resistant groups
  • Sponsor coalition charters defining decisions, visibility and escalation responsibilities
  • RACI matrices clarifying ownership for change decisions and adoption outcomes

Participants can construct a change case that connects digital investment with meaningful stakeholder outcomes.

  • Case for change structured around current pain, future state and consequences
  • Benefits maps connecting digital capabilities to operational and customer outcomes
  • Audience-specific messages addressing loss, uncertainty, effort and opportunity
  • Narrative architecture using problem, evidence, choice, action and commitment
  • Change-story testing against stakeholder concerns and organisational realities
  • Sponsor talking points grounded in credible evidence and delivery commitments

Participants can design individual adoption actions using the ADKAR framework.

  • ADKAR stages: awareness, desire, knowledge, ability and reinforcement
  • Awareness interventions explaining why current practices can no longer continue
  • Desire factors including trust, fairness, workload and local incentives
  • Knowledge plans combining process guidance, role training and performance support
  • Ability verification through observed performance, coaching and error analysis
  • Reinforcement mechanisms using recognition, feedback, metrics and consequence management

Participants can use Kotter’s approach to sequence organisation-wide digital change activity.

  • Kotter’s eight steps applied to multi-year digital transformation programmes
  • Urgency evidence drawn from customer demand, risk, cost and service failures
  • Guiding coalitions balanced across authority, expertise, credibility and representation
  • Short-term wins selected for visibility, relevance and measurable value
  • Barriers removed through policy changes, decision rights and resource allocation
  • Anchoring practices within recruitment, performance management and leadership routines

Participants can specify leadership practices that reinforce digital ways of working.

  • Leader role modelling through visible decisions, questions and resource choices
  • Situational leadership responses to uncertainty, capability gaps and resistance
  • Psychological safety practices for reporting failures, risks and customer feedback
  • After-action reviews examining outcomes, assumptions, decisions and learning actions
  • Leader standard work for portfolio reviews, coaching and obstacle removal
  • Accountability conversations using agreed expectations, evidence and follow-through

Participants can equip line managers to lead adoption within their teams.

  • Manager cascade plans translating enterprise messages into team-level implications
  • One-to-one conversation guides for individual concerns, capability and performance
  • Team huddles structured around changes, risks, decisions and feedback
  • Manager toolkits containing FAQs, escalation routes and demonstration materials
  • Coaching models using GROW questions for adoption and performance barriers
  • Local action trackers linking commitments, owners, dates and evidence

Participants can create a targeted communication plan for digital transformation audiences.

  • Communication planning by audience, objective, message, channel and timing
  • Message maps connecting strategic intent with practical role-level consequences
  • Two-way communication channels for questions, concerns and employee-generated ideas
  • Communication cadence aligned with releases, decisions and key transition points
  • Rumour management using rapid clarification, evidence and manager briefings
  • Plain-language communication for technical change, risk controls and new responsibilities

Participants can diagnose resistance and select proportionate responses to adoption barriers.

  • Resistance diagnosis separating capability, capacity, incentives, trust and identity concerns
  • Force-field analysis mapping drivers, restraining forces and intervention options
  • Change fatigue indicators: overload, cynicism, withdrawal and declining participation
  • Conflict resolution using interests, options, criteria and agreed commitments
  • Resistance conversations that acknowledge loss without weakening required standards
  • Portfolio sequencing to reduce overlapping demands on affected employee groups

Participants can identify cultural shifts required for agile and product-based delivery models.

  • Product operating models organised around customer problems and persistent teams
  • Agile values compared with existing command-and-control delivery habits
  • Scrum roles, events and artefacts as behavioural coordination mechanisms
  • Cross-functional collaboration barriers involving silos, targets and approval rights
  • Decision latency measured through handoffs, queues and escalation paths
  • Retrospectives converting delivery evidence into team-level improvement actions

Participants can define cultural practices that improve responsible use of data in decisions.

  • Decision rights specifying who decides, recommends, consults and executes
  • Evidence-based decisions combining data, professional judgement and customer insight
  • Data literacy expectations for interpreting measures, uncertainty and limitations
  • Metric design preventing local optimisation, gaming and misleading performance signals
  • Data governance roles: owner, steward, custodian and accountable executive
  • Ethical data practices addressing privacy, bias, transparency and consent

Participants can establish learning practices that support controlled experimentation and improvement.

  • Hypothesis-driven experimentation using assumptions, tests, measures and decision rules
  • Minimum viable product boundaries for testing value before wider investment
  • Test-and-learn cycles linking customer evidence to product backlog decisions
  • Blameless post-incident reviews focused on systems, learning and corrective action
  • Innovation governance balancing experimentation, risk appetite and regulatory obligations
  • Knowledge-sharing routines using communities of practice and reusable playbooks

Participants can address inclusion and trust risks arising from digital transformation decisions.

  • Digital inclusion risks involving access, skills, language and accessibility
  • Algorithmic decision impacts assessed for fairness, explainability and human oversight
  • Workforce consultation approaches for automation, role redesign and redeployment
  • Trust-building through transparent criteria, timely information and meaningful participation
  • Accessibility considerations within digital tools, training materials and communications
  • Ethical escalation routes for employee concerns about technology-enabled decisions

Participants can build a measurement approach for culture change and digital adoption.

  • Logic models linking interventions, behavioural outputs and business outcomes
  • Leading indicators measuring readiness, participation, confidence and manager activity
  • Lagging indicators measuring adoption, quality, productivity and customer outcomes
  • Pulse survey design using behaviourally specific questions and response segmentation
  • Qualitative feedback analysis through coding, themes and recurring friction points
  • Balanced scorecards integrating people, process, customer and financial measures

Participants can establish governance routines that sustain cultural and behavioural change after rollout.

  • Change governance structures linking programme boards, sponsors and local owners
  • Benefits-realisation reviews comparing planned outcomes with adoption evidence
  • Control plans defining measures, review frequency, thresholds and corrective actions
  • Performance management alignment with target behaviours and transformation priorities
  • Policy and procedure updates removing contradictions with new working practices
  • Transition-to-business plans assigning ownership after programme closure

Participants can assemble the sections, dependencies and governance of an integrated change plan.

  • Change-plan architecture integrating culture, stakeholders, communications, capability and measurement
  • Workstream dependencies mapped across technology releases, process readiness and workforce actions
  • Implementation roadmaps sequenced by impact, readiness, capacity and critical milestones
  • Risk registers covering adoption, leadership, capability, trust and operational continuity
  • Resource estimates for sponsor time, manager capacity and change support
  • Quality criteria for practical, measurable and accountable change plans

Participants can build, review and present a complete Digital Culture and Change Action Plan for a defined transformation case.

  • Culture diagnosis synthesised into priority barriers, enablers and evidence statements
  • Target behaviours linked to transformation outcomes, roles and leadership practices
  • Stakeholder strategy specifying sponsors, audiences, influence and engagement actions
  • ADKAR interventions sequenced with communications, manager support and capability actions
  • Adoption scorecard combining leading indicators, outcome metrics and feedback loops
  • Peer review against feasibility, evidence, accountability and implementation risks

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Digital culture diagnostic template
  2. Target behaviour and leadership-practice model
  3. Stakeholder and sponsorship map
  4. ADKAR-based adoption action plan
  5. Change communication and manager-cascade plan
  6. Digital Culture and Change Action Plan

Who should attend

  • Digital Transformation Managers — need adoption plans that make technology change stick
  • Change Managers — need stronger methods for culture and behaviour change
  • Programme and Project Managers — need to manage people risks alongside delivery milestones
  • IT and Data Leaders — need teams to adopt new platforms, products and practices
  • HR and Learning Leaders — need to align workforce practices with digital ways of working
  • Operational Excellence Managers — need cross-functional behaviours that sustain redesigned processes

Skills and tools covered

Culture diagnosisChange impact assessmentStakeholder engagementBehaviour change designAdoption measurementTransformation governance

Tools and standards

Schein’s Organisational Culture Model, Competing Values Framework, ADKAR Model, Kotter’s Eight-Step Change Model

How the course runs

Training methodology

The course uses short instructor briefings to introduce models, followed by case analysis, facilitated group work, role-based simulations and structured application planning. Cases reflect digital transformation challenges such as cloud migration, data-governance implementation, omnichannel service redesign and agile product delivery. Participants progressively build material for a real or anonymised change initiative, receiving peer review against defined criteria. Facilitators adapt examples and discussion emphasis to the cohort’s sector, transformation maturity and organisational context.

Requirements and prerequisites

Participants should have experience contributing to a business, technology, process or organisational change initiative. Familiarity with project delivery, stakeholder management or internal communications is helpful, as is awareness of a current digital programme within their employer. Participants should be prepared to work with a real transformation challenge, although confidential details can be anonymised. No programming, data science, enterprise architecture or formal change-management qualification is required. The course explains the cultural and behavioural concepts before applying them to digital transformation cases.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

You should have experience of a business, technology, process or organisational change initiative. You do not need a formal change-management qualification, technical certification or programming background.

Bring an anonymised example of a digital programme, new system, operating-model change or adoption challenge. You will use it to develop a practical action plan, but no confidential documents are required.

It suits transformation managers, change practitioners, programme managers, IT and data leaders, HR leaders and operational managers. It is most useful for people whose results depend on employees adopting different tools, decisions and working practices.

Digital transformation and agile courses often concentrate on technology, delivery methods, operating models or product practices. This course concentrates on the human conditions that determine whether those changes are accepted, used and sustained.

Participants build a culture diagnosis, stakeholder strategy, behaviour model and adoption plan around a current case. The templates can be used in programme planning, sponsor briefings, manager enablement and benefits reviews.

The first half establishes culture diagnosis, stakeholder analysis, change impact and adoption methods while participants begin their own case material. The second half addresses leadership, communication, agile behaviours, measurement and governance before the final capstone review and presentation.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.