Course overview
Digital transformation programmes often stall because operating models, technology roadmaps and process designs change faster than habits, decision rights and management routines. Leaders may announce agile delivery, data-led decisions or new customer journeys, yet employees continue to follow old approval routes, protect functional priorities and rely on informal workarounds. The result is low adoption, duplicated effort, change fatigue and weak returns from digital investment.
This course examines the behavioural and cultural conditions that determine whether digital change takes hold. Participants assess the current culture, identify the beliefs and routines that affect adoption, define target behaviours and connect culture work to product delivery, data governance, customer service and operating-model change. They use Schein’s culture model, the Competing Values Framework, ADKAR, Kotter’s change approach, stakeholder mapping, change-impact assessment and behavioural measurement methods.
Instructor-led sessions combine concise briefings with cases from banking, public services, telecommunications, manufacturing and international development. Participants analyse realistic transformation situations, compare interventions, conduct structured group work and develop their own organisational change case throughout the programme. They leave with a practical Digital Culture and Change Action Plan containing a culture diagnosis, stakeholder strategy, behaviour-change design, communication plan, adoption measures and governance arrangements.
The course is suited to managers and specialists responsible for digital programmes where technology delivery depends on changed ways of working. It is particularly useful where teams must move from project-based implementation towards product management, cross-functional collaboration, evidence-based decisions and continuous improvement.