Course overview
Difficult customer conversations can involve anger, repeated complaints, disputed charges, missed service commitments, refused requests and personal criticism. Poor handling can increase repeat contact, formal escalation, compensation costs and employee stress. Staff need more than a polite script: they must listen under pressure, identify the real issue, explain limits clearly, offer appropriate remedies and retain control when behaviour becomes unacceptable.
This course develops the practical communication and judgement required to manage demanding customer interactions across telephone, email, chat, video and face-to-face channels. Participants use the LAER and HEARD models to structure complaint conversations, apply emotional regulation techniques, ask diagnostic questions, show empathy without making unsupported admissions, negotiate within authority limits and set firm behavioural boundaries. They also learn when to resolve, refer, document or escalate a case involving vulnerability, threats, legal risk or reputational exposure.
Teaching combines short instructor briefings with sector-relevant cases, small-group analysis, role simulations, peer feedback and individual application planning. Cases can reflect banking disputes, delayed public services, insurance claims, utility billing, retail returns, travel disruption or NGO beneficiary concerns. Participants leave with a reusable difficult-conversation toolkit, including planning sheets, response language, escalation criteria and a personal application plan. The course is delivered over five days in a classroom in 50+ cities or live online, and participants receive a certificate of completion.
It is suited to customer-facing professionals and managers who already handle routine customer contact but need a more disciplined approach to high-emotion, high-stakes or recurring conversations.
