Influential Communication for Women in Business Training Course

Duration 5 days 10 modules · 33 contact hours
Level Intermediate Certificate on completion
Who attends Women Managers, Senior Specialists and others
Fee from USD 1,100 KSh 95,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-CS-152

Before you join: Participants should have at least two years of professional experience and regularly communicate with colleagues, managers, clients, suppliers or project stakeholders.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Women in business can face a double bind: communication judged as too tentative may reduce perceived authority, while direct communication may be labelled negatively. This course addresses the practical situations where that tension matters most: presenting recommendations to senior leaders, asserting boundaries, handling interruptions, negotiating resources, responding to biased comments, and gaining commitment without formal authority.

Participants learn to construct clear executive messages, speak with credible presence, influence stakeholders and manage difficult conversations. The course uses methods including BLUF, the Pyramid Principle, DESC, SBI, SCQA and stakeholder mapping. Participants practise adapting message structure, voice, body language, meeting interventions and written communication to the audience, decision and organisational power dynamics involved.

Teaching combines short instructor briefings, case work, facilitated group analysis, communication simulations and structured feedback. Cases reflect realistic business settings such as board updates, project steering groups, budget discussions, client meetings, performance conversations and cross-functional negotiations. Participants leave with a personal communication audit, stakeholder influence map, boundary-setting scripts, executive message templates and a 30-day practice plan.

The course suits women managers, specialists, project leaders and high-potential professionals whose expertise needs to be heard, trusted and acted upon. It is also valuable for women moving into roles with greater visibility, stakeholder responsibility or decision-making authority.

What you will be able to do

  • Construct executive messages using BLUF, message maps and Pyramid Principle structures
  • Deliver recommendations with credible vocal, physical and verbal presence
  • Apply DESC and SBI frameworks to assert boundaries and address difficult behaviour
  • Handle interruptions, objections and biased comments using composed response techniques
  • Influence stakeholders through stakeholder mapping, pre-wiring and tailored communication strategies
  • Lead decision-focused meetings using agendas, interventions and decision logs
  • Present data-driven recommendations using SCQA framing and assertion-led slide titles
  • Create a 30-day communication practice plan based on personal high-stakes situations

Benefits of attending

For you

  • Greater confidence when presenting recommendations to senior decision-makers
  • Clearer boundaries around workload, priorities and professional expectations
  • More effective responses to interruption, dismissal and credit-taking
  • Stronger visibility for professional contribution and subject-matter expertise
  • A practical development plan for recurring high-stakes communication moments

For your organisation

  • Clearer recommendations and faster decisions in meetings and executive briefings
  • More constructive challenge of weak assumptions, risks and unclear ownership
  • Improved retention and progression of women in leadership pipelines
  • Better cross-functional coordination through stronger stakeholder communication
  • Reduced escalation caused by avoidable misunderstanding, hesitation or unresolved conflict

Course modules

10 modules over 5 days

Participants can assess communication situations and shape messages that establish credibility and influence.

  • Communication credibility: aligning expertise, intent, evidence and executive presence
  • Audience analysis using stakeholder priorities, decision rights, risks and incentives
  • Aristotle's ethos, logos and pathos for business recommendations
  • Message maps built around a single governing thought and proof
  • Distinguishing confidence from dominance in high-stakes professional exchanges
  • Power dynamics diagnosed through role, expertise, networks and resource control

Participants can structure concise messages that lead audiences toward a clear decision or action.

  • BLUF openings that state the recommendation, rationale and requested decision
  • Pyramid Principle structures for concise senior-leader briefing messages
  • PREP responses for answering unexpected questions without losing direction
  • Signposting language that separates facts, assumptions, risks and recommendations
  • Three-part headlines replacing chronological updates in status conversations
  • Closing statements that secure ownership, timing and explicit next steps

Participants can use voice and body language to reinforce a credible professional message.

  • Diaphragmatic breathing for steady vocal support under scrutiny
  • Pauses, pace and emphasis used to make key messages land
  • Declarative sentence endings that reduce unintended uncertainty in delivery
  • Vocal variety matched to evidence, urgency, reassurance and challenge
  • Posture, gesture and eye contact supporting credible physical presence
  • Video feedback criteria for observable executive-presence behaviours during presentations

Participants can state needs, boundaries and disagreements directly while maintaining professional relationships.

  • Assertiveness continuum distinguishing passive, assertive, aggressive and passive-aggressive responses
  • DESC script for raising concerns and requesting behavioural change
  • Broken-record technique for maintaining a reasonable boundary under pressure
  • Negative assertions used to acknowledge valid criticism without self-erasure
  • Rights-based language replacing apology habits and unnecessary permission seeking
  • Boundary statements that specify capacity, trade-offs and alternative commitments

Participants can address conflict, interruptions and inappropriate behaviour with composure and precision.

  • Interest-based negotiation separates positions from underlying business needs
  • BATNA preparation establishes credible alternatives before consequential discussions
  • CALM conversations: clarify, acknowledge, listen, move toward agreement
  • Name the behaviour, impact and request using SBI
  • Defusing interruptions, credit-taking and dismissal without escalating conflict
  • Responses to biased comments that preserve standards and working relationships

Participants can prepare and intervene effectively in meetings where authority and airtime are contested.

  • Meeting objective statements matched to decision, consultation or information exchange
  • Pre-wiring stakeholders before meetings where formal authority is limited
  • Agenda architecture assigning decision owner, contributors, timing and evidence
  • Interventions that reclaim airtime after interruption or topic diversion
  • Round-robin and parking-lot methods for inclusive decision-focused meetings
  • Decision logs recording commitments, owners, deadlines and unresolved assumptions

Participants can present evidence, recommendations and requests in a format senior audiences can act on.

  • Executive presentation architecture: context, recommendation, evidence, implications and decision
  • SCQA framing for creating urgency without overstating the problem
  • Data stories that connect measures, meaning, options and action
  • Slide titles written as assertions rather than topic labels
  • Handling hostile questions with bridging, evidence and a clear answer
  • Final asks calibrated to authority, risk tolerance and meeting purpose

Participants can select effective channels and write messages that prompt clear action.

  • Channel selection based on urgency, sensitivity, complexity and decision traceability
  • Executive emails using BLUF, scannable evidence and explicit action requests
  • Virtual meeting presence through camera framing, turn-taking and verbal signposting
  • Chat and collaboration messages that retain tone, accountability and context
  • Written disagreement phrased with evidence, alternatives and respectful challenge
  • Follow-up notes converting discussion into decisions, actions and escalation points

Participants can build support for ideas and communicate their contribution with professional credibility.

  • Stakeholder maps assessing influence, support, interest and communication requirements
  • Influence strategies matched to rational, relational and coalition-building routes
  • Reciprocity, consistency and social proof applied ethically to sponsorship
  • Sponsorship conversations that state aspirations, evidence and specific asks
  • Credit-claiming language that documents contribution without diminishing collaborators
  • Reputation signals built through reliability, judgment, visibility and follow-through

Participants can create a focused plan for improving communication in their real work context.

  • Communication audit identifying recurring high-stakes moments, patterns and consequences
  • Personal trigger map linking situations, reactions, needs and replacement responses
  • Feedforward requests focused on future behaviour and observable impact
  • Thirty-day practice plan scheduled around real meetings and decisions
  • Peer accountability agreements with check-ins, measures and evidence collection
  • Personal communication charter defining standards, boundaries and influence priorities

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Executive message map template
  2. Stakeholder influence map
  3. DESC boundary-setting script
  4. Difficult conversation preparation checklist
  5. Executive presentation structure model
  6. 30-day communication practice plan

Who should attend

  • Women Managers — need to communicate decisions, priorities and boundaries with authority
  • Senior Specialists — need their technical recommendations adopted by decision-makers
  • Project Managers — need to gain commitment across teams without direct authority
  • Emerging Leaders — need visible communication skills before assuming larger leadership roles
  • Client-Facing Professionals — need to manage expectations, challenge assumptions and build trust
  • High-Potential Professionals — need stronger influence in senior-level conversations

Skills and tools covered

Executive communicationAssertive communicationStakeholder influenceDifficult conversationsPresentation presenceMeeting leadership

Tools and standards

Pyramid Principle, BLUF, DESC script, SCQA framework

How the course runs

Training methodology

The course uses short instructor briefings to introduce practical communication models, followed by cases, group exercises, simulations and structured feedback. Participants work with realistic scenarios including executive briefings, project disagreements, client conversations, budget requests and difficult meetings. Video-supported practice may be used for presentation presence and delivery feedback. Individual reflection and peer input help participants identify recurring communication patterns. The final application-planning work converts course methods into actions for real meetings, presentations and stakeholder conversations.

Requirements and prerequisites

Participants should have at least two years of professional experience and regularly communicate with colleagues, managers, clients, suppliers or project stakeholders. They should be familiar with routine workplace meetings, email communication and basic presentation expectations. No prior communication theory, public speaking qualification or management role is required. The course is designed for professionals who already have subject expertise and want to communicate it with greater clarity, confidence and influence. Participants should be willing to discuss realistic workplace communication situations and receive constructive feedback.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

You should have experience working in a professional environment and communicating with colleagues or stakeholders. No formal public speaking, leadership or communication qualification is required.

Bring examples of real communication situations you want to handle more effectively, such as an upcoming presentation, difficult conversation or stakeholder meeting. You may also bring a laptop or tablet if you prefer to work electronically on templates and plans.

It is designed for women who need to influence decisions, communicate expertise, lead meetings or manage challenging workplace interactions. Participants may be managers, specialists, project leaders, client-facing professionals or emerging leaders.

Presentation delivery is one part of the programme, but the course also covers influence, boundaries, difficult conversations, meeting interventions, stakeholder strategy and written communication. It focuses on the professional situations where authority, visibility and organisational dynamics affect how messages are received.

Participants develop scripts, message structures and stakeholder plans for situations they expect to face at work. The final module produces a 30-day practice plan linked to real meetings, decisions and communication goals.

Each day runs from 08:30 to 16:30 and provides approximately 6.5 contact hours. Time is divided between instructor input, case analysis, group work, communication simulations, feedback and individual application planning.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.