Presentation Skills and Impact Training Course

Duration 5 days 10 modules · 33 contact hours
Level Intermediate Certificate on completion
Who attends Managers, Project managers and others
Fee from USD 1,100 KSh 95,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-CS-156

Before you join: Participants should have experience contributing to or delivering workplace presentations, briefings, meetings or client discussions.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Important presentations often fail for reasons unrelated to subject expertise. A project leader may have accurate data but no clear recommendation; a technical specialist may overload senior stakeholders with detail; a manager may lose credibility through weak structure, unclear delivery or an unprepared response to challenge. The result can be delayed decisions, misunderstood risk, reduced confidence and missed support for necessary action.

This course develops the ability to plan, structure and deliver presentations that lead an audience toward a clear decision, commitment or next step. Participants use audience analysis, the SCQA structure, the Pyramid Principle, message mapping and story-based evidence to turn complex material into a persuasive narrative. They practise opening with purpose, designing clear slides, using voice and body language deliberately, handling questions, managing objections and adapting content for executives, clients, technical teams and mixed audiences.

Teaching combines short instructor briefings with individual preparation, group analysis, recorded presentation simulations and structured feedback. Participants work with realistic business scenarios such as a board investment proposal, a client recommendation, an operational-risk briefing and a programme update. They receive feedback against defined criteria for message clarity, structure, delivery, visual support and audience engagement. Each participant leaves with a completed presentation plan, a message map, a slide-design checklist, a question-handling plan and a personal improvement plan for future presentations.

The course suits professionals who already present as part of their role and need greater influence, confidence and consistency. It is particularly relevant for managers, consultants, analysts, project leaders, technical specialists and client-facing professionals whose presentations must secure decisions or explain complex issues clearly.

What you will be able to do

  • Analyse stakeholder audiences using a purpose, audience and message briefing method
  • Construct a persuasive presentation using SCQA and Pyramid Principle structures
  • Create a message map that links recommendations, evidence and audience priorities
  • Design presentation slides using visual hierarchy, assertion-evidence and data-display principles
  • Deliver openings, transitions and conclusions with clear vocal and physical presence
  • Handle questions and objections using PREP, bridging and clarification techniques
  • Adapt presentation content and delivery for executive, technical and client audiences
  • Produce a personal presentation improvement plan based on structured feedback

Benefits of attending

For you

  • Present recommendations with a clearer point of view and stronger supporting evidence
  • Reduce preparation time through repeatable planning and message-structuring methods
  • Speak with more control under scrutiny from senior stakeholders or clients
  • Turn dense technical or financial content into audience-focused presentation narratives
  • Receive a targeted development plan based on observed presentation performance

For your organisation

  • Faster stakeholder decisions through clearer recommendations and explicit next steps
  • More consistent quality in board, client and project-governance presentations
  • Reduced meeting time spent clarifying poorly structured information
  • Stronger client confidence during proposals, reviews and solution presentations
  • Better communication of risk, change and investment decisions across functions

Course modules

10 modules over 5 days

Participants can define a presentation purpose, analyse audience needs and select an appropriate communication strategy.

  • Presentation purpose defined through required decision, action or stakeholder response
  • Audience analysis covering authority, knowledge, attitudes, concerns and preferred evidence
  • Primary and secondary audiences distinguished before content and delivery choices
  • Stakeholder mapping identifies supporters, blockers, decision-makers and informed observers
  • Communication objectives written as observable audience outcomes rather than speaker intentions
  • Context analysis considers timing, setting, format, stakes and organisational sensitivities

Participants can develop a concise central message that gives audiences a clear reason to act.

  • Message maps connect governing thought, supporting points, evidence and desired action
  • The governing thought states recommendation, rationale and consequence in one sentence
  • Audience benefits translated from features, activities and technical detail
  • So-what testing removes facts that do not advance the core message
  • Message discipline maintained when multiple stakeholders request competing content
  • PREP structure frames concise viewpoints during briefings and impromptu discussions

Participants can organise a presentation into a logical narrative that supports audience decisions.

  • SCQA structure frames situation, complication, question and answer for busy audiences
  • Pyramid Principle groups supporting arguments beneath a clear top-line recommendation
  • Deductive sequencing moves from principle to implication and required action
  • Inductive sequencing builds from evidence toward a justified conclusion
  • Signposting previews structure, marks transitions and reinforces progress through complex content
  • Closing summaries restate decisions, owners, deadlines and agreed next steps

Participants can create openings and conclusions that establish relevance, credibility and momentum.

  • Opening hooks use a decision, contrast, consequence or audience-relevant question
  • Credibility established through relevant expertise, evidence quality and transparent assumptions
  • Problem-solution-benefit structure links current pain to proposed action and value
  • Business stories use context, tension, action and outcome without unnecessary detail
  • Evidence combines data, examples, comparisons and stakeholder consequences appropriately
  • Closing calls to action specify requested decisions, commitments and follow-up arrangements

Participants can design slides that clarify rather than compete with their spoken message.

  • Assertion-evidence slide design pairs a conclusion headline with supporting visual proof
  • Visual hierarchy directs attention through contrast, alignment, proximity and whitespace
  • One-message-per-slide discipline prevents competing claims and overloaded visual content
  • Charts selected according to comparison, trend, distribution, relationship or composition
  • Data labels, scales and annotations make charts readable without verbal decoding
  • Slide headlines state the implication rather than merely naming the topic

Participants can use voice and non-verbal behaviour to strengthen clarity, confidence and connection.

  • Vocal pace adjusted to content complexity, audience familiarity and presentation stakes
  • Strategic pauses give audiences time to process key claims and evidence
  • Volume, pitch and emphasis used to signal priorities without sounding theatrical
  • Purposeful posture, gesture and movement reinforce authority and audience attention
  • Eye-contact patterns include the room rather than fixating on familiar faces
  • Notes managed through keyword prompts instead of reading complete scripts

Participants can maintain attention and adapt delivery in response to audience signals.

  • Attention resets use questions, contrasts, demonstrations and audience-relevant examples
  • Rhetorical questions focus attention before introducing important evidence or decisions
  • Audience polling tests assumptions, priorities and readiness for proposed actions
  • Listening for verbal and non-verbal signals informs pace, detail and explanation
  • Transitions connect sections by explaining why the next point matters
  • Technical language translated through plain-English definitions, analogies and concrete examples

Participants can respond to questions and objections without losing control of the presentation message.

  • Clarifying questions distinguish information requests, objections, challenges and hidden concerns
  • Bridging techniques acknowledge questions before returning to the relevant core message
  • PREP responses provide a point, reason, evidence and restated point
  • Objections addressed through acknowledgement, evidence, alternatives and agreed next steps
  • Difficult questions parked transparently when reliable answers require later confirmation
  • Hostile interruptions managed through calm boundaries, reframing and audience focus

Participants can adapt presentation content, evidence and delivery for distinct stakeholder groups.

  • Executive briefings foreground decisions, implications, risks and resource requirements
  • Technical audiences receive assumptions, methods, constraints and supporting detail
  • Client presentations connect recommendations to stated needs, value and implementation confidence
  • Board-level messages distinguish strategic choices from operational management information
  • Mixed audiences receive layered content with clear summaries and optional detail
  • Virtual presentations use camera framing, chat, polls and deliberate interaction points

Participants can rehearse a workplace presentation, use feedback and plan sustained improvement.

  • Rehearsal plans allocate time for content, delivery, technology and question preparation
  • Presentation timing tested against agenda limits, discussion needs and contingency time
  • Feedback criteria assess message, structure, evidence, slides, delivery and audience response
  • Self-review identifies repeated habits affecting clarity, confidence and credibility
  • Peer feedback framed through observed behaviour, impact and specific improvement suggestions
  • Personal action plans specify presentation goals, practice routines and review dates

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Presentation purpose and audience analysis template
  2. SCQA and Pyramid Principle presentation structure model
  3. Stakeholder-focused message map
  4. Assertion-evidence slide design checklist
  5. Question and objection handling plan
  6. Personal presentation improvement plan

Who should attend

  • Managers — present recommendations, priorities and performance information to senior stakeholders
  • Project managers — secure decisions, resources and alignment for project work
  • Consultants — communicate analysis and recommendations credibly to clients
  • Business analysts — convert complex evidence into clear decision-oriented messages
  • Technical specialists — explain technical implications without losing non-specialist audiences
  • Client-facing professionals — present proposals, reviews and solutions with greater authority

Skills and tools covered

Audience analysisPresentation structuringExecutive communicationSlide designQuestion handlingDelivery presence

Tools and standards

SCQA Framework, Pyramid Principle, Message Map, PREP Framework

How the course runs

Training methodology

The course uses short instructor briefings to introduce planning, structuring, delivery and visual-design methods, followed by case work and guided preparation. Participants analyse audience needs, build presentation narratives and deliver short simulations based on business situations. Group exercises examine slide choices, difficult questions and executive-level messaging. Recorded delivery practice, where appropriate, supports specific feedback on clarity, pace, body language and vocal delivery. The final sessions focus on applying feedback to a current or forthcoming workplace presentation and creating an individual action plan.

Requirements and prerequisites

Participants should have experience contributing to or delivering workplace presentations, briefings, meetings or client discussions. They should be able to work with the subject matter of a realistic business presentation from their own role or a supplied case. Basic familiarity with presentation software, such as Microsoft PowerPoint or Google Slides, is useful because slide content is reviewed during the course. No public-speaking qualification, advanced design capability, theatrical training or prior knowledge of communication models is required. This is not a beginner course for people with no workplace presentation experience.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

Participants should already have some workplace experience of presenting, briefing, contributing in meetings or explaining their work to others. No formal public-speaking training is required, but the course assumes familiarity with business communication.

Participants should bring a laptop if available and a current or forthcoming presentation topic, where organisational policy permits. The trainer can also provide business cases for participants who cannot use live work material.

It is suited to professionals who need to influence decisions, explain complex information or represent their organisation with clients and senior stakeholders. Managers, consultants, analysts, project leaders and technical specialists commonly attend.

This course focuses on workplace presentations that require a recommendation, decision, commitment or clear next step. It gives equal attention to message structure, stakeholder analysis, slides, evidence and question handling, not only speaking confidence.

Participants leave with reusable planning and delivery tools that can be applied to board briefings, project updates, client proposals and technical presentations. Their action plan identifies specific habits and presentation situations to address after the course.

The five days provide approximately 32.5 contact hours, typically from 08:30 to 16:30. Time is divided between instruction, analysis, preparation, presentation simulations, feedback and application planning.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.