Prosci ADKAR Change Management for Digital Transformation Training Course

Course overview

Digital transformation programmes often fail not because the target platform is weak, but because employees do not understand why new processes, data standards, automation, analytics tools or operating models are being introduced. Project teams may deliver a cloud migration, ERP rollout, CRM replacement or AI-enabled workflow on schedule, yet adoption stalls when affected people lack the awareness, desire, knowledge, ability or reinforcement to work differently. This course equips professionals to manage the people side of digital change alongside technical delivery.

Participants apply the Prosci ADKAR Model to digital transformation initiatives, translating programme objectives into practical adoption activities for distinct stakeholder groups. They learn to define change impacts, assess readiness, map sponsors and people managers, identify ADKAR barriers, create targeted communications, plan training and performance support, and measure adoption after go-live. The course also uses Prosci's PCT Model and 3-Phase Process to connect individual change outcomes with project governance, leadership sponsorship and benefits realisation.

Instructor-led sessions combine worked examples from ERP, cloud, data and automation deployments with structured workshops. Participants build an ADKAR-based change management plan for a selected digital initiative, including a stakeholder and impact assessment, sponsor roadmap, communications actions, resistance response plan, training approach, adoption measures and reinforcement actions. They leave with a usable set of templates and a prioritised 90-day application plan that can be taken into a live programme or transformation portfolio.

The course is suited to change practitioners, digital project leaders, product and transformation managers, business analysts and people leaders who must turn technology implementation into sustained business adoption. It is appropriate for professionals building formal change capability as well as experienced project staff seeking a disciplined Prosci method for complex digital initiatives.

Course objectives

By the end of this course, participants will be able to:

• Apply the Prosci ADKAR Model to diagnose individual adoption barriers in a digital transformation initiative
• Conduct a stakeholder and change-impact assessment for a cloud, data, ERP or automation deployment
• Build an ADKAR-based change management plan with actions for Awareness, Desire, Knowledge, Ability and Reinforcement
• Use the Prosci PCT Model to assess programme health across leadership, project management and change management
• Create a sponsor roadmap that defines visible leadership actions, messages and escalation responsibilities
• Design role-based communications, learning and performance-support interventions for affected user groups
• Develop a resistance management plan using root-cause analysis and targeted ADKAR responses
• Define adoption measures, feedback loops and reinforcement actions for post-go-live benefits realisation

Benefits of attending

Target competencies

Who should attend

• Change Managers — who need a repeatable Prosci method for driving adoption of digital initiatives
• Digital Transformation Managers — who must convert technology roadmaps into measurable employee and business uptake
• IT Project Managers — who need to integrate people-side change activities with delivery milestones and go-live plans
• Product Managers — who introduce new digital products or workflows and depend on sustained user behaviour change
• Business Analysts — who translate process and system impacts into stakeholder requirements, communications and training needs
• Data and Technology Leaders — who sponsor platform, analytics or automation changes and must secure business ownership

Requirements and prerequisites

No formal Prosci certification or previous change-management qualification is required. Participants should be familiar with the basic lifecycle of a digital project, such as discovery, design, build, testing, deployment and hypercare, and should be able to describe one current or planned technology change in their organisation. Experience with stakeholder engagement, project delivery, business analysis or team leadership is helpful but not essential. Complete beginners can attend and will receive a foundation in ADKAR terminology and change planning. Participants do not need coding skills, data science knowledge, ERP configuration experience or access to a live transformation programme.

Training methodology

The five-day course is delivered through instructor-led explanation, facilitated discussion and practical application to digital transformation scenarios such as ERP rollout, cloud migration and data-platform adoption. Participants work individually and in groups with Prosci templates to assess impacts, diagnose ADKAR barriers and plan sponsor, communications, learning and reinforcement activities. Case discussions examine common failure points at deployment and hypercare. Each day adds a component to a single change plan, culminating in a peer-reviewed application workshop and a 90-day implementation plan for a participant-selected initiative.

Course outline

Day 1: Digital change adoption and ADKAR foundations

• Technology delivery versus employee adoption outcomes
• Prosci ADKAR Model principles and terminology
• Awareness of the business and digital case for change
• Desire drivers in process, platform and operating-model changes
• Individual change versus organisational change management
• Digital transformation failure patterns and adoption risks
• Defining the change outcome and affected populations

Workshop: Participants frame a selected digital initiative, define its required user behaviours and produce an initial ADKAR adoption problem statement.

Day 2: Assessing impacts, readiness and stakeholders

• Change-impact assessment for processes, roles, data and technology
• Stakeholder segmentation by influence, impact and readiness
• Prosci PCT Model for programme health assessment
• Readiness assessment questions and evidence sources
• Personas and role-based adoption needs
• Sponsor coalition mapping and leadership alignment
• Risk prioritisation for high-impact user groups

Workshop: Participants complete a stakeholder and impact assessment, then produce a prioritised readiness-risk register for their initiative.

Day 3: Planning ADKAR interventions

• Awareness messages linked to strategic and operational drivers
• Desire-building tactics for managers, champions and end users
• Knowledge plans for role-based training and job aids
• Ability support through practice, coaching and hypercare
• Reinforcement mechanisms using measures, recognition and governance
• Integrated change management plan structure
• Aligning change activities with project milestones and releases

Workshop: Participants build an ADKAR intervention matrix and a milestone-aligned change plan for one priority stakeholder group.

Day 4: Sponsorship, communications and resistance management

• Prosci sponsor roles and the ABCs of sponsorship
• Sponsor roadmap actions and visible leadership behaviours
• People-manager enablement for local adoption conversations
• Communications planning by audience, channel and timing
• Resistance root-cause analysis using ADKAR barriers
• Escalation paths for adoption and business-readiness issues
• Change network and champion mobilisation

Workshop: Participants create a sponsor roadmap and resistance response plan for a realistic digital go-live scenario.

Day 5: Measuring adoption and sustaining digital change

• Adoption metrics for usage, proficiency, compliance and outcomes
• Leading and lagging indicators for digital transformation
• Feedback loops from service desks, managers and user communities
• Post-go-live reinforcement and hypercare planning
• Benefits realisation links and ownership handover
• Prosci 3-Phase Process application to digital programmes
• Ninety-day change management action planning

Workshop: Participants assemble and peer-review their complete ADKAR change plan, adoption dashboard outline and 90-day implementation roadmap.

Tools & standards covered

Prosci ADKAR Model, Prosci PCT Model, Prosci 3-Phase Process, Microsoft Excel

A typical training day

Live online deliveries follow the same structure in the East Africa Time zone, with shorter screen blocks and longer breaks.

What the fee includes

How you can take this course

Certification

Participants who complete the full five days receive the Skillset Development Certificate of Completion, stating the course title, course code, dates and delivery format — suitable for professional-development records and employer reimbursement.

Frequently asked questions