Course overview
Reputational risk can impair customer retention, investor confidence, regulatory relationships, recruitment and licence to operate before a financial loss is fully visible. A conduct failure, data breach, misleading claim, executive incident, supplier labour allegation or poor crisis response can quickly become a stakeholder trust issue. Risk managers and business leaders need a disciplined way to identify reputation-sensitive decisions, assess exposure, assign ownership and respond under public scrutiny.
This course examines reputational risk as a measurable business risk linked to strategy, conduct, governance and stakeholder expectations. Participants use ISO 31000 and COSO ERM principles to define risk appetite, construct a reputational risk register, assess likelihood and impact, and set key risk indicators. The course also covers stakeholder mapping, media monitoring, social-media escalation, third-party due diligence, crisis communications, board reporting and post-incident recovery. Participants learn how to distinguish a temporary communications problem from a material loss of trust requiring executive action.
Teaching combines short instructor briefings with sector-based case work, facilitated group analysis, crisis simulations and structured application planning. Cases reflect issues faced by banks, public bodies, NGOs, multinational firms and regulated service providers, including misconduct allegations, supplier failures, cyber incidents and controversial public statements. Participants leave with a reputational risk management pack containing a risk assessment model, stakeholder map, escalation protocol, crisis decision checklist, dashboard design and 90-day implementation plan.
The course is suited to professionals who contribute to enterprise risk, compliance, communications, governance, operational resilience, internal audit or senior management reporting. It is particularly useful where public confidence, regulatory consent or stakeholder relationships are central to organisational performance.



