Reputational Risk Management Training Course

Duration 5 days 10 modules · 33 contact hours
Level Intermediate Certificate on completion
Who attends Risk Managers, Compliance Managers and others
Fee from USD 1,100 KSh 95,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-RM-066

Before you join: Participants should understand basic business risk concepts, including likelihood, impact, controls, risk owners and escalation.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Reputational risk can impair customer retention, investor confidence, regulatory relationships, recruitment and licence to operate before a financial loss is fully visible. A conduct failure, data breach, misleading claim, executive incident, supplier labour allegation or poor crisis response can quickly become a stakeholder trust issue. Risk managers and business leaders need a disciplined way to identify reputation-sensitive decisions, assess exposure, assign ownership and respond under public scrutiny.

This course examines reputational risk as a measurable business risk linked to strategy, conduct, governance and stakeholder expectations. Participants use ISO 31000 and COSO ERM principles to define risk appetite, construct a reputational risk register, assess likelihood and impact, and set key risk indicators. The course also covers stakeholder mapping, media monitoring, social-media escalation, third-party due diligence, crisis communications, board reporting and post-incident recovery. Participants learn how to distinguish a temporary communications problem from a material loss of trust requiring executive action.

Teaching combines short instructor briefings with sector-based case work, facilitated group analysis, crisis simulations and structured application planning. Cases reflect issues faced by banks, public bodies, NGOs, multinational firms and regulated service providers, including misconduct allegations, supplier failures, cyber incidents and controversial public statements. Participants leave with a reputational risk management pack containing a risk assessment model, stakeholder map, escalation protocol, crisis decision checklist, dashboard design and 90-day implementation plan.

The course is suited to professionals who contribute to enterprise risk, compliance, communications, governance, operational resilience, internal audit or senior management reporting. It is particularly useful where public confidence, regulatory consent or stakeholder relationships are central to organisational performance.

What you will be able to do

  • Assess reputational risks using a structured likelihood, impact and velocity model
  • Map stakeholders and expectation gaps using influence-interest and sentiment analysis
  • Build a reputational risk register with causes, controls, indicators and accountable owners
  • Set reputational risk appetite statements and escalation thresholds for executive decision-making
  • Design key risk indicators and reporting dashboards for board-level reputational risk oversight
  • Apply crisis communications and incident command principles during reputation-threatening events
  • Evaluate third-party, conduct and digital-media exposures through targeted due diligence
  • Produce a 90-day reputational risk management implementation plan

Benefits of attending

For you

  • Stronger judgement when separating material trust threats from routine communications issues
  • A practical method for raising reputation-sensitive risks with senior leaders
  • Greater confidence contributing to crisis teams and executive escalation decisions
  • Reusable templates for stakeholder analysis, risk assessment and incident reporting
  • Evidence of structured reputational risk capability through a certificate of completion

For your organisation

  • Earlier identification of conduct, supplier, cyber and communications threats to trust
  • Clearer accountability for reputational risk ownership, escalation and board reporting
  • Better alignment between public commitments, operating decisions and control evidence
  • More disciplined crisis response decisions during high-profile incidents
  • Reduced exposure to avoidable customer, regulator, investor and employee confidence losses

Course modules

10 modules over 5 days

Participants can define reputational risk and explain its connection to enterprise value, stakeholder trust and governance.

  • Reputational risk defined through stakeholder expectations, conduct and public judgement
  • Distinguishing reputation, brand, trust, legitimacy and social licence
  • Value transmission from incidents to revenue, funding, talent and regulation
  • Primary and secondary stakeholders mapped using influence-interest matrices
  • Expectation gaps identified between stated commitments and observed decisions
  • Reputation risk appetite linked to strategic objectives and stakeholder tolerance
  • Board accountability, management ownership and three-lines responsibilities clarified

Participants can establish governance arrangements and risk appetite statements for reputational risk oversight.

  • ISO 31000 principles applied to reputational risk governance
  • COSO ERM links reputation to strategy, performance and review
  • Board committee mandates define challenge, oversight and escalation responsibilities
  • Risk appetite statements specify unacceptable stakeholder trust exposures
  • Tolerance thresholds distinguish monitored issues from executive-level interventions
  • Accountability maps assign first-line, second-line and assurance responsibilities
  • Policy commitments tested against incentives, decisions and operating controls

Participants can identify reputation-sensitive risk events, root causes and exposure pathways.

  • Risk taxonomy covers conduct, ethics, cyber, product and workforce exposures
  • Event mapping traces incidents from trigger through stakeholder reaction
  • Root-cause analysis uses five whys and causal factor charts
  • Bow-tie analysis separates preventive controls from recovery controls
  • Scenario prompts test leadership conduct, service failures and public controversies
  • Third-party dependency mapping identifies suppliers, agents and outsourced service risks
  • Emerging issues logged through complaints, employee feedback and regulatory signals

Participants can assess stakeholder expectations and prioritise material reputational issues.

  • Stakeholder segmentation distinguishes customers, regulators, investors, employees and communities
  • Influence-interest matrices prioritise engagement and response resources
  • Materiality assessment ranks issues by stakeholder concern and business consequence
  • Sentiment analysis interprets complaint themes, media coverage and employee feedback
  • Trust drivers identified through service reliability, fairness, transparency and conduct
  • Expectation mapping compares public commitments with stakeholder experience
  • Vulnerable stakeholder groups considered within impact and response planning

Participants can evaluate reputational risk exposure and document it in an actionable risk register.

  • Likelihood-impact scoring calibrated using defined rating criteria
  • Velocity and persistence assessed alongside direct financial consequences
  • Inherent and residual risk differentiated through control effectiveness ratings
  • Risk registers document causes, events, impacts, controls and owners
  • Financial consequences estimate revenue loss, remediation costs and funding effects
  • Qualitative scales capture regulatory confidence, employee trust and social consent
  • Scenario ranges document uncertainty without false precision

Participants can select and test controls that prevent or reduce reputation-damaging events.

  • Conduct risk controls align incentives, supervision and customer outcomes
  • Control design addresses prevention, detection, response and recovery
  • Third-party due diligence examines ownership, sanctions, labour and adverse media
  • Supplier codes require evidence, audit rights and remediation obligations
  • Whistleblowing arrangements protect reporting channels, confidentiality and non-retaliation
  • Claims governance substantiates marketing, sustainability and product statements
  • Control testing identifies design gaps and ineffective operating evidence

Participants can design monitoring arrangements and concise reporting for senior governance forums.

  • Key risk indicators track complaints, attrition, adverse media and conduct breaches
  • Leading indicators reveal control deterioration before public incidents emerge
  • Threshold design triggers management action, escalation and board notification
  • Dashboard reporting combines trend data, incidents, controls and decisions
  • Heat maps communicate exposure while retaining underlying assessment rationale
  • Board papers distinguish facts, assumptions, stakeholder impacts and recommended actions
  • Assurance reporting identifies unresolved findings, control failures and overdue remediation

Participants can organise an effective initial response to a reputation-threatening incident.

  • ISO 22361 principles structure crisis management roles and decisions
  • Incident classification determines activation levels, authority and response pace
  • Crisis teams define operational, legal, regulatory and communications responsibilities
  • Decision logs preserve rationale, approvals, information sources and actions
  • Holding statements balance speed, accuracy, empathy and legal constraints
  • Stakeholder notification sequences reflect duty, urgency and relationship sensitivity
  • Simulation injects test escalation routes, leadership decisions and message consistency

Participants can manage media and digital-channel risks while maintaining accurate stakeholder communications.

  • Media monitoring identifies narratives, misinformation, sentiment shifts and influential voices
  • Social listening distinguishes volume spikes from material stakeholder concern
  • Response protocols define approval routes, spokespeople and publication controls
  • Misinformation assessments determine correction, clarification, restraint or escalation
  • Executive communications assessed for tone, consistency, accountability and evidence
  • Employee communications prevent internal uncertainty from becoming external speculation
  • Digital records preserved for investigation, regulatory review and post-incident learning

Participants can plan recovery actions, validate lessons learned and implement priority improvements.

  • Recovery plans address affected stakeholders, remedies, commitments and ownership
  • Post-incident reviews separate root causes from communication symptoms
  • Lessons-learned reports assign actions, due dates, evidence and assurance routes
  • Trust recovery measures track sentiment, complaints, retention and regulator feedback
  • Independent assurance challenges management assessments and closure evidence
  • Ninety-day plans prioritise governance, controls, indicators and training actions
  • Personal application commitments identify sponsors, milestones and reporting dates

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Reputational risk assessment model
  2. Stakeholder influence-interest matrix
  3. Reputational risk register template
  4. Risk appetite and escalation threshold checklist
  5. Crisis decision and communications checklist
  6. 90-day reputational risk implementation plan

Who should attend

  • Risk Managers — responsible for identifying, assessing and reporting enterprise risk exposures
  • Compliance Managers — responsible for conduct, regulatory obligations and control assurance
  • Corporate Affairs Managers — responsible for stakeholder confidence and public communications
  • Internal Audit Managers — responsible for testing governance, controls and incident lessons
  • Operational Resilience Leaders — responsible for preparing response arrangements for disruptive events
  • Senior Managers — accountable for decisions that can affect stakeholder trust

Skills and tools covered

Reputational risk assessmentStakeholder mappingCrisis decision-makingRisk appetite designBoard risk reportingThird-party due diligence

Tools and standards

ISO 31000, COSO ERM Framework, ISO 22361:2022, Bow-tie analysis

How the course runs

Training methodology

The course uses short instructor briefings to introduce methods, standards and decision criteria, followed by case analysis drawn from regulated, public-service and international organisations. Participants work in groups to assess incidents, map stakeholders, test escalation thresholds and prepare crisis actions. Simulations examine the competing demands of legal, operational, regulatory and communications teams during fast-moving events. Structured discussion links each method to participants' own risk environment, ending with an individual application plan and peer review of key assumptions.

Requirements and prerequisites

Participants should understand basic business risk concepts, including likelihood, impact, controls, risk owners and escalation. Experience in risk management, compliance, audit, communications, governance, operations or a business leadership role is helpful. Participants should be comfortable discussing organisational decisions, stakeholder concerns and incident scenarios. No prior specialist qualification in public relations, crisis communications, media relations, sustainability reporting or quantitative risk modelling is required. The course does not assume prior use of ISO 31000, COSO ERM or formal reputation measurement tools.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

You should understand basic business risk concepts such as likelihood, impact, controls and risk ownership. Experience in risk, compliance, audit, communications, operations or management is useful, but specialist public relations expertise is not required.

Bring a laptop or tablet if possible, plus examples of current risk registers, incident procedures, stakeholder reports or governance documents you may discuss without breaching confidentiality. Course materials and templates are provided.

It suits professionals responsible for enterprise risk, conduct, compliance, corporate affairs, internal audit, operational resilience and senior management reporting. It is also relevant to leaders whose decisions affect customers, regulators, investors, employees or communities.

Crisis communications courses focus primarily on messaging, media handling and spokesperson performance. This course addresses the wider management system: governance, risk appetite, controls, stakeholder expectations, monitoring, escalation, crisis decisions and recovery.

You can use the templates to review a current risk register, identify expectation gaps, define indicators and improve incident escalation. The final implementation plan helps translate course methods into actions for the next 90 days.

Each day runs from 08:30 to 16:30 and provides about 6.5 contact hours. Time is divided between instructor input, case analysis, group work, scenario-based simulations and planning activities, with breaks and lunch scheduled during the day.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.