Strategic Planning Training Course

Duration 10 days 16 modules · 65 contact hours
Level Advanced Certificate on completion
Who attends Strategy Managers, Senior Managers and others
Fee from USD 2,200 KSh 190,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-SP-063

Before you join: Participants should have at least three years of management, programme, policy, planning or senior specialist experience.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Strategic plans often fail before execution begins: priorities are vague, assumptions remain untested, budgets are disconnected from choices, and leaders cannot explain what will change. Senior teams need a disciplined way to assess their position, make trade-offs, set measurable direction and translate strategic intent into funded initiatives, operating changes and accountable delivery.

This advanced course develops the practical foundations of strategic planning for leaders and managers responsible for shaping organisational direction. Participants analyse external forces using PESTLE and Porter’s Five Forces, assess internal capabilities, identify strategic issues, develop scenarios and make explicit strategic choices. They build a strategy architecture linking purpose, ambition, objectives, measures, initiatives, resources, risks and governance. The course also addresses stakeholder alignment, portfolio prioritisation, operating-model implications and communication for executive approval.

Teaching combines focused instructor briefings, worked cases, peer review and structured application to participants’ own organisations or realistic sector cases. Participants build planning materials progressively from the first week, testing assumptions and revising decisions as further analysis is introduced. They leave with a completed strategic planning pack containing a strategic diagnosis, strategic choices, scorecard, initiative portfolio, resource logic, risk treatment plan and implementation governance model.

The course suits experienced managers, strategy teams, programme leaders and senior specialists working in government, financial services, NGOs, infrastructure, healthcare, industrial firms and large corporate functions. It is particularly useful for those preparing an enterprise, business-unit, country, functional or programme strategy.

What you will be able to do

  • Define a strategic planning mandate with decision rights, scope and planning governance
  • Analyse external conditions using PESTLE, Porter’s Five Forces and scenario assumptions
  • Assess organisational capabilities using value-chain analysis, capability maps and SWOT
  • Formulate strategic choices using strategic issue statements, options and selection criteria
  • Translate strategic choices into objectives, measures and targets using a Balanced Scorecard
  • Prioritise strategic initiatives through portfolio scoring, sequencing and resource constraints
  • Design implementation governance with accountabilities, risk controls and review cadences
  • Present a complete strategic planning pack for executive review and decision

Benefits of attending

For you

  • Produce a defensible strategy supported by explicit evidence and assumptions
  • Lead planning discussions that distinguish aspirations from strategic choices
  • Present strategic options clearly to executive committees and governing boards
  • Connect objectives, initiatives, budgets and accountability in one planning structure
  • Build credibility as a manager who can convert analysis into action

For your organisation

  • Creates clearer strategic priorities and reduces competing unfunded initiatives
  • Improves alignment between corporate direction, business units and functional plans
  • Links investment decisions to measurable objectives, benefits and delivery milestones
  • Strengthens early identification of strategic risks and external uncertainties
  • Provides a repeatable planning method for annual and multi-year planning cycles

Course modules

16 modules over 10 days

Participants can establish a planning mandate, scope, governance structure and decision timetable.

  • Planning mandate defined through sponsor interviews, decision rights and planning calendar
  • Scope boundaries set across enterprise, business unit, function and programme levels
  • Strategic planning cycle aligned with budgeting, performance and risk management
  • RACI matrix assigns planning responsibilities, approvals, consultation and delivery ownership
  • Governance forums structured around choices, evidence, challenge and formal decisions
  • Planning assumptions documented before analysis begins and reviewed at decision gates

Participants can clarify the purpose, mandate and ambition that guide strategic choices.

  • Purpose statement distinguishes enduring contribution from current products and services
  • Mission statement specifies beneficiaries, mandate, value proposition and operating boundaries
  • Vision statements tested for strategic relevance, credibility and decision usefulness
  • Strategic ambition expressed through future position, scale, reach and performance
  • Values translated into observable behaviours, governance expectations and leadership standards
  • Mandate constraints identified from legislation, regulation, ownership and funding arrangements

Participants can produce an evidence-based external assessment of forces shaping strategy.

  • PESTLE analysis identifies political, economic, social, technological, legal and environmental forces
  • Porter’s Five Forces assesses industry attractiveness, rivalry and profit pressure
  • Market segmentation separates customer needs, purchasing behaviour and service requirements
  • Competitor profiles compare positioning, capabilities, economics, partnerships and likely moves
  • Regulatory horizon scanning records proposed rules, policy shifts and compliance implications
  • External evidence rated by source quality, timeliness, relevance and decision impact

Participants can assess internal performance, resources and capabilities against strategic needs.

  • Value-chain analysis locates activities creating cost, quality and differentiation advantages
  • Capability maps distinguish core capabilities, enabling capabilities and capability gaps
  • Resource assessment covers assets, talent, data, technology, capital and relationships
  • Performance trends tested against peers, targets, historical baselines and customer outcomes
  • SWOT analysis converts evidence into strengths, weaknesses, opportunities and threats
  • Root-cause analysis separates symptoms from structural performance constraints and failure modes

Participants can analyse stakeholder interests and build an engagement approach for strategic decisions.

  • Stakeholder mapping identifies influence, interest, expectations, dependencies and potential resistance
  • Power-interest grids determine engagement priorities, communication intensity and escalation routes
  • Customer journey mapping exposes service failures, unmet needs and moments of truth
  • Board, regulator and funder expectations translated into planning requirements and constraints
  • Alliance partners assessed for strategic fit, contribution, governance and delivery risks
  • Engagement plans define messages, consultation methods, feedback loops and decision points

Participants can frame the few strategic issues that require leadership choices.

  • Strategic issue statements define tension, evidence, consequences and decision required
  • Issue trees break broad challenges into testable drivers and decision questions
  • Critical uncertainties separated from predictable trends and operational planning assumptions
  • Assumption logs record confidence levels, evidence sources, owners and review triggers
  • Materiality assessment ranks issues by impact, urgency, uncertainty and reversibility
  • Problem framing avoids solution bias, vague ambition statements and unsupported causal claims

Participants can construct plausible scenarios and test strategic choices against uncertainty.

  • Scenario axes built from high-impact uncertainties and independent driving forces
  • Narrative scenarios describe coherent futures rather than optimistic and pessimistic forecasts
  • Signposts identify observable indicators showing which scenario is becoming more likely
  • Wind-tunnelling tests strategic options against each scenario’s operating conditions
  • No-regret moves selected for value across multiple plausible future conditions
  • Contingency triggers specify actions, thresholds, authority and communication requirements

Participants can generate, evaluate and select strategic options using transparent criteria.

  • Strategic options generated through growth, focus, partnership, transformation and exit choices
  • Choice criteria define strategic fit, feasibility, value, risk and stakeholder acceptability
  • Weighted decision matrices compare options using agreed evidence and scoring rules
  • Trade-off discussions expose opportunity costs, displaced priorities and resource consequences
  • Strategic themes group related choices into a coherent direction of travel
  • Executive decision papers present recommendation, alternatives, assumptions and required approvals

Participants can define value propositions and business-model implications of chosen strategy.

  • Value proposition canvas links customer jobs, pains, gains and service offer
  • Business Model Canvas maps customers, channels, activities, partners, costs and revenues
  • Customer value quantified through outcomes, service quality, access, trust and price
  • Revenue and funding models tested for sustainability, concentration and policy constraints
  • Make-buy-partner decisions assess control, capability, economics and delivery dependencies
  • Strategic differentiation articulated through distinctive capabilities, experience and market position

Participants can convert strategic choices into measurable objectives and causal performance logic.

  • Strategy maps connect financial, customer, process and learning objectives causally
  • Balanced Scorecard objectives written as outcomes rather than activities or projects
  • Key performance indicators specify formula, source, owner, frequency and target
  • Leading indicators distinguish future performance drivers from lagging outcome measures
  • Target-setting uses baselines, benchmarks, capacity constraints and planned intervention effects
  • Measure dictionaries prevent inconsistent definitions, duplicate reporting and metric manipulation

Participants can design and prioritise initiatives that deliver strategic objectives.

  • Initiative charters define outcomes, scope, sponsor, milestones and expected benefits
  • Benefits maps connect initiative outputs, capability changes and measurable outcomes
  • Portfolio scoring ranks initiatives by strategic contribution, value, risk and readiness
  • Dependency mapping identifies sequencing constraints, shared resources and critical path risks
  • Roadmaps sequence initiatives across horizons, milestones, decision gates and benefits realisation
  • Stop-start-continue reviews remove low-value work and protect priority delivery capacity

Participants can identify operating-model changes and capability investments required by strategy.

  • Target operating model defines processes, people, technology, governance and service channels
  • Capability heat maps compare current maturity with strategic capability requirements
  • Organisation design choices clarify spans, layers, accountabilities and decision authority
  • Process redesign identifies handoffs, controls, bottlenecks and customer-facing service failures
  • Digital strategy assesses data architecture, automation opportunities and technology debt
  • Workforce plans address critical roles, skills gaps, succession and workforce capacity

Participants can align strategic priorities with resources, funding and financial decision criteria.

  • Resource allocation links strategic priorities with budgets, people, assets and technology
  • Driver-based planning models costs using demand, capacity, productivity and unit economics
  • Business cases quantify costs, benefits, risks, assumptions and payback timing
  • Capital allocation criteria compare return, strategic fit, risk and funding availability
  • Zero-based reviews challenge inherited spending and release resources for priorities
  • Financial sensitivities test affordability under demand, inflation and funding scenarios

Participants can integrate strategic risk assessment, assurance and controls into planning.

  • Strategic risk registers describe causes, events, impacts, controls and accountabilities
  • Risk appetite statements define acceptable exposure, thresholds and escalation requirements
  • Bow-tie analysis links threat causes, preventive controls and recovery measures
  • Control design distinguishes preventive, detective, corrective and compensating controls
  • Three Lines Model clarifies management, risk oversight and independent assurance roles
  • Early warning indicators connect strategic risks with measurable trigger conditions

Participants can establish governance, communication and review mechanisms for strategy execution.

  • Execution governance assigns sponsors, accountable executives, delivery leads and review forums
  • Quarterly business reviews examine performance, decisions, risks, dependencies and corrective actions
  • OKRs align team commitments with strategic objectives and measurable key results
  • Strategy communication narratives explain choices, implications, priorities and required behaviours
  • Change impact assessments identify affected groups, adoption barriers and support actions
  • Annual refresh processes revisit assumptions, performance evidence and strategic relevance

Participants can build, review and present a complete strategic planning pack for executive decision.

  • Strategic diagnosis consolidates external forces, capabilities, stakeholders and material issues
  • Strategic choices tested against scenarios, constraints, evidence and selection criteria
  • Strategy map links ambition, objectives, measures, targets and accountable owners
  • Initiative portfolio demonstrates sequencing, dependencies, benefits, costs and resource requirements
  • Risk treatment plan integrates appetite, controls, contingencies and assurance responsibilities
  • Executive presentation defends recommendations, trade-offs, implementation governance and immediate decisions

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Strategic planning mandate template
  2. External and internal strategic diagnosis
  3. Scenario planning and assumption log
  4. Strategy map and Balanced Scorecard template
  5. Strategic initiative portfolio roadmap
  6. Executive strategic planning pack

Who should attend

  • Strategy Managers — responsible for coordinating enterprise or business-unit planning cycles
  • Senior Managers — required to convert organisational priorities into executable strategic choices
  • Business Unit Heads — accountable for direction, investment priorities and performance outcomes
  • Programme Directors — aligning major change portfolios with strategic objectives
  • Public Sector Leaders — preparing evidence-based plans within policy and funding constraints
  • Functional Heads — building function strategies linked to enterprise priorities

Skills and tools covered

Strategic diagnosisScenario planningStrategic choice designBalanced Scorecard designInitiative portfolio managementStrategy execution governance

Tools and standards

PESTLE analysis, Porter’s Five Forces, Balanced Scorecard, Business Model Canvas

How the course runs

Training methodology

The course uses short instructor briefings to introduce planning methods, followed by case analysis, facilitated group work, decision simulations and peer challenge. Participants apply each method to an organisational issue, business-unit case or public-service mandate, building their planning pack in stages. Cases reflect common strategic planning conditions: constrained budgets, regulatory change, uncertain demand, stakeholder conflict and delivery dependencies. Facilitators provide structured feedback on assumptions, evidence, priorities, measures and implementation logic.

Requirements and prerequisites

Participants should have at least three years of management, programme, policy, planning or senior specialist experience. They should understand their organisation’s services, customers, operating model and current performance measures. Experience contributing to annual plans, budgets, business cases or transformation programmes is useful. Participants should be comfortable reading basic financial and performance information. No prior strategy qualification, MBA, consultancy experience or advanced financial modelling capability is required. The course teaches the planning frameworks and templates used throughout.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

Participants should have management, planning, programme, policy or senior specialist experience and familiarity with their organisation’s performance context. No MBA, strategy certification or consulting background is required.

Bring a current strategic challenge, planning document, performance report or business-unit priority where permitted by confidentiality rules. Participants can also work from the course cases if organisational materials cannot be shared.

It is designed for strategy managers, senior managers, business-unit heads, functional leaders and programme directors. It also suits public-sector and NGO leaders preparing plans within policy, funding and stakeholder constraints.

This course addresses the choices that determine direction, priorities, investment and performance measures before projects are selected. Project management focuses on delivering approved work, while operational planning focuses on near-term execution.

Participants can use the templates to structure planning workshops, assess strategic issues, compare options and prepare decision papers. The final planning pack can be adapted for an enterprise, business unit, function or major programme.

Each training day runs from 08:30 to 16:30 and provides about 6.5 contact hours. The first week builds diagnosis and strategic choices; the second week converts choices into objectives, initiatives, resources, risks and an executive-ready plan.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.