Supply Market Analysis Training Course

Participants can define a category and build a demand profile that supports market research.

• Category taxonomy built from specifications, spend codes and business requirements
• Demand profile covering volumes, locations, service levels and forecast horizons
• Stakeholder interviews structured around requirements, constraints and future demand
• Separating essential requirements from preferences, habits and legacy specifications
• Demand aggregation opportunities across business units, regions and contract periods
• Baseline demand statement tested against invoices, contracts and consumption data

Participants can define relevant market boundaries and segment suppliers into meaningful groups.

• Product, service and technology boundaries defining the relevant supply market
• Geographic market definition using transport costs, regulation and supplier reach
• Supplier segmentation by ownership, scale, capability and route to market
• Customer segments affecting supplier priorities, service models and pricing
• Substitution analysis identifying alternative materials, technologies and delivery models
• Market boundary assumptions documented for challenge and later revision

Participants can assess external forces that affect availability, costs and supplier behaviour.

• PESTLE analysis focused on procurement-relevant political, economic and legal factors
• Macroeconomic indicators affecting inflation, exchange rates, credit and demand
• Regulatory change screening for import controls, licensing and product standards
• Technology adoption patterns altering supplier capability, costs and market entry
• Environmental constraints affecting raw materials, energy, water and transport
• Social and labour factors influencing workforce availability and ethical sourcing

Participants can evaluate market power, rivalry and barriers affecting sourcing options.

• Porter's Five Forces applied to supplier power and buyer influence
• Concentration ratios and market-share estimates for dominant supplier markets
• Entry barriers created by capital, patents, regulation and customer qualification
• Rivalry indicators including capacity utilisation, switching costs and differentiation
• Buyer power assessed through demand scale, alternatives and standardisation
• Competitive dynamics translated into tender design and negotiation implications

Participants can build a supplier map showing market participants and their positions.

• Supplier longlist assembled from directories, trade bodies and market research
• Market map showing producers, distributors, agents and service intermediaries
• Supplier profiles covering ownership, sites, offerings, customers and certifications
• Capability matrix comparing technical fit, capacity, geography and service coverage
• Incumbent supplier position assessed against alternative supply options
• Supplier map updated through validation calls, site visits and tender responses

Participants can assess whether supplier capabilities and capacity meet projected demand.

• Capacity analysis comparing installed capacity, utilisation and expansion plans
• Production bottlenecks identified through lead times, queues and critical assets
• Service capacity assessed through staffing, coverage hours and response commitments
• Qualification requirements affecting supplier eligibility and mobilisation lead times
• Capability maturity review covering quality systems, engineering and operational controls
• Supply-demand balance forecast against customer demand and planned capacity additions

Participants can identify cost structures and explain the drivers behind supplier prices.

• Cost breakdown separating materials, labour, overheads, logistics and margin
• Should-cost analysis using quantities, rates, yields and process assumptions
• Commodity indices matched to relevant materials, grades and geographic markets
• Price-driver tree linking supplier quotations to underlying market variables
• Exchange-rate exposure analysed by currency, payment terms and supplier inputs
• Indexation clauses tested for relevance, transparency, frequency and adjustment limits

Participants can collect, validate and document market intelligence from credible sources.

• Research plan specifying questions, sources, owners and evidence acceptance criteria
• Primary research methods including supplier interviews, surveys and expert consultations
• Secondary sources assessed for publication date, methodology and commercial bias
• Triangulation techniques comparing trade data, supplier disclosures and industry reports
• Data-quality log recording confidence, gaps, assumptions and validation actions
• Citation protocol preserving source links, dates and reusable evidence notes

Participants can identify, score and prioritise supply market risks with treatment actions.

• Risk taxonomy covering availability, quality, price, logistics and regulatory exposure
• Supplier financial review using liquidity, profitability, debt and cash-flow indicators
• Country risk screening for political instability, sanctions and trade disruption
• Supply-chain visibility beyond tier one through material and service dependencies
• Risk heat map combining likelihood, impact, velocity and detectability
• Treatment actions using dual sourcing, buffers, qualification and contractual controls

Participants can incorporate responsible sourcing factors into supply market assessments.

• Environmental risk screening for emissions, waste, water and biodiversity impacts
• Human-rights due diligence covering forced labour, safety and worker representation
• Supplier code requirements aligned with category-specific ethical sourcing concerns
• Traceability assessment for high-risk materials, origins and chain-of-custody evidence
• Circular procurement options including reuse, repair, remanufacture and recycling
• Sustainability criteria balanced against cost, availability and supplier capability

Participants can develop market scenarios and translate them into procurement responses.

• Scenario planning using critical uncertainties, predetermined trends and trigger events
• Base, upside and downside market scenarios with explicit assumptions
• Sensitivity analysis for volume, price, currency and capacity changes
• Early-warning indicators linked to market scenarios and escalation thresholds
• Contingency options ranked by lead time, cost and implementation feasibility
• Market outlook narrative distinguishing facts, forecasts and informed judgement

Participants can convert market evidence into category positioning and sourcing choices.

• Kraljic Matrix positioning using profit impact and supply risk evidence
• Sourcing options comparing competition, partnership, aggregation and specification change
• Make-buy considerations informed by market capability, cost and strategic control
• Supplier portfolio design balancing incumbents, challengers and contingency sources
• Tender strategy matched to market maturity, competition and information asymmetry
• Negotiation objectives derived from supplier economics, alternatives and market conditions

Participants can produce concise analysis reports that support accountable procurement decisions.

• Executive summary presenting market findings, risks, options and recommended actions
• Evidence pack structure separating data, analysis, assumptions and conclusions
• Visuals selected for supplier maps, cost drivers, scenarios and risk ratings
• Recommendation logic linking market evidence to sourcing and category actions
• Governance checkpoints for challenge, approval, ownership and review frequency
• Market intelligence calendar assigning refresh cycles and monitoring responsibilities

Participants can communicate market findings and handle challenge from decision-makers.

• Stakeholder map identifying decision rights, influence, concerns and information needs
• Briefing structure tailored for executives, technical users, finance and legal teams
• Assumption challenge techniques using evidence, counterexamples and sensitivity testing
• Communicating uncertainty without weakening recommended procurement actions
• Facilitating sourcing-option discussions when stakeholders hold conflicting priorities
• Decision log capturing approvals, dissent, actions and future evidence requests

Participants can build, review and present a complete supply market analysis with sourcing recommendations.

• Analysis charter confirmed against category decisions, stakeholders and planning horizon
• Demand profile, market boundaries and supplier segments consolidated into one analysis
• Market forces, competition, capacity and cost drivers evidenced through cited sources
• Risk, sustainability and scenario findings converted into prioritised treatment actions
• Kraljic position and sourcing implications tested against evidence and assumptions
• Peer review challenges data quality, logic, recommendations and presentation clarity
• Final presentation communicates the analysis pack and agreed next actions