Course overview
Telephone and email contacts often determine whether a customer trusts an organisation, continues a relationship or escalates a concern. Staff must handle requests efficiently while sounding attentive, protecting confidential information, documenting commitments and working within policy. A poorly structured call, vague email or incomplete handover can create repeat contacts, complaints, missed deadlines and reputational damage. This course addresses the practical communication and case-handling disciplines needed to provide consistent service through telephone and email channels.
Participants develop confident telephone etiquette, active listening, questioning, call control and professional vocal delivery. They learn to write clear, concise and action-oriented emails using BLUF structure, plain language and scannable formatting. The course also covers complaint handling, service recovery, difficult customer behaviour, accessibility, data protection, CRM documentation, escalation and quality assurance. Participants practise deciding what to resolve directly, what to escalate and how to keep customers informed when a case requires further work.
Teaching combines focused instructor briefings with realistic cases, paired telephone simulations, email-writing reviews, group analysis and structured feedback. Cases can be adapted to banking, government services, utilities, healthcare, telecommunications, insurance, retail or business-to-business support. Participants leave with reusable call structures, email templates, escalation criteria, quality checklists and a 30-day application plan. The five-day programme provides approximately 32.5 contact hours and concludes with a certificate of completion.
The course suits professionals who already communicate with customers by telephone or email and now need greater consistency, judgement and control in complex service interactions. It is particularly useful where service standards, complaint rules, confidentiality requirements or response-time commitments are closely monitored.

