Telephone and Email Customer Service Training Course

Duration 5 days 10 modules · 33 contact hours
Level Intermediate Certificate on completion
Who attends Customer Service Representatives, Contact Centre Advisors and others
Fee from USD 1,100 KSh 95,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-CS-170

Before you join: Participants should have experience handling customer enquiries by telephone, email or a similar written channel.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Telephone and email contacts often determine whether a customer trusts an organisation, continues a relationship or escalates a concern. Staff must handle requests efficiently while sounding attentive, protecting confidential information, documenting commitments and working within policy. A poorly structured call, vague email or incomplete handover can create repeat contacts, complaints, missed deadlines and reputational damage. This course addresses the practical communication and case-handling disciplines needed to provide consistent service through telephone and email channels.

Participants develop confident telephone etiquette, active listening, questioning, call control and professional vocal delivery. They learn to write clear, concise and action-oriented emails using BLUF structure, plain language and scannable formatting. The course also covers complaint handling, service recovery, difficult customer behaviour, accessibility, data protection, CRM documentation, escalation and quality assurance. Participants practise deciding what to resolve directly, what to escalate and how to keep customers informed when a case requires further work.

Teaching combines focused instructor briefings with realistic cases, paired telephone simulations, email-writing reviews, group analysis and structured feedback. Cases can be adapted to banking, government services, utilities, healthcare, telecommunications, insurance, retail or business-to-business support. Participants leave with reusable call structures, email templates, escalation criteria, quality checklists and a 30-day application plan. The five-day programme provides approximately 32.5 contact hours and concludes with a certificate of completion.

The course suits professionals who already communicate with customers by telephone or email and now need greater consistency, judgement and control in complex service interactions. It is particularly useful where service standards, complaint rules, confidentiality requirements or response-time commitments are closely monitored.

What you will be able to do

  • Apply a structured telephone call flow from opening through documented closure
  • Conduct active listening and question-funnel techniques to diagnose customer needs
  • Write clear customer emails using BLUF structure, plain language and action-focused formatting
  • Diagnose service requests and record accurate CRM notes, commitments and escalation details
  • Resolve complaints using the LAER model and proportionate service recovery options
  • Manage difficult customer behaviour using de-escalation, boundaries and call termination protocols
  • Adapt telephone and email communication for accessibility, inclusion and confidentiality requirements
  • Use quality scorecards and service metrics to improve personal contact performance

Benefits of attending

For you

  • Greater confidence controlling difficult calls without sounding abrupt
  • Faster production of clear, complete customer emails
  • Stronger judgement on ownership, escalation and follow-up commitments
  • Practical language for complaints, refusals and service recovery
  • Evidence-based personal improvement plan for quality reviews

For your organisation

  • Fewer repeat contacts caused by incomplete diagnosis or unclear explanations
  • More consistent service language across telephone and email channels
  • Improved complaint responses with clearer remedies and escalation records
  • Reduced privacy and misdirection risks in customer communications
  • Better quality-monitoring evidence for coaching and performance management

Course modules

10 modules over 5 days

Participants can align telephone and email conduct with defined service promises and customer expectations.

  • Service promise translated into observable telephone and email behaviours
  • Moments of truth mapped from contact initiation to closure
  • Customer effort identified through channel choice, repetition and handoffs
  • Tone, pace and wording aligned with brand service standards
  • Expectations set using response times, ownership statements and next steps
  • First-contact resolution balanced against accuracy, authority and risk

Participants can structure and control professional calls while maintaining rapport and clarity.

  • Telephone openings that establish identity, purpose, readiness and permission
  • Active listening uses minimal encouragers, paraphrasing, summarising and confirmation
  • Question funnels move from open discovery to precise confirmation
  • Vocal control manages pace, volume, pauses, emphasis and warmth
  • Signposting phrases explain holds, transfers, research and return calls
  • Call control techniques redirect digressions without sounding abrupt

Participants can write customer emails that are clear, concise, accurate and easy to act on.

  • Subject lines state the request, case reference or required action
  • BLUF structure places the main answer before supporting detail
  • Plain English removes jargon, nominalisations, ambiguity and unnecessary qualifiers
  • Email paragraphs separate decisions, evidence, instructions and deadlines clearly
  • Scannable formatting uses headings, bullets, white space and descriptive links
  • Closing blocks confirm ownership, response dates and contact routes

Participants can diagnose customer needs, verify key facts and create useful case records.

  • Contact classification separates information requests, service failures, complaints and sales enquiries
  • Probing questions distinguish symptoms, causes, constraints and desired outcomes
  • CRM notes capture facts, commitments, preferences and promised follow-up
  • Verification steps protect accounts before discussing personal or financial information
  • Root-cause thinking prevents repeated contacts caused by incomplete diagnosis
  • Case ownership rules clarify responsibility during transfers and escalations

Participants can respond to complaints with empathy, sound judgement and appropriate remedies.

  • LAER structures complaint conversations through listening, acknowledgment, exploration and response
  • Empathy statements recognise impact without admitting unverified fault or liability
  • Service recovery options align remedies with policy, authority and customer impact
  • De-escalation language lowers emotional temperature while preserving professional boundaries
  • Written complaint replies distinguish apology, explanation, remedy and review route
  • Escalation thresholds identify legal, safeguarding, fraud and reputational risks

Participants can manage anger, hostility and unreasonable demands while maintaining professional boundaries.

  • CALM technique responds to anger, interruptions, accusations and abusive language
  • Boundary statements separate acceptable assistance from unacceptable customer conduct
  • Assertive communication uses facts, choices, consequences and respectful repetition
  • Threat assessment triggers supervisor involvement, security actions and incident records
  • Stress reset methods restore composure between demanding customer contacts
  • Call termination protocol documents warnings, reasons and subsequent actions

Participants can adapt communications to meet varied customer access and communication needs.

  • Accessible communication accommodates hearing, language, cognitive and digital access needs
  • Relay services and interpreter protocols support equitable telephone conversations
  • Plain-language emails reduce reading burden without patronising the recipient
  • Pronunciation checks and preferred names demonstrate respectful customer recognition
  • Bias interruption techniques prevent assumptions about capability, intent or credibility
  • Accessibility adjustments recorded in CRM notes with appropriate consent

Participants can protect customer information during telephone and email interactions.

  • Data minimisation limits collection to information needed for the request
  • Authentication questions verify identity before account-specific discussion begins
  • PCI DSS principles protect payment-card details during customer contacts
  • Phishing indicators prompt secure-channel advice and incident escalation
  • Email recipient checks prevent misdirection, reply-all errors and attachment disclosures
  • Consent, confidentiality and retention requirements shape CRM documentation

Participants can organise customer contacts to meet response commitments without sacrificing quality.

  • Contact handling workflow combines preparation, discovery, resolution, documentation and follow-up
  • After-call work standards protect accuracy without extending unnecessary handling time
  • Email triage applies urgency, customer impact, due date and complexity
  • Service-level targets guide response timing, updates and backlog prioritisation
  • Templates accelerate routine replies while preserving case-specific accuracy and tone
  • Quality monitoring scores compliance, communication, resolution and documentation criteria

Participants can use contact-quality evidence to target and sustain measurable service improvements.

  • Quality assurance scorecards convert service standards into observable contact behaviours
  • Calibration sessions align reviewers on evidence, scoring and coaching language
  • Customer feedback separates transactional ratings, comments, themes and root causes
  • First-contact resolution, repeat contacts and response time reveal service gaps
  • Personal improvement plans specify one behaviour, measure and review date
  • Thirty-day application plan assigns practice priorities, evidence and manager support

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Telephone call flow checklist
  2. BLUF customer email template set
  3. Complaint response and service recovery model
  4. CRM case-note template
  5. Contact quality assurance scorecard
  6. Thirty-day service improvement plan

Who should attend

  • Customer Service Representatives — they need consistent handling of routine and complex customer contacts
  • Contact Centre Advisors — they must improve call control, documentation and quality scores
  • Helpdesk and Support Analysts — they translate technical or operational issues into clear customer communication
  • Complaint Handling Officers — they require defensible responses, remedies and escalation decisions
  • Relationship Managers — they need professional follow-up for service requests and customer concerns
  • Team Leaders and Supervisors — they coach frontline staff against observable service standards

Skills and tools covered

Telephone call controlProfessional email writingComplaint resolutionService recoveryCRM documentationQuality assurance

Tools and standards

LAER model, BLUF writing structure, PCI DSS, Plain English principles

How the course runs

Training methodology

The course uses short instructor briefings to introduce service standards, communication structures and decision rules. Participants analyse customer cases, conduct telephone simulations, draft and improve customer emails, and compare alternative responses to complaints and difficult behaviour. Group exercises focus on diagnosis, escalation, service recovery and quality scoring. Facilitated feedback identifies precise changes to language, tone, questioning and documentation. Each participant builds a practical application plan linked to their own customer contacts, response standards and manager feedback process.

Requirements and prerequisites

Participants should have experience handling customer enquiries by telephone, email or a similar written channel. They should be comfortable using standard business email, entering basic notes in a CRM or case-management system, and discussing workplace scenarios with peers. Familiarity with their organisation's service policies, escalation routes and privacy rules is helpful but not essential. No formal customer service qualification, sales background, advanced writing qualification or specialist technology knowledge is required. The course does not assume previous training in complaint management or contact-centre quality assurance.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

Participants should already handle some customer enquiries by telephone, email or a similar channel. No formal customer service qualification or previous complaint-management training is required.

Participants should bring a laptop for email-writing and documentation activities where possible. They may also bring approved examples of service standards, email templates or anonymised customer scenarios.

The course is designed for customer service representatives, contact-centre advisors, helpdesk staff, complaint officers, relationship managers and supervisors. It is most useful for professionals with direct responsibility for telephone or email customer contacts.

This course concentrates on the detailed behaviours required for telephone and email contacts, including call structure, email composition, case notes, privacy checks and complaint replies. It does not focus on prospecting, negotiation or broad retail sales techniques.

Participants leave with practical call structures, email templates, escalation criteria and a personal improvement plan. These materials can be adapted to their organisation's service policies, CRM fields and quality-monitoring standards.

The programme runs from 08:30 to 16:30 each day, providing approximately 32.5 contact hours across five days. Time is divided among instructor briefings, case analysis, telephone simulations, email reviews, group work and application planning.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.