Training Needs Analysis and Programme Design Training Course

Duration 10 days 20 modules · 65 contact hours
Level Intermediate Certificate on completion
Who attends Learning and Development Managers, Learning Designers and others
Fee from USD 2,200 KSh 190,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 9 Nov 2026 Course code SD-LD-159

Before you join: Participants should have experience of workplace learning, HR, people management, operational improvement or subject-matter training.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Training investment often starts with a request for a course rather than evidence of a performance problem. L&D teams must distinguish knowledge and skill gaps from process, technology, workload, management or policy issues. They also need to translate business priorities into learning programmes that have clear outcomes, credible assessment and measurable results. Poor analysis produces generic courses, weak attendance, duplicated content and little evidence of transfer to work.

This 10-day Training Needs Analysis and Programme Design Training Course equips participants to diagnose capability needs, define target performance, prioritise interventions and design structured learning programmes. Participants use ADDIE, performance analysis, stakeholder interviewing, task analysis, Bloom’s taxonomy, Gagné’s Nine Events, Kirkpatrick evaluation and learning transfer planning. The course addresses individual, team and organisational needs analysis; audience segmentation; programme architecture; session design; assessment; facilitation planning; digital and classroom delivery choices; and evaluation design.

Teaching combines short instructor briefings, worked examples, case material from banking, public services, NGOs and corporate functions, group analysis and design reviews. Participants begin building a workplace programme during the first week, then refine its curriculum, learning materials, assessment and evaluation approach during the second week. They leave with a complete training needs analysis and programme design pack that can be adapted for a current organisational requirement.

The course is suited to L&D professionals, HR practitioners, subject-matter experts and managers responsible for commissioning, designing or improving internal learning programmes. It is delivered instructor-led in classrooms in 50+ cities or live online. Each training day runs from 08:30 to 16:30, providing approximately 6.5 contact hours. Participants who complete the course receive a certificate of completion.

What you will be able to do

  • Conduct a performance-based training needs analysis using stakeholder, data and task evidence
  • Differentiate training needs from non-training performance barriers using root-cause analysis
  • Define measurable learning outcomes using Bloom’s taxonomy and observable performance criteria
  • Build a programme architecture linking business needs, capability gaps and learning interventions
  • Design instructor-led and digital learning sessions using Gagné’s Nine Events
  • Create valid knowledge, skill and performance assessments aligned to learning outcomes
  • Develop a Kirkpatrick evaluation plan with business, behaviour and learning measures
  • Present a complete training needs analysis and programme design pack for stakeholder approval

Benefits of attending

For you

  • A repeatable method for responding credibly to training requests
  • Stronger stakeholder conversations about performance problems and learning priorities
  • A portfolio-ready training needs analysis and programme design pack
  • Practical assessment and evaluation methods for demonstrating programme value
  • Greater confidence reviewing supplier proposals and internal course materials

For your organisation

  • Fewer training programmes commissioned for non-training performance problems
  • Clearer links between learning spend, operational priorities and capability requirements
  • More consistent programme standards across business units and internal academies
  • Better assessment evidence of whether participants can perform required tasks
  • Evaluation data that supports decisions to improve, continue or stop programmes

Course modules

20 modules over 10 days

Participants can determine whether a stated training request addresses a genuine performance need.

  • Training requests distinguished from performance, process, resource and motivation problems
  • Performance consulting questions used to clarify desired business and operational results
  • Gilbert’s Behaviour Engineering Model identifies environmental and individual performance barriers
  • Current-state and target-state performance measures defined before solution selection
  • Training as one intervention within wider performance improvement action plans
  • Decision criteria for recommending training, coaching, process change or policy revision

Participants can plan a defensible training needs analysis from request through recommendation.

  • ADDIE analysis phase translated into a practical needs analysis workflow
  • Scope statements define sponsor, population, performance issue, decisions and boundaries
  • Needs analysis questions structured around organisational, occupational and individual evidence
  • Stakeholder maps identify decision-makers, subject-matter experts, learners and affected managers
  • Analysis plans sequence data collection, synthesis, validation and recommendation activities
  • Ethical handling of employee data, interview records and performance information

Participants can connect learning needs to organisational priorities, risks and operating measures.

  • Strategy maps trace links between organisational goals, capabilities and workforce performance
  • Balanced Scorecard measures identify capability implications behind strategic performance targets
  • Business cases separate stated symptoms from underlying capability and operating requirements
  • Risk registers reveal mandatory learning priorities, control gaps and assurance needs
  • Change initiatives assessed for new roles, behaviours, knowledge and decision rights
  • Priority matrices rank needs by business impact, urgency, scale and feasibility

Participants can collect reliable evidence from sponsors, managers, learners and subject experts.

  • Semi-structured interview guides gather performance expectations, constraints and evidence sources
  • Sponsor interviews establish decisions required, success measures and governance arrangements
  • Manager focus groups identify recurring errors, workflow bottlenecks and coaching requirements
  • Learner surveys test confidence, experience, preferences and perceived task difficulty
  • Document reviews examine procedures, audit findings, quality reports and role profiles
  • Triangulation compares stakeholder accounts with operational data and direct observations

Participants can define the tasks, decisions and standards required for effective job performance.

  • Task analysis breaks critical work into actions, decisions, conditions and standards
  • Critical incident technique captures examples of effective and ineffective performance
  • Role capability maps connect responsibilities with knowledge, skills and behaviours
  • Process maps identify hand-offs, control points, exceptions and decision moments
  • Subject-matter expert elicitation uncovers tacit judgement and common novice errors
  • Competency statements written as observable performance rather than personality attributes

Participants can segment learner groups and identify priority capability gaps using evidence.

  • Skills matrices compare required proficiency with current workforce capability levels
  • Competency assessments combine self-ratings, manager ratings and performance evidence
  • Audience segmentation distinguishes new starters, experienced staff, managers and specialists
  • Personas capture learner context, prior knowledge, constraints and motivation factors
  • Readiness analysis identifies language, literacy, digital access and confidence requirements
  • Gap analysis separates knowledge deficits from skill, confidence and application gaps

Participants can prioritise needs and recommend proportionate interventions with clear rationale.

  • Impact-effort matrices rank proposed interventions against benefit, cost and delivery difficulty
  • MoSCoW prioritisation categorises mandatory, important, desirable and deferred learning needs
  • Training recommendations specify audience, performance goal, scope and delivery rationale
  • Non-training actions address workflow, systems, job aids, supervision and incentives
  • Recommendation papers present evidence, assumptions, risks and resource implications clearly
  • Governance routes define sponsor approval, design authority and change-control responsibilities

Participants can select learning approaches suited to workplace performance and audience needs.

  • Adult learning principles shape relevance, autonomy, experience and immediate application
  • Cognitive load theory limits unnecessary information and sequences complex content carefully
  • Kolb’s experiential learning cycle structures experience, reflection, concepts and application
  • Situated learning uses realistic tasks, tools, language and decision conditions
  • Deliberate practice builds skill through repetition, feedback and increasing challenge
  • Universal Design for Learning supports multiple means of engagement and representation

Participants can write measurable learning outcomes that define expected workplace performance.

  • Bloom’s taxonomy selects cognitive verbs matching required knowledge and judgement
  • Mager’s performance objectives specify behaviour, conditions and acceptable standards
  • Terminal objectives describe final workplace performance required after the programme
  • Enabling objectives sequence prerequisite knowledge, skill and decision-making capabilities
  • Observable verbs replace vague terms such as understand, know and appreciate
  • Performance criteria define accuracy, speed, quality, compliance and escalation thresholds

Participants can create a coherent programme structure aligned to capability and performance needs.

  • Curriculum maps align capability areas, outcomes, modules, assessments and learning methods
  • Learning pathways sequence foundation, application, practice and advanced performance stages
  • Programme blueprints allocate content, practice, feedback and assessment time deliberately
  • Prerequisite mapping identifies knowledge and skills needed before each module
  • Spaced learning schedules distribute reinforcement across workshops, work and coaching
  • Blended delivery decisions compare classroom, virtual, self-paced and workplace methods

Participants can organise accurate learning content and manage subject-matter expert contributions.

  • Content inventories classify existing materials by accuracy, relevance, ownership and reuse
  • Subject-matter expert briefs define decisions, examples, standards and review responsibilities
  • Knowledge mapping separates essential content from useful reference and background detail
  • Worked examples expose expert reasoning, common errors and decision rules
  • Content chunking groups information into teachable units with clear instructional purpose
  • Version control records source documents, approvals, amendments and release dates

Participants can design instructor-led sessions that build knowledge, skill and judgement.

  • Gagné’s Nine Events sequence attention, instruction, practice, feedback and retention
  • Session plans specify outcomes, timings, materials, methods and facilitator prompts
  • Advance organisers connect new content with prior knowledge and workplace context
  • Demonstration-practice-feedback cycles develop procedural and interpersonal workplace skills
  • Questioning plans test recall, reasoning, judgement and confidence during sessions
  • Transition design links activities, reinforces objectives and maintains instructional flow

Participants can select learning methods that match outcomes, audience and performance conditions.

  • Case studies develop analysis, judgement and decision-making under realistic constraints
  • Role plays rehearse conversations, escalation decisions and stakeholder communication behaviours
  • Simulations reproduce workflow, risk, time pressure and consequence-based decisions
  • Action learning projects connect programme content with live organisational challenges
  • Facilitation guides specify instructions, debrief questions, timing and contingency options
  • Inclusive participation techniques manage dominant voices, silence and varied confidence levels

Participants can create aligned assessments that produce credible evidence of learning and performance.

  • Constructive alignment links outcomes, learning methods, assessment tasks and criteria
  • Diagnostic assessments establish prior knowledge, confidence and starting skill levels
  • Formative assessment provides feedback during learning before final performance decisions
  • Performance assessments require realistic tasks, conditions, evidence and scoring criteria
  • Analytic rubrics describe performance levels against separate observable assessment dimensions
  • Assessment validity, reliability, fairness and security considered during design decisions

Participants can specify learning materials that support delivery, practice and workplace application.

  • Facilitator guides provide timings, instructions, key messages and debrief notes
  • Participant workbooks organise content, practice records, reflection and action planning
  • Job aids convert procedures into checklists, decision trees and quick-reference guides
  • Storyboards specify screen content, interactions, narration and accessibility requirements
  • Plain language principles improve readability, clarity and actionability of learning materials
  • Accessibility checks address contrast, reading order, captions and alternative text

Participants can plan delivery formats that suit audience access, interaction and performance requirements.

  • Delivery modality decisions consider task complexity, scale, confidentiality and technology access
  • Virtual classroom plans manage pacing, interaction, breakout work and technical contingencies
  • Classroom layouts support demonstration, paired practice, observation and group discussion
  • Pre-work prepares baseline knowledge and protects live session time for application
  • Post-course reinforcement uses manager conversations, prompts, practice and performance support
  • Learning management system requirements cover enrolment, completion, records and reporting

Participants can design transfer conditions that help learners apply new capability at work.

  • Baldwin and Ford transfer model identifies trainee, design and work-environment factors
  • Transfer plans specify target tasks, application dates, support and evidence required
  • Manager briefings clarify expectations, observation points, feedback and workload protection
  • Peer learning groups sustain practice, problem-solving and accountability after formal learning
  • Performance support tools provide prompts at the point of task execution
  • Transfer barriers logged with owners, mitigations and escalation routes

Participants can build an evaluation plan that measures learning, transfer and business contribution.

  • Kirkpatrick model distinguishes reaction, learning, behaviour and results evaluation levels
  • Evaluation questions define what decision-makers need to know after programme delivery
  • Baseline measures establish pre-programme performance, quality, risk or productivity levels
  • Data collection plans identify measures, sources, timing, owners and reporting formats
  • Control groups and comparison groups considered when attributing observed performance changes
  • Evaluation reports combine quantitative findings, qualitative evidence, limitations and recommendations

Participants can manage programme development through clear controls, roles and quality checks.

  • RACI matrices assign accountability for sponsorship, design, review, delivery and evaluation
  • Development plans estimate effort, dependencies, milestones, risks and approval points
  • Quality assurance checklists test alignment, accuracy, accessibility and assessment integrity
  • Pilot delivery plans define sample audience, success criteria, feedback and revision process
  • Change-control logs record requested amendments, impact assessment and approval decisions
  • Supplier briefs specify scope, outputs, standards, intellectual property and acceptance criteria

Participants can build, review and present a complete evidence-based training needs analysis and programme design pack.

  • Capstone brief defines sponsor need, target population and performance requirement
  • Evidence summary synthesises stakeholder, task, operational and learner analysis findings
  • Needs diagnosis distinguishes training priorities from non-training intervention requirements
  • Programme blueprint aligns outcomes, modules, methods, assessments and transfer support
  • Evaluation plan specifies Kirkpatrick measures, baselines, sources, timing and ownership
  • Peer review tests logic, feasibility, evidence quality and stakeholder communication
  • Final presentation defends recommendations, design choices, resources and expected results

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Training needs analysis plan template
  2. Stakeholder interview guide
  3. Role capability and skills-gap matrix
  4. Programme blueprint and curriculum map
  5. Assessment rubric template
  6. Kirkpatrick evaluation plan

Who should attend

  • Learning and Development Managers — need evidence-based programmes tied to business priorities
  • Learning Designers — need a disciplined process for analysing needs and structuring curricula
  • HR Business Partners — need to diagnose capability requests before commissioning training
  • Training Managers — need consistent standards for internal and supplier-designed programmes
  • Subject-Matter Experts — need to convert technical expertise into teachable learning content
  • Operational Managers — need practical interventions for recurring team performance gaps

Skills and tools covered

Performance needs analysisProgramme architectureLearning outcome writingAssessment designFacilitation planningLearning evaluation

Tools and standards

ADDIE, Bloom’s Taxonomy, Gagné’s Nine Events of Instruction, Kirkpatrick Model

How the course runs

Training methodology

The course uses short briefings to introduce methods, followed by cases, structured group analysis, design tasks, peer review and instructor feedback. Participants work with realistic requests such as improving branch service, strengthening compliance judgement or preparing supervisors for new procedures. They analyse evidence, write outcomes, build programme structures, design sessions and prepare evaluation plans. Simulations include stakeholder briefing conversations and design review meetings. Individual application planning ensures each participant adapts the methods to a live workplace requirement.

Requirements and prerequisites

Participants should have experience of workplace learning, HR, people management, operational improvement or subject-matter training. They should be comfortable discussing business performance, interviewing stakeholders and working with basic documents such as role profiles, procedures, performance data and training materials. Familiarity with existing internal training processes is useful but not essential. No formal instructional design qualification is required. Participants do not need prior knowledge of ADDIE, Bloom’s taxonomy, Kirkpatrick evaluation models, psychometrics, e-learning authoring software or advanced data analysis.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

You should have some exposure to workplace learning, HR, people management or operational performance. You do not need a formal instructional design qualification or prior experience with named learning models.

Bring a current or planned training request, if you can share it without breaching confidentiality. Useful supporting material includes role profiles, procedures, performance measures, existing course outlines or stakeholder feedback.

It is designed for L&D and HR practitioners, training managers, learning designers, subject-matter experts and operational managers. It is particularly useful for people who receive training requests and must determine the right response.

Facilitation courses focus mainly on delivering sessions and managing participants. This course starts earlier: it covers diagnosing needs, deciding whether training is appropriate, designing programmes, assessments, transfer support and evaluation.

Participants use a workplace requirement as the basis for their design work where possible. The templates and programme pack can be used to brief sponsors, commission suppliers, improve existing courses or design a new internal programme.

The first week focuses on performance analysis, evidence gathering, prioritisation and learning outcomes. The second week focuses on programme architecture, session and assessment design, transfer, evaluation, governance and the final capstone presentation.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.