Course overview
Senior professionals are often judged on more than the quality of their analysis. A board recommendation, investment proposal, policy briefing, transformation update or client pitch can fail when the message is unclear, evidence is poorly prioritised, slides distract from the decision, or delivery loses the room. Advanced presenters must diagnose audience expectations, shape a persuasive argument, handle challenge calmly and adapt in real time without losing authority.
This course develops the planning, design and delivery skills required for high-stakes presentations. Participants use stakeholder analysis, SCQA, the Pyramid Principle, Monroe’s Motivated Sequence and rhetorical techniques to build clear messages for executives, clients, regulators and internal teams. They learn to turn complex information into decision-focused narratives, design purposeful visuals, use voice and body language with control, answer difficult questions and manage objections. The course also addresses virtual and hybrid delivery, including camera presence, audience interaction and technical contingency planning.
Teaching combines short instructor briefings, analysis of realistic business cases, individual presentation practice, peer observation, coached simulations and structured feedback. Participants prepare and refine material relevant to their own role, such as a strategic recommendation, project update, investment case or stakeholder briefing. They leave with a presentation planning pack containing an audience analysis, message architecture, slide-design checklist, delivery feedback record, question-handling plan and personal application plan. A certificate of completion is awarded to participants who complete the five-day course.
The course is suited to experienced managers, specialists and leaders whose presentations influence decisions, funding, priorities, policy or client relationships. It is particularly relevant where audiences are senior, sceptical, time-constrained or technically diverse.