Assertiveness and Confidence Skills Training Course

Duration 5 days 10 modules · 33 contact hours
Level Intermediate Certificate on completion
Who attends Managers and Supervisors, Project Managers and others
Fee from USD 1,100 KSh 95,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-PE-034

Before you join: Participants should have experience of routine workplace communication, including meetings, email exchanges and conversations with colleagues, managers, customers or partners.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Professionals often know what needs to be said but hesitate when stakes are high: declining unreasonable requests, challenging a senior colleague, asking for resources, addressing poor behaviour or contributing in a contentious meeting. The result can be missed deadlines, unclear accountability, resentment, avoidable conflict and decisions made without necessary evidence. Assertiveness is the ability to state a clear position, respect others’ rights and maintain appropriate boundaries without becoming passive or aggressive.

This course develops practical confidence and assertiveness for routine and difficult workplace interactions. Participants learn to distinguish communication styles, identify the beliefs and triggers that weaken their response, and use structured methods to make requests, say no, give feedback and challenge decisions. They practise the DESC script, I-statements, broken-record technique, SBI feedback, interest-based negotiation and stakeholder mapping. The course also addresses voice, body language, meeting interventions, upward challenge, conflict responses and pressure tactics.

Teaching combines concise instructor briefings with realistic cases, facilitated group work, communication simulations and individual reflection. Cases can be adapted for public-sector approvals, bank customer escalations, project delivery disputes, NGO stakeholder relationships or corporate performance conversations. Participants receive direct feedback on their wording, presence and response choices. They leave with a personal assertiveness profile, reusable conversation-planning tools, boundary scripts and a 30-day application plan. Successful participants receive a certificate of completion.

The course suits professionals who need to communicate clearly across reporting lines, functions and external relationships. It is particularly useful for people moving into roles with greater responsibility, professionals who avoid difficult conversations, and experienced staff who want to become firmer without damaging working relationships.

What you will be able to do

  • Differentiate passive, aggressive, passive-aggressive and assertive communication responses
  • Apply the DESC script to make clear requests, refusals and corrections
  • Use cognitive reframing to manage self-doubt and unhelpful internal assumptions
  • Set and defend professional boundaries using structured decline and escalation language
  • Deliver and receive feedback using the SBI model and feedforward questions
  • Prepare interest-based negotiations using BATNA, options and objective criteria
  • Intervene assertively in meetings using questions, redirection and decision logs
  • Produce a 30-day assertiveness application plan for priority workplace conversations

Benefits of attending

For you

  • State needs, limits and concerns without excessive apology or confrontation
  • Handle criticism and disagreement with greater composure and clearer language
  • Prepare for challenging conversations using facts, boundaries and fallback options
  • Contribute more effectively in meetings with senior or forceful colleagues
  • Build a repeatable record of confidence-building actions and feedback

For your organisation

  • Earlier resolution of workload, service and accountability issues
  • More constructive challenge before poor decisions become costly
  • Clearer delegation, commitments and escalation between teams
  • Reduced avoidance of performance and conduct conversations
  • Stronger employee voice without unnecessary interpersonal conflict

Course modules

10 modules over 5 days

Participants can identify their default response style and select assertive alternatives.

  • Assertive, passive, aggressive and passive-aggressive responses distinguished through observable behaviour
  • Rights, responsibilities and boundaries underpin professional self-advocacy
  • Circle of control separates action, influence and uncontrollable conditions
  • Confidence evidence recorded through past performance, preparation and constructive feedback
  • Internal rules and assumptions tested using cognitive reframing questions
  • Personal assertiveness baseline assessed against recurring workplace situations

Participants can structure concise messages that state needs, limits and requests clearly.

  • DESC script structures requests, refusals and corrections without personal attack
  • State observable facts before describing impact, needs and specific requests
  • Use I-statements to own views without assigning motives or blame
  • Broken-record technique repeats a reasonable position calmly under pressure
  • Negative assertion acknowledges valid criticism without surrendering the main point
  • Fogging responds to hostile generalisations without defensiveness or counterattack
  • Requests specify outcome, deadline, authority and acceptable alternatives

Participants can communicate with credible presence while managing anxiety and pressure.

  • Posture, eye contact, pace and vocal tone signal credible intent
  • Physiological reset uses breathing, grounding and pauses before high-stakes conversations
  • Preparation cards convert anxiety triggers into planned opening statements
  • Three-part message states position, rationale and requested next action
  • Strategic silence creates thinking time after a request or challenge
  • Calibrated language removes apology, hedging and unnecessary qualification
  • Video-feedback criteria identify congruence between message, voice and body language

Participants can protect priorities and decline requests without damaging professional relationships.

  • Boundary map identifies non-negotiables, flexibilities and approval limits
  • Prioritisation criteria distinguish urgent demands from legitimate competing commitments
  • Decline requests using acknowledgment, decision, reason and alternative support
  • Conditional yes statements clarify scope, timing, resources and decision rights
  • Escalation routes address repeated boundary breaches and inappropriate conduct
  • Expectation-setting conversations agree response times, handoffs and service standards
  • Written follow-up confirms agreements, owners, deadlines and unresolved issues

Participants can give, receive and respond to feedback with clarity and professionalism.

  • SBI feedback separates situation, behaviour and impact from assumptions
  • Receiving criticism uses inquiry, paraphrasing and response choice
  • Feedforward requests focus future behaviour and observable support
  • Name emotions without accusation during tense performance conversations
  • Repair statements address unintended impact while retaining legitimate boundaries
  • De-escalation sequence slows pace, acknowledges concerns and refocuses facts
  • Documented examples support fair challenge of vague or unfair criticism

Participants can address disagreement through interests, options and principled boundaries.

  • Thomas-Kilmann modes match assertiveness and cooperation to conflict stakes
  • Interest-based negotiation distinguishes positions, interests and workable options
  • BATNA preparation defines alternatives before entering contested discussions
  • Reframing converts blame statements into shared problem definitions
  • Joint criteria test options against policy, evidence and operational constraints
  • Concession planning protects core interests while trading lower-priority items
  • Deadlock protocols identify pauses, escalation and third-party support

Participants can build support and challenge decisions using credible evidence and stakeholder insight.

  • Stakeholder mapping identifies decision-makers, influencers, blockers and affected parties
  • Power-interest grid determines communication effort and escalation routes
  • Evidence-based cases link requests to risk, cost, service and policy
  • Pre-wiring builds support before formal meetings and approval forums
  • Authority statements clarify mandate, accountability and decision boundaries
  • Upward challenge presents concerns, alternatives and recommended action
  • Political awareness separates legitimate influence from manipulation or coercion

Participants can contribute, challenge and redirect discussions while maintaining productive meeting discipline.

  • Meeting purpose, agenda and decision rules establish legitimate participation
  • Agenda interventions redirect irrelevant discussion using neutral procedural language
  • Questioning techniques expose assumptions, criteria and untested risks
  • Chairing contributions balance airtime, challenge and forward movement
  • Interruptions are addressed through naming, redirecting and explicit turn-taking
  • Decision logs record commitments, dissent, owners and review dates
  • Virtual meeting protocols manage chat, cameras, silence and participation

Participants can prepare and conduct difficult conversations without reactive agreement or escalation.

  • Conversation planner defines purpose, facts, interests, boundaries and fallback options
  • Opening statements establish intent without softening the central message
  • Listening loops test meaning through paraphrase, summary and focused questions
  • Challenge-response matrix prepares concise answers to predictable objections
  • Pressure tactics recognised: urgency, authority claims, guilt and false choices
  • Pause-and-return technique prevents reactive agreement under emotional pressure
  • Closing language confirms decisions, conditions, owners and next review dates

Participants can create a practical plan for applying assertive behaviours after the course.

  • Assertiveness goals translate recurring situations into measurable behavioural commitments
  • Trigger-action plans specify cues, chosen responses and recovery steps
  • Confidence log captures preparation, action, feedback and evidence of progress
  • Peer accountability arrangements schedule observation, feedback and follow-up
  • Manager conversations request opportunities, sponsorship and specific developmental feedback
  • Thirty-day application plan prioritises conversations, milestones and review measures
  • Personal escalation checklist distinguishes self-resolution, consultation and formal reporting

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Personal assertiveness profile
  2. DESC conversation script template
  3. Boundary-setting phrase bank
  4. Difficult conversation planner
  5. Stakeholder influence map
  6. Thirty-day assertiveness application plan

Who should attend

  • Managers and Supervisors — need to set expectations, address conduct and make clear decisions
  • Project Managers — need to challenge dependencies, negotiate resources and protect delivery commitments
  • Team Leaders — need to delegate, manage workload boundaries and handle performance conversations
  • Technical Specialists — need to present evidence and influence decisions without formal authority
  • Client-Facing Professionals — need to manage demands, complaints and scope discussions professionally
  • Emerging Leaders — need to build presence before taking on broader responsibility

Skills and tools covered

Assertive communicationBoundary settingDifficult conversationsConstructive feedbackConflict negotiationMeeting intervention

Tools and standards

DESC script, SBI feedback model, BATNA, Thomas-Kilmann Conflict Mode Instrument

How the course runs

Training methodology

The course uses short instructor briefings to introduce each communication method, followed by case analysis, paired practice, group exercises and facilitated simulations. Participants work with realistic requests, refusals, feedback discussions, meeting challenges and conflict scenarios. Structured observation criteria guide feedback on wording, tone, body language and response choices. Individual reflection links each technique to current workplace situations. The final application-planning work turns priority conversations into prepared actions, with clear boundaries, evidence, likely objections and follow-up steps.

Requirements and prerequisites

Participants should have experience of routine workplace communication, including meetings, email exchanges and conversations with colleagues, managers, customers or partners. They should be prepared to reflect on situations where they have avoided speaking up, agreed too quickly or responded more forcefully than intended. No prior formal training in communication, psychology, coaching or negotiation is required. Participants do not need managerial responsibility. The course is most useful when participants can identify two or three real workplace situations they want to handle differently.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

You need routine workplace experience and familiarity with meetings, email and professional conversations. No prior communication, management or negotiation training is required.

Bring examples of two or three conversations that you find difficult, such as declining work, challenging a decision or raising a concern. You should remove confidential names, customer details and commercially sensitive information.

It suits managers, project professionals, specialists and client-facing staff who need to be clearer and firmer at work. It is appropriate for people with or without direct reports.

This course concentrates on speaking up, setting limits, handling disagreement and maintaining confidence under pressure. Presentation courses focus more on structuring formal messages and delivering to audiences.

You will use practical scripts and planning tools for requests, refusals, feedback, meetings and difficult conversations. The final application plan identifies priority situations and specific actions for the following 30 days.

The course provides approximately 32.5 contact hours across five training days, normally 08:30 to 16:30. Time is divided between instructor input, cases, group work, simulations, feedback and individual application planning.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.