Assertiveness and Influence Training Course

Duration 5 days 10 modules · 33 contact hours
Level Intermediate Certificate on completion
Who attends Managers and Team Leaders, Project Managers and others
Fee from USD 1,100 KSh 95,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-PE-053

Before you join: Participants should have experience communicating with colleagues, managers, clients or suppliers in a professional setting.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Professionals can lose influence when they soften necessary messages, avoid disagreement, accept unreasonable demands or become overly forceful under pressure. These patterns delay decisions, obscure accountability and damage working relationships. Assertiveness is the disciplined ability to state a position, request action, set boundaries and challenge concerns while preserving respect for others.

This course develops the communication and influence skills needed for difficult conversations with colleagues, managers, clients and external partners. Participants use the DESC structure for clear requests, SBI feedback for observable performance conversations, boundary-setting techniques for refusals, and stakeholder analysis for planned influence. They learn to handle objections, resolve conflict, negotiate trade-offs, influence upward and respond constructively to resistance, anger and status differences.

Instruction combines concise tutor briefings with case analysis, group exercises, conversation simulations and structured feedback. Cases reflect common workplace situations such as challenging an unrealistic deadline, addressing poor service from a supplier, gaining management support for a risk control, and resolving disagreement between functions. The five-day course is available in classrooms in 50+ cities or live online. Each day runs from 08:30 to 16:30, providing about 6.5 contact hours. Participants receive a certificate of completion and leave with a personal assertiveness and influence action plan, conversation-planning templates and reusable scripts.

The course suits professionals who already communicate regularly with stakeholders and now need greater consistency, authority and control in demanding conversations. It is particularly relevant where participants must influence without relying solely on formal authority.

What you will be able to do

  • Apply the DESC structure to make clear requests, state concerns and propose consequences
  • Use SBI feedback to address observable behaviour and agree specific improvements
  • Set and defend professional boundaries using refusal, conditional-yes and broken-record techniques
  • Select Thomas-Kilmann conflict responses according to stakes, relationships and time pressure
  • Plan stakeholder influence using audience analysis, value propositions and objection preparation
  • Lead difficult meetings using question funnels, evidence framing and commitment-based closing
  • Negotiate workable agreements through interest analysis, package proposals and concession planning
  • Produce a 30-day assertiveness and influence application plan for live workplace conversations

Benefits of attending

For you

  • State needs and concerns without apology, avoidance or unnecessary aggression
  • Handle challenging conversations with prepared language and clear behavioural boundaries
  • Gain stronger commitment during meetings through direct requests and explicit ownership
  • Respond to criticism, resistance and emotional pressure with greater composure
  • Build a credible reputation for fairness, clarity and constructive challenge

For your organisation

  • Faster resolution of priority conflicts, missed commitments and unclear ownership
  • More candid escalation of operational, conduct and customer-service concerns
  • Improved cross-functional cooperation through clearer requests and negotiated trade-offs
  • Better manager-led performance conversations supported by observable evidence
  • Reduced delay caused by avoidable misunderstanding, passive agreement and unaddressed conflict

Course modules

10 modules over 5 days

Participants can distinguish assertive behaviour from passive and aggressive responses under pressure.

  • Assertiveness distinguished from passive, aggressive and passive-aggressive response patterns
  • Personal assertive rights tested against workplace roles and obligations
  • Behavioural choice under pressure: flight, fight, freeze and appease responses
  • Trigger mapping identifies situations, people and assumptions that suppress voice
  • Assertive intent framed as clear, respectful and outcome-focused communication
  • Self-assessment establishes a baseline for confidence, directness and listening

Participants can state a clear position and make specific, respectful requests.

  • Facts, interpretations and judgments separated before stating a position
  • DESC structure: Describe, Express, Specify and Consequences for difficult requests
  • I-statements replace blame with ownership of impact, needs and boundaries
  • Message pyramids place the headline, reasons and requested action first
  • Specific language removes qualifiers, hedging, mind-reading and loaded labels
  • Requests distinguish preferred outcomes, minimum requirements and non-negotiable boundaries

Participants can use listening and feedback methods to hold direct two-way conversations.

  • SBI feedback: Situation, Behavior and Impact stated with observable evidence
  • Active listening uses paraphrase, summarising, clarifying and emotion labelling
  • Open and closed questions selected for diagnosis, agreement and commitment
  • Silence, pace and tone managed during emotionally charged conversations
  • Checking understanding prevents assumptions about intent, meaning and accountability
  • Non-verbal signals aligned with a firm, respectful verbal message

Participants can refuse unreasonable requests and maintain appropriate professional boundaries.

  • Boundary statements define acceptable conduct, capacity limits and response consequences
  • Broken-record technique repeats a concise position without fresh justification
  • Fogging acknowledges valid points while retaining the central boundary
  • Conditional yes responses protect priorities through explicit trade-offs and timing
  • Refusal scripts distinguish lack of capacity from lack of commitment
  • Escalation choices address repeated boundary breaches through appropriate channels

Participants can address disagreement and inappropriate behaviour without escalating conflict.

  • Thomas-Kilmann modes selected according to stakes, relationships and time pressure
  • Conflict interests separated from positions, assumptions and stated demands
  • De-escalation language lowers defensiveness without conceding legitimate concerns
  • Shared problem statements convert interpersonal friction into workable issues
  • Repair conversations address impact, accountability and future working agreements
  • Confronting inappropriate behaviour uses evidence, standards and stated consequences

Participants can plan an ethical influence approach for different stakeholders and decisions.

  • Stakeholder maps identify decision-makers, gatekeepers, allies and affected parties
  • Cialdini principles applied ethically to evidence, reciprocity and social proof
  • Influence objectives distinguish informing, gaining support, securing decisions and action
  • Audience analysis tests interests, concerns, credibility requirements and likely objections
  • Value propositions connect proposals to stakeholder priorities, risks and measures
  • Coalition building sequences one-to-one conversations before wider group decisions

Participants can lead decision-focused meetings and respond constructively to objections.

  • Pre-meeting planning defines decision, participants, agenda and desired commitments
  • Opening statements establish purpose, relevance and a credible recommendation
  • Question funnels reveal objections, constraints and decision criteria before advocacy
  • Evidence framing combines operational facts, stakeholder impacts and proportionate risk
  • Objection handling acknowledges concerns, tests assumptions and proposes next steps
  • Closing techniques confirm owners, deadlines, decisions and unresolved dependencies

Participants can negotiate agreements while protecting essential needs and relationships.

  • Preparation identifies interests, priorities, concessions and acceptable settlement ranges
  • Objective criteria support fair proposals when authority or resources are contested
  • Package proposals trade lower-priority items for higher-value commitments
  • Concession planning protects critical needs and records reciprocal movement
  • Deadlock responses reopen options through reframing, pauses and joint fact-finding
  • Agreement summaries document commitments, conditions, owners and review dates

Participants can influence senior, peer and cross-functional stakeholders with credible challenge.

  • Formal authority, expertise, relationships and information assessed as influence sources
  • Upward influence frames concerns around decisions, risks and organisational priorities
  • Cross-functional requests clarify accountabilities, dependencies and competing performance measures
  • Status differences managed through preparation, evidence and respectful challenge
  • Ethical influence rejects coercion, deception, retaliation and undisclosed conflicts
  • Psychological safety strengthened by inviting dissent and responding without punishment

Participants can prepare and review an assertive influence plan for real workplace conversations.

  • Real workplace conversations diagnosed using assertiveness, influence and conflict frameworks
  • Conversation plans specify objective, audience, message, evidence and boundaries
  • Risk rehearsals prepare responses to anger, silence, delay and deflection
  • Feedback criteria assess clarity, respect, listening, influence and follow-through
  • Personal development priorities convert observed patterns into measurable behavioural commitments
  • Thirty-day application plan schedules conversations, review points and accountability partners

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. DESC conversation-planning template
  2. SBI feedback preparation checklist
  3. Boundary-setting and refusal script bank
  4. Stakeholder influence map
  5. Negotiation concession-planning worksheet
  6. 30-day assertiveness and influence action plan

Who should attend

  • Managers and Team Leaders — need to address performance, priorities and conduct directly
  • Project Managers — need commitments from stakeholders without direct reporting authority
  • Client Relationship Managers — need to manage expectations, challenge requests and retain trust
  • Procurement and Contract Professionals — need to negotiate terms and challenge supplier performance
  • Human Resources Professionals — need to conduct sensitive employee and manager conversations
  • Technical and Subject-Matter Specialists — need their recommendations heard in cross-functional decisions

Skills and tools covered

Assertive communicationBoundary settingDifficult conversationsStakeholder influenceConflict resolutionWorkplace negotiation

Tools and standards

DESC communication model, SBI feedback model, Thomas-Kilmann Conflict Mode Instrument, Cialdini's Principles of Influence

How the course runs

Training methodology

The course uses short tutor briefings to introduce assertiveness, feedback, conflict and influence methods, followed by realistic case work and group analysis. Participants practise structured conversations through simulations involving feedback, refusal, upward challenge, stakeholder resistance and negotiation. Facilitated feedback focuses on language, listening, tone, evidence and commitment. Individual reflection and application planning connect each method to current workplace relationships, decisions and upcoming conversations.

Requirements and prerequisites

Participants should have experience communicating with colleagues, managers, clients or suppliers in a professional setting. They should be prepared to reflect on real conversations where they need to be clearer, more direct or more persuasive. No formal management qualification, psychology background or prior negotiation training is required. The course does not assume seniority or line-management responsibility. Participants will gain most value if they expect to handle difficult requests, conflicting priorities, feedback discussions or stakeholder decisions after the course.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

You need experience of communicating in a professional role and a willingness to examine real workplace conversations. No prior assertiveness, management, psychology or negotiation qualification is required.

Bring examples of forthcoming conversations, meetings or stakeholder decisions where you need to be more direct or persuasive. You do not need to share confidential information; anonymised details are sufficient.

It suits managers, project professionals, client-facing staff, specialists and professionals who need results from people outside their direct authority. It is particularly useful for those who avoid conflict, soften important messages or face persistent pressure from others.

This course concentrates on high-stakes interpersonal conversations: requests, refusals, feedback, disagreement, stakeholder resistance and negotiated commitments. Presentation courses focus more on formal speeches, slide structure and audience delivery.

Participants work with current workplace scenarios and build plans for conversations they expect to hold after the course. The templates can be used for performance discussions, project decisions, client expectations, supplier issues and upward challenge.

The programme runs over five days, from 08:30 to 16:30 each day, with about 6.5 contact hours daily. Time is divided between tutor input, case analysis, group work, simulations, feedback and personal application planning.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.