Course overview
Professionals can lose influence when they soften necessary messages, avoid disagreement, accept unreasonable demands or become overly forceful under pressure. These patterns delay decisions, obscure accountability and damage working relationships. Assertiveness is the disciplined ability to state a position, request action, set boundaries and challenge concerns while preserving respect for others.
This course develops the communication and influence skills needed for difficult conversations with colleagues, managers, clients and external partners. Participants use the DESC structure for clear requests, SBI feedback for observable performance conversations, boundary-setting techniques for refusals, and stakeholder analysis for planned influence. They learn to handle objections, resolve conflict, negotiate trade-offs, influence upward and respond constructively to resistance, anger and status differences.
Instruction combines concise tutor briefings with case analysis, group exercises, conversation simulations and structured feedback. Cases reflect common workplace situations such as challenging an unrealistic deadline, addressing poor service from a supplier, gaining management support for a risk control, and resolving disagreement between functions. The five-day course is available in classrooms in 50+ cities or live online. Each day runs from 08:30 to 16:30, providing about 6.5 contact hours. Participants receive a certificate of completion and leave with a personal assertiveness and influence action plan, conversation-planning templates and reusable scripts.
The course suits professionals who already communicate regularly with stakeholders and now need greater consistency, authority and control in demanding conversations. It is particularly relevant where participants must influence without relying solely on formal authority.


