Business Decision Making Training Course

Duration 10 days 18 modules · 65 contact hours
Level Intermediate Certificate on completion
Who attends Strategy Managers, Business Unit Managers and others
Fee from USD 2,200 KSh 190,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-SP-066

Before you join: Participants should have experience contributing to planning, budgeting, projects, operational management or business analysis.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Strategic decisions often fail not because leaders lack ideas, but because assumptions are untested, evidence is poorly structured, financial consequences are unclear, and alternatives are not compared consistently. Managers must decide where to invest, which markets to enter, how to allocate scarce resources, whether to redesign services, and when to stop underperforming initiatives. These decisions require more than intuition: they require defensible decision models, explicit criteria, risk analysis and a clear recommendation.

This course develops the analytical and managerial methods used to frame complex business decisions. Participants work with strategic analysis, stakeholder mapping, problem structuring, hypothesis testing, decision trees, cost-benefit analysis, weighted scoring models, scenario planning, sensitivity analysis and implementation planning. They learn to distinguish facts from assumptions, assess strategic options against agreed criteria, quantify uncertainty, identify cognitive bias and communicate recommendations to senior decision-makers.

Teaching combines concise instructor briefings with sector-based cases, facilitated group work, decision simulations and structured application to participants' own business issues. Participants begin building a decision dossier during the first week and deepen it through financial, risk and implementation analysis in the second. They leave with a complete, evidence-based decision recommendation, supported by reusable templates for option appraisal, scenario analysis, risk assessment and executive presentation.

The course suits managers and specialists who contribute to strategic plans, investment cases, transformation programmes, service redesign, market-entry decisions or major operational choices. It is particularly relevant to professionals working in public institutions, financial services, infrastructure, development programmes, healthcare, manufacturing and multinational organisations.

What you will be able to do

  • Frame strategic business problems using issue trees, stakeholder analysis and decision statements
  • Assess external and internal factors using PESTLE, Porter's Five Forces, SWOT and value-chain analysis
  • Develop strategic alternatives using hypotheses, strategic options and explicit decision criteria
  • Build weighted decision matrices that compare options against financial and non-financial criteria
  • Evaluate investments using cost-benefit analysis, NPV, payback period and sensitivity analysis
  • Model uncertainty through decision trees, scenario planning and probability-based expected values
  • Identify cognitive biases, stakeholder interests and implementation risks affecting major decisions
  • Present a defensible decision recommendation through an executive decision dossier and briefing

Benefits of attending

For you

  • Produce investment and strategic recommendations with clearer evidence and explicit assumptions
  • Challenge weak proposals using decision criteria, financial tests and risk evidence
  • Contribute confidently to executive discussions about competing strategic options
  • Build credible business cases for funding, service redesign and operational change
  • Recognise bias and uncertainty before they distort high-stakes decisions

For your organisation

  • Improve consistency in how teams assess investments, projects and strategic initiatives
  • Reduce approval risk through transparent assumptions, criteria and financial logic
  • Strengthen business cases before executive committee or board review
  • Prioritise limited capital, people and budgets against agreed strategic outcomes
  • Create documented decision trails for governance, audit and stakeholder accountability

Course modules

18 modules over 10 days

Participants can define a strategic decision clearly, identify its boundaries and frame the decision question.

  • Decision statements separating choice, objective, constraints and decision owner
  • Cynefin framework distinguishing clear, complicated, complex and chaotic decision contexts
  • Issue trees decomposing broad strategic questions into testable decision components
  • Problem statements defining scope, affected groups, timing and desired outcomes
  • Distinguishing symptoms, root causes, assumptions and evidence gaps
  • Decision rights mapped through RAPID roles and approval authorities

Participants can assess evidence quality and document assumptions that influence a strategic recommendation.

  • Evidence hierarchy comparing administrative data, research, expert judgement and anecdotes
  • Assumption logs recording source, confidence level, owner and validation method
  • Fact, inference and judgement separated within decision documentation
  • Data quality tests for completeness, accuracy, timeliness and comparability
  • Triangulating conflicting evidence from customers, finance, operations and regulators
  • Decision-quality checklist covering framing, alternatives, information and commitment

Participants can analyse external forces that shape a strategic decision and its feasible options.

  • PESTLE analysis identifying political, economic, social, technological, legal and environmental forces
  • Porter's Five Forces assessing industry profitability and competitive pressure
  • Market sizing using top-down, bottom-up and demand-driver approaches
  • Competitor profiles comparing positioning, capabilities, economics and likely responses
  • Customer segmentation using needs, value, behaviour and purchasing criteria
  • Regulatory horizon scanning identifying pending rules, licences and compliance exposure

Participants can assess organisational capability and determine whether options fit strategic intent.

  • Value-chain analysis locating cost drivers, bottlenecks and sources of differentiation
  • VRIO assessment testing valuable, rare, inimitable and organised capabilities
  • SWOT synthesis linking internal capability to external opportunity and threat
  • Core competence mapping against proposed products, services and markets
  • Resource capacity analysis covering skills, assets, funding and management attention
  • Strategic fit tests aligning options with mission, mandate and operating model

Participants can map stakeholder influence and establish governance for complex decisions.

  • Stakeholder mapping by power, interest, legitimacy and decision impact
  • Mendelow matrix prioritising stakeholder engagement and communication effort
  • Influence networks identifying formal authority, informal sponsors and potential blockers
  • Governance structures defining recommendation, challenge, approval and escalation roles
  • Consultation plans distinguishing inform, consult, involve and collaborate activities
  • Political risk indicators linked to stakeholder interests and contested outcomes

Participants can develop distinct, feasible options rather than evaluating a predetermined solution.

  • Strategic options generated through make, buy, partner, defer and exit choices
  • Hypothesis-driven thinking converting assumptions into testable strategic propositions
  • Baseline option defining consequences of maintaining current direction
  • Mutually exclusive alternatives designed for meaningful comparison and choice
  • Option descriptions specifying scope, target outcomes, resources and timing
  • Real-options thinking preserving flexibility under uncertain demand or regulation

Participants can establish decision criteria and compare strategic options using weighted scoring.

  • Decision criteria derived from strategic objectives, constraints and stakeholder requirements
  • Must-have thresholds separating disqualifying conditions from preference criteria
  • Weighted scoring models ranking options against agreed evaluation factors
  • Analytic Hierarchy Process structuring pairwise comparisons of competing criteria
  • Scoring scales defined with observable anchors and evidence requirements
  • Criteria weights tested through stakeholder review and sensitivity checks

Participants can evaluate the financial consequences of strategic options using standard investment measures.

  • Cost-benefit analysis identifying cash costs, benefits, externalities and opportunity costs
  • Net present value calculated from discounted incremental cash flows
  • Internal rate of return interpreted alongside NPV and strategic criteria
  • Payback period assessing liquidity exposure and capital recovery timing
  • Fixed, variable and step costs modelled under alternative demand levels
  • Benefit-realisation profiles linking financial outcomes to operational milestones

Participants can model sequential choices and uncertain outcomes using decision trees.

  • Decision trees mapping choices, chance events, outcomes and information points
  • Expected monetary value calculated using probabilities and financial consequences
  • Probability estimates elicited from data, experts and reference cases
  • Conditional probabilities distinguishing dependent events from independent uncertainties
  • Value of information assessing whether further research justifies delay
  • Rollback analysis identifying preferred paths from terminal outcomes backward

Participants can test whether a preferred option remains viable under changing assumptions.

  • Scenario planning constructing plausible futures from critical uncertainties
  • Scenario axes combining high-impact uncertainties into distinct operating conditions
  • Sensitivity analysis testing demand, price, cost, timing and discount-rate assumptions
  • Tornado charts ranking variables by influence on financial results
  • Break-even analysis identifying minimum volume, price or utilisation requirements
  • Trigger indicators defining when leaders should revisit the decision

Participants can identify, assess and treat risks associated with strategic alternatives.

  • Risk registers documenting cause, event, consequence, owner and response
  • ISO 31000 principles applied to strategic risk identification and treatment
  • Likelihood-impact matrices prioritising risks requiring executive attention
  • Bow-tie analysis connecting preventive controls, events and recovery controls
  • Risk appetite statements distinguishing acceptable exposure from escalation thresholds
  • Contingency plans assigning triggers, actions, resources and communications

Participants can recognise behavioural and ethical factors that distort strategic decision-making.

  • Confirmation bias challenged through disconfirming evidence and red-team review
  • Anchoring effects identified in forecasts, valuations and negotiation positions
  • Sunk-cost fallacy separated from forward-looking economic evaluation
  • Groupthink prevented through independent scoring and structured dissent
  • Ethical decision screens assessing rights, fairness, harm and public interest
  • Conflicts of interest disclosed before option evaluation and approval

Participants can select a preferred option and construct a clear evidence-based recommendation.

  • Recommendation logic linking decision criteria, evidence, trade-offs and preferred option
  • Weighted scorecards reconciled with thresholds, risks and qualitative judgement
  • Trade-off statements explaining what each rejected option sacrifices
  • Recommendation conditions specifying approvals, funding and critical dependencies
  • No-regret actions identified before final commitment under uncertainty
  • Executive decision papers structured for review, challenge and approval

Participants can convert an approved decision into an accountable implementation and benefits plan.

  • Implementation roadmaps sequencing workstreams, milestones, owners and decision gates
  • Critical path analysis identifying dependencies that determine delivery timing
  • RACI matrices assigning responsible, accountable, consulted and informed roles
  • Benefits maps linking activities, outputs, outcomes and strategic objectives
  • Key performance indicators defined with baseline, target, owner and frequency
  • Stage-gate reviews establishing continuation, revision and stop decisions

Participants can present a concise decision case suited to executive review and challenge.

  • Executive summaries stating decision requested, recommendation, rationale and required action
  • Pyramid Principle structuring messages from conclusion to supporting evidence
  • Decision visuals comparing options, criteria, risks and financial outcomes
  • Board-paper narratives distinguishing material facts from supporting detail
  • Anticipating challenge questions on assumptions, downside exposure and alternatives
  • Presentation delivery handling disagreement, uncertainty and requests for clarification

Participants can establish review processes that improve future strategic decisions.

  • Decision journals recording assumptions, forecasts, rationale and expected outcomes
  • After-action reviews comparing expected results with realised performance
  • Premortem analysis identifying plausible failure modes before commitment
  • Post-investment reviews testing benefits, costs, timing and governance assumptions
  • Learning loops converting decision outcomes into revised planning assumptions
  • Portfolio reviews reallocating resources across initiatives using performance evidence

Participants can assemble analysis, financial evidence, risks and implementation requirements into a decision dossier.

  • Decision dossier sections integrating context, options, analysis and recommendation
  • Evidence packs linking claims to source data and documented assumptions
  • Option scorecards combining strategic fit, economics, risk and stakeholder impact
  • Financial models checked for formulas, assumptions, units and version control
  • Peer review protocols testing logic, completeness, clarity and recommendation strength
  • Revision priorities set from evidence gaps, stakeholder concerns and review findings

Participants can build, review and present a complete strategic decision recommendation supported by evidence, analysis and an implementation plan.

  • Select a live strategic decision with defined sponsor and decision owner
  • Frame the decision using issue trees, assumptions and stakeholder analysis
  • Compare alternatives through weighted criteria, financial analysis and risk assessment
  • Test the preferred option through scenarios, sensitivities and implementation dependencies
  • Prepare an executive decision dossier with recommendation, evidence and decision request
  • Present the complete case, respond to challenge and refine next actions

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Strategic decision dossier template
  2. Weighted option appraisal matrix
  3. Investment analysis spreadsheet model
  4. Scenario and sensitivity analysis template
  5. Strategic risk register
  6. Executive decision paper checklist

Who should attend

  • Strategy Managers — need defensible methods for converting analysis into strategic choices
  • Business Unit Managers — must prioritise investments, services and operating-model changes
  • Programme Managers — need structured decisions for complex initiatives and resource trade-offs
  • Finance Managers — assess business cases, investment assumptions and financial exposure
  • Policy and Planning Officers — compare policy options using transparent criteria and evidence
  • Senior Analysts — prepare recommendations that withstand executive and board scrutiny

Skills and tools covered

Strategic option appraisalDecision modellingInvestment analysisScenario planningRisk assessmentExecutive recommendations

Tools and standards

PESTLE analysis, Porter's Five Forces, Analytic Hierarchy Process, ISO 31000

How the course runs

Training methodology

The course uses short instructor briefings to introduce decision models, followed by case analysis, facilitated group exercises, spreadsheet-based calculations and decision simulations. Cases reflect investment, market-entry, service redesign and transformation choices. Participants apply each method to a real or realistic work decision, receiving structured peer and instructor feedback as their decision dossier develops. Group discussions examine competing assumptions, political constraints, uncertainty and implementation consequences. The final sessions focus on reviewing evidence, refining recommendations and presenting an executive-level decision case.

Requirements and prerequisites

Participants should have experience contributing to planning, budgeting, projects, operational management or business analysis. They should be comfortable reading basic financial information such as revenue, costs, budgets and cash flows, although advanced finance knowledge is not assumed. Familiarity with spreadsheets is useful because participants will interpret simple models and sensitivity tables. No prior training in economics, statistics, accounting qualifications, programming or formal strategy frameworks is required. Participants gain most value by bringing a current decision, business case, strategic issue or proposed initiative from their work.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

You should have experience in management, planning, projects, finance, analysis or operational decision-making. You do not need advanced financial modelling, statistics or prior formal strategy training.

Bring a current or upcoming decision from your work, such as an investment proposal, service redesign, market opportunity or programme priority. You may use it as the basis for your decision dossier, subject to any confidentiality requirements.

It is designed for managers, planners, analysts, finance professionals, programme leads and specialists who prepare or influence significant business decisions. It is most useful for people moving from operational analysis into strategic recommendation work.

Strategic planning courses usually focus on setting direction, priorities and strategic plans. This course concentrates on the decision models used to compare options, test assumptions, assess investment consequences and recommend a specific course of action.

The templates can be used for investment cases, policy choices, transformation decisions, supplier choices, market-entry assessments and resource allocation. Participants leave with a completed or substantially developed decision dossier that can be adapted for internal review.

Each training day runs from 08:30 to 16:30 and provides about 6.5 contact hours. The first week establishes framing, strategic analysis and option appraisal; the second week covers finance, uncertainty, risk, implementation, executive communication and the capstone presentation.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.