Course overview
Business plans often fail because strategic intent, commercial assumptions, operating priorities, budgets and performance measures are developed separately. Leaders may have a credible growth ambition but lack quantified choices about customers, markets, capacity, funding, risks and delivery ownership. This course addresses the practical work of turning strategy into an evidence-based business plan that decision-makers can challenge, approve and monitor.
Participants learn how to structure a planning process, assess the external and internal position, define strategic choices and develop a clear business model. They build market, operational and financial assumptions into forecasts; test scenarios; identify risks; and translate priorities into accountable initiatives, milestones and measures. The course examines planning for established businesses, new services, country operations, public programmes and internal transformation portfolios.
Teaching combines concise instructor briefings with case analysis, group planning tasks, financial modelling practice, scenario simulations and peer review of planning assumptions. Participants work with planning materials resembling those used in banks, government agencies, NGOs, manufacturers and service organisations. They leave with a reusable business planning pack containing a planning charter, strategic analysis structure, financial forecast model, risk register, performance scorecard and implementation roadmap.
The course is suited to managers who contribute to annual plans, business cases, departmental strategies or investment proposals. It is particularly relevant where plans must withstand scrutiny from executive committees, boards, funders, finance teams or programme sponsors.
