Business Planning and Analysis Training Course

Duration 5 days 10 modules · 33 contact hours
Level Intermediate Certificate on completion
Who attends Business Unit Managers, Strategic Planning Managers and others
Fee from USD 1,100 KSh 95,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-SP-059

Before you join: Participants should have experience contributing to departmental plans, budgets, projects, business cases or management reports.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Business plans often fail because strategic intent, commercial assumptions, operating priorities, budgets and performance measures are developed separately. Leaders may have a credible growth ambition but lack quantified choices about customers, markets, capacity, funding, risks and delivery ownership. This course addresses the practical work of turning strategy into an evidence-based business plan that decision-makers can challenge, approve and monitor.

Participants learn how to structure a planning process, assess the external and internal position, define strategic choices and develop a clear business model. They build market, operational and financial assumptions into forecasts; test scenarios; identify risks; and translate priorities into accountable initiatives, milestones and measures. The course examines planning for established businesses, new services, country operations, public programmes and internal transformation portfolios.

Teaching combines concise instructor briefings with case analysis, group planning tasks, financial modelling practice, scenario simulations and peer review of planning assumptions. Participants work with planning materials resembling those used in banks, government agencies, NGOs, manufacturers and service organisations. They leave with a reusable business planning pack containing a planning charter, strategic analysis structure, financial forecast model, risk register, performance scorecard and implementation roadmap.

The course is suited to managers who contribute to annual plans, business cases, departmental strategies or investment proposals. It is particularly relevant where plans must withstand scrutiny from executive committees, boards, funders, finance teams or programme sponsors.

What you will be able to do

  • Structure a business planning process with governance, decision gates and accountabilities
  • Assess market, customer and competitive conditions using PESTLE, SWOT and Five Forces
  • Formulate strategic choices using customer value propositions, business models and prioritisation criteria
  • Build integrated revenue, cost, cash flow and capital expenditure forecasts
  • Test planning assumptions through sensitivity analysis, scenarios and break-even analysis
  • Develop risk registers with ownership, controls, triggers and contingency actions
  • Translate strategic priorities into scorecards, initiatives, milestones and performance measures
  • Present an evidence-based business plan for executive review and approval

Benefits of attending

For you

  • Produce business plans that connect strategic choices to budgets and delivery actions
  • Challenge unsupported market, cost, revenue and capacity assumptions with confidence
  • Present planning recommendations clearly to senior leaders, finance teams and funders
  • Build credible scenarios before committing resources to growth or transformation
  • Use reusable planning structures for future annual plans and investment proposals

For your organisation

  • Improves consistency between strategic priorities, operating plans and budget submissions
  • Reduces approval delays caused by incomplete assumptions, weak evidence or unclear ownership
  • Strengthens financial discipline through integrated revenue, cost, cash and investment forecasts
  • Identifies delivery risks, dependencies and resource constraints before implementation begins
  • Creates clearer performance measures for monitoring strategic commitments and corrective action

Course modules

10 modules over 5 days

Participants can establish a disciplined planning process with clear scope, ownership, decisions and review points.

  • Planning hierarchy linking purpose, strategy, operating plans, budgets and accountabilities
  • Business plan purposes: investment approval, annual planning, turnaround and service expansion
  • Planning charter defining scope, sponsor, stakeholders, timetable and decision rights
  • Stage-gate governance for evidence review, challenge, approval and corrective action
  • RACI matrix assigning planning responsibilities across leadership, finance and operations
  • Assumption logs separating facts, estimates, judgements and external dependencies

Participants can evaluate external conditions and convert relevant evidence into planning implications.

  • PESTLE analysis distinguishing material political, economic, social, technological, legal factors
  • Porter's Five Forces assessing industry profitability, power and entry barriers
  • Market sizing through top-down, bottom-up and comparable-market estimation methods
  • Customer segmentation using needs, value, behaviour and profitability criteria
  • Competitor profiles comparing propositions, capabilities, channels, prices and strategic intent
  • Trend-impact matrix ranking external developments by uncertainty and business consequence

Participants can assess organisational capability, performance and constraints before selecting strategic priorities.

  • SWOT synthesis connecting external evidence with internal strengths and weaknesses
  • Value chain analysis locating cost drivers, delays, quality failures and differentiation
  • Capability assessment covering people, processes, technology, assets, partnerships and governance
  • Performance baseline using revenue, margin, service, productivity and customer measures
  • Root cause analysis separating symptoms from operational and commercial causes
  • Strategic issue statements framed as evidence, consequence, decision and required action

Participants can define focused strategic choices and test whether the proposed business model supports them.

  • Strategic choice cascade clarifying winning aspiration, markets, advantage and capabilities
  • Customer value proposition specifying target needs, benefits, proof and differentiation
  • Business Model Canvas mapping customers, channels, activities, partners, revenues and costs
  • Growth options assessed through Ansoff Matrix market and product choices
  • Prioritisation matrix scoring opportunities against attractiveness, feasibility, risk and strategic fit
  • Strategic themes translated into measurable objectives and resource allocation principles

Participants can translate strategic priorities into operating requirements, initiatives and resource plans.

  • Operating model design aligning processes, roles, technology, controls and customer journeys
  • Demand planning estimates volumes, service levels, seasonality and channel mix
  • Capacity planning matches workforce, facilities, suppliers and technology to demand
  • Initiative charters defining benefits, scope, owner, milestones, dependencies and costs
  • Work breakdown structures sequencing deliverables, work packages and accountability
  • Resource loading identifies critical skills, bottlenecks, procurement needs and timing

Participants can construct financially coherent forecasts from operational drivers and planning assumptions.

  • Driver-based revenue forecast linking volumes, prices, conversion rates and retention
  • Cost model separates fixed, variable, direct, indirect and step costs
  • Capital expenditure plan schedules asset purchases, implementation costs and depreciation
  • Income statement forecast connects revenue, gross margin, overheads and operating profit
  • Cash flow forecast sequences receipts, payroll, suppliers, investment and financing
  • Break-even analysis calculates volume, revenue and contribution thresholds for viability

Participants can test the resilience of a plan under plausible changes in key assumptions.

  • Assumption register records source, owner, confidence level, review date and impact
  • Sensitivity analysis measures effects of price, volume, cost and timing changes
  • Three-scenario planning compares base, upside and downside forecast outcomes
  • Decision trees evaluate staged investments under uncertain demand and delivery outcomes
  • Monte Carlo concepts distinguish variable ranges, distributions and decision limitations
  • Contingency triggers specify thresholds, actions, escalation routes and funding responses

Participants can identify material risks and build proportionate controls into a business plan.

  • Risk register captures cause, event, consequence, owner, control and response
  • Risk heat maps assess likelihood, impact, velocity and control effectiveness
  • Bow-tie analysis links preventive controls, recovery controls and escalation actions
  • Compliance requirements mapped to licences, policies, contracts, data and reporting
  • Dependency analysis identifies critical suppliers, approvals, systems and partner commitments
  • Independent challenge questions test evidence quality, feasibility and decision readiness

Participants can build a monitored implementation plan that connects strategic objectives to execution.

  • Balanced Scorecard links financial, customer, process and capability objectives
  • KPI design specifies formula, data source, target, owner and review frequency
  • Strategy maps show cause-and-effect relationships between objectives and outcomes
  • Implementation roadmap sequences initiatives, milestones, dependencies, resources and decision gates
  • Benefits realisation plans define baselines, measures, owners and validation dates
  • Monthly performance reviews distinguish variance explanation, corrective action and escalation

Participants can present a concise, evidence-based business plan and respond to executive challenge.

  • Executive summary presents decision requested, rationale, economics, risks and next steps
  • Business plan narrative connects evidence, choices, financial implications and delivery plan
  • Board paper structure separates recommendation, analysis, options and required approvals
  • Data visualisation uses charts, tables and dashboards for decision-relevant evidence
  • Pre-mortem review identifies failure modes, warning signs, mitigations and owners
  • Ninety-day application plan schedules plan refinement, stakeholder engagement and governance

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Business planning charter template
  2. Strategic analysis and prioritisation toolkit
  3. Driver-based financial forecast model
  4. Scenario and sensitivity analysis template
  5. Risk and assumptions register
  6. Balanced Scorecard implementation roadmap

Who should attend

  • Business Unit Managers — responsible for translating strategy into funded operating plans
  • Strategic Planning Managers — coordinating enterprise, divisional or country planning cycles
  • Finance Business Partners — challenging assumptions and building financially credible plans
  • Programme and Project Managers — converting strategic commitments into sequenced delivery roadmaps
  • Commercial and Product Managers — preparing market growth, service development or investment plans
  • Public Sector and NGO Managers — preparing fundable programmes with measurable outcomes

Skills and tools covered

Strategic business planningMarket and competitor analysisFinancial forecastingScenario analysisPerformance scorecard designImplementation governance

Tools and standards

PESTLE analysis, Porter's Five Forces, Business Model Canvas, Balanced Scorecard

How the course runs

Training methodology

The course uses short instructor briefings to introduce planning methods, followed by case work based on realistic commercial, public-sector and programme settings. Participants analyse evidence, define strategic choices, construct planning assumptions and test financial scenarios in small groups. Simulations require teams to respond to changing demand, funding and delivery constraints. Facilitated peer review develops the ability to challenge plans constructively. Individual application planning helps participants adapt the course templates to a current business, departmental or programme planning requirement.

Requirements and prerequisites

Participants should have experience contributing to departmental plans, budgets, projects, business cases or management reports. They should be comfortable reading basic income statements, cost budgets and operational performance data. Familiarity with spreadsheets is useful because forecasting logic and scenario testing are discussed, but advanced Excel skills are not required. No prior strategic planning qualification, finance qualification or experience of corporate planning software is assumed. Participants do not need to bring a live business plan, although a current planning challenge will help them apply the methods.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

You should have experience with planning, budgeting, projects, business cases or management reporting. The course assumes basic comfort with business figures but does not require an MBA, finance qualification or advanced spreadsheet modelling.

Bring a laptop if possible and, where permitted, a current planning challenge or non-confidential plan extracts. Course materials and reusable templates are provided, so no specialist software is required.

It suits managers and specialists who prepare, review or contribute to business, departmental, programme or investment plans. It is also useful for finance partners and project leaders who need to assess whether planned activities are deliverable and financially credible.

Strategy courses concentrate on competitive position and strategic direction, while finance courses focus more deeply on accounting, valuation or corporate finance. This course joins strategic choices, operational delivery, forecasts, risks and performance measures into an approvable business plan.

Participants can use the planning charter, assumption log, forecast structure, risk register and scorecard immediately in an annual planning cycle or investment proposal. The methods also support plan review meetings, budget challenge sessions and programme mobilisation.

The five days contain approximately 32.5 contact hours, typically running from 08:30 to 16:30. Time is distributed across ten modules, with instructor input, case analysis, group planning work, simulations and application planning.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.