Communicating with Influence Training Course

Duration 5 days 10 modules · 33 contact hours
Level Intermediate Certificate on completion
Who attends Managers and team leaders, Project and programme managers and others
Fee from USD 1,100 KSh 95,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-CS-199

Before you join: Participants should have at least one to two years of professional experience involving meetings, written recommendations, project work, client contact or team coordination.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Influence at work depends on more than confidence or presentation polish. Managers, specialists and project leaders must secure decisions, gain cooperation without formal authority, explain complex proposals, and handle resistance without damaging working relationships. Weak messages, poorly prepared stakeholder meetings and defensive responses can delay programmes, dilute recommendations and leave important decisions unresolved.

This course develops a practical approach to communicating with purpose, credibility and authority. Participants learn to analyse stakeholders, define communication objectives, frame messages around audience priorities and build arguments using evidence. They practise active listening, assertive requests, influence methods, interest-based negotiation and executive briefing structures. The course also addresses difficult conversations, feedback, conflict, objection handling, virtual presence and communication under pressure.

Delivered over five instructor-led days in classroom locations in more than 50 cities or live online, the course combines short briefings with case work, simulations, peer feedback and structured application planning. Each training day runs from 08:30 to 16:30 and provides approximately 6.5 contact hours. Participants leave with a reusable stakeholder influence plan, message map, meeting preparation sheet, executive briefing structure and personal communication action plan. A certificate of completion is issued to participants who complete the course.

The course is suited to professionals who need to influence decisions, coordinate across functions, communicate with senior stakeholders, lead projects or represent their organisation with clients, partners, regulators or community groups.

What you will be able to do

  • Analyse stakeholders using power-interest grids, influence networks and audience priorities
  • Construct persuasive messages using ethos, logos, pathos and claim-evidence-reasoning
  • Apply active listening, question funnels and paraphrasing to uncover underlying interests
  • Deliver assertive requests and boundaries using DESC scripts and advocacy-inquiry
  • Plan ethical influence strategies using SCARF, influence currencies and coalition mapping
  • Prepare and conduct interest-based negotiations using BATNA and objective criteria
  • Structure executive briefings using BLUF, the Pyramid Principle and decision requests
  • Create a personal influence action plan with measurable stakeholder communication goals

Benefits of attending

For you

  • Greater confidence when making requests of senior or resistant stakeholders
  • Clearer recommendations that secure decisions rather than prolonged discussion
  • A repeatable method for preparing high-stakes meetings and conversations
  • Stronger authority when presenting technical, financial or operational evidence
  • More constructive responses to objections, conflict and challenging feedback

For your organisation

  • Faster decisions through clearer recommendations, ownership and requested actions
  • Better cross-functional coordination through stakeholder-specific communication planning
  • Reduced escalation from unresolved conflict, unclear boundaries and defensive exchanges
  • More credible client, partner and regulator interactions during sensitive discussions
  • Improved project delivery through earlier commitment, objection handling and follow-up

Course modules

10 modules over 5 days

Participants can identify the stakeholders, decisions and communication priorities shaping an influence strategy.

  • Stakeholder mapping separates decision makers, influencers, gatekeepers and affected parties
  • Power-interest grids prioritise communication effort and consultation depth
  • Communication objectives state required decisions, actions, beliefs or relationships
  • Audience analysis identifies incentives, constraints, concerns, language and evidence preferences
  • Message discipline connects organisational priorities with the listener's immediate agenda
  • Channel selection weighs urgency, sensitivity, complexity, reach and feedback needs
  • Pre-meeting intelligence distinguishes formal authority from informal influence networks

Participants can construct evidence-based messages that make a clear and credible case for action.

  • Ethos, logos and pathos establish credible persuasive appeals
  • Claim-evidence-reasoning structure converts technical content into defensible recommendations
  • Source credibility combines expertise, trustworthiness, relevance and transparent limitations
  • Message maps organise headline, supporting arguments, proof and requested action
  • Concrete examples make abstract risks, choices and benefits easier to judge
  • Framing contrasts loss avoidance, gain creation and duty-based arguments
  • Plain-language editing removes qualifiers, jargon, passive voice and buried requests

Participants can use listening and questioning techniques to identify interests, concerns and misunderstandings.

  • Active listening distinguishes content, emotion, intent and unstated interests
  • Open questions elicit context before proposals or recommendations are offered
  • Paraphrasing tests meaning without merely repeating the speaker's exact words
  • Ladder of Inference checks assumptions behind conclusions and reactions
  • Summarising agreements, concerns and next steps prevents false alignment
  • Strategic silence creates space for reflection, disclosure and considered responses
  • Question funnels move from broad exploration toward decision-critical specifics

Participants can make direct requests, set boundaries and disagree constructively without unnecessary conflict.

  • DESC scripting structures difficult requests around facts, effects and agreements
  • Assertive language states boundaries without aggression, apology or unnecessary justification
  • Advocacy-inquiry balances a clear position with genuine curiosity
  • Broken-record technique repeats a reasonable request under persistent pressure
  • Refusal messages protect relationships while declining scope, timing or ownership
  • Conditional commitments specify what support, authority or evidence is required
  • Face-saving options preserve dignity when stakeholders need to change position

Participants can plan ethical influence approaches for stakeholders with differing interests and power.

  • Reciprocity, consistency, social proof, authority, liking and scarcity influence choices
  • SCARF assesses status, certainty, autonomy, relatedness and fairness concerns
  • Coalition mapping identifies sponsors, blockers, persuadables and neutral observers
  • Influence currencies exchange valued resources without coercion or concealed trade-offs
  • Pre-suasion prepares attention before the substantive request is made
  • Sequencing asks builds commitment through proportionate, credible interim decisions
  • Ethical influence tests transparency, consent, proportionality and conflicts of interest

Participants can prepare and lead conversations that move disagreement towards workable agreements.

  • Interest-based negotiation separates people, interests, options and objective criteria
  • BATNA analysis sets walk-away limits before consequential conversations
  • Preparation sheets define desired outcomes, concessions, questions and red lines
  • Reframing converts positional disagreement into a problem both parties can solve
  • Trade-off packages create choices rather than single-demand deadlocks
  • Calibrated questions surface constraints without forcing premature concessions
  • Closing language records commitments, owners, dates and escalation routes

Participants can deliver concise briefings that help senior audiences assess options and decide.

  • BLUF openings state the bottom line before supporting detail
  • Pyramid Principle structures recommendations beneath mutually exclusive supporting arguments
  • Audience-centred narratives link evidence, consequences, options and decision requests
  • Signposting phrases guide listeners through complex reasoning and transitions
  • Slide headlines express conclusions rather than label subjects or sections
  • Data commentary explains significance, uncertainty and implications beyond displayed numbers
  • Executive briefings end with a precise decision, owner and deadline

Participants can use voice, body language and virtual meeting methods to communicate with authority.

  • Vocal pace, pausing and emphasis increase clarity during high-stakes delivery
  • Posture, gesture and eye contact reinforce rather than contradict verbal messages
  • Camera framing, lighting and audio support credible live-online presence
  • Remote facilitation uses polls, chat and breakout prompts purposefully
  • Managing interruptions protects agenda control without dismissing valid contributions
  • Question handling acknowledges uncertainty while maintaining authority and candour
  • Three-part responses answer, explain and reconnect questions to the decision

Participants can address poor performance, disagreement and tension with clarity and respect.

  • Feedback uses Situation-Behavior-Impact statements and agreed future actions
  • Radical Candor distinguishes direct care from ruinous empathy and obnoxious aggression
  • Nonviolent Communication separates observations, feelings, needs and requests
  • De-escalation names concerns, slows pace and restores shared purpose
  • Conflict styles identify competing, avoiding, accommodating, compromising and collaborating responses
  • Emotion labelling reduces defensiveness by naming apparent feelings tentatively
  • Repair conversations address impact, accountability, apology and changed behaviour

Participants can assess communication results and build an action plan for priority workplace situations.

  • Communication audits compare intended messages with audience interpretations and outcomes
  • After-action reviews identify what influenced decisions, resistance and follow-through
  • Personal influence goals specify stakeholder, outcome, message, channel and date
  • Message rehearsal plans anticipate objections, evidence gaps and response choices
  • Feedback loops gather observable data on clarity, trust and commitment
  • Influence action plans schedule preparation, conversations, follow-up and review
  • Progress measures track commitments secured, decisions advanced and relationships strengthened

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Stakeholder power-interest and coalition map
  2. Audience-centred message map template
  3. High-stakes meeting preparation sheet
  4. DESC assertive communication script
  5. Executive BLUF briefing structure
  6. Personal 90-day influence action plan

Who should attend

  • Managers and team leaders — secure commitment, address performance issues and communicate decisions clearly
  • Project and programme managers — align sponsors, delivery teams and cross-functional contributors
  • Technical specialists and analysts — turn complex evidence into credible recommendations
  • Business development and account managers — influence clients, partners and internal decision makers
  • Policy, public affairs and NGO professionals — build support among varied stakeholder groups
  • Emerging leaders — establish authority and communicate effectively beyond formal reporting lines

Skills and tools covered

Stakeholder analysisPersuasive messagingAssertive communicationEthical influencingExecutive briefingDifficult conversations

Tools and standards

SCARF Model, Pyramid Principle, Ladder of Inference, Cialdini's Principles of Influence

How the course runs

Training methodology

The course uses short instructor briefings to introduce methods, followed by case analysis, paired practice, small-group discussion and facilitated simulations. Participants prepare messages for realistic situations such as funding requests, project delays, operational disputes, executive briefings and stakeholder objections. Structured observation and peer feedback focus on clarity, evidence, listening, delivery and response choices. Trainers adapt cases to the cohort’s sector and seniority. Individual application planning connects the methods to participants’ upcoming meetings, presentations and difficult conversations.

Requirements and prerequisites

Participants should have at least one to two years of professional experience involving meetings, written recommendations, project work, client contact or team coordination. They should be comfortable discussing workplace situations and receiving constructive feedback from peers. No formal communication qualification, psychology background, sales experience or management title is required. The course assumes participants can identify real stakeholders and decisions from their own work. It does not require presentation software expertise, prior negotiation training or familiarity with the named frameworks.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

You should have experience participating in workplace meetings, coordinating work or communicating with colleagues, clients or stakeholders. No previous communication, negotiation or management course is required.

Bring examples of upcoming meetings, presentations, stakeholder discussions or difficult conversations that matter in your role. You may use these situations when preparing communication plans and message structures.

It is designed for managers, project leaders, specialists, account managers and emerging leaders who need cooperation from people outside their direct authority. It also suits professionals who present recommendations to senior decision makers.

Presentation skills courses concentrate mainly on preparing and delivering formal presentations, while negotiation courses focus on reaching agreements between parties. This course connects stakeholder analysis, persuasive messaging, listening, meetings, briefings, difficult conversations and influence planning.

Participants leave with templates for stakeholder mapping, message design, meeting preparation and influence planning. These can be used before project steering meetings, client discussions, funding requests, change communications and performance conversations.

Each day runs from 08:30 to 16:30 and provides approximately 6.5 contact hours, with scheduled breaks. Time is divided among instructor input, case analysis, simulations, peer feedback and preparation for real workplace situations.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.