Course overview
Business negotiations affect price, service levels, risk allocation, delivery dates, contract terms and working relationships. Many professionals enter important discussions with incomplete preparation, make concessions without securing reciprocal value, or focus on positions rather than the interests driving them. The result can be avoidable margin loss, delayed decisions, unresolved disputes and agreements that fail during delivery.
This course develops a disciplined approach to planning, conducting and closing business negotiations. Participants learn to analyse stakeholders, define interests and positions, establish BATNAs and reservation points, estimate the Zone of Possible Agreement, structure proposals and manage concessions. The course also covers questioning, active listening, persuasive framing, difficult behaviours, multi-party negotiations and negotiation by email or video meeting. Participants build the judgement to balance commercial objectives, relationships, authority limits and organisational risk.
Teaching combines concise instructor briefings with practical case analysis, group work, negotiation simulations and structured feedback. Cases reflect common commercial, procurement, project, public-sector and internal stakeholder discussions. Participants leave with a completed negotiation preparation pack, concession strategy, questioning plan and personal application plan that can be used for upcoming negotiations.
The course suits professionals who negotiate with customers, suppliers, colleagues, regulators, partners or external service providers and need a repeatable method for reaching sound agreements.

