Business Negotiation Skills Training Course

Duration 5 days 10 modules · 33 contact hours
Level Intermediate Certificate on completion
Who attends Sales Managers, Procurement Professionals and others
Fee from USD 1,100 KSh 95,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-CS-172

Before you join: Participants should have some experience of workplace discussions involving priorities, resources, prices, terms, deadlines or stakeholder expectations.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Business negotiations affect price, service levels, risk allocation, delivery dates, contract terms and working relationships. Many professionals enter important discussions with incomplete preparation, make concessions without securing reciprocal value, or focus on positions rather than the interests driving them. The result can be avoidable margin loss, delayed decisions, unresolved disputes and agreements that fail during delivery.

This course develops a disciplined approach to planning, conducting and closing business negotiations. Participants learn to analyse stakeholders, define interests and positions, establish BATNAs and reservation points, estimate the Zone of Possible Agreement, structure proposals and manage concessions. The course also covers questioning, active listening, persuasive framing, difficult behaviours, multi-party negotiations and negotiation by email or video meeting. Participants build the judgement to balance commercial objectives, relationships, authority limits and organisational risk.

Teaching combines concise instructor briefings with practical case analysis, group work, negotiation simulations and structured feedback. Cases reflect common commercial, procurement, project, public-sector and internal stakeholder discussions. Participants leave with a completed negotiation preparation pack, concession strategy, questioning plan and personal application plan that can be used for upcoming negotiations.

The course suits professionals who negotiate with customers, suppliers, colleagues, regulators, partners or external service providers and need a repeatable method for reaching sound agreements.

What you will be able to do

  • Prepare a negotiation plan using interests, BATNA, reservation point and target outcome
  • Analyse bargaining power, stakeholder interests and the Zone of Possible Agreement
  • Use diagnostic questions and active listening to identify underlying priorities
  • Construct value-creating proposals using package deals and MESO options
  • Manage concessions through conditional trading and concession tracking
  • Respond to difficult tactics using principled negotiation and process control
  • Conduct multi-party negotiations with clear roles, authority and decision rules
  • Document agreements through issue logs, action records and implementation reviews

Benefits of attending

For you

  • Prepare confidently for high-value commercial and internal discussions
  • Recognise when to hold firm, trade conditionally or walk away
  • Ask questions that reveal priorities behind stated demands
  • Handle pressure tactics without damaging professional relationships
  • Record clear agreements that reduce later misunderstandings

For your organisation

  • Improved commercial outcomes through planned targets and concession discipline
  • Reduced margin erosion from unstructured discounts and unilateral concessions
  • More consistent negotiation standards across sales, procurement and project teams
  • Fewer delivery disputes through clearer commitments, ownership and escalation routes
  • Stronger supplier, customer and internal stakeholder relationships after agreement

Course modules

10 modules over 5 days

Participants can distinguish negotiation types and define the purpose, scope and success criteria for a business negotiation.

  • Negotiation defined through interdependence, exchange, uncertainty and competing preferences
  • Distributive and integrative bargaining compared through value claiming and creation
  • Positions, interests and standards separated before discussing possible settlement terms
  • Commercial objectives balanced with relationships, reputation, compliance and delivery risk
  • Negotiation types classified by transaction, relationship, complexity and authority
  • Success criteria specified through target outcomes, minimum terms and implementation measures

Participants can prepare a structured negotiation brief with clear objectives, alternatives and decision boundaries.

  • Interest mapping distinguishes stated demands from underlying business drivers
  • BATNA assessed against realistic alternatives, switching costs and execution constraints
  • Reservation points set using financial, operational and relationship limits
  • Target outcomes translated into measurable terms, conditions and priorities
  • Issue lists separate negotiable variables from non-negotiable policy requirements
  • Assumptions tested before meetings through evidence, stakeholder input and market data

Participants can assess bargaining power and identify feasible agreement ranges before negotiating.

  • ZOPA estimated from target positions, reservation points and credible alternatives
  • Sources of power assessed through information, options, time and authority
  • Stakeholder maps identify decision makers, influencers, blockers and technical advisers
  • Authority limits clarified before commitments create internal approval problems
  • Dependency analysis reveals exposure to sole suppliers, customers or critical resources
  • Power perceptions managed through preparation, evidence and controlled disclosure

Participants can use purposeful questions and listening techniques to uncover interests and test assumptions.

  • Open questions uncover priorities, constraints, criteria and decision processes
  • Closed questions confirm facts, commitments, quantities and agreed definitions
  • Funnel questioning moves from broad context towards specific deal variables
  • Active listening uses paraphrasing, summarising and checking for accurate interpretation
  • Silence used deliberately to encourage reflection and fuller disclosure
  • Information exchange planned around timing, relevance, reciprocity and confidentiality

Participants can develop proposals that address interests while protecting key commercial requirements.

  • Package deals link price, volume, service levels and payment terms
  • MESO options present multiple equivalent offers to test counterpart priorities
  • Objective criteria support proposals using benchmarks, specifications and market evidence
  • Contingent agreements manage uncertainty through measurable future conditions
  • Value creation identifies tradeable differences in risk, timing and flexibility
  • Proposal language frames benefits without overstating commitments or authority

Participants can exchange concessions conditionally and close agreements without leaving value unprotected.

  • Concession plans rank tradable items by value, cost and approval status
  • Conditional bargaining uses if-then language to secure reciprocal movement
  • Concession size and timing signal limits without revealing reservation points
  • Anchors set ambitiously using credible rationale and supporting evidence
  • Bracketing moves positions gradually towards an acceptable settlement range
  • Closing questions confirm agreement, remaining issues, owners and next actions

Participants can frame messages persuasively and maintain control when negotiations become pressured.

  • Framing connects proposals to counterpart interests, risks and decision criteria
  • Principled negotiation separates people problems from substantive issues
  • Neutral language reduces defensiveness during disagreement and challenge
  • Reframing converts accusations and fixed positions into discussable interests
  • Pace control uses breaks, summaries and agenda resets under pressure
  • Emotional self-management recognises triggers before responses damage bargaining objectives

Participants can recognise difficult tactics and respond using process discipline and principled countermeasures.

  • Hardball tactics identified through threats, false deadlines and extreme demands
  • Process responses question legitimacy, evidence, authority and decision criteria
  • Good cop-bad cop tactics handled by addressing the shared decision process
  • Impasse diagnosed through interests, information gaps, trust or authority constraints
  • Breaks and escalation routes used when progress requires different decision makers
  • Walk-away decisions grounded in BATNA, reservation point and implementation risk

Participants can plan and manage negotiations involving teams, multiple stakeholders and digital channels.

  • Team roles assigned for lead negotiator, observer, analyst and decision authority
  • Internal alignment resolves conflicting priorities before external commitments are made
  • Multi-party agendas sequence issues, speakers, decisions and escalation points
  • Coalitions assessed for shared interests, influence and potential side agreements
  • Video negotiation protocols manage turn-taking, documents and private caucuses
  • Email proposals use precise wording, issue tables and documented assumptions

Participants can document negotiated commitments and apply course methods to an upcoming business negotiation.

  • Agreement records capture terms, conditions, owners, dates and dependencies
  • Issue logs distinguish settled items from open questions and assumptions
  • Implementation risks reviewed before signature, handover or public announcement
  • Follow-up meetings confirm performance measures, governance and escalation routes
  • Post-negotiation reviews compare outcomes against targets, BATNA and concessions
  • Personal application plans schedule preparation for an upcoming negotiation

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Negotiation preparation template
  2. BATNA and reservation-point worksheet
  3. Stakeholder and power analysis map
  4. Concession planning tracker
  5. Questioning and listening checklist
  6. Negotiation application plan

Who should attend

  • Sales Managers — protect margin while building durable customer agreements
  • Procurement Professionals — secure value, service commitments and manageable supplier risk
  • Account Managers — handle renewals, scope changes and client escalations confidently
  • Project Managers — resolve priorities, resources and delivery commitments across stakeholders
  • Contract Managers — negotiate practical terms and reduce disputes after signature
  • Team Leaders — reach workable internal agreements on budgets, workloads and priorities

Skills and tools covered

Negotiation preparationInterest-based bargainingConcession managementCommercial questioningDifficult conversationsAgreement documentation

Tools and standards

BATNA, Zone of Possible Agreement, Principled Negotiation, MESO

How the course runs

Training methodology

The course uses short instructor briefings to introduce negotiation models, followed by case analysis, group exercises, structured simulations and feedback. Participants prepare negotiation plans, test different bargaining approaches and review the effect of their language, questions and concessions. Simulations include commercial, procurement, internal stakeholder and multi-party situations. Facilitators connect each activity to participants’ own negotiations and support development of an application plan for an upcoming discussion. Classroom and live online delivery use the same core cases, tools and feedback process.

Requirements and prerequisites

Participants should have some experience of workplace discussions involving priorities, resources, prices, terms, deadlines or stakeholder expectations. Familiarity with their organisation’s approval limits, commercial policies or procurement procedures is useful, but not essential. Participants should be willing to examine their own negotiation habits and contribute to structured simulations. No previous formal negotiation training is required. Legal expertise, advanced financial modelling and sales qualifications are not required. The course focuses on practical business negotiations rather than litigation, collective bargaining or formal mediation.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

You should have some experience of workplace discussions involving terms, priorities, resources, deadlines or stakeholder expectations. No prior negotiation course or specialist commercial qualification is required.

Bring details of a current or upcoming negotiation that you can analyse without sharing confidential information. If available, bring your organisation's approval limits, contract process or procurement policy for reference.

It is designed for professionals who negotiate with customers, suppliers, colleagues, partners or service providers. It is particularly relevant to sales, procurement, account management, projects and contract management roles.

Communication and conflict management courses develop broad interpersonal skills. This course applies communication directly to negotiated agreements, including preparation, bargaining variables, concessions, alternatives and closing terms.

Participants receive reusable preparation, stakeholder, concession and questioning tools. These can be applied to contract renewals, supplier discussions, scope changes, budget negotiations and internal resource decisions.

The course runs from 08:30 to 16:30 each day, with about 6.5 contact hours daily. Time is divided between instructor briefings, cases, group work, simulations, feedback and preparation for an upcoming negotiation.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.