Course overview
E-commerce logistics determines whether a digital sale becomes a profitable, repeatable customer relationship or an expensive service failure. Order profiles are volatile, customers expect accurate stock visibility and rapid delivery, and returns can consume margin quickly. Managers must coordinate storefront promises, inventory allocation, warehouse execution, carrier capacity, packaging, cross-border documentation and refund processes while controlling cost per order.
This course develops the operational and commercial skills required to design, manage and improve e-commerce fulfilment networks. Participants examine order-to-delivery flows, demand and inventory planning, warehouse layout, picking methods, packing standards, transport selection, last-mile delivery, returns and reverse logistics. They use practical methods including SCOR process mapping, ABC-XYZ inventory classification, slotting analysis, service-level design, carrier scorecards, cost-to-serve analysis and root-cause investigation. The course also addresses marketplace fulfilment, third-party logistics contracts, cross-border shipping and performance governance.
Instruction combines focused briefings with cases drawn from retail, consumer goods, banking distribution, healthcare supplies, public-sector delivery and online marketplaces. Participants work with order, inventory, warehouse and carrier data to make operating decisions, test trade-offs and prepare improvement actions. Each participant develops a complete e-commerce fulfilment operating plan covering service promises, inventory rules, warehouse processes, transport design, returns controls, performance measures and implementation priorities.
The course suits professionals responsible for e-commerce operations or for supply chain functions that support online channels. It is particularly relevant where organisations are scaling direct-to-consumer sales, improving marketplace performance, reducing delivery failures, outsourcing fulfilment or bringing customer service and logistics teams onto common operating measures.


