Course overview
Trade and investment agencies, economic development teams and corporate expansion units must decide where to promote exports, attract investors, locate facilities and target infrastructure spending. These decisions depend on more than market statistics. They require spatial evidence on transport access, labour pools, land availability, border delays, customer catchments, industrial clusters, environmental constraints and competing locations. GIS and remote sensing turn these varied datasets into defensible maps, location models and investment intelligence products.
This course teaches participants to assemble, analyse and communicate geospatial evidence for trade promotion, investment attraction and site-selection decisions. Participants work with vector data, satellite imagery, demographic and economic indicators, transport networks, administrative boundaries and points of interest. They apply geocoding, spatial joins, suitability modelling, accessibility analysis, market catchments, change detection and location-allocation methods. The course also addresses data quality, metadata, coordinate reference systems, source validation and the presentation of findings for senior decision-makers.
Instruction combines short technical briefings, guided software demonstrations, sector cases and structured group assignments. Cases reflect industrial park planning, export corridor analysis, retail and logistics expansion, agricultural investment screening and foreign direct investment targeting. From the first week, participants build maps and analytical layers that contribute to a practical trade or investment planning project. They leave with a completed geospatial investment intelligence portfolio: a documented data model, analytical maps, a site-suitability model, a decision brief and an implementation plan.
The course suits professionals who already work with economic, market, infrastructure, planning or investment data and need to add location intelligence to their decisions. It is particularly relevant where teams must justify priorities to investors, public authorities, boards, development partners or operational managers.
