GIS for Trade and Investment Planning Training Course

Duration 10 days 16 modules · 65 contact hours
Level Intermediate Certificate on completion
Who attends Investment promotion officers, Trade development specialists and others
Fee from USD 2,200 KSh 190,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-GRS-126

Before you join: Participants should be comfortable working with spreadsheets, tables, charts and basic data cleaning.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Trade and investment agencies, economic development teams and corporate expansion units must decide where to promote exports, attract investors, locate facilities and target infrastructure spending. These decisions depend on more than market statistics. They require spatial evidence on transport access, labour pools, land availability, border delays, customer catchments, industrial clusters, environmental constraints and competing locations. GIS and remote sensing turn these varied datasets into defensible maps, location models and investment intelligence products.

This course teaches participants to assemble, analyse and communicate geospatial evidence for trade promotion, investment attraction and site-selection decisions. Participants work with vector data, satellite imagery, demographic and economic indicators, transport networks, administrative boundaries and points of interest. They apply geocoding, spatial joins, suitability modelling, accessibility analysis, market catchments, change detection and location-allocation methods. The course also addresses data quality, metadata, coordinate reference systems, source validation and the presentation of findings for senior decision-makers.

Instruction combines short technical briefings, guided software demonstrations, sector cases and structured group assignments. Cases reflect industrial park planning, export corridor analysis, retail and logistics expansion, agricultural investment screening and foreign direct investment targeting. From the first week, participants build maps and analytical layers that contribute to a practical trade or investment planning project. They leave with a completed geospatial investment intelligence portfolio: a documented data model, analytical maps, a site-suitability model, a decision brief and an implementation plan.

The course suits professionals who already work with economic, market, infrastructure, planning or investment data and need to add location intelligence to their decisions. It is particularly relevant where teams must justify priorities to investors, public authorities, boards, development partners or operational managers.

What you will be able to do

  • Construct a geospatial data model for trade and investment planning
  • Prepare vector, tabular and satellite datasets for spatial analysis
  • Apply coordinate reference systems, geocoding and spatial joins correctly
  • Produce accessibility, catchment and market potential analyses
  • Build weighted site-suitability models using transparent criteria
  • Interpret satellite imagery for land-use and infrastructure change
  • Create decision-ready maps, dashboards and investment intelligence briefs
  • Present a complete GIS-based trade or investment planning recommendation

Benefits of attending

For you

  • Produce defensible location analyses for investment and trade decisions
  • Translate economic datasets into clear spatial evidence and maps
  • Assess sites using explicit criteria rather than informal judgement
  • Interpret satellite imagery for land availability and development change
  • Present geospatial findings credibly to investors and senior stakeholders

For your organisation

  • Improve consistency of site screening and investment opportunity assessments
  • Target trade infrastructure spending using evidence on access and demand
  • Reduce duplicated data collection through reusable geospatial data models
  • Strengthen investor responses with location-specific market intelligence
  • Document transparent criteria for public investment and incentive decisions

Course modules

16 modules over 10 days

Participants can frame trade and investment questions as spatial decision problems.

  • Spatial evidence requirements for trade promotion and investment attraction decisions
  • Location intelligence products used by investors, planners and trade agencies
  • Decision questions translated into locations, criteria, thresholds and measurable indicators
  • Trade flows, investment projects and facilities represented as spatial entities
  • Administrative geography, functional regions and cross-border economic areas distinguished
  • Scale selection for national, regional, city and site-level decisions
  • Ethical use of location data, commercial sources and sensitive facilities

Participants can structure planning data and select appropriate spatial reference systems.

  • Vector, raster and tabular data structures for location intelligence projects
  • Feature classes, attributes, identifiers and relational joins designed purposefully
  • Coordinate reference systems selected for distance, area and mapping accuracy
  • Projected and geographic coordinate systems compared using planning examples
  • Geodatabases organised around assets, markets, constraints and investment sites
  • ISO 19115 metadata elements recorded for critical source datasets
  • Naming conventions and folder structures supporting reproducible project work

Participants can source, assess and prepare datasets for reliable spatial analysis.

  • OpenStreetMap, national statistics and customs sources assessed for fitness
  • Data quality dimensions measured through completeness, accuracy, currency and consistency
  • Cleaning location fields, duplicates and missing attributes before spatial processing
  • Geocoding investor records, warehouses and market addresses using reference data
  • Attribute standardisation across currencies, units, dates and administrative codes
  • Source provenance documented through metadata, citations and update schedules
  • Privacy controls applied to commercially sensitive investor and customer records

Participants can create accurate thematic maps and answer basic spatial questions.

  • Layer symbology selected for categorical, sequential and diverging data values
  • Choropleth classification using quantiles, natural breaks and equal intervals
  • Spatial queries identify facilities within zones, corridors and administrative boundaries
  • Buffer analysis measures proximity to ports, borders, airports and utilities
  • Spatial joins aggregate establishments, population and investment values by area
  • Map layouts include legends, scale bars, sources and decision annotations
  • Visual hierarchy applied to distinguish evidence, assumptions and recommendations

Participants can analyse transport access and identify constraints along trade corridors.

  • Network datasets model roads, railways, ports, airports and border crossings
  • Travel-time surfaces estimate access to gateways and strategic markets
  • Origin-destination matrices compare freight routes, costs and journey times
  • Isochrones define service areas around logistics hubs and industrial zones
  • Corridor bottlenecks identified from travel times, crossings and infrastructure gaps
  • Last-mile access assessed between production sites and transport networks
  • Accessibility indicators mapped for export-oriented firms and investment zones

Participants can estimate accessible demand and compare market catchments spatially.

  • Market potential indices combine population, income, demand and travel impedance
  • Catchment areas derived from drive times, distance bands and barriers
  • Gravity models estimate market interaction between origins and destinations
  • Customer locations analysed for concentration, coverage and service gaps
  • Retail and service competition mapped using points of interest
  • Trade-area overlap measured to identify cannibalisation and underserved markets
  • Demand estimates documented with assumptions, sources and uncertainty ranges

Participants can map industrial ecosystems and identify investment attraction opportunities.

  • Industrial clusters mapped from establishment, employment and supplier location data
  • Location quotients identify specialised sectors within subnational economic areas
  • Supplier proximity assessed through distance matrices and network accessibility
  • Anchor firms, logistics assets and skills institutions represented spatially
  • Value-chain nodes connected across production, processing and export locations
  • Cluster gaps identified through missing services, suppliers and infrastructure
  • Investment propositions linked to mapped sector assets and constraints

Participants can select and interpret satellite imagery for trade and investment questions.

  • Sentinel-2 and Landsat imagery selected by resolution, revisit and spectral bands
  • Spectral signatures distinguish vegetation, water, built surfaces and bare soil
  • False-colour composites reveal land cover patterns and surface conditions
  • Cloud masking and image compositing improve usable satellite observations
  • Spatial resolution matched to industrial estates, roads and agricultural parcels
  • Image dates selected to address seasonality, construction cycles and events
  • Remote sensing limitations documented alongside ground-truthing requirements

Participants can identify land-use change relevant to site screening and investment monitoring.

  • Supervised classification separates built-up land, agriculture, water and vegetation
  • Training samples selected from verified imagery and local reference information
  • Normalized Difference Vegetation Index indicates vegetation condition and change
  • Post-classification comparison identifies conversion, expansion and land disturbance
  • Construction activity detected through temporal imagery comparison and interpretation
  • Land availability screens exclude protected areas, water bodies and steep terrain
  • Accuracy assessment uses confusion matrices, reference samples and error reporting

Participants can build transparent multi-criteria models for site selection.

  • Suitability criteria defined from investor requirements and policy constraints
  • Hard constraints exclude protected land, hazards and incompatible zoning
  • Weighted overlay combines access, labour, utilities, land and market criteria
  • Analytic Hierarchy Process compares criterion importance through pairwise scoring
  • Raster reclassification converts diverse indicators into common suitability scales
  • Sensitivity analysis tests ranking changes under alternative weights
  • Candidate sites ranked with documented assumptions and decision rules

Participants can incorporate physical, regulatory and environmental risks into location decisions.

  • Flood, drought, wildfire and seismic hazard layers screened for site exposure
  • Environmental protected areas and buffer zones incorporated into feasibility analysis
  • Climate projections interpreted cautiously for long-term infrastructure and investment decisions
  • Multi-hazard overlays identify compound risks affecting industrial and logistics sites
  • Critical infrastructure dependencies mapped for power, water and telecommunications resilience
  • Regulatory constraints recorded from zoning, permits and environmental requirements
  • Risk registers link spatial exposure, likelihood, consequences and mitigation actions

Participants can test whether investment and economic activity patterns are spatially significant.

  • Spatial autocorrelation tested using Global Moran's I statistics
  • Hot Spot Analysis identifies statistically significant investment and employment concentrations
  • Kernel density estimation maps concentrations of firms, transactions and facilities
  • Outlier analysis highlights underperforming areas beside high-growth clusters
  • Modifiable areal unit problem considered when comparing administrative indicators
  • Rate standardisation avoids misleading comparisons between differently sized populations
  • Statistical outputs interpreted with confidence levels and operational context

Participants can compare facility and service location scenarios using network-based methods.

  • Location-allocation models position facilities against demand points and travel costs
  • Maximal coverage models select sites serving the largest reachable population
  • P-median models minimise weighted travel distances across demand locations
  • Scenario parameters test new roads, borders, hubs and demand growth
  • Facility capacity constraints incorporated into service and distribution models
  • Equity indicators compare access outcomes across regions and population groups
  • Scenario results translated into investment priorities and implementation sequencing

Participants can communicate geospatial findings through decision-ready maps and briefs.

  • Executive map design prioritises the decision, evidence and recommended action
  • Story maps sequence location context, analysis, findings and investment proposition
  • Dashboards combine key indicators, filters, maps and investment opportunity summaries
  • Uncertainty statements explain data gaps, model assumptions and confidence limits
  • Map annotation clarifies sites, corridors, constraints and critical comparisons
  • Technical appendices document methods, data sources and reproducible calculations
  • Briefing structures address investor questions, public value and implementation risks

Participants can plan a sustainable GIS workflow for trade and investment functions.

  • Data governance roles assign ownership, stewardship, approval and publication responsibilities
  • Update cycles defined for infrastructure, firms, trade indicators and imagery
  • Quality assurance checklists control geometry, attributes, projections and metadata
  • Web GIS publishing permissions protect restricted investor and commercial information
  • Interoperability requirements address formats, APIs, identifiers and data exchange
  • Standard operating procedures document repeatable analysis and map-production workflows
  • Implementation roadmaps specify priorities, skills, tools, budgets and milestones

Participants can build, review and present a complete GIS-based trade or investment planning recommendation.

  • Decision brief defines client question, geography, stakeholders and success criteria
  • Data inventory documents sources, quality limitations, metadata and update responsibilities
  • Analytical workflow integrates accessibility, market, risk and suitability evidence
  • Candidate locations compared through weighted criteria and sensitivity testing
  • Investment opportunity map communicates assets, constraints and priority actions
  • Peer review tests assumptions, evidence quality, map clarity and recommendations
  • Final presentation defends findings, implementation steps and governance requirements

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Trade and investment geospatial data model
  2. Site-suitability assessment template
  3. Transport accessibility analysis model
  4. Market catchment analysis workbook
  5. Investment intelligence map and briefing template
  6. GIS implementation roadmap

Who should attend

  • Investment promotion officers — assess investor opportunities and priority locations
  • Trade development specialists — map export corridors, markets and trade constraints
  • Economic development planners — target infrastructure and industrial development investments
  • Corporate location analysts — compare expansion, sourcing and facility options
  • GIS analysts — apply spatial methods to economic and investment decisions
  • Development programme managers — evidence investment interventions and regional priorities

Skills and tools covered

Spatial data managementLocation suitability modellingTrade corridor analysisRemote sensing interpretationMarket catchment analysisGeospatial decision reporting

Tools and standards

QGIS, ArcGIS Pro, Sentinel-2, ISO 19115

How the course runs

Training methodology

The course uses short instructor briefings followed by guided work in GIS software. Participants examine trade corridors, industrial sites, market catchments and land-use change through realistic cases. Group exercises require teams to define decision criteria, prepare data, interpret outputs and defend recommendations. Simulations replicate an investor site-screening request and a public-sector investment prioritisation meeting. Trainers provide technical feedback on maps, assumptions and analytical choices. Each participant develops an application plan linked to a current trade, investment, infrastructure or market-location question.

Requirements and prerequisites

Participants should be comfortable working with spreadsheets, tables, charts and basic data cleaning. Familiarity with maps, economic indicators, trade statistics, investment promotion, planning or market research is useful. The course assumes confidence using a desktop computer and managing files. Prior GIS experience is helpful but not essential; early modules establish the required GIS concepts and software workflow. No programming, advanced mathematics, remote sensing qualification or prior experience with ArcGIS Pro or QGIS is required. Participants should bring examples of location, market or investment questions from their work where possible.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

Prior GIS experience is useful but not required. Participants should be comfortable using spreadsheets, handling data files and interpreting basic charts; the course establishes GIS concepts before moving to advanced analysis.

Bring a laptop if attending in person, plus any non-confidential datasets, maps or location questions relevant to your work. Examples may include investor enquiries, industrial site lists, transport routes, market locations or regional development priorities.

The course is designed for investment promotion, trade, economic development, planning, corporate expansion and GIS professionals. It is also suitable for programme managers who commission or review location-based analysis.

General GIS courses often focus on software functions without a specific decision context. This course applies GIS and satellite imagery directly to investment attraction, export development, market analysis, corridor planning and site selection.

Participants can use the methods to respond to investor site requests, compare expansion locations, map trade constraints, assess industrial clusters and prioritise infrastructure interventions. The templates and capstone structure can be adapted for live assignments.

The first week establishes data, mapping, accessibility, market and remote sensing methods while participants begin project work. The second week covers suitability, risk, spatial statistics, scenarios, communication, governance and the final capstone presentation.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.