Course overview
Globalisation creates growth opportunities, but it also exposes firms, public agencies and financial institutions to trade disruption, currency volatility, fragmented regulation, geopolitical pressure and uneven development. Decision-makers need more than country facts: they need a disciplined way to assess where value is created, how policy changes affect operations, and which international commitments are financially and operationally viable.
This course examines the economic forces shaping global business: trade theory, global value chains, foreign direct investment, balance-of-payments conditions, exchange rates, capital flows, regional integration, industrial policy and sustainable development. Participants use PESTLE, Porter's Five Forces, country-risk analysis, scenario planning and international market-entry tools to assess cross-border opportunities. They learn to translate macroeconomic indicators and policy developments into practical choices on sourcing, investment, pricing, financing, partnerships and market priorities.
Instruction combines focused briefings with cases drawn from banking, manufacturing, extractives, consumer goods, infrastructure and public policy. Participants progressively build an international business assessment for a selected country, region, company or programme. The final output is a documented global business strategy containing market analysis, risk assessment, entry recommendation, financial assumptions, implementation actions and monitoring indicators. Participants receive a certificate of completion after the 10-day instructor-led programme, available in classrooms in more than 50 cities or live online.
The course suits professionals whose decisions depend on cross-border markets, international suppliers, foreign investment, trade policy or macroeconomic conditions. It is particularly useful where teams must justify international expansion, redesign supply chains, assess country exposure or respond to shifts in trade and investment rules.
