Course overview
Healthcare and social care leaders often need agreement from people they do not directly manage: senior clinicians, operational managers, finance teams, patient representatives, commissioners, regulators and partner agencies. Service redesign, workforce changes, quality improvement and patient-safety action can stall when decision rights are unclear, professional interests conflict or informal networks are ignored. Effective influence requires more than a persuasive presentation; it requires sound political judgement, credible evidence, ethical conduct and disciplined follow-through.
This course develops practical methods for understanding power, building credibility and gaining support for important healthcare decisions. Participants assess formal and informal sources of power, map stakeholders, identify sponsors and brokers, frame messages for different audiences, negotiate resources and manage difficult conversations. The programme addresses coalition building, governance routes, conflict resolution, change adoption and ethical boundaries, including confidentiality, conflicts of interest and duty-of-candour considerations.
Teaching combines short instructor briefings with healthcare cases, facilitated group analysis, stakeholder-mapping work, negotiation simulations and structured application planning. Cases reflect situations such as reducing elective-care backlogs, improving patient flow, implementing a clinical pathway, securing support for workforce changes and escalating patient-safety concerns. Participants leave with an influence strategy canvas, stakeholder analysis, communication plan and 30-day action plan for a current workplace priority.
The course is suited to managers and clinical leaders who must coordinate action across professional, departmental or organisational boundaries. It is relevant to hospitals, primary care networks, public health bodies, social care providers, charities, insurers, commissioners and health-related government agencies.

