NVivo Data Analysis for Agriculture Training Course

Duration 10 days 20 modules · 65 contact hours
Level Intermediate Certificate on completion
Who attends Monitoring and Evaluation Specialists, Agricultural Researchers and others
Fee from USD 2,200 KSh 190,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-AA-094

Before you join: Participants should have experience collecting, reading or reviewing qualitative data such as interview transcripts, focus group notes, farmer surveys with open responses, observation records or programme documents.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Agriculture and rural development programmes generate large volumes of interview transcripts, farmer focus group notes, field observations, extension records, market assessments, photographs and policy documents. Without a disciplined approach to coding and retrieval, analysts can lose evidence trails, overlook differences between farmer groups, and produce findings that decision-makers cannot verify. NVivo provides a structured environment for organising, coding, querying and reporting qualitative and mixed-methods evidence.

This course teaches participants to build and manage NVivo projects for agriculture, food security, livelihoods, climate adaptation and agribusiness research. Participants learn to prepare field data, create case classifications, develop defensible codebooks, code text and multimedia sources, run text, coding and matrix queries, compare respondent groups, and interpret patterns without overstating conclusions. The course addresses common evidence needs such as analysing farmer adoption barriers, value chain constraints, extension service quality, market access, post-harvest losses, gendered decision-making and resilience outcomes.

Delivery combines instructor briefings, guided demonstrations, agricultural case materials, individual project work and peer review. Participants develop an NVivo analysis project from the first week, then strengthen its coding structure, classifications, queries, visualisations and reporting materials during the second week. They leave with a completed agriculture-focused NVivo project structure, an evidence-based analysis plan, reusable templates and a certificate of completion.

The course suits professionals who already work with qualitative agricultural or rural development data and need a repeatable method for converting field evidence into credible findings. It is appropriate for staff in ministries, development agencies, NGOs, research institutions, banks, agribusinesses and consulting teams.

What you will be able to do

  • Build an NVivo project structure for agriculture and rural development research
  • Prepare interview, focus group, observation and document data for analysis
  • Develop a codebook using deductive, inductive and in vivo coding methods
  • Create cases, classifications and attributes for farmer, household and market comparisons
  • Apply consistent coding procedures and document analytical decisions in memos
  • Run text search, coding, matrix coding and compound queries in NVivo
  • Interpret coded evidence using matrices, charts, cluster analysis and case comparisons
  • Produce a defensible agriculture evidence report with auditable findings and recommendations

Benefits of attending

For you

  • Produce traceable findings from farmer interviews and rural fieldwork
  • Reduce time spent manually sorting transcripts, notes and documents
  • Defend coding decisions during donor reviews, evaluations and research audits
  • Compare evidence across gender, farm type, location and market role
  • Present stronger qualitative findings to programme managers and policy stakeholders

For your organisation

  • Create consistent qualitative analysis methods across agriculture project teams
  • Improve traceability from field evidence to findings and recommendations
  • Identify adoption barriers before scaling extension, finance or market interventions
  • Strengthen donor reporting with retrievable evidence and documented coding decisions
  • Retain reusable NVivo project structures when staff or consultants change

Course modules

20 modules over 10 days

Participants can define an analysis design that links agricultural questions, data sources and reporting decisions.

  • Research questions aligned with farm household, value chain, and policy decisions
  • Unit of analysis defined for farmers, plots, traders, and institutions
  • Qualitative evidence map linking questions, sources, respondents, and outputs
  • Sampling logic documented for purposive, maximum variation, and criterion samples
  • Codebook scope matched to evaluation questions and reporting commitments
  • Data management plan covering ownership, storage, access, retention, and disposal

Participants can create an NVivo project with a clear, scalable structure for agricultural evidence.

  • NVivo project properties configured for study purpose, team, and version control
  • Folder architecture separates raw sources, working files, outputs, and archives
  • Source naming convention combines location, respondent type, date, and identifier
  • Project description records objectives, methods, boundaries, and reporting audiences
  • User roles and file permissions planned for collaborative analysis teams
  • Backup schedule protects current project files and completed analytical records

Participants can prepare field materials for reliable import, coding and retrieval in NVivo.

  • Transcript formatting preserves speaker labels, timestamps, translations, and interviewer notes
  • Field observation records distinguish description, interpretation, and reflective comments
  • Photograph metadata captures site, activity, consent status, and collection date
  • Survey open responses cleaned without removing meaningful local language expressions
  • Translation decisions documented when analysing multilingual farmer and stakeholder interviews
  • De-identification procedures protect respondents while retaining analytical context

Participants can import diverse agricultural evidence sources and apply retrievable source metadata.

  • Import Word, PDF, spreadsheet, image, audio, video, and dataset files
  • Source classifications distinguish interviews, focus groups, reports, and observations
  • Bibliographic details recorded for policy papers, studies, and market reports
  • External sources linked when files cannot be stored inside projects
  • File descriptions capture collection method, provenance, and analytical relevance
  • Import checks identify missing pages, unreadable scans, and duplicate materials

Participants can build case structures that support meaningful comparisons among agricultural actors.

  • Cases created for farmers, households, cooperatives, traders, and extension agents
  • Case classifications assign respondent roles, farm types, and institutional positions
  • Attributes record gender, age group, location, production system, and market access
  • Household and individual cases linked without conflating respondent identities
  • Classification sheets imported from structured participant and site registers
  • Attribute values checked for consistent categories, blanks, and coding errors

Participants can develop a practical codebook for agricultural research and programme evidence.

  • Deductive codes derived from theory of change and evaluation questions
  • Inductive codes capture unanticipated farmer experiences and local explanations
  • In vivo coding retains participant language for locally meaningful concepts
  • Code definitions specify inclusion criteria, exclusion criteria, and examples
  • Parent and child codes represent themes, subthemes, conditions, and consequences
  • Codebook version log records additions, mergers, revisions, and retirement decisions

Participants can code interviews, focus groups and documents using consistent analytical rules.

  • Descriptive coding identifies crops, services, constraints, actors, and locations
  • Process coding captures planting, selling, borrowing, adapting, and decision-making actions
  • Emotion coding identifies concerns, aspirations, trust, uncertainty, and perceived risks
  • Segment boundaries preserve sufficient context for later evidence interpretation
  • Multiple coding captures linked themes such as credit, inputs, and adoption
  • Coding stripes reveal overlaps, gaps, and inconsistent application of codes

Participants can analyse photographs, audio, video and field observations alongside textual evidence.

  • Audio coding links spoken passages to time-coded analytical references
  • Video coding identifies demonstration practices, interactions, and observable service conditions
  • Image regions coded for storage facilities, inputs, crops, and market infrastructure
  • Observation notes coded separately from participant statements and researcher interpretations
  • Annotations preserve contextual information without altering original source materials
  • Linked memos explain visual evidence, collection conditions, and analytical limitations

Participants can document analytical reasoning and maintain an auditable NVivo project record.

  • Analytical memos record emerging patterns, questions, assumptions, and alternative explanations
  • Methodological memos document sampling changes, translation issues, and field disruptions
  • Annotations flag uncertain passages, missing context, and follow-up requirements
  • Decision log records code changes, query choices, and interpretation revisions
  • Source memos assess credibility, bias, relevance, and evidential limitations
  • Audit trail connects raw evidence, coded extracts, findings, and recommendations

Participants can assess coding consistency and improve shared analysis procedures.

  • Intercoder agreement plan defines sample, code set, thresholds, and review process
  • Coding comparison query identifies agreement, disagreement, and absent coding patterns
  • Cohen's kappa interpreted alongside code prevalence and contextual judgement
  • Code calibration meetings resolve ambiguous definitions and boundary disagreements
  • Shared codebook governance assigns approval rights for structural changes
  • Quality assurance checklist reviews metadata, coding, memos, and project completeness

Participants can use text-based queries to identify language patterns and retrieve relevant evidence.

  • Word frequency query identifies recurring terms in farmer and stakeholder accounts
  • Stop words tailored to local languages, transcription conventions, and study terms
  • Stemmed word searches capture related forms of production and marketing terms
  • Text search query retrieves context around inputs, prices, pests, and credit
  • Spread coding captures surrounding passages without coding irrelevant material
  • Word trees inspect how participants describe causes, effects, and responses

Participants can retrieve evidence that tests relationships between coded themes and cases.

  • Coding query retrieves passages coded to adoption barriers and extension advice
  • Proximity operators examine connections between rainfall shocks and coping strategies
  • Compound queries combine textual terms, codes, attributes, and source classifications
  • Coded evidence reviewed for contradictory accounts and negative cases
  • Relationship coding maps perceived links between services, trust, and uptake
  • Query criteria documented for reproducibility and review by project colleagues

Participants can compare coded experiences across farmer, household and market participant groups.

  • Matrix coding query compares constraints across gender, farm size, and location
  • Rows define cases, classifications, or themes for targeted comparative analysis
  • Columns represent outcomes, barriers, services, perceptions, or coping responses
  • Cell contents inspected before drawing conclusions from frequency differences
  • Attribute filters isolate rainfed, irrigated, commercial, and subsistence farming groups
  • Matrix exports prepared for review, reporting, and further qualitative interpretation

Participants can summarise case evidence in structured matrices while retaining source links.

  • Framework matrix rows represent individual cases, households, communities, or enterprises
  • Columns align with domains such as production, finance, markets, and resilience
  • Case summaries distinguish direct evidence, analyst interpretation, and unanswered questions
  • Linked source references preserve traceability from summaries to original passages
  • Matrix comparisons identify common patterns, exceptions, and context-specific explanations
  • Summary quality checks test completeness, neutrality, and evidential support

Participants can use NVivo visualisations to inspect patterns and communicate qualified findings.

  • Hierarchy charts display coding distribution across themes and subthemes
  • Cluster analysis groups sources using coding similarity or word similarity
  • Comparison diagrams examine overlap between farmer groups, institutions, and issues
  • Sociograms map reported relationships among producers, buyers, lenders, and advisers
  • Charts display attribute distributions without treating coded counts as prevalence estimates
  • Visual findings interpreted with source context, sampling limits, and negative evidence

Participants can integrate qualitative NVivo evidence with structured agricultural and programme data.

  • Dataset import links open responses with survey variables and respondent identifiers
  • Classifications connect qualitative cases with farm, household, and intervention characteristics
  • Joint displays compare quantitative trends with explanatory qualitative evidence
  • Convergent findings strengthen confidence through agreement across evidence types
  • Divergent findings prompt investigation of sampling, measurement, and contextual differences
  • Mixed methods memo records integration decisions and limits on inference

Participants can analyse programme evidence against agriculture intervention theories of change.

  • Theory of change codes distinguish activities, outputs, outcomes, assumptions, and risks
  • Contribution analysis examines plausible links between interventions and observed changes
  • Outcome harvesting codes reported changes, contribution claims, and supporting evidence
  • Most significant change stories assessed for selection bias and evidential strength
  • Gender analysis compares access, control, workload, voice, and benefit distribution
  • Do no harm considerations identify exclusion, conflict, and unintended programme effects

Participants can use NVivo evidence to analyse agricultural market systems and value chain constraints.

  • Value chain coding identifies actors, functions, relationships, services, and governance
  • Market system maps distinguish core exchange, supporting functions, and rules
  • Constraint analysis separates symptoms, root causes, incentives, and capability gaps
  • Buyer requirements coded for quality, volume, timing, traceability, and payment
  • Power analysis examines price setting, information access, and bargaining relationships
  • Market evidence triangulated across producers, traders, processors, and service providers

Participants can produce clear, evidence-based reports for agricultural programme and business decisions.

  • Finding statements distinguish evidence, interpretation, inference, and recommendation
  • Representative quotations selected without exposing participant identities or sensitive details
  • Evidence tables link themes, cases, quotations, and analytical implications
  • Negative cases reported to qualify dominant patterns and avoid overclaiming
  • Recommendations specify action, owner, timeframe, resources, and monitoring indicator
  • Exported reports combine coded extracts, matrices, charts, and source references

Participants can build, review and present a complete NVivo analysis of an agriculture evidence set.

  • Project scope defines decision question, users, evidence sources, and analytical boundaries
  • Imported sources organised with classifications, attributes, metadata, and secure identifiers
  • Codebook applies deductive, inductive, and in vivo codes consistently
  • Queries test priority questions across farmer segments and market participants
  • Findings integrate matrices, coded extracts, visualisations, and contradictory evidence
  • Presentation defends recommendations using traceable evidence and documented limitations

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Agriculture NVivo project architecture template
  2. Farmer and stakeholder classification sheet
  3. Agricultural qualitative codebook template
  4. Coding consistency review checklist
  5. Matrix coding query plan
  6. Evidence-based findings report template

Who should attend

  • Monitoring and Evaluation Specialists — analyse agriculture programme evidence for credible reporting
  • Agricultural Researchers — organise and interpret field interviews, observations and documents
  • Rural Development Project Managers — turn beneficiary feedback into programme decisions
  • Agribusiness Market Analysts — assess producer, trader and buyer perspectives systematically
  • Food Security Officers — compare household experiences, coping strategies and service access
  • Extension Service Managers — identify adoption barriers and improve advisory service design

Skills and tools covered

NVivo project designQualitative codingFarmer segmentationMatrix query analysisEvidence synthesisAudit trail management

Tools and standards

NVivo, Matrix Coding Query, Framework Matrix, Coding Comparison Query

How the course runs

Training methodology

The course uses short technical briefings followed by instructor demonstrations in NVivo and applied agricultural case work. Participants work with realistic material including farmer interviews, extension visit notes, value chain documents and programme records. Group exercises examine coding consistency, respondent classification, query design and interpretation of contrasting evidence. Simulations address review meetings where analysts must explain findings and evidence trails. Each participant develops an application plan for a current or planned research, evaluation, market study or programme learning assignment.

Requirements and prerequisites

Participants should have experience collecting, reading or reviewing qualitative data such as interview transcripts, focus group notes, farmer surveys with open responses, observation records or programme documents. They should understand their own agricultural, food security, rural development or agribusiness context and be comfortable using standard desktop software. Prior NVivo experience is not required, although participants who have opened NVivo before will progress faster. Statistical programming, advanced research methods, database administration and prior qualitative software training are not required.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

Participants should be familiar with qualitative field materials such as transcripts, focus group notes, observations or programme documents. No prior NVivo training, statistical programming or advanced research degree is required.

Participants should bring a laptop capable of running the agreed NVivo version and, where permitted, non-sensitive sample materials from a current assignment. Trainers can also provide agricultural case materials for participants who cannot use workplace data.

The course is designed for professionals analysing agriculture, food security, rural livelihoods, market systems or agribusiness evidence. It is particularly useful for monitoring and evaluation staff, researchers, programme managers and market analysts.

This course focuses on using NVivo to organise, code, query and report qualitative and mixed-methods data. It applies these functions to agricultural issues such as farmer adoption, value chains, extension services, resilience and market access.

Participants can use the project structure, codebook, classification sheet and query plan for a current evaluation, market assessment, research study or learning review. The methods support clearer evidence trails from field material to recommendations.

Each training day runs from 08:30 to 16:30 and provides about 6.5 contact hours. The first week builds project, coding and classification capability; the second week focuses on queries, comparisons, visualisation, reporting and the final capstone.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.