Course overview
Agriculture and rural development programmes generate large volumes of interview transcripts, farmer focus group notes, field observations, extension records, market assessments, photographs and policy documents. Without a disciplined approach to coding and retrieval, analysts can lose evidence trails, overlook differences between farmer groups, and produce findings that decision-makers cannot verify. NVivo provides a structured environment for organising, coding, querying and reporting qualitative and mixed-methods evidence.
This course teaches participants to build and manage NVivo projects for agriculture, food security, livelihoods, climate adaptation and agribusiness research. Participants learn to prepare field data, create case classifications, develop defensible codebooks, code text and multimedia sources, run text, coding and matrix queries, compare respondent groups, and interpret patterns without overstating conclusions. The course addresses common evidence needs such as analysing farmer adoption barriers, value chain constraints, extension service quality, market access, post-harvest losses, gendered decision-making and resilience outcomes.
Delivery combines instructor briefings, guided demonstrations, agricultural case materials, individual project work and peer review. Participants develop an NVivo analysis project from the first week, then strengthen its coding structure, classifications, queries, visualisations and reporting materials during the second week. They leave with a completed agriculture-focused NVivo project structure, an evidence-based analysis plan, reusable templates and a certificate of completion.
The course suits professionals who already work with qualitative agricultural or rural development data and need a repeatable method for converting field evidence into credible findings. It is appropriate for staff in ministries, development agencies, NGOs, research institutions, banks, agribusinesses and consulting teams.



