Qualitative Interviewing for Evaluation Training Course

Duration 10 days 20 modules · 65 contact hours
Level Intermediate Certificate on completion
Who attends Monitoring and Evaluation Officers, Evaluation Managers and others
Fee from USD 2,200 KSh 190,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-ME-107

Before you join: Participants should understand the purpose of monitoring and evaluation and have worked with programme documents, indicators, assessment data or evaluation reports.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Qualitative interviews often determine whether an evaluation explains not only what changed, but why, for whom and under what conditions. Yet interview evidence can be weakened by vague evaluation questions, poorly selected participants, leading prompts, inconsistent note-taking, unsafe data handling or conclusions that exceed the evidence. In development and humanitarian settings, these weaknesses can distort findings on relevance, inclusion, accountability, service quality and programme outcomes.

This course develops the full workflow for planning, conducting, analysing and reporting qualitative interviews within evaluations. Participants translate evaluation questions into interview lines of enquiry, develop sampling strategies, prepare semi-structured guides, establish informed consent, manage power dynamics and conduct interviews with individuals and groups. They apply recognised approaches including OECD DAC criteria, purposive sampling, the Framework Method, reflexive memoing, coding, matrix analysis, triangulation and respondent validation. The course also addresses remote interviewing, safeguarding disclosures, interpreters, translation quality and evidence use in mixed-methods evaluations.

Teaching combines short technical briefings with realistic evaluation cases from humanitarian response, public health, education, livelihoods and social protection programmes. Participants review interview extracts, identify weak questions and claims, practise coding and synthesis, and refine their own evaluation materials. Each participant leaves with an interview protocol, sampling plan, semi-structured guide, coding framework, analysis matrix and evidence-based findings brief ready to adapt for a current or planned evaluation.

The course suits professionals who already work with monitoring, evaluation, research, programme quality or accountability data and need stronger interview-based evidence for decision-making.

What you will be able to do

  • Design interview-based evaluation components aligned to evaluation questions and OECD DAC criteria
  • Develop purposive sampling plans that define participant groups, selection criteria and saturation decisions
  • Construct semi-structured interview guides using neutral prompts, probes and sequencing logic
  • Conduct ethical qualitative interviews that manage consent, confidentiality, power and safeguarding risks
  • Apply the Framework Method to code transcripts, build matrices and compare participant accounts
  • Assess qualitative evidence through triangulation, reflexive memoing, negative-case analysis and audit trails
  • Write defensible evaluation findings that distinguish participant accounts, interpretation and recommendations
  • Present a complete qualitative interview plan and analysis package for an evaluation assignment

Benefits of attending

For you

  • Produce interview guides that generate evidence against evaluation questions
  • Handle difficult interviews with clearer ethical and safeguarding judgement
  • Analyse interview material without relying on unsupported anecdotal conclusions
  • Review consultant qualitative methods and findings with greater technical confidence
  • Build reusable evaluation tools for future fieldwork and remote data collection

For your organisation

  • Stronger evidence on programme relevance, quality, outcomes and unintended effects
  • More defensible evaluation findings for donors, boards and government counterparts
  • Reduced ethical, safeguarding and confidentiality risks during participant interviews
  • Better use of beneficiary, frontline worker and stakeholder perspectives in decisions
  • Consistent qualitative protocols that can be reused across evaluations and countries

Course modules

20 modules over 10 days

Participants can define where qualitative interviews add value within an evaluation design.

  • Interview evidence matched to descriptive, explanatory and judgement-focused evaluation questions
  • OECD DAC criteria translated into answerable qualitative lines of enquiry
  • Theory of change assumptions tested through participant accounts and observations
  • Distinguishing monitoring feedback, research interviews and evaluation interviews
  • Contribution analysis questions supported by interview-based evidence
  • Mixed-methods designs linking interviews, surveys, documents and administrative records

Participants can convert evaluation questions into focused, neutral interview questions and probes.

  • Evaluation question decomposition into constructs, respondent knowledge and evidence needs
  • Question funnels moving from broad experience to specific explanatory probes
  • Neutral wording that avoids assumptions, attribution claims and preferred answers
  • Behavioural questions eliciting actions, decisions, barriers and observed changes
  • Probes for examples, comparisons, timelines, exceptions and causal mechanisms
  • Question mapping against indicators, theory-of-change assumptions and evaluation criteria

Participants can create a purposive sampling plan that supports credible comparison and interpretation.

  • Purposive sampling strategies: maximum variation, criterion, typical case and deviant case
  • Participant strata defined by gender, age, disability, location and programme exposure
  • Key informant selection based on role, knowledge, influence and independence
  • Sample frames built from programme records, stakeholder maps and referral pathways
  • Saturation decisions documented through code recurrence and information redundancy
  • Sampling limitations stated without claiming statistical representativeness

Participants can apply ethical safeguards before, during and after evaluation interviews.

  • Informed consent scripts covering purpose, voluntary participation, risks and withdrawal
  • Confidentiality limits explained for safeguarding, protection and mandatory reporting
  • Do-no-harm assessment for sensitive topics, vulnerable groups and insecure settings
  • Anonymisation choices for quotations, transcripts, notes and reporting tables
  • Data minimisation principles applied to names, contact details and identifiers
  • Referral protocols prepared for distress, protection concerns and safeguarding disclosures

Participants can adapt interview approaches to reduce exclusion and power-related response bias.

  • Positionality statements identifying interviewer roles, assumptions and potential influence
  • Power mapping between evaluators, implementers, gatekeepers and participant groups
  • Accessible interview arrangements for disability, literacy, language and mobility needs
  • Gender-sensitive approaches to privacy, interviewer matching and household decision-making
  • Trauma-informed interviewing principles for conflict, displacement and violence contexts
  • Social desirability bias reduced through framing, sequencing and independent recruitment

Participants can draft an interview guide with logical flow, neutral prompts and usable probes.

  • Interview guide architecture: opening, experience, outcomes, explanation and closing sections
  • Opening scripts establishing purpose, consent, rapport and recording permissions
  • Core questions distinguished from optional probes and follow-up prompts
  • Question sequencing designed around participant recall and emotional sensitivity
  • Plain-language adaptation for participant vocabulary, translation and oral delivery
  • Guide piloting criteria covering clarity, timing, flow and evidence yield

Participants can prepare a fieldwork protocol that supports consistent and safe data collection.

  • Fieldwork protocol specifying recruitment, appointments, privacy and escalation procedures
  • Contact scripts separating programme staff recruitment from evaluator contact
  • Interview scheduling that accounts for care work, travel, security and accessibility
  • Recording decisions balancing data quality, consent, risk and participant preference
  • Equipment checklists for audio capture, backup power, forms and secure storage
  • Fieldwork briefings aligning team roles, standards, risks and daily debriefs

Participants can conduct semi-structured interviews that produce detailed and relevant accounts.

  • Rapport-building techniques without creating false expectations or undue influence
  • Active listening demonstrated through paraphrasing, silence, clarification and summarising
  • Probing ladder from initial response to example, meaning and consequence
  • Managing digressions while preserving participant agency and emergent evidence
  • Nonverbal cues observed without treating inference as confirmed evidence
  • Closing interviews with participant questions, referrals and consent reconfirmation

Participants can respond appropriately to difficult dynamics, distress and sensitive disclosures.

  • Distress signals recognised through verbal content, affect and withdrawal
  • Grounding responses used when participants become overwhelmed during interviews
  • Safeguarding disclosures handled using agreed referral and reporting protocols
  • Gatekeeper interference addressed through private arrangements and clear boundaries
  • Hostile or dominant respondents redirected with respectful interview control
  • Early termination decisions documented when safety, consent or wellbeing changes

Participants can manage interpreted interviews and translation processes without losing key meaning.

  • Interpreter briefing covers neutrality, confidentiality, turn-taking and verbatim translation
  • Consecutive interpretation managed through short questions and planned pauses
  • Concept equivalence checked for culturally specific terms, metaphors and categories
  • Back-translation used selectively for consent materials and critical interview questions
  • Translator notes capture uncertainty, untranslatable terms and contextual explanations
  • Cross-language quality checks compare recordings, transcripts and translated quotations

Participants can design remote interviews that account for privacy, access and digital risk.

  • Platform selection considers encryption, participant access, recording and data residency
  • Remote consent procedures confirm privacy, identity, location and voluntary participation
  • Telephone interview guides use shorter questions and explicit verbal signposting
  • Connectivity failures managed through fallback channels, rescheduling and partial-data rules
  • Digital safety assessment addresses shared devices, surveillance and call visibility
  • Online rapport techniques compensate for absent visual and environmental cues

Participants can establish a secure, auditable workflow for interview records and transcripts.

  • Interview notes separate direct quotations, observations, interpretations and follow-up actions
  • Verbatim transcription conventions document pauses, overlaps, uncertainty and nonverbal context
  • Transcript quality assurance compares samples against recordings and field notes
  • File naming conventions link participant codes, dates, versions and consent status
  • Access controls assign permissions for recordings, transcripts, identifiers and analyses
  • Retention schedules specify deletion, archiving and handover responsibilities

Participants can create and apply a transparent coding framework to interview material.

  • Deductive codes derived from evaluation questions, criteria and theory of change
  • Inductive codes developed from unexpected patterns, language and participant priorities
  • Codebook fields define labels, definitions, inclusion rules and exclusion rules
  • First-cycle coding uses descriptive, process, values and in-vivo codes
  • Double-coding checks expose ambiguous definitions and inconsistent code application
  • Reflexive memos record analytic decisions, assumptions and emerging explanations

Participants can use the Framework Method to compare coded evidence across cases and groups.

  • Framework matrices organise cases, themes, quotations and analytic summaries
  • Rows defined by participant, household, site, institution or respondent category
  • Columns structured around evaluation questions, mechanisms and outcome domains
  • Charting condenses transcript evidence while retaining source references and quotations
  • Matrix comparison identifies convergence, divergence and group-specific experiences
  • Analytic displays link reported changes to contextual conditions and explanations

Participants can assess the credibility of interview findings before drawing evaluation conclusions.

  • Triangulation compares interview accounts with documents, observations and quantitative data
  • Negative-case analysis tests emerging explanations against contradictory participant evidence
  • Member checking distinguishes factual correction from agreement with evaluator interpretation
  • Source appraisal considers proximity, incentives, recall and knowledge limitations
  • Audit trails document evidence paths from transcript segment to reported finding
  • Claim-strength ratings match conclusion language to available qualitative evidence

Participants can use interview evidence to examine plausible contribution and causal mechanisms.

  • Process tracing tests causal mechanisms through predicted evidence and alternative explanations
  • Contribution claims distinguish programme influence from sole attribution
  • Timeline reconstruction links intervention activities, decisions and reported outcomes
  • Rival explanations examined through counterfactual questions and discrepant cases
  • Mechanism evidence separates reported perceptions from independently corroborated events
  • Context analysis identifies conditions that enabled, constrained or reversed outcomes

Participants can write clear findings that connect evidence, interpretation and actionable conclusions.

  • Finding statements present evidence, interpretation, scope and relevant limitations
  • Quotation selection illustrates patterns without exposing participants or overstating prevalence
  • Evidence tables connect claims to sources, methods and confidence assessments
  • Conclusions answer evaluation questions rather than repeat descriptive observations
  • Recommendations specify responsible actors, actions, timing and implementation conditions
  • Plain-language reporting preserves methodological accuracy for nontechnical decision-makers

Participants can review interview-based evaluation work against explicit quality standards.

  • Quality review checks alignment between questions, sample, guide, analysis and claims
  • COREQ reporting items adapted for transparent evaluation interview documentation
  • Peer debriefing challenges assumptions, coding choices and evidential interpretation
  • Reviewer comments distinguish methodological faults from reasonable judgement differences
  • Data-quality checklists assess completeness, traceability, consistency and confidentiality
  • Revision logs document responses to review comments and analytical changes

Participants can plan and manage an interview workstream within an evaluation assignment.

  • Workplans sequence design, recruitment, fieldwork, transcription, analysis and reporting
  • Interviewer training plans define competencies, observation and feedback arrangements
  • Daily fieldwork dashboards track completed interviews, sample gaps and emerging risks
  • Budget assumptions cover interpreters, transcription, travel, connectivity and safeguarding support
  • Stakeholder engagement plans protect evaluator independence while supporting access
  • Decision logs record protocol changes, deviations and implications for findings

Participants can build, review and present a complete interview-based evaluation package for a defined assignment.

  • Evaluation brief translated into interview questions, evidence needs and decision uses
  • Purposive sampling plan justified against participant groups and anticipated limitations
  • Semi-structured guide assembled with consent language, questions and targeted probes
  • Fieldwork protocol specifies safeguarding, data protection, translation and quality controls
  • Coding framework and matrix model connect transcripts to findings and conclusions
  • Peer review tests coherence, ethical safeguards, credibility and reporting readiness

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Interview-based evaluation design template
  2. Purposive sampling plan
  3. Semi-structured interview guide
  4. Informed consent and safeguarding protocol
  5. Qualitative codebook and Framework Method matrix
  6. Interview findings quality-assurance checklist

Who should attend

  • Monitoring and Evaluation Officers — need credible interview evidence for evaluation questions and reports
  • Evaluation Managers — commission, oversee and quality-assure interview-based evaluation work
  • Programme Managers — use participant perspectives to improve implementation decisions
  • Research Officers — strengthen qualitative fieldwork design, coding and evidence synthesis
  • Accountability and AAP Specialists — gather safe, meaningful feedback from affected people
  • Donor and Government Evaluation Staff — assess the quality and credibility of qualitative findings

Skills and tools covered

Interview designPurposive samplingEthical interviewingQualitative codingEvidence triangulationFindings synthesis

Tools and standards

OECD DAC Evaluation Criteria, American Evaluation Association Guiding Principles, COREQ checklist, Framework Method

How the course runs

Training methodology

The course uses short briefings to introduce methods, followed by case-based design work, facilitated discussion and analysis of realistic interview extracts. Participants practise question formulation, probing, coding, matrix development and findings review through individual and group assignments. Simulations address consent, difficult respondents, interpreters and safeguarding disclosures. Trainers provide structured feedback against evaluation quality criteria. Application planning links each method to participants' own evaluations, assessments or learning reviews, whether delivered face-to-face, by telephone or through online platforms.

Requirements and prerequisites

Participants should understand the purpose of monitoring and evaluation and have worked with programme documents, indicators, assessment data or evaluation reports. Experience supporting interviews, focus groups or consultations is useful but not essential. The course assumes comfort reading English-language reports and working with basic tables or spreadsheets. Participants do not need prior training in qualitative research, statistics, specialist analysis software or academic research methods. Those bringing a live evaluation assignment will gain the most direct application value, but a current project is not required.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

You should understand basic monitoring and evaluation concepts and be able to read programme documents or evaluation reports. Prior qualitative research training is not required, and the course introduces coding and analysis methods from first principles.

Bring a laptop if possible and, ideally, a current or planned evaluation brief, theory of change or set of evaluation questions. Participants without a live assignment can work from the course cases and templates.

It is designed for M&E staff, evaluators, programme managers, researchers, accountability specialists and evaluation commissioners. It is particularly useful for professionals responsible for collecting, reviewing or using interview evidence.

This course concentrates on one-to-one and small-group qualitative interviewing within evaluation assignments. It links interview design and analysis directly to evaluation questions, OECD DAC criteria, causal reasoning, evidence quality and evaluation reporting.

You will build materials that can be adapted for a live evaluation, assessment, learning review or accountability enquiry. The templates cover sampling, consent, guides, coding, matrix analysis, quality review and reporting.

Training runs from 08:30 to 16:30 each day, with about 6.5 contact hours daily. The first week develops interview design and fieldwork capability; the second week covers coding, interpretation, reporting, quality assurance and a final capstone presentation.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.