Course overview
Qualitative interviews often determine whether an evaluation explains not only what changed, but why, for whom and under what conditions. Yet interview evidence can be weakened by vague evaluation questions, poorly selected participants, leading prompts, inconsistent note-taking, unsafe data handling or conclusions that exceed the evidence. In development and humanitarian settings, these weaknesses can distort findings on relevance, inclusion, accountability, service quality and programme outcomes.
This course develops the full workflow for planning, conducting, analysing and reporting qualitative interviews within evaluations. Participants translate evaluation questions into interview lines of enquiry, develop sampling strategies, prepare semi-structured guides, establish informed consent, manage power dynamics and conduct interviews with individuals and groups. They apply recognised approaches including OECD DAC criteria, purposive sampling, the Framework Method, reflexive memoing, coding, matrix analysis, triangulation and respondent validation. The course also addresses remote interviewing, safeguarding disclosures, interpreters, translation quality and evidence use in mixed-methods evaluations.
Teaching combines short technical briefings with realistic evaluation cases from humanitarian response, public health, education, livelihoods and social protection programmes. Participants review interview extracts, identify weak questions and claims, practise coding and synthesis, and refine their own evaluation materials. Each participant leaves with an interview protocol, sampling plan, semi-structured guide, coding framework, analysis matrix and evidence-based findings brief ready to adapt for a current or planned evaluation.
The course suits professionals who already work with monitoring, evaluation, research, programme quality or accountability data and need stronger interview-based evidence for decision-making.



