Strategic Business Analysis Training Course

Duration 10 days 17 modules · 65 contact hours
Level Advanced Certificate on completion
Who attends Senior Business Analysts, Business Analysis Managers and others
Fee from USD 2,200 KSh 190,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-PM-113

Before you join: Participants should have practical experience contributing to projects, change initiatives, process improvement, product work or business analysis.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Strategic business analysis addresses decisions that sit above individual requirements: which customer, policy, service, operating-model or technology problem should be solved; what change is justified; and how leaders can compare options before committing funds and people. Analysts working at this level must connect external pressures, organisational strategy, stakeholder needs, process performance, data and financial consequences. They also need to challenge assumed solutions while maintaining a clear route from strategic intent to measurable benefits.

This course develops the analysis methods used to frame complex change initiatives and produce decision-ready recommendations. Participants examine strategy using PESTLE, Porter's Five Forces, SWOT and value-chain analysis; define business needs and measurable objectives; assess current and future states; model capabilities, value streams and operating impacts; identify stakeholders; develop options; and prepare business cases, roadmaps and benefits measures. Attention is given to strategic requirements, investment appraisal, risk, governance and traceability from enterprise goals through to initiative outcomes.

Teaching combines focused instructor briefings with realistic cases, team analysis, facilitated critique, simulations and individual application planning. Participants progressively build a strategic analysis pack based on a selected transformation, service-improvement, policy, digital or operating-model challenge. The final capstone requires them to present an evidence-based recommendation to a decision panel. Successful participants receive a certificate of completion after ten classroom or live-online days, each running from 08:30 to 16:30 with approximately 6.5 contact hours.

The course is designed for experienced business analysts, project professionals, product and change leaders, operational managers and consultants who contribute to major investment or transformation decisions.

What you will be able to do

  • Apply PESTLE, Porter's Five Forces and SWOT to frame strategic business problems
  • Define measurable business needs, strategic objectives and critical success factors
  • Model current-state and target-state capabilities, value streams and operating impacts
  • Develop and evaluate strategic options using weighted decision criteria and financial evidence
  • Produce an investment-ready business case with costs, benefits, risks and assumptions
  • Create a benefits realisation plan with measures, owners, baselines and review points
  • Build a phased transformation roadmap linked to dependencies, governance and strategic outcomes
  • Present a defensible strategic analysis recommendation to senior decision-makers

Benefits of attending

For you

  • Produce investment recommendations rather than only documenting solution requirements
  • Challenge proposed solutions with structured strategic and economic evidence
  • Lead senior-stakeholder conversations about options, trade-offs and measurable benefits
  • Create business cases and roadmaps suitable for portfolio or steering-group review
  • Build a portfolio-quality strategic analysis pack from a live work challenge

For your organisation

  • Improves early-stage investment decisions through explicit options, assumptions and evaluation criteria
  • Reduces solution-first initiatives that lack a defined business need or benefit owner
  • Connects strategic priorities to capability, process, technology and change requirements
  • Creates stronger accountability for benefits after projects move into operational use
  • Provides reusable analysis templates for transformation, service redesign and portfolio decisions

Course modules

17 modules over 10 days

Participants can frame a strategic business problem and define the decision it must support.

  • Strategic business analysis compared with requirements analysis and project delivery
  • Decision statements define authority, timing, investment threshold and required evidence
  • Problem framing separates symptoms, causes, constraints and desired business outcomes
  • Context diagrams establish organisational boundaries, external actors and decision interfaces
  • Strategic intent translated into analysis questions and testable working hypotheses
  • Issue trees structure complex questions into mutually exclusive evidence areas

Participants can assess external forces and identify their strategic implications.

  • PESTLE analysis identifies political, economic, social, technological, legal and environmental drivers
  • Porter's Five Forces tests industry profitability and competitive pressure
  • Scenario planning distinguishes predetermined elements from critical strategic uncertainties
  • Competitor profiles compare value propositions, capabilities, channels and strategic intent
  • Market segmentation separates customer groups by needs, behaviours and economics
  • Implications logs connect external signals to threats, opportunities and decisions

Participants can connect enterprise strategy to value propositions, objectives and analysis priorities.

  • Mission, vision and strategic themes translated into observable organisational choices
  • Balanced Scorecard perspectives connect financial, customer, process and capability objectives
  • Strategy maps show cause-and-effect relationships between objectives and performance measures
  • Value propositions specify target users, jobs, pains, gains and differentiation
  • Value-chain analysis locates activities that create cost, quality or service advantage
  • Strategic assumptions register records beliefs requiring evidence before investment approval

Participants can define a measurable business need and outcome-based success criteria.

  • Needs statements distinguish required outcomes from preferred solutions and features
  • SMART objectives specify target performance, deadline, scope and accountable owner
  • Critical success factors identify conditions necessary for strategic outcome delivery
  • Key performance indicators define formula, source, baseline, target and reporting frequency
  • Outcome measures separate adoption, operational performance, financial return and customer impact
  • Logic models link inputs, activities, outputs, outcomes and intended long-term impacts

Participants can map decision stakeholders and design appropriate engagement and governance arrangements.

  • Stakeholder maps identify sponsors, beneficiaries, influencers, regulators and delivery groups
  • Power-interest grids prioritise engagement effort and escalation routes
  • RACI matrices clarify decision rights, accountabilities, consultation and information needs
  • Stakeholder value analysis identifies expected gains, losses, concerns and incentives
  • Governance forums align decisions with delegated authority, evidence and stage gates
  • Engagement plans sequence interviews, workshops, reviews and executive decision sessions

Participants can diagnose the current state using evidence, process measures and root-cause methods.

  • SIPOC diagrams define suppliers, inputs, process boundaries, outputs and customers
  • Value-stream maps expose waiting, rework, handoffs, queues and non-value-added activity
  • Process performance baselines combine volume, cycle time, cost, quality and demand data
  • Five Whys tests causal chains behind recurring performance failures
  • Fishbone diagrams organise potential causes across people, process, technology and policy
  • Evidence logs distinguish observed facts, estimates, assumptions and unresolved questions

Participants can assess capabilities and operating-model components required to deliver strategy.

  • Business capability maps describe stable abilities independent of organisational structure
  • Capability heat maps rate strategic importance, maturity, performance and investment need
  • Target operating model dimensions cover processes, people, governance, technology and information
  • Operating-model gaps identify changes required between current and target capabilities
  • Customer journey maps reveal cross-functional moments, pain points and service failures
  • Service blueprints connect frontstage interactions with supporting processes and systems

Participants can describe a feasible future state and define strategic requirements without premature solution design.

  • Future-state principles set non-negotiable design choices and investment boundaries
  • Business architecture viewpoints connect capabilities, value streams, information and stakeholders
  • Strategic requirements express outcome, rationale, measure, priority and acceptance evidence
  • Requirements hierarchies trace enterprise objectives through capabilities, initiatives and features
  • Gap analysis compares current performance, target state and required change
  • Assumption testing identifies uncertain conditions that could invalidate future-state designs

Participants can generate credible strategic options and define each option's scope and assumptions.

  • Option framing creates distinct choices including do nothing, improve, partner and transform
  • Design constraints establish policy, budget, timetable, risk and technology boundaries
  • Build-buy-partner analysis compares internal development, procurement and collaboration alternatives
  • Service redesign options address demand management, channel shift and process simplification
  • Option descriptions define scope, target groups, operating changes and enabling investments
  • Assumption cards make dependencies, uncertainties and preconditions visible for each option

Participants can compare strategic options transparently using qualitative and quantitative criteria.

  • Weighted decision matrices score options against agreed strategic and delivery criteria
  • Cost-benefit analysis compares monetised impacts, timing, assumptions and residual effects
  • Sensitivity analysis tests decisions against changes in critical assumptions
  • Risk-adjusted comparison considers probability, impact, mitigation cost and exposure
  • MoSCoW prioritisation distinguishes mandatory outcomes from desirable scope elements
  • Recommendation narratives explain trade-offs, rejected options and decision consequences

Participants can prepare proportionate financial evidence for investment and option decisions.

  • Cost models separate capital expenditure, operating expenditure, transition and recurring costs
  • Benefit categories include revenue, cost avoidance, productivity, risk reduction and service value
  • Net present value discounts future cash flows using stated rates
  • Payback period identifies investment recovery timing and its decision limitations
  • Total cost of ownership captures acquisition, implementation, support, renewal and retirement
  • Benefits confidence ratings distinguish validated estimates from uncertain forecasts

Participants can produce a structured business case suitable for investment governance.

  • Five Case Model structures strategic, economic, commercial, financial and management evidence
  • Strategic case defines the need, objectives, scope and alignment
  • Economic case compares options, value for money and preferred recommendation
  • Commercial case assesses sourcing approach, market conditions and contractual considerations
  • Financial case presents affordability, cash flow, funding source and financial exposure
  • Management case sets delivery governance, risk controls, milestones and benefits ownership

Participants can plan benefits ownership, measurement and post-implementation review.

  • Benefits maps connect change outputs to capabilities, outcomes and strategic objectives
  • Benefits profiles define owners, measures, baselines, targets, timing and dependencies
  • Disbenefit analysis identifies negative effects requiring monitoring, mitigation or acceptance
  • Benefit dependency networks expose enabling projects, adoption actions and external conditions
  • Benefits realisation plans schedule measurement reviews beyond project closure
  • Post-implementation reviews test whether predicted outcomes and assumptions proved valid

Participants can assess strategic uncertainty and establish proportionate assurance controls.

  • Risk registers record causes, events, consequences, controls, owners and responses
  • Bow-tie analysis links preventive controls, events, recovery controls and consequences
  • Strategic risk appetite defines acceptable exposure across key risk categories
  • Scenario stress testing examines option resilience under adverse external conditions
  • Assurance plans specify independent reviews, evidence standards and decision checkpoints
  • Decision logs preserve rationale, assumptions, approvals and unresolved matters

Participants can sequence strategic change into a realistic roadmap with dependencies and adoption actions.

  • Transformation roadmaps sequence capabilities, releases, policy changes and operational transitions
  • Dependency maps identify prerequisites, interfaces, resource conflicts and critical handoffs
  • Transition states define temporary operating arrangements between current and target models
  • Change impact assessments examine role, process, technology, information and policy effects
  • Readiness assessments test sponsorship, capacity, skills, communications and operational preparedness
  • Portfolio alignment compares initiative timing, funding needs and strategic contribution

Participants can communicate strategic analysis clearly to executives and decision forums.

  • Executive summaries state the decision, recommendation, evidence, value and requested action
  • Pyramid Principle structures messages from conclusion through supporting arguments and evidence
  • Decision papers distinguish facts, assumptions, options, risks and approval requirements
  • Data visualisation selects charts that reveal trends, comparisons, drivers and uncertainty
  • Challenge preparation anticipates questions about affordability, feasibility, risk and benefits
  • Facilitated decision sessions resolve disagreements through criteria, evidence and recorded decisions

Participants can build, review and present a complete strategic analysis pack recommending a justified course of action.

  • Capstone brief establishes strategic problem, decision authority, constraints and evidence sources
  • Analysis pack integrates context, need, stakeholders, current state and target state
  • Options appraisal applies weighted criteria, costs, benefits, risks and sensitivities
  • Business case recommendation states preferred option, funding need and delivery approach
  • Benefits plan assigns measures, owners, baselines, targets and review dates
  • Executive presentation defends roadmap, assumptions, trade-offs and requested decision

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Strategic problem framing template
  2. Business capability heat-map model
  3. Strategic options evaluation matrix
  4. Five Case Model business case template
  5. Benefits realisation plan
  6. Transformation roadmap and dependency map

Who should attend

  • Senior Business Analysts — need to shape initiatives before solution requirements are defined
  • Business Analysis Managers — need consistent methods for strategic analysis and investment recommendations
  • Project Managers — need to confirm that project scope supports measurable business outcomes
  • Product Managers — need to assess strategic opportunities, options and value hypotheses
  • Transformation Managers — need to connect target operating models with roadmaps and benefits
  • Operations Managers — need evidence to prioritise service, process and capability improvements

Skills and tools covered

Strategic problem framingBusiness capability analysisOption evaluationBusiness case developmentBenefits realisationTransformation roadmapping

Tools and standards

BABOK Guide, PESTLE analysis, Porter's Five Forces, Five Case Model

How the course runs

Training methodology

The course uses short instructor briefings to establish methods, followed by cases drawn from transformation, public service, banking, operations and digital change. Participants work in groups to interpret evidence, model current and future states, compare options and prepare decision papers. Simulations test stakeholder challenge, governance decisions and executive presentations. Individual application planning helps participants adapt each method to an active organisational issue. Facilitated peer review focuses on evidence quality, assumptions, feasibility, benefits and decision clarity.

Requirements and prerequisites

Participants should have practical experience contributing to projects, change initiatives, process improvement, product work or business analysis. They should be comfortable discussing business objectives, stakeholders, basic costs and benefits, and operational performance. Prior exposure to requirements gathering, project governance or process mapping is helpful. This is an advanced course, so it assumes confidence working with ambiguous business problems and senior stakeholders. Formal business analysis certification, an MBA, finance qualification, coding ability and prior knowledge of BABOK Guide terminology are not required.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

Participants need practical experience of projects, change, operations, product work or business analysis. They do not need a formal business analysis qualification, but should be ready to work with ambiguous problems and business evidence.

Bring a current or recent strategic change challenge if organisational policy permits discussion of it. Participants will use anonymised cases where confidential information cannot be shared, and should bring a laptop for live-online delivery.

It is suited to experienced analysts, project managers, transformation leads, product managers, operations managers and internal consultants. It is particularly useful for people moving from solution requirements into investment, operating-model or portfolio decisions.

Requirements engineering focuses on specifying what a selected solution must do, while project management focuses on planning and controlling delivery. This course addresses the earlier strategic work: defining the need, assessing options, justifying investment and planning benefits.

The templates can be used for service redesign, digital transformation, policy implementation, operating-model change and major technology investment. Participants leave with an analysis pack structure that can be adapted for steering groups, investment committees and portfolio reviews.

The first week establishes strategic context, current-state evidence, capabilities and future-state requirements. The second week develops options, financial and business-case evidence, benefits, roadmaps and executive communication, ending with the capstone presentation. Each day runs 08:30 to 16:30 and provides approximately 6.5 contact hours.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.