Course overview
Professionals in customer-facing, operational and corporate roles are often expected to handle demanding requests, complaints, conflicting priorities and challenging behaviour without becoming defensive, overly accommodating or confrontational. Confidence and assertiveness are practical workplace skills: stating a position clearly, setting reasonable limits, asking for what is needed and maintaining service standards under pressure. Poorly handled conversations can create avoidable escalation, delayed decisions, unclear commitments and strained working relationships.
This course develops confident, respectful communication for service interactions with customers, colleagues, managers and senior stakeholders. Participants learn to distinguish assertiveness from aggression and passivity; use DESC, SBI and interest-based negotiation methods; manage objections and criticism; say no without damaging relationships; and address difficult behaviour calmly. The course also covers assertive written communication, meeting contributions, escalation decisions and service recovery conversations.
Teaching combines concise instructor briefings, realistic cases, group discussion, communication simulations and structured feedback. Participants prepare and refine responses for recurring workplace situations, including unreasonable requests, complaints, workload conflicts and performance concerns. They leave with a personal assertiveness action plan, reusable conversation templates and practical checklists for preparing, conducting and following up important discussions. The five-day instructor-led course is available in classrooms in more than 50 cities or live online, with a certificate of completion.
The course suits professionals who already communicate regularly with others but need greater consistency when pressure, hierarchy, disagreement or customer expectations make direct communication difficult.



