Confidence and Assertiveness Training Course

Duration 5 days 10 modules · 33 contact hours
Level Intermediate Certificate on completion
Who attends Customer Service Professionals, Team Leaders and others
Fee from USD 1,100 KSh 95,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-PE-055

Before you join: Participants should have experience communicating with customers, colleagues, suppliers or internal stakeholders in a professional setting.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Professionals in customer-facing, operational and corporate roles are often expected to handle demanding requests, complaints, conflicting priorities and challenging behaviour without becoming defensive, overly accommodating or confrontational. Confidence and assertiveness are practical workplace skills: stating a position clearly, setting reasonable limits, asking for what is needed and maintaining service standards under pressure. Poorly handled conversations can create avoidable escalation, delayed decisions, unclear commitments and strained working relationships.

This course develops confident, respectful communication for service interactions with customers, colleagues, managers and senior stakeholders. Participants learn to distinguish assertiveness from aggression and passivity; use DESC, SBI and interest-based negotiation methods; manage objections and criticism; say no without damaging relationships; and address difficult behaviour calmly. The course also covers assertive written communication, meeting contributions, escalation decisions and service recovery conversations.

Teaching combines concise instructor briefings, realistic cases, group discussion, communication simulations and structured feedback. Participants prepare and refine responses for recurring workplace situations, including unreasonable requests, complaints, workload conflicts and performance concerns. They leave with a personal assertiveness action plan, reusable conversation templates and practical checklists for preparing, conducting and following up important discussions. The five-day instructor-led course is available in classrooms in more than 50 cities or live online, with a certificate of completion.

The course suits professionals who already communicate regularly with others but need greater consistency when pressure, hierarchy, disagreement or customer expectations make direct communication difficult.

What you will be able to do

  • Apply the DESC script to state concerns, requests and consequences clearly
  • Use active listening and questioning techniques to clarify service issues
  • Set professional boundaries using clear refusal and conditional agreement language
  • Handle complaints using acknowledgement, clarification, resolution and confirmation stages
  • Prepare assertive responses to criticism, objections and unreasonable requests
  • Use the SBI model to give and receive constructive feedback
  • Apply Thomas-Kilmann conflict modes to select appropriate response strategies
  • Produce a personal assertiveness action plan for recurring workplace conversations

Benefits of attending

For you

  • Greater confidence when challenging unclear requests or unrealistic commitments
  • Clearer boundaries around workload, availability and decision authority
  • More controlled responses to complaints, criticism and difficult behaviour
  • Stronger meeting contributions with concise evidence-based statements
  • A repeatable preparation method for high-stakes conversations

For your organisation

  • Fewer avoidable escalations caused by unclear communication or delayed responses
  • More consistent handling of customer complaints and service recovery commitments
  • Improved accountability for decisions, actions, owners and deadlines
  • Reduced conflict between teams managing competing priorities and handoffs
  • Stronger manager and employee conversations about performance and workload

Course modules

10 modules over 5 days

Participants can identify confidence behaviours and prepare for situations that trigger self-doubt or avoidance.

  • Confidence as observable behaviour: voice, posture, preparation and decision ownership
  • Separating confidence from aggression, passivity and people-pleasing responses
  • Self-efficacy sources: mastery, modelling, feedback and physiological state management
  • Identifying workplace triggers through an antecedent-belief-consequence response map
  • Internal dialogue reframed using evidence, alternatives and controllable next actions
  • Personal confidence baseline scored against recurring service and stakeholder situations

Participants can communicate needs, limits and expectations using assertive language and non-verbal cues.

  • Assertive rights and responsibilities applied to professional service commitments
  • Passive, aggressive, passive-aggressive and assertive communication patterns compared
  • DESC script: describe, express, specify and state consequences clearly
  • Broken-record technique used when requests exceed agreed boundaries
  • Fogging responses acknowledge valid points without surrendering a position
  • Non-verbal congruence: pace, volume, eye contact, stance and pauses

Participants can clarify needs and communicate requests in direct, respectful and specific terms.

  • SBI feedback model separates situation, behaviour and observable impact
  • Active listening uses paraphrase, summary, minimal encouragers and clarification
  • Open, probing and closed questions selected for service conversations
  • Message framing links requests to standards, priorities and customer outcomes
  • First-person statements express boundaries without blame or accusation
  • Plain-language explanations replace jargon, hedging and unnecessary apology

Participants can respond to complaints and challenging conduct while protecting service standards and personal boundaries.

  • Complaint conversations structured through acknowledge, clarify, resolve and confirm
  • Emotional labelling reduces defensiveness while preserving accountability and service standards
  • De-escalation language separates unacceptable behaviour from legitimate customer concerns
  • Limits stated calmly when requests breach policy, safety or authority
  • Escalation decisions follow defined authority levels, evidence and response times
  • Written follow-up records commitments, ownership, deadlines and outstanding questions

Participants can decline, defer or renegotiate requests without creating unnecessary conflict.

  • Request triage distinguishes urgent, important, delegated and declined work
  • Refusal formula combines acknowledgement, clear boundary, reason and alternative
  • Priority trade-offs discussed using workload, risk, deadlines and service commitments
  • Conditional agreement clarifies scope, resources, authority and acceptance criteria
  • Boundary statements address interruptions, unreasonable availability and role ambiguity
  • Stakeholder expectations reset before missed commitments become service failures

Participants can address disagreement constructively and seek workable agreements under pressure.

  • Thomas-Kilmann modes matched to importance, relationship and time pressure
  • Interest-based negotiation distinguishes positions, needs, options and objective criteria
  • Conflict facts separated from interpretations, assumptions and personal judgements
  • Two-column preparation identifies their interests, your interests and shared interests
  • Assertive challenge questions test unclear claims, risks and proposed actions
  • Agreements document decisions, concessions, owners, review dates and escalation routes

Participants can raise performance concerns and respond constructively when receiving difficult feedback.

  • Feedback requests specify observed behaviour, desired change and review point
  • SBI model structures corrective feedback without character judgement
  • Feedforward converts recurring criticism into future-focused behavioural requests
  • Defensive reactions managed through pause, clarification and partial agreement
  • Receiving feedback separates useful data from tone, intent and emotion
  • Performance concerns raised early with evidence, standards and support

Participants can contribute confidently, challenge assumptions and secure clarity in meetings and virtual discussions.

  • Meeting contributions framed as point, evidence, implication and request
  • Assertive interruption restores agenda control without dismissing colleagues
  • Disagreement language challenges ideas while protecting working relationships
  • Decision rights clarified using RACI roles and delegated authority
  • Speaking time managed through preparation, concise statements and purposeful silence
  • Remote communication uses explicit turn-taking, chat signals and camera presence

Participants can adapt assertive communication to telephone, email, face-to-face and internal service interactions.

  • Telephone assertiveness uses pacing, signposting, silence and confirmation checks
  • Email boundaries use clear subjects, concise requests, deadlines and escalation
  • Face-to-face service recovery balances empathy, policy and realistic commitments
  • Internal customer conversations address handoffs, delays and competing priorities
  • Senior stakeholder requests tested against remit, risk and decision authority
  • Cross-cultural directness adjusted without weakening clarity, respect or accountability

Participants can prepare for demanding conversations and maintain an individual plan for continued assertiveness development.

  • Stress signals recognised before avoidance, over-explaining or reactive communication begins
  • STOP technique creates pause between trigger, emotion and response
  • Pre-conversation planning sets outcome, boundary, evidence and fallback options
  • Personal assertiveness plan targets two recurring workplace conversations
  • Implementation intentions define cue, response, support and review date
  • Progress measures track boundary adherence, response quality and confidence ratings

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. DESC conversation planning template
  2. Complaint handling conversation checklist
  3. Assertive refusal and conditional agreement phrase bank
  4. SBI feedback preparation worksheet
  5. Difficult conversation preparation model
  6. Personal assertiveness action plan

Who should attend

  • Customer Service Professionals — need to manage complaints, demands and service recovery confidently
  • Team Leaders — need to set expectations and address performance concerns directly
  • Relationship Managers — need to protect client relationships while maintaining professional boundaries
  • Project Coordinators — need to challenge delays, clarify ownership and secure commitments
  • Operations Professionals — need to manage competing requests and escalate issues appropriately
  • Technical Specialists — need to communicate recommendations confidently with non-specialist stakeholders

Skills and tools covered

Assertive communicationBoundary settingComplaint handlingConflict managementConstructive feedbackStakeholder communication

Tools and standards

DESC assertiveness model, SBI feedback model, Thomas-Kilmann Conflict Mode Instrument, RACI matrix

How the course runs

Training methodology

The course uses short instructor briefings to introduce communication models, followed by case work, group exercises, simulations and structured reflection. Participants apply techniques to realistic service, stakeholder and team situations, including complaints, refusals, workload conflicts and feedback conversations. Trainers provide observation-based feedback on wording, tone, listening and non-verbal communication. Application planning helps participants select priority conversations, prepare clear messages and define follow-up actions for use after the course.

Requirements and prerequisites

Participants should have experience communicating with customers, colleagues, suppliers or internal stakeholders in a professional setting. They should be familiar with the types of meetings, emails, calls and service interactions common in their role, and be willing to reflect on recurring communication challenges. No formal qualification, psychology background or management experience is required. This is not a public-speaking course and does not require advanced presentation skills. Participants do not need prior training in conflict resolution, negotiation or coaching methods.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

You should have experience of regular workplace communication with customers, colleagues or stakeholders. No prior training in assertiveness, negotiation, psychology or conflict management is required.

Bring examples of conversations you find difficult, such as a recurring complaint, workload request or disagreement with a colleague. Do not bring confidential customer, employee or commercial information.

The course is designed for professionals who need to communicate clearly while maintaining positive working relationships. It is particularly relevant for customer service, operations, project, technical, supervisory and relationship-management roles.

Negotiation courses focus primarily on reaching agreements between parties, while presentation courses focus on structured speaking to groups. This course concentrates on everyday assertive behaviour in service interactions, meetings, feedback and boundary-setting conversations.

Participants use course frameworks to prepare real requests, refusals, complaints and feedback discussions. The personal action plan identifies priority conversations and sets specific follow-up actions after the course.

Each training day runs from 08:30 to 16:30 and provides approximately 6.5 contact hours, excluding breaks. Time is divided between instructor input, cases, communication practice, peer discussion, feedback and action planning.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.