Data Strategy Development Training Course

Duration 5 days 10 modules · 33 contact hours
Level Intermediate Certificate on completion
Who attends Chief Data Officers and data leaders, Data and analytics managers and others
Fee from USD 1,100 KSh 95,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-DA-083

Before you join: Participants should have practical familiarity with their organisation's business processes, data sources, reporting or technology environment.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Organisations collect operational, customer, financial, programme and digital-channel data, yet often lack agreed priorities for using and managing it. Teams may fund dashboards, cloud platforms or AI pilots without clear ownership, quality rules, architecture choices or measures of value. A data strategy resolves these decisions by linking enterprise objectives to the data capabilities, governance arrangements, investments and delivery priorities required to support better decisions and services.

This course teaches participants to develop a practical, business-aligned data strategy. Participants assess current maturity, identify priority data domains and use cases, define governance roles, set data quality expectations, establish architecture and data product principles, and address privacy, security and responsible AI requirements. They learn to build a target operating model, prioritise initiatives using value, feasibility and risk criteria, and create a roadmap with accountable owners, milestones, costs and performance measures.

Teaching combines focused instructor briefings with realistic cases drawn from banking, government, NGO and corporate settings. Participants work through maturity evidence, use-case portfolios, governance scenarios, data quality issues and investment trade-offs. They leave with a reusable data strategy pack containing a strategy map, maturity assessment, governance design, prioritised roadmap and first-90-day action plan. The course is delivered over five instructor-led days, either in a classroom or live online, and participants receive a certificate of completion.

The course is suited to managers and specialists responsible for data, technology, analytics, transformation, risk or operational improvement who need to turn broad data ambitions into an approved and deliverable plan.

What you will be able to do

  • Formulate a business-aligned data strategy using strategic objectives, value hypotheses and target capabilities
  • Assess current data management maturity using structured evidence, scoring scales and gap analysis
  • Prioritise data use cases through value, feasibility, risk and dependency criteria
  • Design a data governance operating model with defined roles, decision rights and escalation routes
  • Define data quality, metadata, architecture and data product requirements for priority domains
  • Apply privacy, security and responsible AI controls within data strategy decisions
  • Build a sequenced roadmap with initiatives, owners, dependencies, investment needs and KPIs
  • Present a data strategy recommendation through an executive strategy map and decision paper

Benefits of attending

For you

  • Produce a defensible data strategy proposal for senior decision-makers
  • Assess data maturity without relying solely on vendor capability claims
  • Lead governance discussions with clear ownership and decision-rights models
  • Prioritise data investments using transparent value and delivery criteria
  • Translate data, analytics and AI ambitions into funded implementation actions

For your organisation

  • Links data investment to measurable operational, customer and financial outcomes
  • Reduces duplicated data initiatives and conflicting platform decisions
  • Clarifies accountability for critical data, quality issues and access approvals
  • Improves prioritisation of analytics, data platform and AI investments
  • Establishes roadmap measures for adoption, quality, compliance and realised value

Course modules

10 modules over 5 days

Participants can explain the purpose, scope and core components of a data strategy.

  • Strategic data decisions linked to mission, services and commercial outcomes
  • Data strategy components: vision, principles, capabilities, operating model and roadmap
  • Distinguishing data strategy from analytics, IT, digital and AI strategies
  • Stakeholder mapping using power-interest grids and decision-rights analysis
  • Data value chains from source capture through consumption and action
  • Typical failure patterns: technology-first programmes, unclear ownership and unmeasured benefits

Participants can identify and prioritise data opportunities that support business objectives.

  • Business capability maps connecting strategic objectives, processes, information and decisions
  • OKRs translated into data-enabled use cases and measurable value hypotheses
  • Use-case portfolio scoring by value, feasibility, risk and time-to-benefit
  • Benefits dependency networks linking data products to operational performance measures
  • Value-stream analysis identifies decisions constrained by unavailable or unreliable data
  • Investment cases separate recurring operating costs from one-time change costs

Participants can assess data maturity and define evidence-based target capability requirements.

  • Current-state assessment across people, process, data, technology and governance
  • DAMA-DMBOK knowledge areas used to structure discovery and evidence collection
  • Data maturity model scoring with defined evidence, scales and calibration
  • Interviews, document reviews and data profiling triangulate maturity findings
  • Gap analysis distinguishes capability weaknesses from isolated delivery issues
  • Target-state statements define measurable capability outcomes and design constraints

Participants can design governance roles, decision rights and control mechanisms for priority data domains.

  • Data governance operating model: councils, domains, roles and escalation paths
  • RACI matrices assign accountability for critical data elements and decisions
  • Data owners, stewards, custodians and consumers define distinct accountabilities
  • Decision rights cover standards, access approvals, quality exceptions and retention
  • Policy hierarchy links principles, policies, standards, procedures and controls
  • Federated governance balances enterprise consistency with domain delivery autonomy

Participants can define architecture and data product principles that support strategic priorities.

  • Enterprise data architecture maps sources, platforms, interfaces, stores and consumption
  • Data domain modelling identifies bounded ownership, shared entities and dependencies
  • Data products specify consumers, quality expectations, interfaces and service levels
  • Data mesh principles assessed against organisational scale, skills and governance
  • Build-buy-partner decisions evaluate platform fit, capability gaps and commercial constraints
  • Architecture principles guide interoperability, reuse, metadata and controlled access

Participants can set data quality and metadata requirements for high-value data assets.

  • Critical data elements prioritised by regulatory, financial and operational impact
  • Data quality dimensions define accuracy, completeness, timeliness, validity and uniqueness
  • Quality rules, thresholds and issue workflows establish accountable remediation
  • Data profiling reveals nulls, duplicates, outliers, formats and referential breaks
  • Business glossary and data catalogue establish shared definitions and lineage
  • Metadata management supports discovery, impact analysis, audit evidence and reuse

Participants can incorporate lifecycle, access, privacy and security requirements into data strategy decisions.

  • Data lifecycle controls cover creation, classification, retention, archival and disposal
  • Information classification schemes distinguish public, internal, confidential and restricted data
  • Role-based access control maps permissions to job functions and data sensitivity
  • Privacy-by-design embeds purpose limitation, minimisation and consent requirements
  • Records retention schedules reconcile legal obligations, business needs and storage costs
  • Security threat modelling identifies misuse cases, control gaps and residual risk

Participants can position analytics and AI initiatives within accountable data management arrangements.

  • Analytics operating models connect business questions, data products and delivery teams
  • BI, predictive models and generative AI assessed by decision context
  • Model risk controls address bias, explainability, monitoring and human oversight
  • Data literacy roles define self-service boundaries, training needs and support channels
  • Experimentation standards specify hypotheses, baselines, success metrics and guardrails
  • Responsible AI principles align data use with policy and accountability

Participants can build a prioritised implementation roadmap with governance, investment and performance measures.

  • Target operating model integrates governance, architecture, quality and delivery practices
  • Roadmap initiatives sequenced through dependencies, readiness, value and risk
  • Portfolio prioritisation uses weighted scoring, cost estimates and capacity constraints
  • Data strategy KPIs track adoption, quality, cycle time, value and compliance
  • Funding models distinguish foundational capabilities from product-specific delivery investments
  • Change plans address sponsorship, communications, training, resistance and reinforcement

Participants can communicate a data strategy clearly and plan immediate actions for implementation.

  • Strategy narrative connects executive priorities, evidence, choices, investments and outcomes
  • One-page strategy maps communicate vision, pillars, measures, owners and milestones
  • Executive decision papers present options, trade-offs, recommendations and required approvals
  • Implementation governance sets review cadences, escalation routes and benefits reporting
  • First-90-day action plans assign accountable owners, milestones and decision gates
  • Personal application plans identify a priority decision, sponsor and next steps

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Data strategy one-page map template
  2. Data maturity assessment scorecard
  3. Data governance RACI matrix
  4. Data use-case prioritisation model
  5. Data strategy roadmap template
  6. First-90-day implementation plan

Who should attend

  • Chief Data Officers and data leaders — need an actionable structure for enterprise data priorities
  • Data and analytics managers — need to align delivery portfolios with business value
  • Digital transformation managers — need to position data capabilities within change programmes
  • Enterprise architects — need to connect target architecture decisions to data strategy
  • Risk, compliance and privacy managers — need governance controls embedded in data plans
  • Business transformation leaders — need to sponsor data initiatives with measurable outcomes

Skills and tools covered

Data strategy designData governanceMaturity assessmentData quality managementRoadmap prioritisationData value management

Tools and standards

DAMA-DMBOK, DCAM, RACI matrix, OKRs

How the course runs

Training methodology

The course uses short instructor briefings to introduce methods, followed by case-based analysis, facilitated group work and structured decision simulations. Participants assess a current-state scenario, score use cases, define governance accountabilities, diagnose data quality issues and sequence roadmap initiatives. Cases reflect regulated, public-service and commercial settings. Trainer feedback focuses on the evidence needed to justify strategic choices to executives. Participants then prepare an application plan for a live data strategy issue from their own organisation.

Requirements and prerequisites

Participants should have practical familiarity with their organisation's business processes, data sources, reporting or technology environment. Experience managing projects, improvement initiatives, analytics teams, data governance activities or digital change is useful. Participants should be able to discuss business objectives, operational measures and common data issues with stakeholders. No programming, data science, database administration or advanced statistical knowledge is required. The course does not require prior certification in DAMA-DMBOK, DCAM, COBIT or enterprise architecture methods.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

Participants need familiarity with business processes, data, reporting, technology or change initiatives. Programming, database administration, data science and prior data governance certification are not required.

Participants should bring an outline of a current business priority, data challenge or planned technology initiative. Existing strategy documents, data issue logs or governance materials can help, but are not required.

It is designed for data leaders, analytics managers, architects, transformation managers, risk specialists and business leaders sponsoring data initiatives. It is especially useful for people asked to turn disconnected projects into a prioritised enterprise plan.

Analytics training focuses on analysing data and producing insight, while governance training concentrates on accountability and controls. This course brings those elements together with architecture, quality, investment choices and implementation roadmaps.

Participants can use the templates to assess a priority data domain, clarify ownership, rank use cases and prepare an executive decision paper. The first-90-day plan provides a practical starting point for stakeholder discussions after the course.

Each day runs from 08:30 to 16:30 and provides about 6.5 contact hours. Time is allocated across ten modules, instructor input, case work, group analysis, decision simulations and application planning; participants receive a certificate of completion.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.