Course overview
Digital influence depends on more than clear video calls and well-written emails. Professionals must establish credibility without informal corridor conversations, identify who shapes decisions, frame proposals around stakeholder interests, and manage difficult bargaining through platforms that can weaken trust and obscure non-verbal signals. Virtual negotiations also create specific risks: side-channel messages, unclear authority, poor document control, delayed responses and agreements that sound settled but lack accountable owners.
This course develops practical methods for influencing stakeholders and negotiating agreements through video meetings, email, chat and shared digital workspaces. Participants learn to map influence networks, apply Cialdini’s principles ethically, structure persuasive executive messages, prepare a BATNA and reservation value, estimate a ZOPA, and build package offers. They practise methods for rapport, active listening, calibrated questioning, conditional concessions, difficult tactics, cultural differences and remote meeting control. The course also addresses how to convert discussion into clear commitments, records and implementation plans.
Teaching combines focused briefings, case analysis, group work, virtual negotiation simulations and structured feedback. Cases reflect common commercial, public-sector and cross-functional situations, such as agreeing supplier terms, securing project sponsorship, resolving contract scope disputes and gaining approval for a change initiative. Participants leave with a reusable Digital Influence and Virtual Negotiation Playbook containing stakeholder analysis, preparation tools, message structures, meeting protocols, concession plans and follow-up templates.
The course suits professionals who influence decisions or negotiate outcomes without formal authority, as well as managers who lead hybrid teams, suppliers, clients, partners or internal stakeholders. It is particularly relevant where decisions involve multiple interests, distributed teams, formal approvals or commercially sensitive commitments.


