Data Storytelling and Presentations Training Course

Duration 5 days 10 modules · 33 contact hours
Level Intermediate Certificate on completion
Who attends Business Analysts, Data Analysts and others
Fee from USD 1,100 KSh 95,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-CS-209

Before you join: Participants should be comfortable reading tables, charts and basic business reports, and should have experience preparing or contributing to presentations.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Many business presentations contain accurate analysis but fail to produce a decision. Leaders receive dense slides, unexplained charts and competing messages, then spend meetings asking what changed, why it matters and what action is required. Data storytelling addresses this gap by connecting evidence to a clear business question, a defensible insight and a specific recommendation. It helps analysts, managers and subject specialists communicate findings without oversimplifying uncertainty or overstating evidence.

This course teaches participants to design decision-focused narratives from operational, financial, customer and programme data. Participants frame audience needs, define the governing question, test the strength of evidence and structure messages using SCQA and the Minto Pyramid Principle. They select suitable charts, apply visual encoding principles, annotate key findings and build executive-ready slides, reports and briefings. The course also covers dashboard interpretation, presentation delivery, questions from senior stakeholders, data ethics, accessibility and communication of assumptions, confidence intervals and limitations.

Teaching combines short instructor briefings with worked examples, case analysis, peer review, presentation simulations and individual application planning. Cases reflect common professional situations such as a bank risk committee reviewing portfolio performance, an NGO board assessing programme outcomes, a public agency considering service demand, and a commercial team explaining customer retention trends. Participants leave with a reusable data-story blueprint, audience and decision brief, slide storyboard, chart selection guide, executive presentation checklist and personal application plan.

The course suits professionals who already work with reports, spreadsheets, dashboards or analysis and need to turn findings into messages that senior audiences can understand and act upon. It is particularly relevant where recommendations must withstand scrutiny from executives, clients, boards, regulators, donors or cross-functional teams.

What you will be able to do

  • Frame a decision-focused data story using an audience and stakeholder brief
  • Structure executive messages with SCQA and the Minto Pyramid Principle
  • Evaluate data quality, assumptions and uncertainty before presenting findings
  • Select chart types using visual encoding and comparison-task principles
  • Design annotated charts and slides that direct attention to material insights
  • Build an executive presentation storyboard from evidence to recommendation
  • Handle challenge questions using evidence, caveats and decision criteria
  • Produce a reusable data-story blueprint for a current workplace presentation

Benefits of attending

For you

  • Present analytical findings with a clear recommendation rather than a sequence of charts
  • Reduce preparation time through reusable narrative, storyboard and slide-design templates
  • Respond to senior stakeholder questions without losing the central message
  • Recognise misleading visual choices, unsupported claims and weak evidence chains
  • Build credibility when presenting uncertainty, trade-offs and data limitations

For your organisation

  • Shorten decision meetings through clearer recommendations and supporting evidence
  • Improve consistency across executive reports, board packs and client presentations
  • Reduce misinterpretation caused by poorly selected charts and unclear labels
  • Strengthen governance by making assumptions, limitations and sources visible
  • Increase adoption of analytical insights by connecting findings to operational actions

Course modules

10 modules over 5 days

Participants can define the audience, decision and required action before developing a data story.

  • Decision makers' information needs translated into explicit audience profiles
  • Primary decision, required action, and success measure defined upfront
  • Stakeholder power-interest mapping identifies approval, influence, and resistance patterns
  • Context, prior beliefs, and data literacy assessed before drafting
  • Message Box captures audience, problem, insight, and requested action
  • Communication channels matched to meeting, report, dashboard, or briefing
  • Assumptions and decision constraints recorded in a stakeholder brief

Participants can turn a broad data request into a testable question and evidence plan.

  • Business questions separated from measures, metrics, and available datasets
  • Hypothesis-driven analysis focuses attention on plausible decision-relevant explanations
  • Metric definitions, calculation rules, and reporting periods documented clearly
  • Data provenance assessed through source, owner, collection method, and refresh date
  • Missing values, outliers, and selection bias tested before interpretation
  • Comparisons anchored with baselines, targets, benchmarks, or prior periods
  • Evidence chain links observation, interpretation, implication, and recommendation

Participants can structure a persuasive, evidence-based narrative for an executive audience.

  • SCQA frames situation, complication, question, and answer for business audiences
  • Minto Pyramid Principle places the governing thought before supporting arguments
  • Situation-complication narratives establish urgency without excessive background detail
  • Mutually exclusive, collectively exhaustive grouping strengthens supporting argument logic
  • Key messages written as assertions rather than topic labels
  • Argument trees test whether evidence sufficiently supports each recommendation
  • Story arc sequences context, insight, options, and requested decision

Participants can select visual forms that match the analytical task and audience question.

  • Pre-attentive attributes direct attention through position, length, colour, and size
  • Comparison tasks determine suitable bar, line, scatter, or slope charts
  • Part-to-whole claims tested against denominator choice and category completeness
  • Time-series charts distinguish trend, seasonality, volatility, and structural breaks
  • Distribution plots reveal variation hidden by averages and aggregate percentages
  • Small multiples support consistent comparison across regions, products, or segments
  • Chart junk, decorative icons, and redundant dimensions removed systematically

Participants can create annotated charts that communicate the intended insight quickly and accurately.

  • Insight-led titles state the finding before presenting the evidence
  • Direct labels reduce legend scanning and improve category identification
  • Reference lines show targets, thresholds, averages, and material benchmarks
  • Annotations explain turning points, exceptions, interventions, and external events
  • Colour hierarchy distinguishes focal data from contextual comparison data
  • Axis scales, zero baselines, and truncation choices checked for distortion
  • IBCS notation improves consistency across charts, tables, and management reports

Participants can convert dashboard outputs and detailed analysis into a focused executive briefing.

  • Dashboard metrics screened for decision relevance before presentation selection
  • Executive summary separates headline conclusion from supporting operational detail
  • Progressive disclosure moves readers from recommendation to evidence efficiently
  • One-slide-one-message discipline prevents mixed conclusions and overloaded layouts
  • Report hierarchy uses headings, callouts, and white space purposefully
  • Tables redesigned for lookup tasks, exceptions, and precise value comparison
  • Appendices preserve audit detail without interrupting the primary narrative

Participants can storyboard and build a presentation deck that leads to a defined decision.

  • Presentation storyboard maps opening, evidence sequence, recommendation, and closing action
  • Slide headlines form a readable argument when viewed consecutively
  • Opening statements establish stakes, decision ownership, and meeting purpose
  • Options compared against agreed criteria, consequences, costs, and risks
  • Recommendation slides specify owner, timing, resources, and approval required
  • Transitions signpost logical movement between evidence, implications, and choices
  • Speaker notes distinguish spoken explanation from on-screen information

Participants can communicate limitations, uncertainty and sensitive findings with professional integrity.

  • Confidence intervals and ranges communicated without obscuring the decision
  • Correlation and causation distinguished before making operational recommendations
  • Sample size, response rate, and representativeness disclosed proportionately
  • Data limitations framed with mitigation actions and residual risk
  • Sensitive findings checked for privacy, fairness, and reputational consequences
  • WCAG 2.2 colour contrast and non-colour cues improve accessibility
  • Sources, definitions, and calculation notes cited for verification

Participants can deliver concise data briefings and respond constructively to challenge questions.

  • BLUF openings state bottom line, decision, and immediate relevance
  • Verbal signposting keeps audiences oriented during complex evidence explanations
  • Pace, pause, and emphasis support comprehension of numbers and comparisons
  • Question categorisation separates requests for evidence, assumptions, and implications
  • Bridging responses return discussion from detail to the governing message
  • Objections handled through acknowledgement, evidence, trade-offs, and next steps
  • Meeting close confirms decision, owner, deadline, and follow-up evidence

Participants can plan a repeatable approach for improving an upcoming workplace data presentation.

  • Current presentation opportunities assessed using audience, decision, and evidence criteria
  • Data-story blueprint assigns question, insight, recommendation, and supporting exhibits
  • Pre-presentation review checks logic, chart integrity, and action clarity
  • Peer feedback criteria assess message, evidence, design, and delivery
  • Revision priorities ranked by decision impact and preparation effort
  • Personal application plan schedules stakeholder review, rehearsal, and finalisation
  • Post-presentation reflection captures questions, decisions, and improvement actions

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Audience and decision brief template
  2. Data-story blueprint
  3. SCQA and pyramid structure guide
  4. Chart selection and annotation checklist
  5. Executive slide storyboard template
  6. Presentation review and application plan

Who should attend

  • Business Analysts — translate analysis into recommendations for decision makers
  • Data Analysts — present findings beyond dashboards and technical reports
  • Managers — explain performance, risks and priorities with credible evidence
  • Finance Professionals — communicate forecasts, variance drivers and investment cases
  • Programme and MEL Officers — report outcomes and learning to funders and boards
  • Subject Matter Experts — turn specialist evidence into clear stakeholder briefings

Skills and tools covered

Audience analysisNarrative structuringChart selectionVisual annotationExecutive presentationEvidence communication

Tools and standards

Minto Pyramid Principle, SCQA framework, International Business Communication Standards (IBCS), WCAG 2.2

How the course runs

Training methodology

The instructor introduces each method through concise briefings and annotated examples drawn from business, public-sector and development reporting. Participants analyse case data, diagnose weak messages, revise charts, build narrative structures and rehearse short executive briefings. Small-group reviews use explicit criteria for audience relevance, evidential strength, visual clarity and requested action. Presentation simulations prepare participants for challenge questions and competing stakeholder views. Individual application planning transfers the methods to a live report, dashboard or presentation from each participant's role.

Requirements and prerequisites

Participants should be comfortable reading tables, charts and basic business reports, and should have experience preparing or contributing to presentations. Familiarity with Excel, Power BI, Tableau or similar reporting tools is useful because participants will discuss data outputs, but advanced technical skill is not assumed. The course does not teach statistical modelling, database querying, programming or dashboard construction. Participants do not need formal public-speaking training, design qualifications or prior knowledge of SCQA, the Minto Pyramid Principle or IBCS.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

Participants should be able to read business reports, tables and charts, and have some experience preparing presentations. Advanced analytics, statistical modelling, programming and formal design training are not required.

Bring a laptop if possible, plus a recent report, dashboard extract or presentation that you may improve after the course. Confidential material can be anonymised, and course cases are provided for all activities.

It is designed for analysts, managers, finance professionals, programme staff and subject specialists who communicate evidence to non-technical or senior audiences. It is also suitable for professionals preparing board, client, donor or governance presentations.

This course focuses on the message, evidence, chart choices and presentation structure that make analysis useful for decisions. It does not teach software configuration or provide a general public-speaking curriculum, although it covers delivery of data-focused briefings.

Participants use reusable briefs, story structures, chart checks and presentation review criteria for upcoming reports and meetings. The final module produces an application plan linked to a current communication priority.

Training runs from 08:30 to 16:30 each day, with about 6.5 contact hours daily. Time is divided among instructor input, case work, chart and narrative analysis, group review, presentation simulations and application planning.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.