Course overview
Many business presentations contain accurate analysis but fail to produce a decision. Leaders receive dense slides, unexplained charts and competing messages, then spend meetings asking what changed, why it matters and what action is required. Data storytelling addresses this gap by connecting evidence to a clear business question, a defensible insight and a specific recommendation. It helps analysts, managers and subject specialists communicate findings without oversimplifying uncertainty or overstating evidence.
This course teaches participants to design decision-focused narratives from operational, financial, customer and programme data. Participants frame audience needs, define the governing question, test the strength of evidence and structure messages using SCQA and the Minto Pyramid Principle. They select suitable charts, apply visual encoding principles, annotate key findings and build executive-ready slides, reports and briefings. The course also covers dashboard interpretation, presentation delivery, questions from senior stakeholders, data ethics, accessibility and communication of assumptions, confidence intervals and limitations.
Teaching combines short instructor briefings with worked examples, case analysis, peer review, presentation simulations and individual application planning. Cases reflect common professional situations such as a bank risk committee reviewing portfolio performance, an NGO board assessing programme outcomes, a public agency considering service demand, and a commercial team explaining customer retention trends. Participants leave with a reusable data-story blueprint, audience and decision brief, slide storyboard, chart selection guide, executive presentation checklist and personal application plan.
The course suits professionals who already work with reports, spreadsheets, dashboards or analysis and need to turn findings into messages that senior audiences can understand and act upon. It is particularly relevant where recommendations must withstand scrutiny from executives, clients, boards, regulators, donors or cross-functional teams.

