Electric Vehicle Markets and Investment Training Course

Duration 10 days 17 modules · 65 contact hours
Level Intermediate Certificate on completion
Who attends Investment Managers, Strategy Managers and others
Fee from USD 2,200 KSh 190,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-ETR-047

Before you join: Participants should be comfortable reading business cases, interpreting basic financial statements and working with percentages, cash flows and spreadsheet calculations.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Electric vehicle markets are reshaping vehicle manufacturing, fleet operations, electricity demand, fuel retailing and infrastructure investment. Decisions are complicated by uncertain residual values, charging access, battery supply chains, policy incentives, tariff design and differing market maturity. Investors and operating organisations need more than vehicle sales forecasts: they need defensible views on demand, revenue pools, asset utilisation, project risk and the economics of charging networks.

This course examines EV market development, customer segments, vehicle and battery economics, charging business models, infrastructure planning and investment appraisal. Participants assess passenger, commercial and public-transport applications; compare charging technologies; model total cost of ownership; evaluate charging-site revenues; and test investment cases using discounted cash flow, scenario analysis and sensitivity analysis. The course also addresses policy, grid constraints, battery value chains, used-EV markets, fleet transition planning and key risks facing developers, investors, utilities and fleet operators.

Teaching combines focused briefings, market cases, financial modelling tasks, group analysis and structured investment reviews. Participants progressively develop an EV market and investment case during the course, applying common assumptions, demand evidence, site criteria, operating costs and financial metrics. They leave with a practical decision pack that can be adapted for a charging-network proposal, fleet electrification programme, vehicle-finance product or market-entry assessment.

The course is suited to professionals working across transport, energy, finance, infrastructure, manufacturing, public policy and sustainability who need to evaluate EV opportunities with commercial and technical discipline.

What you will be able to do

  • Assess EV market attractiveness using segmentation, adoption indicators and competitive analysis
  • Build total cost of ownership models for electric and internal-combustion vehicle comparisons
  • Evaluate charging business models, revenue streams, operating costs and utilisation assumptions
  • Prepare discounted cash flow valuations for EV charging and fleet-electrification investments
  • Test investment cases using scenario analysis, sensitivity analysis and risk registers
  • Compare battery technologies, supply-chain economics and end-of-life value pathways
  • Develop fleet electrification plans covering vehicle selection, charging and operational constraints
  • Present an evidence-based EV market and investment recommendation to decision makers

Benefits of attending

For you

  • Produce defensible EV investment cases for infrastructure, fleets or market-entry decisions
  • Interpret charging utilisation and revenue assumptions with greater commercial confidence
  • Compare EV and combustion-vehicle economics using transparent total cost of ownership models
  • Challenge market forecasts, policy claims and battery-cost assumptions using structured evidence
  • Contribute credibly to investment committees, fleet-transition boards and infrastructure reviews

For your organisation

  • Improve capital-allocation decisions for charging, fleet and mobility investments
  • Reduce exposure to poorly sized charging assets and unrealistic utilisation forecasts
  • Create consistent assumptions for EV market, demand and investment-case assessments
  • Identify commercially viable customer segments, sites and revenue models earlier
  • Strengthen cross-functional decisions between transport, energy, finance and sustainability teams

Course modules

17 modules over 10 days

Participants can assess the structure, maturity and demand drivers of an EV market.

  • Global EV sales, stock, charging and battery deployment indicators
  • Market segmentation by passenger vehicles, fleets, buses and two-wheelers
  • S-curve adoption models and diffusion constraints for electric mobility
  • PESTLE analysis of policy, economics, technology and consumer adoption
  • Customer purchase triggers, range requirements and charging-access barriers
  • Porter’s Five Forces applied to selected EV market segments

Participants can map EV value chains and identify commercially significant positions.

  • Vehicle manufacturing, battery supply, charging, software and aftersales activities
  • Value-pool mapping across EV manufacturing, energy and mobility services
  • OEM strategies: vertical integration, partnerships and platform standardisation
  • Charging operators, e-mobility service providers and roaming intermediaries
  • Revenue-pool shifts from fuel retailing to electricity and services
  • Competitor benchmarking using scale, margins, assets and customer access

Participants can compare vehicle architectures and battery cost drivers for commercial decisions.

  • Battery-electric, plug-in hybrid and fuel-cell vehicle technology comparisons
  • Lithium-ion cell chemistries: LFP, NMC and sodium-ion trade-offs
  • Battery pack cost decomposition: cells, materials, manufacturing and integration
  • Range, efficiency and payload implications for fleet applications
  • Battery degradation curves, warranty terms and residual-value effects
  • Learning curves and commodity-price exposure in battery-cost forecasts

Participants can match charging technologies and standards to user and site requirements.

  • AC, DC and megawatt charging power levels and use cases
  • Charging hardware components: dispensers, power cabinets, connectors and controls
  • ISO 15118, plug-and-charge and vehicle-to-grid communication functions
  • OCPP roles in charger management and backend interoperability
  • Connector standards: CCS, NACS, CHAdeMO and regional compatibility
  • Charging-session data: uptime, energy delivered, dwell time and failures

Participants can estimate charging demand and screen sites against commercial criteria.

  • Demand estimation from traffic counts, fleet schedules and EV parc
  • Catchment-area analysis using journey purpose, dwell time and alternatives
  • Site-screening criteria: grid capacity, access, visibility, safety and tenure
  • Queueing assumptions for charger quantity, waiting time and service levels
  • Charging utilisation calculated from sessions, energy throughput and connector hours
  • Location scoring matrices for prioritising public and destination charging sites

Participants can define priority customer segments and their EV purchasing criteria.

  • Consumer, corporate fleet, taxi, delivery and municipal customer profiles
  • Jobs-to-be-Done analysis for mobility and charging customer needs
  • Fleet duty-cycle analysis using mileage, dwell periods and route predictability
  • Purchase decision factors: price, range, reliability, charging and resale
  • Customer acquisition cost, retention drivers and lifetime-value assumptions
  • Segment prioritisation using market size, margin potential and accessibility

Participants can build and interpret EV total cost of ownership comparisons.

  • Total cost of ownership model structure and required assumptions
  • Purchase price, grants, financing, maintenance and insurance comparisons
  • Electricity, fuel, charging fees and demand-charge cost calculations
  • Residual-value forecasting using battery health, supply and used-market demand
  • Lease, subscription, pay-per-use and battery-as-a-service financing models
  • Break-even mileage and ownership-period sensitivity analysis

Participants can evaluate charging business models and revenue architecture.

  • Charge point operator, e-mobility service provider and utility models
  • Public, destination, workplace, depot and residential charging economics
  • Revenue sources: energy margin, subscriptions, parking and advertising
  • Tariff design using time-of-use pricing and session fees
  • Roaming settlement, payment processing and network-access arrangements
  • Unit economics measured through contribution margin per charging session

Participants can define operational metrics and improvement priorities for charging assets.

  • Operational KPIs: uptime, availability, utilisation, fault rates and revenue
  • Service-level agreements for maintenance response, repair and parts availability
  • Remote monitoring workflows for charger alarms and incident management
  • Preventive-maintenance plans based on asset condition and failure patterns
  • Energy-loss monitoring across meters, transformers and charging equipment
  • Root-cause analysis for failed sessions and poor customer experience

Participants can assess grid, tariff and energy-management implications for charging projects.

  • Distribution-network connection studies, capacity requests and reinforcement costs
  • Electricity tariff components: energy charges, demand charges and taxes
  • Load profiles created from charging behaviour and power requirements
  • Smart-charging algorithms for peak reduction and tariff optimisation
  • On-site solar, battery storage and charging integration economics
  • Managed charging contracts with utilities, aggregators and fleet operators

Participants can assess policy and regulatory effects on EV market and investment cases.

  • Vehicle emissions standards, sales mandates and fleet procurement rules
  • Purchase incentives, tax treatment and scrappage schemes affecting demand
  • Charging regulations covering access, pricing transparency and payment methods
  • Building codes, parking requirements and right-to-charge provisions
  • Permitting pathways for chargers, grid works and civil construction
  • Policy-risk registers covering expiry dates, eligibility and political change

Participants can evaluate battery supply-chain risks and circular-value opportunities.

  • Critical minerals: lithium, nickel, cobalt, graphite and manganese exposure
  • Supply-chain mapping from mining through refining, cells and packs
  • Battery passport requirements and traceability data for market access
  • Life-cycle assessment boundaries for vehicles, batteries and charging infrastructure
  • Second-life battery applications, technical screening and revenue considerations
  • Recycling economics, material recovery rates and producer-responsibility obligations

Participants can prepare financial models for EV and charging investment opportunities.

  • Discounted cash flow model structure for EV infrastructure projects
  • Capital expenditure schedules for equipment, civil works and grid connection
  • Operating-cost assumptions: electricity, maintenance, rent, software and labour
  • Net present value, internal rate of return and payback calculations
  • Working-capital treatment for payment settlement, inventory and service contracts
  • Model audit checks for formulas, units, timing and assumption consistency

Participants can test EV investment risks and prepare decision-ready governance materials.

  • Scenario analysis for adoption, utilisation, electricity prices and incentives
  • Sensitivity tables for capex, revenue, residual value and discount rates
  • Monte Carlo simulation principles for uncertain demand and price inputs
  • Risk registers covering technical, commercial, regulatory and delivery risks
  • Stage-gate governance for development, investment approval and construction decisions
  • Investment-committee papers: assumptions, returns, risks and recommended actions

Participants can develop phased fleet electrification strategies with operating plans.

  • Fleet baseline analysis using vehicle age, duty cycles and fuel spend
  • Vehicle suitability scoring by route, payload, range and charging windows
  • Replacement sequencing aligned with lease expiry and asset lifecycle
  • Depot charging layout, power demand and operational scheduling requirements
  • Driver training, dispatch protocols and change-management requirements
  • Fleet transition roadmap with milestones, owners, budgets and performance measures

Participants can formulate market-entry and scaling strategies for EV businesses.

  • Market-entry choices: build, buy, partner, franchise or licence
  • Partner due diligence for utilities, landlords, OEMs and technology vendors
  • Commercial agreements covering exclusivity, revenue sharing and performance obligations
  • Network expansion sequencing based on demand clusters and capital constraints
  • Make-or-buy decisions for software, operations and maintenance capabilities
  • Strategic roadmap linking market priorities, investment gates and operating targets

Participants can build, review and present a complete EV market and investment case.

  • Market thesis supported by demand data, segmentation and competitor evidence
  • Customer proposition, business model and charging-network operating assumptions
  • Site or fleet plan with infrastructure, energy and delivery requirements
  • Discounted cash flow model with scenarios, sensitivities and investment metrics
  • Risk register, mitigation plan and stage-gate approval recommendations
  • Decision presentation structured for executive and investment-committee review

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. EV market attractiveness assessment template
  2. Vehicle total cost of ownership model
  3. Charging-site screening and utilisation model
  4. Charging business model canvas
  5. EV investment appraisal workbook
  6. Fleet electrification implementation roadmap

Who should attend

  • Investment Managers — assess EV infrastructure, mobility and battery investment opportunities
  • Strategy Managers — build market-entry and growth plans for EV-related businesses
  • Fleet Managers — plan vehicle replacement, charging deployment and operating-cost reduction
  • Energy and Utility Professionals — evaluate electricity-demand, tariff and charging-network opportunities
  • Infrastructure Developers — assess site selection, utilisation and project-finance assumptions
  • Public-Sector Transport Officials — design evidence-based EV and charging programmes

Skills and tools covered

EV market analysisCharging economicsInvestment appraisalFleet electrificationBattery value chainsPolicy risk assessment

Tools and standards

Porter’s Five Forces, PESTLE analysis, ISO 15118, Open Charge Point Protocol

How the course runs

Training methodology

The course uses short instructor briefings to establish market, technology and finance concepts, followed by sector cases from fleet operations, charging development, utilities and vehicle finance. Participants work in groups to interpret market evidence, build financial assumptions, compare business models and review investment risks. Simulations test decisions under changing electricity prices, utilisation, policy support and battery costs. Individual application planning links course methods to participants’ current portfolios, programmes or investment pipelines.

Requirements and prerequisites

Participants should be comfortable reading business cases, interpreting basic financial statements and working with percentages, cash flows and spreadsheet calculations. Experience in transport, energy, infrastructure, automotive, investment, fleet management or public policy is useful but not essential. The course assumes general familiarity with climate-transition drivers and commercial decision making. Prior EV technical expertise, engineering qualifications, advanced corporate-finance training, coding skills or detailed electricity-market knowledge are not required. Participants should bring a laptop capable of running spreadsheet software.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

Participants need basic commercial numeracy and comfort with spreadsheets, cash flows and business cases. Prior EV, engineering or electricity-market experience is useful but not required.

Bring a laptop with spreadsheet software and, where possible, a current EV, charging, fleet or investment question from your work. Course materials provide the case data and modelling structures used during class.

The course suits investment, strategy, infrastructure, fleet, utility, automotive, transport and public-sector professionals. It is designed for people assessing commercial decisions rather than technicians maintaining vehicles or chargers.

This course focuses on market demand, customer economics, charging business models, investment appraisal and implementation decisions. Technical topics are covered to the level needed for commercial and investment judgement, not component design or repair.

Participants can adapt the market assessment, total cost of ownership model, charging-site criteria and investment-case structure to live projects. The methods apply to fleet replacement, charging deployment, market entry and infrastructure investment reviews.

The first week establishes EV markets, customers, vehicles, batteries, charging and operating economics. The second week develops grid, policy, investment, risk, fleet and strategy analysis before the final capstone presentation; each day runs 08:30-16:30 with about 6.5 contact hours.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.