Course overview
Large language models can improve knowledge retrieval, document drafting, customer service, software development and analysis, but poorly designed use cases can expose confidential data, produce unsupported claims and create uncontrolled operating costs. Teams need more than prompt-writing tricks: they need a working grasp of model behaviour, evaluation methods, retrieval patterns, security controls and governance decisions before placing generative AI into business processes.
This course explains how generative AI systems work and how to design, assess and govern practical LLM applications. Participants examine transformer models, tokens, embeddings, context windows, inference settings and common failure modes. They build structured prompts, compare prompting strategies, design retrieval-augmented generation workflows, select suitable models and assess quality using test sets and evaluation criteria. The course also addresses API integration, model deployment choices, cost management, privacy, prompt injection, content safety and NIST AI Risk Management Framework controls.
Teaching combines concise technical briefings with case work drawn from banking, public services, NGOs and corporate functions. Participants analyse candidate use cases, test prompts against defined requirements, review model outputs, diagnose failure patterns and make design decisions using realistic constraints. They leave with a reusable generative AI use-case assessment, prompt specification, RAG solution design, evaluation scorecard, risk-control checklist and 90-day implementation plan.
The course suits professionals who must make informed decisions about generative AI products, projects or policies. It is particularly relevant to digital leaders, data professionals, architects, product managers, risk specialists and technical teams responsible for turning business requirements into controlled AI-enabled services.