Course overview
Generative AI can reduce drafting, research, analysis and service workload, but poorly designed use can introduce inaccurate outputs, confidential-data exposure, copyright concerns and uncontrolled decision support. Business teams need more than familiarity with ChatGPT-style interfaces: they need repeatable prompting methods, clear human review points, measurable use cases and governance controls suited to their work.
This course examines practical business applications of generative AI, including ChatGPT, Microsoft Copilot and enterprise knowledge assistants. Participants learn to identify suitable workflows, write structured prompts, use retrieval-based research, analyse data with natural-language tools, generate business content and design human-in-the-loop processes. The course also addresses model limitations, hallucinations, prompt injection, privacy, intellectual property, vendor assessment and evaluation methods.
Instruction combines short technical briefings with realistic cases from banking, public services, professional services, NGOs and corporate operations. Participants assess sample workflows, refine prompts against acceptance criteria, review AI-generated outputs, compare implementation options and build an adoption plan. Each participant leaves with a reusable business use-case assessment, prompt library structure, AI workflow specification, evaluation scorecard and 90-day implementation roadmap for a selected work process.
The course is designed for managers, analysts, digital transformation teams, information professionals and business specialists who need to apply generative AI responsibly rather than build foundation models. It is particularly relevant where information quality, auditability, confidentiality and approval controls matter.