Generative AI Applications for Business Training Course

Duration 5 days 10 modules · 33 contact hours
Level Intermediate Certificate on completion
Who attends Digital Transformation Manager, Business Analyst and others
Fee from USD 1,100 KSh 95,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-AI-064

Before you join: Participants should have experience with common business processes such as reporting, customer service, analysis, document production, operations or project delivery.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Generative AI can reduce drafting, research, analysis and service workload, but poorly designed use can introduce inaccurate outputs, confidential-data exposure, copyright concerns and uncontrolled decision support. Business teams need more than familiarity with ChatGPT-style interfaces: they need repeatable prompting methods, clear human review points, measurable use cases and governance controls suited to their work.

This course examines practical business applications of generative AI, including ChatGPT, Microsoft Copilot and enterprise knowledge assistants. Participants learn to identify suitable workflows, write structured prompts, use retrieval-based research, analyse data with natural-language tools, generate business content and design human-in-the-loop processes. The course also addresses model limitations, hallucinations, prompt injection, privacy, intellectual property, vendor assessment and evaluation methods.

Instruction combines short technical briefings with realistic cases from banking, public services, professional services, NGOs and corporate operations. Participants assess sample workflows, refine prompts against acceptance criteria, review AI-generated outputs, compare implementation options and build an adoption plan. Each participant leaves with a reusable business use-case assessment, prompt library structure, AI workflow specification, evaluation scorecard and 90-day implementation roadmap for a selected work process.

The course is designed for managers, analysts, digital transformation teams, information professionals and business specialists who need to apply generative AI responsibly rather than build foundation models. It is particularly relevant where information quality, auditability, confidentiality and approval controls matter.

What you will be able to do

  • Assess generative AI use cases using value, feasibility, risk and readiness criteria
  • Write structured prompts using roles, constraints, examples and output schemas
  • Design retrieval-augmented research workflows with citation and source-verification controls
  • Specify human-in-the-loop AI workflows with review points, escalation routes and ownership
  • Validate AI-generated analysis, documents, code and management information against acceptance criteria
  • Apply NIST AI RMF and OWASP controls to business AI applications
  • Evaluate model and vendor options using cost, security, data handling and integration criteria
  • Produce a 90-day generative AI adoption roadmap for a defined business workflow

Benefits of attending

For you

  • Produce reliable prompts for recurring drafting, analysis and research tasks
  • Assess whether an AI use case merits piloting or rejection
  • Identify inaccurate, unsupported or unsafe AI-generated outputs
  • Contribute informed requirements to AI vendors and technology teams
  • Lead a defined AI workflow improvement with measurable success criteria

For your organisation

  • Reduce cycle time for approved document, research and reporting workflows
  • Create consistent controls for confidential data and output review
  • Prioritise AI investments using value, risk and implementation evidence
  • Improve quality assurance for AI-assisted customer and management communications
  • Establish reusable templates for pilots, evaluation and AI operating procedures

Course modules

10 modules over 5 days

Participants can distinguish suitable generative AI applications from unsuitable or high-risk business tasks.

  • Generative models, tokens, context windows and probabilistic output behaviour
  • Distinguishing predictive machine learning, generative AI, automation and search
  • Transformer attention explained through prompts, retrieved context and generated tokens
  • Mapping business tasks by volume, variability, judgement and error tolerance
  • Use-case inventory separating drafting, analysis, support and decision activities
  • Value hypothesis linking cycle time, quality, risk and adoption metrics

Participants can create structured prompts that produce usable and reviewable business outputs.

  • Prompt anatomy: role, task, context, constraints, examples and output format
  • Applying zero-shot, few-shot and stepwise reasoning prompts appropriately
  • Structured outputs using JSON schemas, tables and validation rules
  • Separating system instructions, user requests and reference materials
  • Iterative prompt refinement using test cases and acceptance criteria
  • Prompt libraries with versioning, ownership and approved use conditions

Participants can design AI-supported research processes with traceable sources and verification checks.

  • RAG architecture using embeddings, vector search, reranking and grounded responses
  • Comparing public web search, enterprise search and curated knowledge bases
  • Source citation checks for authority, currency, coverage and traceability
  • Chunking strategies, metadata fields and access controls for retrieval quality
  • Research workflow separating discovery, verification, synthesis and attribution
  • Fact-checking generated claims against primary sources and internal records

Participants can specify human-reviewed AI workflows for common operational and knowledge tasks.

  • Process decomposition identifying handoffs, exceptions, controls and automation candidates
  • Designing human-in-the-loop workflows for high-consequence business decisions
  • Copilots for email drafting, meeting preparation and document summarisation
  • Document intelligence for contracts, policies, invoices and customer correspondence
  • Multimodal analysis of forms, images, slides and recorded meetings
  • Workflow specifications defining inputs, prompts, outputs, reviewers and escalation

Participants can use generative AI for analysis while checking calculations, assumptions and evidence.

  • Natural-language analysis of spreadsheets, dashboards and operational data
  • Code generation for SQL, Python and repeatable data transformations
  • Analytic prompt patterns specifying metrics, filters, calculations and assumptions
  • Validating AI-generated formulas, queries, charts and management narratives
  • Scenario analysis with documented drivers, sensitivities and decision thresholds
  • Data minimisation techniques for confidential datasets and personal information

Participants can produce and review AI-assisted business content against organisational quality standards.

  • Brand voice guides translated into reusable instruction sets and examples
  • Generating proposals, reports, policies and executive briefing materials
  • Editing outputs for audience, evidence, tone, accessibility and legal review
  • Image generation controls covering copyright, consent, provenance and disclosure
  • Presentation development using narrative structures, slide outlines and visual prompts
  • Content quality rubrics for accuracy, usefulness, originality and approved claims

Participants can apply practical governance controls to reduce business, security and compliance risks.

  • NIST AI RMF functions: Govern, Map, Measure and Manage
  • OWASP Top 10 risks for large language model applications
  • Threat modelling prompt injection, data exfiltration, jailbreaks and insecure outputs
  • Privacy impact assessment triggers for personal, confidential and regulated data
  • Copyright, intellectual property and licensing checks for generated content
  • Approval gates, audit logs and incident reporting for AI workflows

Participants can compare AI tools and define an appropriate pilot scope for business teams.

  • Comparing foundation model providers, deployment options and commercial terms
  • Build-buy-configure decisions using capability, cost, integration and risk criteria
  • API, no-code and office-suite integration patterns for business teams
  • Token consumption, rate limits and unit-cost estimation methods
  • Vendor due diligence covering data retention, training use and security
  • Pilot scope statements defining users, tasks, measures and exclusions

Participants can test AI-enabled workflows and measure their performance against defined standards.

  • Evaluation datasets built from representative tasks, edge cases and failures
  • Test criteria measuring factuality, relevance, safety, consistency and latency
  • Red-team scenarios targeting misuse, harmful outputs and control bypasses
  • Human review sampling plans with error taxonomy and escalation paths
  • Before-and-after measurement of cycle time, rework, quality and adoption
  • Experiment design distinguishing model effects from process and training effects

Participants can prepare a practical implementation plan for an approved generative AI use case.

  • Stakeholder mapping for sponsors, users, risk owners and technology teams
  • Role-based enablement plans covering prompts, controls and escalation routes
  • Operating procedures for approved tools, data handling and output review
  • Use-case portfolio prioritisation using value, feasibility, risk and readiness
  • 90-day implementation roadmap with milestones, owners, measures and governance
  • Personal application plan connecting one workflow to measurable business outcomes

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Generative AI use-case assessment template
  2. Structured prompt library template
  3. Human-in-the-loop workflow specification
  4. AI output quality review checklist
  5. Generative AI evaluation scorecard
  6. 90-day AI adoption roadmap

Who should attend

  • Digital Transformation Manager — prioritises AI initiatives and coordinates adoption across functions
  • Business Analyst — converts operational needs into testable AI workflow requirements
  • Operations Manager — improves high-volume document, service and reporting processes
  • Data and Analytics Professional — validates AI-assisted analysis and data-driven outputs
  • Knowledge Management Professional — improves access to approved internal information sources
  • Risk, Compliance or Audit Professional — assesses controls for AI-enabled business processes

Skills and tools covered

Prompt engineeringAI use-case assessmentOutput validationAI risk governanceWorkflow designImplementation planning

Tools and standards

ChatGPT, Microsoft Copilot, NIST AI RMF, OWASP Top 10 for LLM Applications

How the course runs

Training methodology

The course uses short instructor briefings to establish concepts, followed by case work, group analysis and guided simulations using business scenarios. Participants assess AI outputs from documents, research tasks, operational data and customer communications, then apply prompt, review and control methods. Cases include regulated and information-intensive work where accuracy, confidentiality and auditability are important. Facilitated application planning helps participants translate course methods into a defined workplace use case, with peer critique against practical acceptance criteria.

Requirements and prerequisites

Participants should have experience with common business processes such as reporting, customer service, analysis, document production, operations or project delivery. Familiarity with spreadsheets, collaboration platforms and web-based business software is expected. Participants should be able to describe a work process, identify its inputs and outputs, and assess whether an answer is credible. No programming, data science, machine learning mathematics or prior experience with ChatGPT is required. The course explains technical concepts from a business application perspective.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

Participants need experience of business processes and common office software, but no programming or data science background. The course introduces generative AI concepts at the level needed to assess, apply and govern business use cases.

Bring a laptop and, if permitted, examples of non-confidential work such as reports, process maps, templates or recurring communication tasks. Do not bring personal data, client information, regulated records or confidential documents for use in public AI tools.

It suits managers and professionals responsible for business processes, analysis, content, operations, digital change, knowledge management or risk controls. It is not designed as a foundation-model engineering or advanced machine learning course.

This course focuses on applying generative AI to business work, including prompting, workflow design, output review, governance and adoption planning. Technical model development, neural network training and advanced coding are outside its scope.

Participants select or assess a realistic workflow and leave with reusable templates for prompts, evaluation, review controls and implementation planning. These materials can support a controlled pilot or improve an existing approved AI process.

Each day runs from 08:30 to 16:30 and provides approximately 6.5 contact hours. The five days progress from business use cases and prompting through research, workflows, data analysis, risk controls, testing and implementation planning.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.