Course overview
Generative AI can reduce the time spent drafting, summarising, analysing and retrieving knowledge, but poorly selected or weakly governed deployments can create confidentiality, accuracy, legal and operational risks. Business leaders need to distinguish credible use cases from demonstrations, set appropriate controls, and make investment decisions based on measurable business value rather than vendor claims.
This course examines how large language models, retrieval-augmented generation and AI agents can support business processes. Participants assess workflows, define use cases, write and test prompts, evaluate outputs, specify data controls and establish governance. The programme covers AI risk management, responsible-use requirements, supplier assessment, operating models, change adoption, cost management and performance measurement. Participants learn to connect technical choices to service quality, productivity, revenue, risk and customer outcomes.
Instruction combines focused briefings with cases drawn from banking, public services, professional services, NGOs and multinational operations. Participants assess realistic deployment scenarios, compare governance decisions, review model outputs and develop an application plan for a priority business process. Each participant leaves with a structured generative AI use-case portfolio, prioritisation criteria, a risk and control assessment, and a 90-day implementation plan suitable for discussion with technology, risk and business stakeholders.
The course is designed for managers and senior professionals who sponsor, govern, procure or introduce generative AI rather than build foundation models. It is particularly relevant where sensitive data, regulated decisions, multilingual services, dispersed knowledge or high-volume document work shape the business case.