Managing Innovation Training Course

Duration 5 days 10 modules · 33 contact hours
Level Intermediate Certificate on completion
Who attends Innovation Managers, Product Managers and others
Fee from USD 1,100 KSh 95,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-IC-016

Before you join: Participants should have experience managing projects, teams, products, services or business improvement initiatives.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Innovation programmes often fail not because ideas are scarce, but because organisations select poorly defined problems, fund concepts before evidence exists, and struggle to move validated opportunities into normal operations. Managers need to create conditions where teams can identify valuable opportunities, test assumptions quickly, make disciplined investment decisions and stop weak initiatives without blame or delay.

This course teaches participants how to manage and lead innovation from strategic intent through to implementation. Participants work with ISO 56002 principles, Three Horizons portfolio planning, Jobs to Be Done research, Design Thinking, Lean Startup experimentation, Stage-Gate governance and innovation accounting. They learn to frame opportunity areas, guide cross-functional idea development, define testable concepts, run evidence-based experiments, govern an innovation portfolio and establish metrics that connect customer value with business outcomes.

Teaching combines short instructor briefings with cases from financial services, public services, consumer businesses, technology and regulated industries. Participants analyse innovation decisions, practise structured methods in groups, use simulations to allocate limited investment, and develop an application plan for a current business priority. They leave with an innovation management toolkit containing opportunity statements, experiment designs, portfolio criteria, governance tools and a 90-day action plan.

The course is suited to managers responsible for growth, transformation, products, services, operations or strategic initiatives. It is particularly relevant where established processes, risk controls and annual planning cycles must coexist with customer discovery, experimentation and new business development.

What you will be able to do

  • Apply ISO 56002 principles to assess an innovation management system
  • Frame customer and operational opportunities using Jobs to Be Done research
  • Generate and select concepts using Design Thinking and idea selection matrices
  • Design testable value propositions using assumption mapping and concept posters
  • Build Lean Startup experiments with hypotheses, metrics and decision thresholds
  • Prioritise innovation investments using portfolio maps, scoring criteria and Stage-Gate evidence
  • Establish innovation governance using decision rights, funding tranches and kill criteria
  • Produce a 90-day innovation action plan with metrics, owners and review dates

Benefits of attending

For you

  • Lead innovation discussions with clearer decision criteria and evidence requirements
  • Turn ambiguous business challenges into structured opportunity statements
  • Run credible experiments before requesting major investment or technology build
  • Present innovation proposals using customer evidence, metrics and governance milestones
  • Build a practical record of innovation methods for management and transformation roles

For your organisation

  • Improves selection of initiatives with credible customer, operational and strategic value
  • Reduces investment in concepts unsupported by evidence or defined success measures
  • Creates common language for innovation decisions across business units and functions
  • Strengthens accountability for experimentation, funding decisions and benefits realisation
  • Increases the likelihood that validated pilots progress into operational delivery

Course modules

10 modules over 5 days

Participants can align innovation activity with strategic priorities, investment horizons and management-system requirements.

  • ISO 56002 innovation management principles and system elements
  • Ambition statements linking strategic intent, growth horizons and problem domains
  • Three Horizons portfolio model for core, adjacent and transformational initiatives
  • Innovation accounting distinguishes inputs, activities, outputs, outcomes and impact
  • Corporate innovation patterns: product, process, business model and ecosystem change
  • Barriers diagnosis: incentives, governance, risk appetite and resource allocation

Participants can identify priority opportunities and frame them as evidence-based problems worth solving.

  • Jobs to Be Done interviews identify functional, emotional and social progress
  • Problem framing converts observations into testable opportunity statements
  • Ethnographic observation records workarounds, unmet needs and contextual constraints
  • Stakeholder maps expose adopters, buyers, users, blockers and influencers
  • Persona hypotheses separate evidence-based segments from demographic assumptions
  • Opportunity sizing estimates frequency, severity, willingness to pay and reach

Participants can facilitate disciplined idea generation and select concepts using explicit criteria.

  • Design Thinking divergence and convergence structure disciplined idea generation
  • How Might We questions convert constraints into productive creative prompts
  • SCAMPER generates variations through substitution, combination, adaptation, modification, elimination and reversal
  • Brainwriting 6-3-5 reduces production blocking and captures independent contributions
  • Analogous-market scanning transfers solution patterns without copying surface features
  • Idea selection matrices score desirability, feasibility, viability and strategic fit

Participants can develop concepts that state customer value, operating implications and critical assumptions.

  • Value proposition canvases connect customer pains, gains and proposed benefits
  • Assumption mapping ranks uncertainty and consequence before committing resources
  • Concept posters specify target users, problem, solution, evidence and metrics
  • Business Model Canvas tests value creation, delivery, capture and partners
  • Service blueprints expose frontstage, backstage, handoff and failure-point dependencies
  • Concept narratives communicate the change, rationale, proof and decision sought

Participants can design proportionate experiments that produce usable evidence for innovation decisions.

  • Lean Startup build-measure-learn cycles convert assumptions into evidence
  • Riskiest Assumption Test prioritises uncertainties that could invalidate a concept
  • Minimum viable products test behaviour without building full solutions
  • Experiment cards define hypothesis, method, sample, threshold, owner and date
  • A/B tests compare alternatives using predefined success metrics and guardrails
  • Evidence reviews distinguish signal, noise, bias, learning and next decisions

Participants can prioritise innovation initiatives and make funding decisions based on evidence and risk.

  • Portfolio maps balance incremental, adjacent and transformational investment horizons
  • Stage-Gate governance sets evidence thresholds, funding decisions and accountabilities
  • Real options logic preserves flexibility under technical and market uncertainty
  • Scoring criteria combine strategic fit, learning value, risk and return
  • Kill criteria prevent escalation of commitment to weak initiatives
  • Funding tranches match investment size to validated evidence milestones

Participants can lead team behaviours and working arrangements that support responsible experimentation.

  • Psychological safety enables challenge, dissent, reporting and learning from failure
  • Leadership behaviours model curiosity, candour, experimentation and disciplined follow-through
  • Reward systems recognise validated learning, collaboration and customer impact
  • Cross-functional teams clarify decision rights through RAPID roles
  • Communities of practice spread methods, evidence and reusable patterns
  • After-action reviews convert setbacks into specific process improvements

Participants can plan the transition from a validated pilot to a managed operational service.

  • Operating models align governance, talent, processes, data and technology
  • Product discovery and delivery cadences coordinate learning with execution
  • RACI matrices assign accountable decisions, consultative input and delivery ownership
  • Partner ecosystems define capabilities, incentives, interfaces and intellectual-property boundaries
  • Change impact assessments identify affected roles, processes, controls and communications
  • Implementation roadmaps sequence pilots, scale-up gates, dependencies and resource commitments

Participants can measure innovation progress, manage material risks and track realised benefits.

  • North Star metrics connect customer value with strategic business outcomes
  • Innovation accounting tracks learning velocity, adoption, retention and unit economics
  • OKRs translate innovation ambitions into measurable team commitments
  • Risk registers address regulatory, operational, reputational and cyber exposures
  • Data ethics reviews assess consent, bias, explainability and data minimisation
  • Benefits realisation plans assign baselines, owners, milestones and review cycles

Participants can secure stakeholder support and create a structured plan for applying course methods.

  • Executive sponsorship secures mandate, resources, protection and decision access
  • Innovation narratives link strategic priorities, customer evidence and investment choices
  • Resistance mapping identifies concerns, influence patterns and response actions
  • Facilitation techniques handle conflict, divergent views and difficult trade-offs
  • Personal influence plans target stakeholders, messages, channels and commitments
  • 90-day application plans define priorities, experiments, governance and review dates

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Innovation management system assessment checklist
  2. Jobs to Be Done opportunity statement template
  3. Experiment card and evidence review template
  4. Innovation portfolio scoring matrix
  5. Stage-Gate governance decision checklist
  6. 90-day innovation application plan

Who should attend

  • Innovation Managers — need repeatable methods for selecting, testing and scaling opportunities
  • Product Managers — need stronger customer discovery and evidence-based product decisions
  • Transformation Leaders — need to connect strategic change programmes with validated innovation initiatives
  • Business Unit Managers — need to fund growth opportunities while managing operational commitments
  • Strategy Managers — need portfolio methods that connect innovation investment to strategic priorities
  • Operations and Service Managers — need to improve services through structured experimentation and implementation

Skills and tools covered

Innovation portfolio managementOpportunity discoveryExperiment designInnovation governanceCreative facilitationBenefits realisation

Tools and standards

ISO 56002, Jobs to Be Done, Business Model Canvas, Design Thinking

How the course runs

Training methodology

The course uses short instructor briefings to introduce methods, followed by case analysis, facilitated group work, structured idea development and decision simulations. Participants examine realistic innovation challenges such as improving a public service, developing a digital banking offer or redesigning a corporate service model. Teams use templates to frame opportunities, design experiments, assess portfolio choices and resolve governance trade-offs. Individual application planning links the methods to a current business priority, with instructor feedback on practical next steps.

Requirements and prerequisites

Participants should have experience managing projects, teams, products, services or business improvement initiatives. They should be comfortable discussing business priorities, customer needs, operational constraints and investment decisions. Familiarity with strategic planning, project governance or performance measures is useful but not essential. No prior innovation qualification, Design Thinking certification, financial modelling expertise, coding ability or specialist technical background is required. Participants will gain more from the course if they bring a current opportunity, service issue or growth challenge to consider during application planning.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

You should have experience contributing to projects, services, products, operations or business improvement work. Prior formal training in innovation, Design Thinking or Lean Startup is not required.

Bring details of a current growth opportunity, customer issue, process problem or strategic initiative if possible. You will use it to shape an opportunity statement, experiment design and 90-day application plan.

The course suits managers who lead products, services, transformation, strategy, operations or innovation initiatives. It also suits senior specialists expected to influence innovation decisions without direct budget authority.

Creativity and Design Thinking are included, but they are only part of the course. The programme also addresses portfolio management, governance, investment decisions, implementation, metrics and leadership behaviours.

Participants receive reusable templates for opportunity framing, experimentation, portfolio scoring and governance decisions. The final module turns a current priority into a 90-day plan with owners, measures and review dates.

Each training day runs from 08:30 to 16:30 and provides about 6.5 contact hours. The five days progress from strategy and opportunity discovery through concept testing, governance, implementation and application planning.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.