Course overview
Tourism destinations, hotels, attractions, transport operators and event venues face disruptions that can quickly affect visitor safety, revenue, reputation and public confidence. Severe weather, disease outbreaks, civil unrest, transport failures, cyber incidents, food safety events and security threats require more than a generic emergency plan. Managers need clear risk ownership, credible escalation thresholds, coordinated communications and recovery decisions that protect people while sustaining essential visitor services.
This course teaches participants how to build and operate a tourism risk and crisis management system. Participants assess destination and business risks using ISO 31000 principles, construct risk registers and treatment plans, set crisis governance arrangements, and prepare business continuity and incident response procedures. The programme addresses visitor safety, duty of care, stakeholder coordination, media handling, post-incident recovery and lessons learned. Cases reflect hotels, tour operators, destination management organisations, airports, cruise terminals, visitor attractions and major events.
Teaching combines concise instructor briefings with structured case analysis, group decision-making, crisis simulations and facilitated planning. Participants work with realistic incident information, including an extreme-weather disruption, a guest safety incident and a reputational issue amplified through social media. They leave with a tailored tourism risk and crisis management action pack: a risk register, crisis team structure, communication templates, continuity priorities and a 90-day implementation plan.
The course suits managers who hold responsibility for visitor operations, safety, service continuity, destination planning or incident communications. It is particularly useful where several agencies, suppliers and tourism businesses must act together under time pressure.