Tourism Risk and Crisis Management Training Course

Duration 5 days 10 modules · 33 contact hours
Level Intermediate Certificate on completion
Who attends Tourism and Hospitality Managers, Destination Management Officers and others
Fee from USD 1,100 KSh 95,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-TH-040

Before you join: Participants should have practical experience in tourism, hospitality, events, transport, destination management, security, safety, operations or public-sector planning.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Tourism destinations, hotels, attractions, transport operators and event venues face disruptions that can quickly affect visitor safety, revenue, reputation and public confidence. Severe weather, disease outbreaks, civil unrest, transport failures, cyber incidents, food safety events and security threats require more than a generic emergency plan. Managers need clear risk ownership, credible escalation thresholds, coordinated communications and recovery decisions that protect people while sustaining essential visitor services.

This course teaches participants how to build and operate a tourism risk and crisis management system. Participants assess destination and business risks using ISO 31000 principles, construct risk registers and treatment plans, set crisis governance arrangements, and prepare business continuity and incident response procedures. The programme addresses visitor safety, duty of care, stakeholder coordination, media handling, post-incident recovery and lessons learned. Cases reflect hotels, tour operators, destination management organisations, airports, cruise terminals, visitor attractions and major events.

Teaching combines concise instructor briefings with structured case analysis, group decision-making, crisis simulations and facilitated planning. Participants work with realistic incident information, including an extreme-weather disruption, a guest safety incident and a reputational issue amplified through social media. They leave with a tailored tourism risk and crisis management action pack: a risk register, crisis team structure, communication templates, continuity priorities and a 90-day implementation plan.

The course suits managers who hold responsibility for visitor operations, safety, service continuity, destination planning or incident communications. It is particularly useful where several agencies, suppliers and tourism businesses must act together under time pressure.

What you will be able to do

  • Assess tourism risks using ISO 31000 principles, likelihood-impact criteria and risk appetite
  • Build a prioritised tourism risk register with controls, owners, indicators and review dates
  • Design crisis governance structures using incident command roles and escalation thresholds
  • Prepare business continuity strategies for critical visitor services, suppliers and infrastructure
  • Develop incident communication messages for guests, staff, regulators, media and partners
  • Conduct post-incident impact assessments covering safety, operations, finance and reputation
  • Coordinate destination stakeholders through crisis protocols, mutual aid arrangements and recovery priorities
  • Produce a 90-day risk and crisis preparedness implementation plan

Benefits of attending

For you

  • Confidence to lead structured decisions during visitor-facing disruptions
  • A practical method for turning scattered hazards into prioritised management actions
  • Clearer authority boundaries for incident escalation and crisis-team activation
  • Stronger ability to brief executives, regulators and partners after an incident
  • Reusable planning materials for hotels, attractions, tours or destinations

For your organisation

  • Fewer unmanaged visitor safety and service-continuity exposures
  • Clearer crisis roles across operations, communications, security and senior leadership
  • Faster, more consistent messages to guests, partners and public authorities
  • Better continuity arrangements for critical suppliers, transport and visitor services
  • Documented recovery actions that protect reputation and restore revenue operations

Course modules

10 modules over 5 days

Participants can establish the context, governance and risk criteria for a tourism operation or destination.

  • Tourism risk sources: safety, security, health, climate, operations and reputation
  • ISO 31000 principles applied to visitor-facing services and destination systems
  • Risk appetite statements linked to guest welfare, service continuity and revenue
  • Governance roles for owners, operators, authorities, insurers and suppliers
  • Stakeholder mapping identifies dependencies among visitors, communities and emergency services
  • Risk criteria define likelihood, consequence, velocity and control effectiveness

Participants can identify, analyse and prioritise tourism risks using structured assessment methods.

  • Risk breakdown structures separate strategic, operational, hazard and reputational exposures
  • Facilitated hazard identification captures site, journey, activity and destination risks
  • Bow-tie analysis connects threat causes, preventive controls and consequence barriers
  • Likelihood-consequence matrices calibrated for guests, staff, assets and communities
  • Inherent and residual risk ratings reveal control gaps and treatment priorities
  • Risk interdependencies expose cascading failures across transport, accommodation and attractions

Participants can select proportionate risk treatments and monitor whether controls remain effective.

  • Treatment options: avoid, reduce, transfer, accept and share risk
  • Control design distinguishes preventive, detective, corrective and recovery measures
  • Risk registers assign owners, actions, due dates and assurance evidence
  • Key risk indicators trigger management attention before thresholds are breached
  • Supplier due diligence tests continuity capability, insurance and emergency arrangements
  • Assurance reviews test documented controls against actual operating conditions

Participants can establish a crisis management structure with defined authority, roles and activation rules.

  • Crisis classifications distinguish operational incidents, emergencies and strategic crises
  • Activation thresholds define when incident management becomes crisis management
  • Incident Command System roles organise command, operations, planning and logistics
  • Crisis team terms of reference set authority, deputies and decision rights
  • Situation reports present verified facts, actions, needs and forecast impacts
  • Decision logs record rationale, approvals, timing and unresolved issues

Participants can plan protective measures and welfare arrangements for visitors affected by incidents.

  • Duty of care obligations mapped across booking, arrival, stay and departure
  • Visitor vulnerability assessments consider language, mobility, age and travel status
  • Protective security measures address access control, suspicious behaviour and evacuation
  • Crowd management calculations identify density, flow constraints and egress capacity
  • Missing guest procedures establish reporting, search coordination and family liaison
  • Medical escalation protocols connect first aid, clinics, hospitals and insurers

Participants can develop continuity priorities for critical tourism services and supporting resources.

  • Business impact analysis identifies critical services, recovery times and dependencies
  • Minimum business continuity objectives define acceptable service during disruption
  • Alternative operating procedures cover bookings, payments, transport and guest accommodation
  • Supplier continuity plans address fuel, food, utilities, technology and staffing
  • Recovery time objectives guide restoration sequencing and resource allocation
  • Continuity checklists assign actions for closure, relocation and phased reopening

Participants can prepare timely, accurate and audience-specific communications during tourism crises.

  • Communication objectives balance safety instructions, reassurance and operational accuracy
  • Message maps organise key messages, supporting facts and anticipated questions
  • Holding statements provide verified initial information without speculation or blame
  • Stakeholder communication matrices specify audiences, channels, owners and timing
  • Social media monitoring identifies misinformation, sentiment shifts and urgent welfare requests
  • Media briefings prepare spokespeople for accountability, uncertainty and difficult questions

Participants can coordinate tourism response arrangements with authorities, communities and commercial partners.

  • Destination crisis protocols align tourism operators with public emergency arrangements
  • Memoranda of understanding clarify mutual aid, data sharing and resource access
  • Liaison officer roles connect crisis teams, authorities, embassies and insurers
  • Common operating pictures combine visitor numbers, closures, routes and welfare needs
  • Joint information centres coordinate consistent public messages across participating agencies
  • Community engagement addresses resident concerns, local capacity and recovery priorities

Participants can assess impacts, manage recovery decisions and capture lessons after a tourism incident.

  • Impact assessments quantify safety, operational, financial, legal and reputational consequences
  • Recovery governance separates immediate stabilisation from longer-term destination restoration
  • Phased reopening criteria confirm safety, staffing, supply readiness and communications
  • Guest compensation decisions balance contractual duties, goodwill and financial exposure
  • After-action reviews examine decisions, controls, coordination and communication performance
  • Corrective action registers assign lessons, owners, deadlines and verification methods

Participants can test preparedness arrangements and create a practical improvement plan.

  • Tabletop scenarios test assumptions, escalation rules and crisis team coordination
  • Simulation objectives measure decision quality, communication speed and resource deployment
  • Evaluation criteria capture strengths, gaps, observations and corrective actions
  • Training matrices identify competence requirements for staff, contractors and leaders
  • Audit schedules review risk registers, continuity plans and response procedures
  • Ninety-day action plans sequence priorities, owners, milestones and governance reviews

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Tourism risk register template
  2. Bow-tie control analysis model
  3. Crisis team activation checklist
  4. Visitor incident communication pack
  5. Tourism business continuity plan template
  6. 90-day preparedness action plan

Who should attend

  • Tourism and Hospitality Managers — responsible for safe, continuous visitor operations
  • Destination Management Officers — coordinating public and private crisis arrangements
  • Hotel Operations Managers — protecting guests, staff and essential services during disruptions
  • Tour Operators and Travel Managers — managing itinerary disruption, supplier failure and traveller welfare
  • Attraction and Event Managers — preparing for crowd safety, closures and emergency communications
  • Corporate Security and Resilience Managers — aligning tourism sites with enterprise response arrangements

Skills and tools covered

Tourism risk assessmentCrisis commandBusiness continuity planningIncident communicationsStakeholder coordinationRecovery planning

Tools and standards

ISO 31000 Risk Management, ISO 22301 Business Continuity Management, Incident Command System, Bow-tie analysis

How the course runs

Training methodology

The instructor uses short briefings to establish methods, standards and decision criteria, followed by tourism-specific case work. Participants analyse incident reports, assess risk information, set response priorities and make time-bound crisis decisions in small groups. Simulations test communication, escalation and coordination under changing conditions. Facilitated discussion compares hotel, attraction, tour operator and destination approaches. Individual application planning converts course outputs into actions for a participant's own site, service or destination.

Requirements and prerequisites

Participants should have practical experience in tourism, hospitality, events, transport, destination management, security, safety, operations or public-sector planning. They should understand their organisation's core services, principal suppliers and normal operating responsibilities. Familiarity with existing emergency procedures, health and safety requirements or business continuity documents is useful but not essential. The course does not require prior formal risk management certification, technical emergency-services training, statistical modelling skills or knowledge of a particular national emergency management system. Participants benefit most when they can refer to a real site, service, destination or operating unit.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

Participants need experience of tourism, hospitality, events, transport, safety, security or operational management. Formal risk management training is not required; the course introduces the required methods and applies them to tourism settings.

Participants should bring, where permitted, current emergency procedures, risk registers, business continuity plans or site information. These materials are useful for individual application planning, but they are not mandatory.

It suits managers responsible for visitor operations, safety, service continuity, destination coordination or incident communications. It also benefits security, resilience and public-sector personnel supporting tourism assets and visitor economies.

This course focuses on management decisions before, during and after tourism disruptions, including visitor welfare, business continuity, media response and destination coordination. It does not replace technical first-aid, firefighting, security guarding or emergency-services qualifications.

Participants can review their current risk register, clarify crisis-team roles, improve guest communication templates and identify continuity gaps. The final implementation plan provides a structured route for assigning actions after the course.

The programme contains ten modules of approximately three contact hours, supported by introductions, breaks, review periods and application planning. Each training day runs from 08:30 to 16:30 and provides about 6.5 contact hours.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.