Course overview
Agribusiness firms face persistent pressure to improve farm productivity, input efficiency, traceability, procurement, processing yields and customer service while managing volatile weather, commodity prices and supply disruptions. Digital initiatives often stall because technology is selected before the business problem, data ownership is unclear, field teams are excluded from design, or benefits are not measured against a credible baseline. This course addresses the practical work of turning digital opportunities into governed, scalable operating improvements.
Participants assess digital maturity across the farm-to-market value chain and identify priority use cases in precision agriculture, supply-chain visibility, quality management, customer platforms, analytics and AI-enabled decision support. They learn to define data requirements, design target processes, evaluate technology options, prepare business cases, establish data governance and manage cyber, privacy and adoption risks. The course uses recognised methods including Business Model Canvas, CRISP-DM, FAIR data principles, GS1 EPCIS and the NIST Cybersecurity Framework.
Teaching combines focused instructor briefings, agribusiness cases, group analysis, decision simulations and structured application planning. Cases cover commercial farms, agricultural input distributors, cooperatives, commodity processors, exporters and food manufacturers. Participants progressively build a digital transformation blueprint for an agribusiness case or their own organisation, including a prioritised use-case portfolio, target data model, implementation roadmap, benefit measures and governance approach.
The course is suited to managers responsible for operations, technology, data, supply chains, commercial functions or transformation portfolios. It is designed for professionals who need to make sound digital investment and delivery decisions without becoming software engineers or data scientists.


