Green Innovation and Entrepreneurship Training Course

Duration 10 days 20 modules · 65 contact hours
Level Intermediate Certificate on completion
Who attends Innovation Managers, Sustainability Managers and others
Fee from USD 2,200 KSh 190,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-IC-031

Before you join: Participants should have professional experience in management, operations, sustainability, strategy, product development, finance, procurement, enterprise support or project delivery.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Organisations face pressure to reduce emissions, waste, resource use and environmental risk while still meeting customer expectations, financial targets and service commitments. Green innovation addresses this challenge through new products, services, operating models and ventures that create commercial value alongside measurable environmental benefits. The work is demanding because promising ideas must withstand technical constraints, customer adoption barriers, regulatory requirements, supplier dependencies and investment scrutiny.

This course equips participants to identify, assess and develop viable green innovation opportunities. Participants use life cycle thinking, carbon accounting, circular economy principles, customer research, Design Thinking, Business Model Canvas, impact measurement and financial appraisal. They learn to frame sustainability challenges, identify environmental hotspots, test assumptions, design pilots, assess risks, build funding cases and prepare implementation plans. The programme also addresses responsible claims, supply-chain traceability, stakeholder engagement and change adoption.

Teaching combines short instructor briefings with sector-based cases, facilitated analysis, group application work, simulations and structured peer review. Cases can be adapted for public infrastructure, banking, manufacturing, energy, consumer goods, agriculture, health, logistics, development programmes and corporate sustainability portfolios. Participants progressively develop a green innovation proposal during the course, using their own organisational challenge where appropriate.

Participants leave with a complete, evidence-based green innovation venture proposal: a defined opportunity, customer value proposition, environmental impact case, business model, financial assumptions, pilot plan, risk register and implementation roadmap. The course suits professionals responsible for innovation, sustainability, strategy, operations, investment, procurement or enterprise development who need to turn environmental objectives into funded, deliverable initiatives.

What you will be able to do

  • Frame sustainability challenges using systems mapping, materiality assessment and opportunity statements
  • Assess environmental impacts using life cycle thinking, hotspot analysis and carbon accounting
  • Generate green product, service and business-model concepts using Design Thinking and TRIZ
  • Design circular business models with credible customer value propositions and unit economics
  • Build impact measurement plans using Theory of Change, SMART indicators and additionality tests
  • Evaluate green venture feasibility using market, technical, regulatory, financial and risk analysis
  • Develop pilot plans, funding cases and implementation roadmaps for green initiatives
  • Present an evidence-based green innovation proposal to investors, sponsors and decision-makers

Benefits of attending

For you

  • A structured method for converting sustainability issues into investable innovation opportunities
  • Practical experience building carbon, circularity and impact cases for proposed initiatives
  • Confidence presenting green venture proposals to senior sponsors and funding partners
  • Reusable techniques for testing customer demand before major investment commitments
  • A portfolio-ready green innovation proposal based on a real workplace challenge

For your organisation

  • Better prioritisation of environmental initiatives with measurable commercial and impact potential
  • Stronger business cases for decarbonisation, circularity and sustainable product investment
  • Reduced exposure to unsupported environmental claims and poorly evidenced sustainability proposals
  • More disciplined pilot decisions through defined assumptions, metrics, thresholds and risk controls
  • Internal capability to develop green ventures, supplier initiatives and operational improvements

Course modules

20 modules over 10 days

Participants can distinguish major forms of green innovation and frame environmental challenges as strategic opportunities.

  • Green innovation definitions: product, process, business-model and system-level change
  • Drivers from regulation, resource scarcity, customer demand and procurement criteria
  • Planetary boundaries and doughnut economics as strategic opportunity lenses
  • Materiality assessment linking environmental issues, value creation and stakeholder expectations
  • Distinguishing incremental eco-efficiency from regenerative and transformative innovation
  • Greenwashing risks, substantiation duties and credible environmental claims

Participants can map a sustainability challenge and define a focused innovation opportunity.

  • Systems mapping identifies actors, flows, feedback loops and intervention points
  • Value-chain mapping traces materials, energy, emissions, waste and information
  • Stock-and-flow diagrams reveal rebound effects and unintended consequences
  • Stakeholder salience assesses power, legitimacy and urgency around proposed change
  • Problem framing converts symptoms into testable sustainability opportunity statements
  • SDG targets translated into measurable innovation challenge boundaries

Participants can identify environmental hotspots and explain key trade-offs across a product or service life cycle.

  • Life cycle thinking covers extraction, manufacture, use, recovery and disposal
  • Functional units establish fair comparison between alternative product concepts
  • ISO 14040 and ISO 14044 LCA phases and documentation
  • Hotspot analysis prioritises materials, processes and use-phase impacts
  • Screening LCA assumptions, data quality and sensitivity limits
  • Environmental trade-offs between carbon, water, toxicity and biodiversity

Participants can establish carbon baselines and prioritise credible emissions-reduction initiatives.

  • GHG Protocol scopes classify direct, energy and value-chain emissions
  • Activity data and emission factors produce auditable baseline calculations
  • Product carbon footprint boundaries avoid double counting and misleading comparisons
  • Science Based Targets initiative criteria inform reduction pathway choices
  • Abatement cost curves rank emissions initiatives by cost and potential
  • Carbon claims distinguish reduction, removal, compensation and neutralisation

Participants can identify circular value-retention opportunities and their operational requirements.

  • R-strategies prioritise refuse, reduce, reuse, repair, refurbish and recycle
  • Circular economy business models retain value through product life extension
  • Material flow analysis quantifies inputs, stocks, losses and recovery routes
  • Design for disassembly specifies fasteners, interfaces and material separation
  • Reverse logistics requirements shape collection, sorting and remanufacturing economics
  • Industrial symbiosis identifies by-product exchanges and shared infrastructure opportunities

Participants can generate and prioritise green innovation concepts using structured creativity methods.

  • Design Thinking stages structure discovery, ideation, prototyping and learning
  • Jobs-to-be-Done interviews expose functional, social and emotional customer needs
  • How Might We questions turn sustainability tensions into opportunity prompts
  • TRIZ principles generate resource-efficient technical and service concepts
  • Biomimicry design principles transfer biological strategies to human systems
  • Morphological analysis combines solution parameters into novel concept combinations

Participants can define target customers and test value propositions for green offerings.

  • Segmentation distinguishes adopters by needs, context, incentives and constraints
  • Customer journey mapping locates waste, friction and environmental decision moments
  • Value Proposition Canvas matches green benefits with customer pains and gains
  • Behavioural insights address defaults, convenience, trust and perceived performance
  • Willingness-to-pay interviews test value drivers without leading respondents
  • Procurement criteria identify buyer requirements for verified environmental performance

Participants can create a business model that links environmental value with commercial viability.

  • Business Model Canvas links customer value, operations, partners and revenue
  • Value proposition design specifies functional performance alongside environmental benefits
  • Revenue models compare sales, subscription, leasing, pay-per-use and performance contracts
  • Unit economics calculates contribution margin, acquisition cost and lifetime value
  • Partner ecosystems allocate capabilities, risk, intellectual property and data
  • Business-model assumptions form a testable venture hypothesis register

Participants can design an impact measurement plan with credible indicators and evidence sources.

  • Theory of Change connects activities, outputs, outcomes and intended impacts
  • Impact materiality separates significant effects from peripheral sustainability claims
  • Logic models define inputs, activities, outputs, outcomes and indicators
  • SMART indicators specify baselines, targets, sources, frequency and ownership
  • Additionality tests distinguish new impact from business-as-usual outcomes
  • Impact measurement plans combine operational data, surveys and verification evidence

Participants can assess whether a green concept is technically deliverable, market-ready and compliant.

  • Technology readiness levels assess maturity from concept through operational deployment
  • Technical feasibility tests performance, safety, reliability and integration requirements
  • Supply market analysis assesses availability, lead times, concentration and substitution
  • Regulatory scans identify permits, product rules, standards and reporting duties
  • IP landscaping distinguishes patents, trade secrets, licences and freedom-to-operate
  • Risk registers score technical, market, regulatory and delivery uncertainties

Participants can build and test financial assumptions for green products, services and projects.

  • Capital expenditure, operating expenditure and working capital shape funding needs
  • Three-statement assumptions link sales volumes, costs, assets and cash
  • NPV and IRR test investment attractiveness under explicit assumptions
  • Payback period and sensitivity analysis expose cash-flow vulnerability
  • Green premium analysis compares incremental costs against customer value
  • Blended finance combines grants, debt, equity and concessional capital

Participants can select suitable funding routes and prepare materials for funders or sponsors.

  • Grant applications align project logic, eligibility, milestones and budget evidence
  • Investor readiness materials articulate market, traction, economics, impact and risks
  • Term-sheet fundamentals cover valuation, dilution, liquidation preference and governance
  • Impact investors assess additionality, measurement discipline and exit pathways
  • Public procurement routes include tenders, frameworks, pilots and innovation partnerships
  • Corporate venture partnerships define sponsorship, access, governance and commercial rights

Participants can design pilots that generate decision-quality customer, operational and environmental evidence.

  • Minimum viable product scope tests highest-risk customer and technical assumptions
  • Prototype fidelity matches the question, audience, cost and learning required
  • Experiment cards state hypothesis, method, threshold, evidence and decision rule
  • Pilot design sets sites, participants, controls, responsibilities and acceptance criteria
  • Measurement protocols capture performance, user response, cost and environmental data
  • Learning reviews convert pilot evidence into pivot, persevere or stop decisions

Participants can identify ethical, legal and evidence requirements affecting green innovation proposals.

  • Environmental claims require specificity, evidence, relevance and clear qualification
  • Green Claims Code principles reduce misleading marketing and disclosure risk
  • European Union green claims rules and substantiation evidence requirements
  • Supplier codes address labour, environmental performance, traceability and remediation
  • Human rights due diligence identifies adverse impacts and response actions
  • Data governance protects customer, operational and impact measurement information

Participants can prepare a staged market-entry and operational scale-up approach.

  • Beachhead market selection ranks urgency, access, margins and reference value
  • Go-to-market plans define channels, sales cycles, partners and conversion metrics
  • Diffusion of innovations identifies innovators, early adopters and adoption barriers
  • Operations scaling maps capacity, quality controls, suppliers and service levels
  • Stage-gate governance allocates investment after evidence-based decision reviews
  • Scenario planning prepares responses to policy, price and technology shifts

Participants can plan stakeholder engagement and adoption actions for green innovation implementation.

  • Stakeholder engagement plans match messages, forums, influence and decision rights
  • ADKAR identifies awareness, desire, knowledge, ability and reinforcement gaps
  • Resistance analysis separates legitimate concerns from misinformation and inertia
  • Internal champions mobilise sponsors, technical experts and frontline adopters
  • Training needs analysis specifies role-based capabilities for new operating models
  • Change metrics track adoption, compliance, capability and realised benefits

Participants can incorporate environmental performance and traceability into supplier management decisions.

  • Kraljic matrix differentiates strategic, bottleneck, high-spend and routine categories
  • Supplier scorecards assess cost, quality, emissions, traceability and improvement capacity
  • Traceability systems document origin, custody, transformation and certification evidence
  • Scope 3 supplier engagement sets data requests, targets and collaboration plans
  • Contract clauses define environmental specifications, audit rights and corrective actions
  • Responsible sourcing evaluates certification, chain-of-custody and supplier remediation

Participants can organise green innovation work through accountable plans, controls and performance reporting.

  • Work breakdown structures convert venture scope into accountable deliverables
  • Critical path method sequences dependencies, durations and delivery milestones
  • RACI matrices assign responsibility, accountability, consultation and information roles
  • Agile backlogs prioritise tasks using value, risk and effort estimates
  • RAID logs track risks, assumptions, issues and dependencies
  • Dashboard design reports financial, operational, customer and impact metrics

Participants can communicate a green innovation case clearly to senior stakeholders and funders.

  • Investment narratives connect customer problem, solution, economics, impact and evidence
  • Pitch-deck structure presents opportunity, market, model, traction, team and ask
  • Data visualisation selects charts that clarify baselines, trends and uncertainty
  • Objection handling addresses price, performance, credibility, risk and scalability
  • Executive summaries state decision required, rationale, resources and next steps
  • Due diligence rooms organise technical, financial, legal and impact documentation

Participants can build, review and present a complete green innovation venture proposal with an environmental, commercial and implementation case.

  • Challenge brief defines user, system boundary, environmental problem and success criteria
  • Evidence pack combines customer research, LCA hotspots, emissions and feasibility findings
  • Business model integrates value proposition, operations, partners, revenue and costs
  • Impact plan specifies indicators, baseline, targets, data sources and governance
  • Financial model presents unit economics, investment needs, scenarios and returns
  • Implementation roadmap sequences pilot, funding, scale-up, risks and decision gates
  • Peer review tests coherence, evidence quality, trade-offs and investment readiness
  • Final presentation defends the proposal before stakeholder questions and challenge

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Green innovation opportunity brief
  2. Life cycle hotspot and carbon baseline analysis
  3. Circular Business Model Canvas
  4. Impact measurement and Theory of Change plan
  5. Green venture financial model and funding case
  6. Pilot, risk and implementation roadmap

Who should attend

  • Innovation Managers — develop environmentally beneficial products, services and business models
  • Sustainability Managers — convert environmental priorities into funded operational initiatives
  • Entrepreneurs and Founders — build credible green ventures with commercial and impact cases
  • Strategy Managers — assess growth opportunities shaped by resource, climate and policy pressures
  • Operations and Supply Chain Managers — identify circularity, efficiency and traceability opportunities
  • Investment and Programme Managers — evaluate green projects, pilots and enterprise proposals

Skills and tools covered

Green opportunity framingLife cycle assessmentCircular business modellingImpact measurement planningGreen venture financeInnovation implementation

Tools and standards

Life Cycle Assessment (ISO 14040 and ISO 14044), GHG Protocol Product Life Cycle Standard, Business Model Canvas, Design Thinking

How the course runs

Training methodology

The course uses short briefings to introduce methods, followed by sector cases, facilitated group analysis, simulations and application planning. Participants work with sustainability challenges drawn from products, services, supply chains, infrastructure and enterprise programmes. They apply life cycle thinking, customer research, business-model design, impact measurement and financial appraisal to progressively develop a proposal. Peer review and instructor feedback test the quality of evidence, assumptions, trade-offs and implementation choices. Trainers adapt examples and application work to the cohort’s sector and priorities.

Requirements and prerequisites

Participants should have professional experience in management, operations, sustainability, strategy, product development, finance, procurement, enterprise support or project delivery. They should be comfortable discussing business performance, customer needs, costs and organisational decision-making. Familiarity with environmental reporting, carbon accounting or innovation methods is useful but not required. The course introduces the environmental and commercial frameworks needed for the work. Participants do not need an engineering degree, prior venture-funding experience, advanced financial modelling skills or specialist life cycle assessment software knowledge.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

Participants need professional experience in a business, operational, sustainability, project, policy or enterprise context. Prior knowledge of carbon accounting, life cycle assessment or venture finance is helpful but not required.

Participants should bring a laptop and, where possible, a real environmental or commercial challenge from their organisation. Relevant data such as energy use, waste figures, customer feedback, project budgets or supplier information can strengthen their course proposal.

The course suits managers and specialists responsible for innovation, sustainability, strategy, operations, procurement, investment or enterprise development. It is also suitable for founders developing products or services with a defined environmental value proposition.

Sustainability reporting courses focus on disclosures, metrics and reporting obligations. This course focuses on creating and implementing new commercial, operational and venture solutions that address environmental problems, while using impact and carbon evidence to support decisions.

Participants can use the templates and methods to assess proposed initiatives, identify environmental hotspots, design pilots and prepare investment cases. The final proposal provides a practical starting point for internal sponsorship, grant applications, procurement discussions or investor engagement.

Each training day runs from 08:30 to 16:30 and provides about 6.5 contact hours. The first part develops core environmental, customer and business-model methods; the second part covers funding, piloting, implementation, governance and the capstone proposal.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.