Course overview
Demand planners must translate incomplete sales signals, customer intelligence, product changes and operational constraints into credible demand plans. Weak forecasting creates stockouts, excess inventory, unstable production schedules, rushed transport and unproductive commercial discussions. The work is not limited to selecting a statistical forecast: planners must identify demand drivers, challenge assumptions, measure error correctly and gain agreement on an actionable plan.
This course develops the analytical and cross-functional skills required to manage a demand planning cycle. Participants build demand histories, clean and classify data, select forecasting methods, calculate forecast accuracy and bias, and prepare rolling forecasts at suitable product, customer and location levels. They examine seasonality, promotions, new products, intermittent demand, customer collaboration and exception management. The programme also covers demand review meetings, consensus forecasting, S&OP inputs, forecast value added and communication with sales, finance, supply planning and procurement teams.
Teaching combines concise technical briefings with supply chain cases, data-based group work, forecasting simulations and structured application planning. Participants work progressively on a demand-planning pack that mirrors the materials used in a monthly planning cycle. They leave with a documented demand-planning model, forecast accuracy scorecard, exception-management rules, meeting agenda and improvement plan that can be adapted to their own product portfolio.
The course is suited to analysts and planners who already work with supply, inventory, sales or operational data and need to produce more reliable demand plans. It is also relevant to managers responsible for improving forecast discipline and cross-functional planning decisions.


