Training Evaluation and Impact Measurement Course

Duration 10 days 17 modules · 65 contact hours
Level Intermediate Certificate on completion
Who attends Learning and Development Managers, Training Managers and others
Fee from USD 2,200 KSh 190,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-LD-231

Before you join: Participants should have practical experience supporting, managing or commissioning training programmes, HR initiatives or organisational development work.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Training budgets are routinely approved on attendance, satisfaction scores and completion rates, yet senior leaders need evidence that learning changed job performance and supported operational results. L&D teams must decide what to measure, when to measure it, which comparison data is credible, and how to report findings without overstating causality. Poorly designed evaluation creates survey fatigue, weak evidence and missed opportunities to improve programmes while they are running.

This course develops the practical methods required to evaluate training programmes from needs analysis through to business impact. Participants use Kirkpatrick’s Four Levels, Kaufman’s model, Learning Transfer Evaluation Model (LTEM), logic models, results chains and the Phillips ROI Methodology. They learn to write measurable learning objectives, create evaluation questions, select indicators, design survey instruments, collect qualitative and quantitative evidence, analyse findings, estimate costs and communicate results to decision-makers. Particular attention is given to transfer measurement, contribution analysis, control groups, confidence in findings and ethical data handling.

Teaching combines short instructor briefings with cases drawn from banking, government, NGO and corporate learning programmes. Participants assess sample datasets, critique existing evaluation plans, build instruments and prepare management-level reports. Throughout the course, each participant develops an evaluation design for a real or planned training programme. They leave with a documented evaluation plan, measurement tools, analysis framework, reporting dashboard and an executive presentation structure that can be adapted for immediate workplace use.

The course suits L&D professionals, HR business partners, programme managers, internal evaluators and managers accountable for learning investment. It is especially relevant where training supports regulatory compliance, leadership development, customer service, technology adoption, operational quality or public-service delivery.

What you will be able to do

  • Design an evaluation plan using Kirkpatrick, LTEM and a programme logic model
  • Write measurable learning and performance objectives using Bloom’s taxonomy and SMART criteria
  • Develop evaluation questions, indicators and data sources for training outcomes
  • Construct valid surveys, interview guides and observation checklists for learning evaluation
  • Analyse quantitative and qualitative evaluation data using descriptive statistics and thematic coding
  • Assess learning transfer and business contribution using comparison groups and contribution analysis
  • Calculate training costs, benefits and ROI using the Phillips ROI Methodology
  • Present evidence-based evaluation findings through dashboards, reports and executive recommendations

Benefits of attending

For you

  • Produce credible evidence of learning programme results for senior stakeholders
  • Move evaluation beyond attendance records and end-of-course satisfaction scores
  • Build confidence discussing attribution, transfer, impact and ROI claims
  • Create reusable instruments for surveys, interviews, observations and manager follow-up
  • Strengthen career capability in L&D analytics, programme evaluation and reporting

For your organisation

  • Direct evaluation effort toward programmes with material workforce and operational priorities
  • Identify weak transfer conditions before training investment is repeated at scale
  • Improve programme design through timely participant, manager and performance evidence
  • Provide leaders with defensible findings on learning costs, benefits and contribution
  • Establish consistent evaluation standards across internal and external training providers

Course modules

17 modules over 10 days

Participants can define the business decisions an evaluation must inform.

  • Training evaluation purposes: accountability, improvement, learning assurance and investment decisions
  • Decision-focused evaluation questions linked to programme sponsors and operational owners
  • Distinguishing activity metrics, learning measures, performance indicators and business outcomes
  • Stakeholder mapping for participants, line managers, sponsors, customers and auditors
  • Materiality tests for selecting programmes requiring deeper impact evaluation
  • Evaluation boundaries defined by scope, timing, resources and decision deadlines

Participants can select an evaluation model appropriate to programme risk and purpose.

  • Kirkpatrick’s Four Levels: reaction, learning, behaviour and results measures
  • LTEM levels applied to attendance, knowledge, proficiency, transfer and impact
  • Kaufman’s five levels including societal and organisational consequence measures
  • Phillips ROI Methodology positioned within a staged evaluation architecture
  • ISO 10015 guidance for monitoring training quality and effectiveness
  • Model selection criteria: stakes, maturity, cost, evidence needs and timescale

Participants can map how training activities are expected to produce results.

  • Logic models linking inputs, activities, outputs, outcomes and intended impacts
  • Results chains connecting capability changes to operational performance measures
  • Assumptions and external factors documented beside each causal link
  • Theory of change statements tested against programme design evidence
  • Contribution pathways mapped for manager support, systems and workplace conditions
  • Outcome maps distinguishing direct training effects from wider change initiatives

Participants can write measurable objectives and evaluation success criteria.

  • Bloom’s taxonomy used to specify knowledge, skill and judgement outcomes
  • SMART performance objectives written with conditions, standards and timeframes
  • Terminal and enabling objectives separated within complex learning programmes
  • Success criteria translated into observable behaviours and performance thresholds
  • Baseline measures established before programme launch or cohort enrolment
  • Alignment checks between needs analysis, objectives, content and evaluation measures

Participants can convert stakeholder needs into a structured measurement framework.

  • Evaluation questions framed around relevance, effectiveness, transfer and value
  • Indicator definitions specifying numerator, denominator, source, frequency and owner
  • Measurement matrices linking questions, indicators, methods, timing and responsibilities
  • Leading indicators identified before lagging operational and financial results appear
  • Disaggregation plans for role, location, cohort, manager and demographic groups
  • Data dictionaries documenting metric definitions, calculations and interpretation rules

Participants can measure participant experience and learning gain with fit-for-purpose methods.

  • Level One surveys focused on relevance, confidence, usability and support
  • Likert scales designed with balanced anchors and unambiguous response options
  • Pre-test and post-test designs measuring knowledge and skill gains
  • Criterion-referenced assessments aligned with stated learning objectives and standards
  • Confidence ratings separated from demonstrated competence and assessed performance
  • Response-rate monitoring and non-response bias checks for participant feedback

Participants can assess whether learning is applied consistently at work.

  • Transfer measures based on frequency, quality, consistency and task complexity
  • Manager follow-up surveys assessing opportunity, reinforcement and observed behaviour
  • Behavioural observation checklists built from critical work tasks and standards
  • Transfer climate assessed through supervisor support, peer norms and resources
  • Thirty, sixty and ninety-day follow-up schedules matched to application cycles
  • Barriers to transfer classified as learner, manager, system or process factors

Participants can connect training outcomes to meaningful operational performance measures.

  • Operational KPIs selected for quality, productivity, risk, service and retention
  • Balanced Scorecard perspectives used to locate relevant programme outcome measures
  • Customer, employee and process indicators linked to targeted trained behaviours
  • Target values established using historical performance, standards or comparator groups
  • Time-lag assumptions documented between learning transfer and business result changes
  • Performance data limitations assessed before attributing results to training

Participants can create reliable data-collection instruments for an evaluation plan.

  • Question wording avoids double-barrelled, leading and socially desirable responses
  • Rating scales matched to construct definitions and intended analytical use
  • Open questions designed to elicit actionable evidence rather than general comments
  • Interview protocols structured around evaluation questions, probes and recording procedures
  • Pilot testing identifies ambiguity, completion burden and missing response categories
  • Instrument version control preserves comparability across cohorts and reporting periods

Participants can collect and interpret qualitative evidence of programme experience and transfer.

  • Semi-structured interviews capture participant, manager and sponsor perspectives systematically
  • Focus group protocols manage dominance, confidentiality and divergent viewpoints
  • Critical incident technique identifies behaviours, conditions and consequential outcomes
  • Thematic coding converts narrative evidence into traceable findings and patterns
  • Codebooks define categories, inclusion rules, exclusions and illustrative quotations
  • Triangulation compares interview, observation, survey and operational data sources

Participants can plan proportionate, ethical and defensible evaluation data collection.

  • Census and sample approaches selected according to population size and risk
  • Random, stratified and purposive sampling matched to evaluation questions
  • Sample-size considerations balanced against precision, resources and response expectations
  • Informed consent statements explain purpose, confidentiality, use and voluntary participation
  • Personal data minimisation applied to evaluation records and reporting outputs
  • Data retention schedules assign access rights, storage controls and disposal rules

Participants can analyse evaluation datasets and explain findings accurately.

  • Data cleaning checks duplicates, missing values, outliers and inconsistent codes
  • Frequency tables summarise completion, response, pass and transfer measures
  • Means, medians and distributions interpreted for rating and assessment results
  • Cross-tabulations compare outcomes by cohort, role, location and manager
  • Pre-post score changes calculated using absolute and percentage-point differences
  • Charts selected for trend, comparison, distribution and relationship reporting

Participants can make proportionate claims about training contribution to results.

  • Correlation distinguished from causation when interpreting programme outcome data
  • Comparison groups designed using similar roles, sites or untrained cohorts
  • Control group limitations considered where withholding training creates operational risks
  • Contribution analysis tests alternative explanations using evidence and stakeholder validation
  • Trend analysis separates programme timing from pre-existing performance movement
  • Confidence statements calibrated to evidence quality, assumptions and data limitations

Participants can calculate training costs, monetised benefits and return on investment.

  • Fully loaded training costs include design, delivery, materials, travel and participant time
  • Benefit categories distinguish cost avoidance, revenue, productivity and quality improvements
  • Monetisation methods convert time saved, defects reduced and turnover avoided
  • Isolation techniques estimate training contribution using controls, trends and expert estimates
  • Phillips ROI formula calculates net benefits divided by programme costs
  • Sensitivity analysis tests assumptions behind benefit estimates and financial claims

Participants can communicate evaluation evidence to operational and executive audiences.

  • Audience analysis determines report depth, language, frequency and recommended actions
  • Evaluation dashboards combine participation, learning, transfer and outcome indicators
  • Data visualisation choices prevent misleading scales, clutter and unsupported comparisons
  • Executive summaries state findings, limitations, implications and decisions required
  • Technical appendices document methods, samples, calculations and evidence sources
  • Recommendation logs assign owners, deadlines, measures and follow-up review dates

Participants can establish repeatable evaluation processes that inform programme improvement.

  • Plan-Do-Study-Act cycles convert evaluation findings into programme design changes
  • Evaluation calendars coordinate baseline, delivery, follow-up and reporting milestones
  • RACI matrices clarify accountability for data collection, analysis and action
  • Vendor scorecards specify evidence requirements for externally delivered training programmes
  • Quality assurance reviews test instrument consistency, evidence traceability and reporting accuracy
  • Evaluation maturity assessments identify priorities for process, capability and technology investment

Participants can build, review and present a complete evaluation plan for a workplace training programme.

  • Programme logic model completed from business need through intended operational outcomes
  • Evaluation questions prioritised against stakeholder decisions, risks and available resources
  • Measurement matrix specifies indicators, instruments, sampling, timing and accountable owners
  • Transfer and business-result measures linked to credible evidence sources
  • Cost-benefit assumptions documented with isolation methods and sensitivity ranges
  • Dashboard, report outline and executive recommendations prepared for sponsor review

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Training evaluation plan template
  2. Programme logic model and results chain
  3. Evaluation question and indicator matrix
  4. Survey, interview and observation instrument pack
  5. Phillips ROI calculation workbook
  6. Executive evaluation dashboard and report template

Who should attend

  • Learning and Development Managers — accountable for proving programme value and improving investment decisions
  • Training Managers — responsible for designing evaluation processes beyond participant satisfaction surveys
  • HR Business Partners — need evidence connecting capability initiatives with workforce performance
  • Programme Managers — require credible impact measures for large-scale change and development programmes
  • Monitoring and Evaluation Officers — apply evaluation disciplines to staff learning interventions
  • Internal Consultants — advise business leaders on training effectiveness, transfer and returns

Skills and tools covered

Evaluation planningLearning transfer measurementSurvey instrument designImpact data analysisROI calculationExecutive reporting

Tools and standards

Kirkpatrick’s Four Levels, Learning Transfer Evaluation Model (LTEM), Phillips ROI Methodology, ISO 10015

How the course runs

Training methodology

The course uses short technical briefings, worked examples, structured case analysis, group exercises and individual application planning. Participants examine evaluation evidence from leadership, compliance, customer service and operational training programmes. They draft objectives, indicators, instruments, sampling approaches and reporting formats, then receive instructor and peer review. Spreadsheet-based analysis demonstrations show how to calculate response rates, score changes, costs and ROI. Time is reserved each day to develop a workplace evaluation plan and resolve practical implementation issues.

Requirements and prerequisites

Participants should have practical experience supporting, managing or commissioning training programmes, HR initiatives or organisational development work. They should understand common training activities such as workshops, coaching, e-learning and induction, and be comfortable reading basic tables, percentages and charts. Experience with surveys, spreadsheets or programme evaluation is useful but not essential. The course does not require advanced statistics, research qualifications, financial accounting knowledge or specialist analytics software. Participants gain most value by bringing a current or planned learning programme they can use as an evaluation case.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

Participants need familiarity with how workplace training programmes are planned and delivered. Advanced statistics, research credentials and finance expertise are not required; the course explains the calculations and evaluation methods used.

Bring details of a current or planned training programme, such as objectives, participant groups, delivery plans and available performance data. This allows you to build an evaluation plan that fits a real workplace requirement.

It is designed for L&D, HR, programme management, internal consulting and monitoring and evaluation professionals. Managers who commission training or need evidence for investment decisions also benefit.

Learning analytics often concentrates on learner data, digital platforms and data visualisation. This course addresses the full evaluation process, including programme logic, transfer, business results, attribution, ROI and decision-focused reporting.

You will have a completed evaluation plan, measurement matrix and reusable instruments for a workplace programme. The methods can be applied to classroom training, virtual learning, coaching, onboarding, compliance and leadership initiatives.

Each day runs from 08:30 to 16:30 and provides about 6.5 contact hours. The first part establishes evaluation design and measurement methods; later sessions focus on analysis, ROI, reporting, governance and the capstone plan.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.