Business Communication and Professional Etiquette Training Course

Duration 5 days 10 modules · 33 contact hours
Level Intermediate Certificate on completion
Who attends Managers and Supervisors, Client-Facing Professionals and others
Fee from USD 1,100 KSh 95,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-CS-127

Before you join: Participants should have experience communicating with colleagues, customers, suppliers or managers through email, meetings, telephone calls or online platforms.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Business results are often weakened by messages that are unclear, poorly timed or delivered without regard for audience expectations. Managers and specialists must explain decisions, request action, handle disagreement, write concise correspondence and represent their organisation appropriately in meetings, client interactions and cross-cultural settings. Professional etiquette is not ceremony; it is the practical discipline of showing respect, protecting confidentiality and making collaboration easier.

This course develops the communication habits needed for credible, purposeful professional interactions. Participants learn to analyse audiences, select suitable channels, structure spoken and written messages, lead productive meetings, listen actively and ask questions that reveal facts and concerns. They practise feedback, assertiveness, conflict handling and interest-based negotiation, alongside practical standards for telephone, email, business dining, introductions, digital conduct and international communication.

Instruction combines short tutor briefings with realistic cases, group analysis, role-play simulations and individual message reviews. Cases reflect situations such as escalating a delayed project, briefing senior management, responding to an unhappy client, giving corrective feedback and representing an employer at a formal business event. Participants leave with reusable communication planning tools, writing structures, meeting documentation templates and a 30-day application plan for improving their own professional presence.

The course is suited to professionals whose roles require regular contact with colleagues, customers, suppliers, senior leaders or external partners. It is particularly useful for people moving into supervisory, client-facing or cross-functional roles where communication quality directly affects decisions, relationships and reputation.

What you will be able to do

  • Analyse audiences and select communication channels using stakeholder mapping
  • Structure concise spoken briefings using BLUF, PREP and signposting techniques
  • Write action-oriented emails, meeting minutes and recommendations using Pyramid Principle
  • Facilitate meetings with clear roles, agendas, decision logs and follow-up actions
  • Apply active listening, funnel questioning and Ladder of Inference techniques
  • Deliver and receive feedback using SBI, feedforward and DESC scripts
  • Handle conflict and difficult conversations using interest-based negotiation methods
  • Create a personal communication improvement plan with measurable workplace actions

Benefits of attending

For you

  • Greater confidence when briefing senior colleagues and external stakeholders
  • Clearer emails that secure decisions and reduce unnecessary follow-up
  • Practical language for addressing poor performance and difficult behaviour
  • Improved professional conduct during meetings, events and client interactions
  • A structured plan for changing recurring communication habits

For your organisation

  • Fewer misunderstandings caused by unclear requests, assumptions and undocumented decisions
  • More productive meetings with defined decisions, owners and deadlines
  • Consistent standards for client communication, correspondence and professional conduct
  • Earlier resolution of conflict before issues escalate to formal channels
  • Stronger representation of organisational values in external and cross-cultural interactions

Course modules

10 modules over 5 days

Participants can define message objectives, assess audience needs and choose suitable communication channels.

  • Communication purpose, audience and channel selected through stakeholder mapping
  • Johari Window used to test clarity, disclosure and feedback needs
  • High-context and low-context preferences identified without stereotyping colleagues
  • Listening barriers diagnosed through attention, interpretation, response and recall stages
  • Message objectives converted into audience-specific outcomes and required decisions
  • Channel choice assessed for urgency, sensitivity, recordkeeping and participant access

Participants can deliver concise, structured spoken updates and respond credibly to questions.

  • BLUF openings structure concise spoken updates, requests and recommendations
  • PREP method organises persuasive answers under questioning pressure
  • Signposting guides listeners through context, key points, transitions and close
  • Vocal pace, pause, emphasis and volume matched to room conditions
  • Plain-language substitutions remove jargon, hedging, fillers and ambiguous qualifiers
  • Two-minute briefings framed around decision, rationale, risk and next action

Participants can write concise professional messages that state purpose, evidence and required action.

  • Purpose statements and subject lines establish relevance before detailed information
  • Plain English principles shorten sentences, prefer active voice and define terms
  • Pyramid Principle sequences recommendation, supporting arguments, evidence and implications
  • Email structures distinguish information, requests, decisions and escalation messages
  • Reader-focused editing tests tone, logic, completeness, accuracy and actionability
  • Meeting minutes record decisions, owners, deadlines, dissent and follow-up actions
  • Proofreading passes check names, figures, attachments, dates and distribution lists

Participants can prepare, facilitate and document meetings that result in accountable action.

  • Meeting charters specify purpose, roles, agenda, decisions and preparation
  • RACI clarifies decision rights, consultation requirements and accountable meeting owners
  • Facilitation techniques draw out quieter voices and manage dominant contributors
  • Parking-lot method protects agenda time while capturing unresolved matters
  • Decision logs document options, criteria, decisions, owners and review dates
  • Virtual meeting protocols manage cameras, chat, turn-taking and technical disruptions

Participants can listen for meaning, test assumptions and clarify commitments before responding.

  • Active listening uses attending, paraphrasing, probing and summarising techniques
  • Open, closed and funnel questions uncover facts, interests and constraints
  • Ladder of Inference separates observations, assumptions, conclusions and actions
  • Reflective responses acknowledge emotion without conceding disputed facts or positions
  • Clarification questions test meaning, ownership, timing, authority and evidence
  • Note-taking formats capture commitments, concerns, questions and decision triggers

Participants can give and receive feedback while maintaining clarity, respect and accountability.

  • SBI model frames feedback around situation, behaviour and observable impact
  • Feedforward requests focus future conduct, support needed and measurable change
  • DESC script structures assertive requests, boundaries and consequences respectfully
  • Receiving criticism separates intent, evidence, emotion and response options
  • Performance conversations balance recognition, correction, accountability and agreed follow-through
  • Written feedback avoids labels, diagnoses and unsupported judgments

Participants can address disagreement, set boundaries and resolve conflict through constructive dialogue.

  • Conflict styles assessed using Thomas-Kilmann Conflict Mode Instrument
  • Interest-based negotiation distinguishes positions, interests, options and standards
  • De-escalation language lowers defensiveness through acknowledgment, questions and choices
  • Broken-record technique repeats boundaries calmly without adding arguments
  • Escalation protocols identify authority, documentation, timing and confidentiality requirements
  • Cross-cultural repair addresses misunderstandings through curiosity, clarification and agreed norms

Participants can apply appropriate etiquette standards in formal, informal and digital business interactions.

  • Professional introductions use names, roles, context and appropriate forms of address
  • Handshake, greeting and personal-space conventions adapted to local cultural norms
  • Business dining etiquette manages invitations, seating, ordering and bill protocols
  • Telephone etiquette handles identification, transfers, holds, voicemail and message accuracy
  • Digital etiquette sets response expectations, recipient fields and appropriate copying
  • Confidentiality boundaries govern conversations in shared spaces, travel and social events
  • Gift and hospitality decisions checked against organisational policy and local law

Participants can adapt communication approaches for cultural differences, accessibility needs and varied working styles.

  • Culture Map dimensions compare communication, feedback and scheduling preferences
  • Direct and indirect messages interpreted through context, relationship and hierarchy
  • Power-distance expectations considered when challenging, proposing and escalating matters
  • Time orientation affects deadlines, agendas, punctuality and follow-up commitments
  • Accessible communication accommodates language proficiency, disability and differing processing needs
  • Bias interrupters replace assumptions with observable facts and respectful questions

Participants can prepare high-stakes interactions and implement a measurable personal communication improvement plan.

  • Professional presence aligns appearance, posture, voice and preparation with occasion
  • Stakeholder mapping identifies influence, concerns, preferred channels and decision roles
  • Message maps prepare core point, evidence, objection and call to action
  • Q-and-A preparation anticipates hostile questions, evidence requests and uncertainty
  • Personal communication audit identifies recurring habits, triggers and improvement priorities
  • Thirty-day application plan assigns practices, feedback partners and review dates

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Stakeholder communication planning template
  2. BLUF and PREP briefing model
  3. Professional email and meeting-minutes templates
  4. Meeting charter and decision-log checklist
  5. SBI, feedforward and DESC conversation guide
  6. Thirty-day communication application plan

Who should attend

  • Managers and Supervisors — communicate decisions, expectations and feedback with greater consistency
  • Client-Facing Professionals — build trust through clear, courteous and responsive interactions
  • Project Coordinators — secure decisions, manage stakeholders and document agreed actions
  • Team Leaders — lead meetings and address performance issues constructively
  • Technical Specialists — explain complex information clearly to non-specialist audiences
  • Administrative Professionals — manage professional correspondence, meetings and executive interactions

Skills and tools covered

Professional writingBusiness etiquetteMeeting facilitationActive listeningFeedback deliveryConflict management

Tools and standards

BLUF, Pyramid Principle, SBI Feedback Model, Thomas-Kilmann Conflict Mode Instrument

How the course runs

Training methodology

The course uses short tutor briefings to introduce models, followed by case analysis, paired practice, group exercises and facilitated simulations. Participants prepare spoken updates, rewrite workplace messages, chair meeting segments and handle feedback or conflict scenarios. The instructor provides structured observation against practical criteria for clarity, tone, listening, etiquette and follow-through. Individual reflection and peer feedback help participants identify habits that affect their professional impact. The final sessions convert course methods into a focused workplace application plan.

Requirements and prerequisites

Participants should have experience communicating with colleagues, customers, suppliers or managers through email, meetings, telephone calls or online platforms. They should be comfortable contributing to workplace discussions and reviewing examples of their own professional communications. No formal qualification, public-speaking background or prior communication training is required. The course does not assume advanced writing ability, sales experience or management responsibility. Participants will gain most value by bringing current communication challenges, such as a difficult stakeholder conversation, recurring meeting issue or important written message.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

Participants should have regular workplace communication responsibilities, such as emails, meetings, customer contact or team coordination. No formal communication qualification, management experience or public-speaking training is required.

Participants should bring examples of current communication challenges, without sharing confidential information. A laptop or tablet is useful for drafting messages and maintaining the application plan, but is not essential.

The course suits managers, supervisors, project staff, client-facing professionals, technical specialists and administrative professionals. It is designed for people who need to communicate clearly and represent their employer professionally.

Presentation skills courses focus primarily on formal speeches and delivery to an audience. This course covers everyday business communication, including writing, meetings, listening, feedback, difficult conversations and professional etiquette.

Participants use workplace scenarios to practise message planning, meeting facilitation, feedback and conflict responses. They leave with templates and a 30-day plan linked to specific communication situations in their roles.

The programme runs across five training days, each scheduled from 08:30 to 16:30 with approximately 6.5 contact hours. Ten modules are taught in sequence through tutor input, cases, practice, feedback and application planning.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.